What is SEO, AEO & GEO?
What is SEO? (Search Engine Optimization)
SEO is the practice of optimizing your website to rank higher in search engine results. According to Google's SEO Starter Guide, it includes improving meta tags, content structure, page speed, mobile-friendliness, and technical health. Good SEO helps search engines understand and surface your content to the right audience.
- Meta tags, headings, and content structure
- Core Web Vitals and page speed
- Schema.org structured data
- Mobile-friendliness and accessibility
Read our complete SEO audit checklist for all 50+ checks.
What is AEO? (Answer Engine Optimization)
AEO is the process of structuring your content so AI assistants like ChatGPT, Perplexity, Claude, and voice assistants can find, understand, and cite your website. Research shows that AI systems prefer content with clear answers, structured data, FAQ sections, and authoritative sources. AEO ensures your content appears in AI-generated responses.
- FAQ sections and question-answer formatting
- E-E-A-T signals (Experience, Expertise, Authority, Trust)
- Concise, citation-worthy answer paragraphs
- FAQ and HowTo schema markup
Learn more in our complete AEO guide.
What is GEO? (Generative Engine Optimization)
GEO refers to optimizing your content for AI-powered search experiences like Google AI Overview, Bing Copilot, and SearchGPT. Unlike traditional SEO that focuses on blue links, GEO targets the AI-generated summaries that appear above search results. Websites with strong E-E-A-T signals, Schema.org markup, and citation-worthy content are more likely to be featured.
- Google AI Overview optimization
- Content comprehensiveness and topical depth
- Source authority and topical authority
- Semantic SEO and entity signals
Explore our complete GEO guide.