Public Audit Report

www.wvu.edu

https://www.wvu.edu/
Scanned on April 12, 2026
45
Overall
F
48
SEO
42/88 passed
50
AEO
26/52 passed
33
GEO
19/58 passed
87
Passed
111
Failed
198
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 48/100 (46 issues)

Failed Checks (46)

  • ✗Title length: 24 characters (too short, aim for 30-60)meta
  • ✗Missing meta descriptionmeta
  • ✗Missing viewport meta tag — not mobile-friendlymeta
  • ✗Missing language attribute on HTML tagmeta
  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗Title-H1 alignment: 0% word overlap — title and H1 should share key termscontent
  • ✗Readability: 21 (difficult — simplify language)content
  • ✗5 of 9 images missing ALT text (44% have it)content
  • ✗6 images missing width/height — causes layout shift (CLS)content
  • ✗8 images could use loading="lazy" for better performancecontent
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗Missing canonical tag — risk of duplicate contenttechnical
  • ✗No favicon detectedtechnical
  • ✗No apple-touch-icon — iOS home screen will lack custom icontechnical
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 8.6% — too code-heavy, add more contenttechnical
  • ✗8 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗No Cache-Control header — browser cannot cache effectivelyperformance
  • ✗No Strict-Transport-Security headersecurity
  • ✗Missing X-Content-Type-Options headersecurity
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No About page link detected — add for credibilitytrust
  • ✗No Contact page link detected — add for trust signalstrust
  • ✗No Privacy Policy link — required by GDPR and improves trusttrust
  • ✗No Terms of Service link — add for legal compliance and trusttrust
  • ✗No author byline — add "By [Name]" for E-E-A-T trusttrust
  • ✗No JSON-LD structured data foundschema
  • ✗4 of 4 internal links are brokencontent
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • ✗Only 2 first-person pronouns — add personal experience (E-E-A-T)content
  • ✗Only 0% responsive images — add srcset for mobilecontent
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗Missing X-Frame-Options — clickjacking risksecurity
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗139 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗1 iframe(s) without sandbox attribute — security risksecurity
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • ✗7 of 12 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (42)

  • ✓Title tag found: "West Virginia University"meta
  • ✓UTF-8 charset declaredmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓Single H1 tag foundcontent
  • ✓12 H2 tags foundcontent
  • ✓Heading hierarchy is correctcontent
  • ✓606 words on page (good content depth)content
  • ✓26% long sentences (>20 words) — good readabilitycontent
  • ✓All images use modern formats (WebP/AVIF/SVG)content
  • ✓4 internal links foundcontent
  • ✓3 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "website"social
  • ✓og:site_name: "West Virginia University"social
  • ✓HTTPS enabledtechnical
  • ✓Compression: gziptechnical
  • ✓URL length: 20 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Inline CSS: 0.0 KB (acceptable)performance
  • ✓Inline JS: 2.2 KB (acceptable)performance
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 944 URL(s)technical
  • ✓0% nofollow links (0/7) — good link equity flowcontent
  • ✓H1 length: 21 characters (optimal)content
  • ✓DOM size: ~641 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓No render-blocking scripts in head (good)performance
  • ✓1 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, navaccessibility
  • ✓All 0 form input(s) have labels or aria-labelsaccessibility
  • ✓No duplicate IDs found (1 unique IDs)accessibility
AEO — 50/100 (26 issues)

Failed Checks (26)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗No question-style headings — try "How to...", "What is..."structure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗Only 1 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗Avg 33 words/sentence — simplify for AI and voicevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (26)

  • ✓606 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓5 semantic HTML5 elements founddiscoverability
  • ✓7 content sections — well-structured for AIdiscoverability
  • ✓56 named entities found — helps AI understand contextdiscoverability
  • ✓4 internal links — good topic cluster signaldiscoverability
  • ✓15 lists found — structured content for AIstructure
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓74% short sentences — easy for AI to extractstructure
  • ✓100% concise paragraphs — scannable for AIstructure
  • ✓Avg 54 words/section — sufficient depthstructure
  • ✓Publication/modification date foundcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓3 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓12 conversational words — good for AI summariesvoice
  • ✓Active voice dominant (0% passive) — AI-friendlyvoice
  • ✓Pronoun density: 1.5% — engaging, user-focusedvoice
  • ✓21 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • ✓Brand name consistent across 2/3 signals (title, OG, schema)citation
  • ✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • ✓Brand "West Virginia University" used consistently (6 mentions)citation
GEO — 33/100 (39 issues)

Failed Checks (39)

  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Content may be too thin for AI Overview (606 words, 12 sections)overview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗0% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗Only 1/5 trust signals — add reviews, certificationsauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗5 images missing ALT textformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗No data tables or charts — add structured data visualizationsformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • ✗Not mobile-friendly — Google AI Overview prefers mobile-ready pagestechnical
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗No canonical URL — AI may index duplicate versionstechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗No HTML lang attribute — AI needs language contexttechnical
  • ✗1 image(s) with generic/short ALT text — use descriptive textformat
  • ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 1/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (19)

  • ✓Definition-style content found — featured snippet candidateoverview
  • ✓Content freshness signals detectedoverview
  • ✓3-level heading hierarchy — deep content structureoverview
  • ✓Source citations found — increases AI trustauthority
  • ✓3 unique external domains — diverse sourcesauthority
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓7/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓<time> element found — machine-readable datessemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓5 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓4 sections have subtopics (H3) — deep coveragesemantic
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 46 KB — reasonabletechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓3 ARIA landmarks found — good accessibility for AItechnical
  • ✓606 words — sufficient depth for AI analysisoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic

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