yeti.com

https://www.yeti.com/

Scanned on April 28, 2026

Overall

SEO

61/92 passed

AEO

24/35 passed

GEO

24/46 passed

123

Passed

Failed

206

Total Checks

Needs Work

Rating

Quick Wins — Top 5 Issues to Fix

✗No theme-color meta tag — improves mobile browser appearancemeta
✗2 H1 tags found (should be exactly 1)content
✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
✗1 images missing width/height — causes layout shift (CLS)content
✗2 empty href attributes — fix or remove these linkscontent

SEO — 66/100 (31 issues)

Failed Checks (31)

✗No theme-color meta tag — improves mobile browser appearancemeta
✗2 H1 tags found (should be exactly 1)content
✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
✗1 images missing width/height — causes layout shift (CLS)content
✗2 empty href attributes — fix or remove these linkscontent
✗Missing og:site_name — helps brand recognition in sharessocial
✗Missing twitter:card meta tagsocial
✗Missing twitter:titlesocial
✗Missing twitter:descriptionsocial
✗Missing twitter:imagesocial
✗No apple-touch-icon — iOS home screen will lack custom icontechnical
✗13 render-blocking scripts — add defer or async attributeperformance
✗No font preload/preconnect — add for faster renderingperformance
✗No /sitemap.xml found — create one for better crawlingtechnical
✗5 of 5 internal links are brokencontent
✗42 target="_blank" links missing rel="noopener" — security risksecurity
✗No Web App Manifest — add for installability and modern web signalstechnical
✗Only 11% responsive images — add srcset for mobilecontent
✗Possible hidden text detected (font-size:0 or same-color text) — Google spam violationtechnical
✗No max-image-preview:large — add to robots meta for Google Discovermeta
✗Missing X-Frame-Options — clickjacking risksecurity
✗No Review Schema — add for star ratings in searchecommerce
✗No BreadcrumbList Schema — helps search engines show category pathecommerce
✗989 links on page — exceeds 100 limit, may dilute link equitycontent
✗DOM size: ~5772 elements — exceeds 1500, may slow renderingperformance
✗9 render-blocking script(s) in head — add defer or asyncperformance
✗11 third-party script domains — may slow page load (rapid-cdn.yottaa.com, cdn-ukwest.onetrust.com, applepay.cdn-apple.com...)performance
✗1 form input(s) without labels — bad for accessibility and screen readersaccessibility
✗42 duplicate ID(s) found: "loqateAccountCode" (2x), "navigation-util-links" (2x), "dropdownCountrySelectorDT" (2x) — must be unique per HTML specaccessibility
✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (61)

✓Title tag found: "YETI: Drinkware, Hard Coolers, Soft Coolers, Bags and More"meta
✓Title length: 58 characters (optimal)meta
✓Meta description found (155 chars)meta
✓Description length: 155 chars (optimal)meta
✓Viewport meta tag found (mobile-friendly)meta
✓UTF-8 charset declaredmeta
✓Language attribute set on HTML tagmeta
✓No meta refresh redirect (good)meta
✓No robots meta tag (default: index, follow)meta
✓meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
✓7 H2 tags foundcontent
✓2533 words on page (good content depth)content
✓All 90 images have ALT textcontent
✓JS-based lazy loading detectedcontent
✓4 of 90 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
✓878 internal links foundcontent
✓12 external links foundcontent
✓All link texts are descriptive (no "click here" or "read more")content
✓Open Graph title foundsocial
✓Open Graph description foundsocial
✓Open Graph image foundsocial
✓Open Graph URL foundsocial
✓og:type set to "website"social
✓HTTPS enabledtechnical
✓Canonical tag foundtechnical
✓Canonical tag is self-referencing (correct)technical
✓Favicon foundtechnical
✓Compression: gziptechnical
✓URL length: 21 chars (good)technical
✓URL uses hyphens or no separators (good)technical
✓46 hreflang tags found (multi-language)technical
✓No deprecated HTML tags foundtechnical
✓Cache-Control: no-store, no-cache, must-revalidate, max-age=0performance
✓HSTS header present — enforces HTTPSsecurity
✓X-Content-Type-Options: nosniffsecurity
✓Content-Security-Policy header presentsecurity
✓Contact page/email link foundtrust
✓Privacy Policy link foundtrust
✓1 JSON-LD schema block(s) foundschema
✓Schema types: Organizationschema
✓<!DOCTYPE html> declaredtechnical
✓No mixed content — all resources use HTTPStechnical
✓All 1 JSON-LD block(s) have valid syntaxschema
✓Viewport includes width=device-width (responsive)meta
✓robots.txt found and allows crawlingtechnical
✓robots.txt includes Sitemap referencetechnical
✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
✓0% nofollow links (0/913) — good link equity flowcontent
✓OG image uses absolute URL (correct)social
✓6 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
✓All schema types have required propertiesschema
✓All 46 hreflang codes are valid ISO 639-1technical
✓hreflang x-default found — proper language fallbacktechnical
✓Organization schema includes logoschema
✓Referrer-Policy: strict-origin-when-cross-originsecurity
✓Permissions-Policy header presentsecurity
✓Title and meta description are different (good)meta
✓OG URL matches canonical URL (consistent)social
✓Viewport allows zoom (good for accessibility)accessibility
✓No snippet blocking detected (good — content is fully accessible)technical
✓No iframes on pagesecurity

AEO — 69/100 (22 issues)

Failed Checks (22)

✗Only 0 content sections — segment your content betterdiscoverability
✗No definition lists (<dl>) — great for term/value pairsdiscoverability
✗No code blocks — add <code>/<pre> for technical contentdiscoverability
✗No FAQ section found — add Q&A content for AI citationstructure
✗No data tables — tables help AI compare and cite datastructure
✗No concise answer paragraphs detected — add short summaries after headingsstructure
✗No numbered steps or ordered lists — add for "how to" AI answersstructure
✗Few key-value patterns — use "**Label:** value" format for AIstructure
✗No date information — AI prefers fresh, dated contentcitation
✗No source citations — reference studies and data for authoritycitation
✗No Speakable schema — add for voice assistant optimizationvoice
✗First paragraph too short for AI snippetsvoice
✗No SearchAction schema — add for enhanced search presencevoice
✗No summary section — add Key Takeaways for AI extractionvoice
✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
✗Product Schema lacks name or description — AI cannot parse product infoecommerce
✗Price may be JS-only — ensure price is in HTML for AI crawlersecommerce
✗No structured specs — add a specifications table for AI parsingecommerce
✗Content not updated in 90+ days — stale content loses AI visibilitycitation
✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (32)

✓Structured data found — AI can understand your contentdiscoverability
✓2533 words in HTML — good content for AI parsingdiscoverability
✓Clean URL structurediscoverability
✓3 semantic HTML5 elements founddiscoverability
✓Description + OG description both present — clear topic signalsdiscoverability
✓155 named entities found — helps AI understand contextdiscoverability
✓880 internal links — good topic cluster signaldiscoverability
✓Question-style headings found — ideal for AI snippetsstructure
✓58 lists found — structured content for AIstructure
✓87% short sentences — easy for AI to extractstructure
✓96% concise paragraphs — scannable for AIstructure
✓Avg 197 words/section — sufficient depthstructure
✓Author information found — builds E-E-A-Tcitation
✓Statistics and data found in content — highly citablecitation
✓Organization schema found — AI can identify your brandcitation
✓4/5 E-E-A-T signals presentcitation
✓12 external links — references authoritative sourcescitation
✓Content references 2026/2025 — fresh contentcitation
✓Topic focus: 100% — title keywords found in contentcitation
✓4 answer-box-ready paragraphs found after headingscitation
✓64 conversational words — good for AI summariesvoice
✓Avg 16 words/sentence — easy reading levelvoice
✓Active voice dominant (0% passive) — AI-friendlyvoice
✓Pronoun density: 1.8% — engaging, user-focusedvoice
✓14 H2/H3 headings — good content structure for AIvoice
✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
✓AI crawlers allowed in robots.txt (4/4 explicitly listed)discoverability
✓5 sameAs social links in schema — strong brand signal for AIcitation
✓Brand name consistent across 2/3 signals (title, OG, schema)citation
✓Table of Contents detected — helps AI navigate long contentstructure
✓Video found but no VideoObject schema — add for AI video discoverydiscoverability
✓Statistics with source attribution — highly credible for AI citationcitation

GEO — 52/100 (30 issues)

Failed Checks (30)

✗Title and H1 don't align — confusing for AI topic matchingoverview
✗No step-by-step content — add numbered guides for AIoverview
✗19% optimal paragraphs — aim for 20-80 words per paragraphoverview
✗No author schema — add for AI trust signalsauthority
✗Only 1/5 trust signals — add reviews, certificationsauthority
✗Incomplete brand identity — add og:site_name + Organization schemaauthority
✗No expert quotes — add professional opinions for credibilityauthority
✗No examples or case studies — add real-world examplesauthority
✗Few industry terms — use relevant jargon for topical authorityauthority
✗No links to authoritative sources — cite Google, Schema.org, etc.authority
✗No FAQ Schema — add for Google rich results + AI Overviewformat
✗No HowTo Schema — add for step-by-step rich resultsformat
✗No comparison content — add vs. sections for AI recommendationsformat
✗No summary section — add Key Takeaways or TL;DR for AIformat
✗No BreadcrumbList schema — add for better AI contextformat
✗Only one list type — use both <ul> and <ol> for content varietyformat
✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
✗Single-perspective content — add "on the other hand..." for balanceformat
✗No conclusion — add recommendations or a verdict sectionformat
✗3/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
✗No <time> elements — wrap dates in <time datetime="...">semantic
✗Few sections have subtopics — add H3 subheadings for depthsemantic
✗Page size: 1733 KB — very large, may slow AI crawlingtechnical
✗Only 1 Schema type(s) — add more for AI contexttechnical
✗4 image(s) with generic/short ALT text — use descriptive textformat
✗No Product Entity in Schema.org — add for AI classificationecommerce
✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
✗Author lacks credentials — anonymous content is a GEO penaltyauthority
✗Only 1/6 question types — add What, Why, How headingsoverview
✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat

Passed Checks (30)

✓Definition-style content found — featured snippet candidateoverview
✓2 question headings — matches "People Also Ask" formatoverview
✓Content freshness signals detectedoverview
✓Comprehensive content (2533 words, 7 sections)overview
✓3-level heading hierarchy — deep content structureoverview
✓Source citations found — increases AI trustauthority
✓Original research/data signals foundauthority
✓8 unique external domains — diverse sourcesauthority
✓90 images all with ALT text — AI can understand visualsformat
✓Data visualization elements found (tables/charts)format
✓Actionable advice found — AI prefers practical contentformat
✓2 entity types in Schema — AI can classify contentsemantic
✓24 data points with units — highly citablesemantic
✓100% title keywords in first 200 words — good prominencesemantic
✓374 contextual links — good cross-referencingsemantic
✓Content categorization found — clear topic classificationsemantic
✓Mobile-friendly (viewport set)technical
✓HTTPS secure — trusted by AI systemstechnical
✓Open Graph fully configured (title, description, image)technical
✓Canonical URL set — prevents AI from citing duplicatestechnical
✓Page allows AI indexing (no noindex/nosnippet)technical
✓HTML lang="en" set (add og:locale for completeness)technical
✓3 ARIA landmarks found — good accessibility for AItechnical
✓2533 words — sufficient depth for AI analysisoverview
✓Brand information in Schema — helps AI identify productsecommerce
✓Definition + list combo — strong featured snippet candidateoverview
✓24 data points found — statistics boost AI visibility by 30-40%authority
✓No snippet restrictions — AI can freely extract content (good)technical
✓Link anchor texts are descriptive — good AI context signalsemantic
✓2 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority

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