www.vox.com
https://www.vox.com/
Scanned on May 2, 2026
Quick Wins — Top 5 Issues to Fix
- ✗Title length: 3 characters (too short, aim for 30-60)meta
- ✗Description length: 455 chars (too long)meta
- ✗37 title tags found — should be exactly 1meta
- ✗No theme-color meta tag — improves mobile browser appearancemeta
- ✗No H1 tag foundcontent
SEO — 70/100 (30 issues)
Failed Checks (30)
- ✗Title length: 3 characters (too short, aim for 30-60)meta
- ✗Description length: 455 chars (too long)meta
- ✗37 title tags found — should be exactly 1meta
- ✗No theme-color meta tag — improves mobile browser appearancemeta
- ✗No H1 tag foundcontent
- ✗45% long sentences (>20 words) — break up for readabilitycontent
- ✗3 images missing width/height — causes layout shift (CLS)content
- ✗110 of 113 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
- ✗6 non-descriptive link text(s) found ("more"...) — use descriptive anchor text for SEOcontent
- ✗Missing twitter:titlesocial
- ✗Missing twitter:descriptionsocial
- ✗Missing twitter:imagesocial
- ✗No hreflang tags — add if targeting multiple languagestechnical
- ✗Text-to-HTML ratio: 1.4% — too code-heavy, add more contenttechnical
- ✗Inline JS: 249.8 KB — too much, use external scriptsperformance
- ✗Missing X-Content-Type-Options headersecurity
- ✗No /sitemap.xml found — create one for better crawlingtechnical
- ✗No Web App Manifest — add for installability and modern web signalstechnical
- ✗54 stock image(s) detected — original images rank bettercontent
- ✗3% sentences use transition words — aim for 20%+content
- ✗No max-image-preview:large — add to robots meta for Google Discovermeta
- ✗Missing X-Frame-Options — clickjacking risksecurity
- ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
- ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
- ✗177 links on page — exceeds 100 limit, may dilute link equitycontent
- ✗DOM size: ~2375 elements — exceeds 1500, may slow renderingperformance
- ✗7 third-party script domains — may slow page load (www.google.com, cdn.cookielaw.org, c.amazon-adsystem.com...)performance
- ✗Paginated page without rel=next/prev — add for proper crawl chaintechnical
- ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
- ✗2 of 15 H2 sections have < 50 words — add more content or merge thin sectionscontent
Passed Checks (71)
- ✓Title tag found: "Vox"meta
- ✓Meta description found (455 chars)meta
- ✓Viewport meta tag found (mobile-friendly)meta
- ✓UTF-8 charset declaredmeta
- ✓Language attribute set on HTML tagmeta
- ✓No meta refresh redirect (good)meta
- ✓Robots: "index,follow"meta
- ✓15 H2 tags foundcontent
- ✓Heading hierarchy is correctcontent
- ✓2113 words on page (good content depth)content
- ✓Readability: 53 (moderate — aim for 60+)content
- ✓All 113 images have ALT textcontent
- ✓JS-based lazy loading detectedcontent
- ✓156 internal links foundcontent
- ✓20 external links foundcontent
- ✓No empty href attributes foundcontent
- ✓Open Graph title foundsocial
- ✓Open Graph description foundsocial
- ✓Open Graph image foundsocial
- ✓Open Graph URL foundsocial
- ✓og:type set to "website"social
- ✓og:site_name: "Vox"social
- ✓Twitter Card: "summary_large_image"social
- ✓HTTPS enabledtechnical
- ✓Canonical tag foundtechnical
- ✓Canonical tag is self-referencing (correct)technical
- ✓Favicon foundtechnical
- ✓Apple touch icon foundtechnical
- ✓Compression: brtechnical
- ✓URL length: 20 chars (good)technical
- ✓URL uses hyphens or no separators (good)technical
- ✓No deprecated HTML tags foundtechnical
- ✓Inline CSS: 0.9 KB (acceptable)performance
- ✓All 22 external scripts use defer/asyncperformance
- ✓Font preload/preconnect found — faster font loadingperformance
- ✓Cache-Control: no-store,privateperformance
- ✓HSTS header present — enforces HTTPSsecurity
- ✓Content-Security-Policy header presentsecurity
- ✓About page link found — builds trust and E-E-A-Ttrust
- ✓Contact page/email link foundtrust
- ✓Privacy Policy link foundtrust
- ✓Terms of Service link foundtrust
- ✓Author byline found + author in schematrust
- ✓2 JSON-LD schema block(s) foundschema
- ✓Schema types: NewsMediaOrganization, WebSiteschema
- ✓<!DOCTYPE html> declaredtechnical
- ✓No mixed content — all resources use HTTPStechnical
- ✓All 2 JSON-LD block(s) have valid syntaxschema
- ✓Viewport includes width=device-width (responsive)meta
- ✓robots.txt found and allows crawlingtechnical
- ✓robots.txt includes Sitemap referencetechnical
- ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
- ✓All 5 checked internal links are workingcontent
- ✓15% nofollow links (26/176) — good link equity flowcontent
- ✓OG image uses absolute URL (correct)social
- ✓9 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
- ✓All schema types have required propertiesschema
- ✓4 ad element(s) (moderate)content
- ✓35 first-person pronouns — strong personal experiencecontent
- ✓97% responsive images (srcset/picture)content
- ✓Referrer-Policy: no-referrer-when-downgradesecurity
- ✓Title and meta description are different (good)meta
- ✓OG URL matches canonical URL (consistent)social
- ✓Viewport allows zoom (good for accessibility)accessibility
- ✓No snippet blocking detected (good — content is fully accessible)technical
- ✓No render-blocking scripts in head (good)performance
- ✓ARIA landmarks present: main, nav, skip-linkaccessibility
- ✓All 2 form input(s) have labels or aria-labelsaccessibility
- ✓No duplicate IDs found (20 unique IDs)accessibility
- ✓No iframes on pagesecurity
- ✓1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 62/100 (20 issues)
Failed Checks (20)
- ✗Only 1 content sections — segment your content betterdiscoverability
- ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
- ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
- ✗No FAQ section found — add Q&A content for AI citationstructure
- ✗No data tables — tables help AI compare and cite datastructure
- ✗Few key-value patterns — use "**Label:** value" format for AIstructure
- ✗No Organization schema — AI may not recognize your brandcitation
- ✗Topic focus: 0% — content doesn't match title keywords wellcitation
- ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
- ✗No Speakable schema — add for voice assistant optimizationvoice
- ✗Avg 23 words/sentence — simplify for AI and voicevoice
- ✗No summary section — add Key Takeaways for AI extractionvoice
- ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
- ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
- ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
- ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
- ✗No Table of Contents — add jump links for AI content navigationstructure
- ✗No video content — multimedia increases AI engagement and citation ratediscoverability
- ✗Statistics lack source references — attribute data to boost AI trustcitation
- ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
Passed Checks (32)
- ✓Structured data found — AI can understand your contentdiscoverability
- ✓2113 words in HTML — good content for AI parsingdiscoverability
- ✓Clean URL structurediscoverability
- ✓4 semantic HTML5 elements founddiscoverability
- ✓Description + OG description both present — clear topic signalsdiscoverability
- ✓144 named entities found — helps AI understand contextdiscoverability
- ✓156 internal links — good topic cluster signaldiscoverability
- ✓Question-style headings found — ideal for AI snippetsstructure
- ✓11 lists found — structured content for AIstructure
- ✓Concise answer paragraphs after headings — great for AI citationstructure
- ✓Step-by-step content detected — AI loves procedural answersstructure
- ✓55% short sentences — easy for AI to extractstructure
- ✓98% concise paragraphs — scannable for AIstructure
- ✓Avg 472 words/section — sufficient depthstructure
- ✓Author information found — builds E-E-A-Tcitation
- ✓Publication/modification date foundcitation
- ✓Statistics and data found in content — highly citablecitation
- ✓4/5 E-E-A-T signals presentcitation
- ✓Source citations found — increases AI trustcitation
- ✓20 external links — references authoritative sourcescitation
- ✓Content references 2026/2025 — fresh contentcitation
- ✓71 conversational words — good for AI summariesvoice
- ✓First paragraph is snippet-ready (20-60 words)voice
- ✓SearchAction schema found — sitelinks search box enabledvoice
- ✓Active voice dominant (1% passive) — AI-friendlyvoice
- ✓Pronoun density: 1.9% — engaging, user-focusedvoice
- ✓15 H2/H3 headings — good content structure for AIvoice
- ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
- ✓AI crawlers allowed in robots.txt (4/4 explicitly listed)discoverability
- ✓9 sameAs social links in schema — strong brand signal for AIcitation
- ✓Brand name consistent across 2/3 signals (title, OG, schema)citation
- ✓Brand "Vox" used consistently (17 mentions)citation
GEO — 57/100 (25 issues)
Failed Checks (25)
- ✗Few question headings — add Q&A headings for AI Overviewoverview
- ✗Title and H1 don't align — confusing for AI topic matchingoverview
- ✗Flat heading structure — add H3/H4 subheadings for depthoverview
- ✗28% optimal paragraphs — aim for 20-80 words per paragraphoverview
- ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
- ✗No original data signals — "our research shows..." boosts AI citationauthority
- ✗No examples or case studies — add real-world examplesauthority
- ✗No FAQ Schema — add for Google rich results + AI Overviewformat
- ✗No HowTo Schema — add for step-by-step rich resultsformat
- ✗No comparison content — add vs. sections for AI recommendationsformat
- ✗No summary section — add Key Takeaways or TL;DR for AIformat
- ✗No BreadcrumbList schema — add for better AI contextformat
- ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
- ✗Single-perspective content — add "on the other hand..." for balanceformat
- ✗No conclusion — add recommendations or a verdict sectionformat
- ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
- ✗0% title keywords in first 200 words — front-load key termssemantic
- ✗Few sections have subtopics — add H3 subheadings for depthsemantic
- ✗Page size: 884 KB — very large, may slow AI crawlingtechnical
- ✗Only 2 Schema type(s) — add more for AI contexttechnical
- ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
- ✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
- ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
- ✗Only 2/6 question types — add What, Why, How headingsoverview
- ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
Passed Checks (33)
- ✓Definition-style content found — featured snippet candidateoverview
- ✓Content freshness signals detectedoverview
- ✓Comprehensive content (2113 words, 15 sections)overview
- ✓Step-by-step content detected — AI Overview friendlyoverview
- ✓Author schema markup foundauthority
- ✓Source citations found — increases AI trustauthority
- ✓3/5 trust signals foundauthority
- ✓Expert quotes or testimonials found — authority signalauthority
- ✓3 industry terms used — domain expertise signalauthority
- ✓2 links to authoritative sources — boosts credibilityauthority
- ✓8 unique external domains — diverse sourcesauthority
- ✓113 images all with ALT text — AI can understand visualsformat
- ✓Data visualization elements found (tables/charts)format
- ✓Both ordered and unordered lists used — content varietyformat
- ✓Actionable advice found — AI prefers practical contentformat
- ✓1 entity types in Schema — AI can classify contentsemantic
- ✓5/14 semantic HTML5 elements — deep semantic structuresemantic
- ✓<time> element found — machine-readable datessemantic
- ✓91 contextual links — good cross-referencingsemantic
- ✓Content categorization found — clear topic classificationsemantic
- ✓Mobile-friendly (viewport set)technical
- ✓HTTPS secure — trusted by AI systemstechnical
- ✓Open Graph fully configured (title, description, image)technical
- ✓Canonical URL set — prevents AI from citing duplicatestechnical
- ✓Page allows AI indexing (no noindex/nosnippet)technical
- ✓HTML lang="en-US" set (add og:locale for completeness)technical
- ✓3 ARIA landmarks found — good accessibility for AItechnical
- ✓All image ALT texts are descriptive (>5 chars)format
- ✓2113 words — sufficient depth for AI analysisoverview
- ✓Definition + list combo — strong featured snippet candidateoverview
- ✓No snippet restrictions — AI can freely extract content (good)technical
- ✓Link anchor texts are descriptive — good AI context signalsemantic
- ✓5 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority
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