Public Audit Report

www.verizon.com

https://www.verizon.com/
Scanned on May 2, 2026
59
Overall
D
68
SEO
67/99 passed
56
AEO
29/52 passed
45
GEO
26/58 passed
122
Passed
87
Failed
209
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 68/100 (32 issues)

Failed Checks (32)

  • ✗Title length: 66 characters (too long, keep under 60)meta
  • ✗2 meta descriptions found — should be exactly 1meta
  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗Title-H1 alignment: 0% word overlap — title and H1 should share key termscontent
  • ✗23 images missing width/height — causes layout shift (CLS)content
  • ✗1 non-descriptive link text(s) found ("learn more"...) — use descriptive anchor text for SEOcontent
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗No favicon detectedtechnical
  • ✗No apple-touch-icon — iOS home screen will lack custom icontechnical
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 4.2% — too code-heavy, add more contenttechnical
  • ✗1 render-blocking scripts — add defer or async attributeperformance
  • ✗No Cache-Control header — browser cannot cache effectivelyperformance
  • ✗No author byline — add "By [Name]" for E-E-A-T trusttrust
  • ✗No JSON-LD structured data foundschema
  • ✗1 of 5 internal links are brokencontent
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗2 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗H1 length: 97 characters — too long, keep under 70content
  • ✗OG URL (https://www.verizon.com/?cmp=ORG-C-HQ-NON-A-EN-NONE-dksoc2020-2S0OM0-VZ) differs from canonical (https://www.verizon.com/) — should matchsocial
  • ✗248 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗1 render-blocking script(s) in head — add defer or asyncperformance
  • ✗29 duplicate ID(s) found: "cradle-context" (2x), "gnav20-eyebrow-link-Personal" (2x), "gnav20-eyebrow-link-Business" (2x) — must be unique per HTML specaccessibility
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • ✗3 of 6 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (67)

  • ✓Title tag found: "Verizon: Wireless, Internet, TV and Phone Services | Officia..."meta
  • ✓Meta description found (149 chars)meta
  • ✓Description length: 149 chars (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓Robots: "index, follow"meta
  • ✓meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
  • ✓Single H1 tag foundcontent
  • ✓6 H2 tags foundcontent
  • ✓Heading hierarchy is correctcontent
  • ✓1199 words on page (good content depth)content
  • ✓Readability: 46 (moderate — aim for 60+)content
  • ✓13% long sentences (>20 words) — good readabilitycontent
  • ✓All 23 images have ALT textcontent
  • ✓JS-based lazy loading detectedcontent
  • ✓All images use modern formats (WebP/AVIF/SVG) with <picture> fallbackcontent
  • ✓203 internal links foundcontent
  • ✓28 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "article"social
  • ✓og:site_name: "Verizon"social
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Compression: gziptechnical
  • ✓URL length: 24 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Inline CSS: 10.5 KB (acceptable)performance
  • ✓Inline JS: 12.0 KB (acceptable)performance
  • ✓Font preload/preconnect found — faster font loadingperformance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓Content-Security-Policy header presentsecurity
  • ✓About page link found — builds trust and E-E-A-Ttrust
  • ✓Contact page/email link foundtrust
  • ✓Privacy Policy link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 12 URL(s)technical
  • ✓0% nofollow links (0/231) — good link equity flowcontent
  • ✓All 9 target="_blank" links have rel="noopener"security
  • ✓25 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓1 ad element(s) (moderate)content
  • ✓12 first-person pronouns — strong personal experiencecontent
  • ✓87% responsive images (srcset/picture)content
  • ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • ✓Referrer-Policy: strict-origin-when-cross-originsecurity
  • ✓Title and meta description are different (good)meta
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓DOM size: ~1236 elements (good)performance
  • ✓data-nosnippet found — some content hidden from search snippetstechnical
  • ✓1 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, navaccessibility
  • ✓All 0 form input(s) have labels or aria-labelsaccessibility
  • ✓No iframes on pagesecurity
AEO — 56/100 (23 issues)

Failed Checks (23)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No concise answer paragraphs detected — add short summaries after headingsstructure
  • ✗78% concise paragraphs — break up long paragraphsstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗robots.txt does not explicitly allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)discoverability
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (29)

  • ✓1199 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓5 semantic HTML5 elements founddiscoverability
  • ✓5 content sections — well-structured for AIdiscoverability
  • ✓Description + OG description both present — clear topic signalsdiscoverability
  • ✓83 named entities found — helps AI understand contextdiscoverability
  • ✓203 internal links — good topic cluster signaldiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓31 lists found — structured content for AIstructure
  • ✓Step-by-step content detected — AI loves procedural answersstructure
  • ✓88% short sentences — easy for AI to extractstructure
  • ✓Avg 183 words/section — sufficient depthstructure
  • ✓Statistics and data found in content — highly citablecitation
  • ✓3/5 E-E-A-T signals presentcitation
  • ✓24 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓3 answer-box-ready paragraphs found after headingscitation
  • ✓20 conversational words — good for AI summariesvoice
  • ✓Avg 20 words/sentence — easy reading levelvoice
  • ✓Active voice dominant (2% passive) — AI-friendlyvoice
  • ✓Pronoun density: 1.4% — engaging, user-focusedvoice
  • ✓17 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓/llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • ✓Brand name consistent across 2/3 signals (title, OG, schema)citation
  • ✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • ✓Brand "Verizon" used consistently (24 mentions)citation
GEO — 45/100 (32 issues)

Failed Checks (32)

  • ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗28% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗No data tables or charts — add structured data visualizationsformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No actionable content — add "you should...", "try...", tipsformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 3 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (26)

  • ✓Content freshness signals detectedoverview
  • ✓Comprehensive content (1199 words, 6 sections)overview
  • ✓2-level heading hierarchy — deep content structureoverview
  • ✓2/5 trust signals foundauthority
  • ✓Original research/data signals foundauthority
  • ✓Expert quotes or testimonials found — authority signalauthority
  • ✓13 unique external domains — diverse sourcesauthority
  • ✓23 images all with ALT text — AI can understand visualsformat
  • ✓5/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓4 data points with units — highly citablesemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓216 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓2 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 181 KB — reasonabletechnical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="en-US" set (add og:locale for completeness)technical
  • ✓4 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓1199 words — sufficient depth for AI analysisoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓3/6 question types (5W1H) in headings — comprehensiveoverview
  • ✓Link anchor texts are descriptive — good AI context signalsemantic

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