Public Audit Report

www.verizon.com

https://www.verizon.com/plans/unlimited
Scanned on April 9, 2026
66
Overall
C
66
SEO
66/100 passed
67
AEO
35/52 passed
66
GEO
38/58 passed
139
Passed
71
Failed
210
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 66/100 (34 issues)

Failed Checks (34)

  • Title length: 72 characters (too long, keep under 60)meta
  • No theme-color meta tag — improves mobile browser appearancemeta
  • Title-H1 alignment: 0% word overlap — title and H1 should share key termscontent
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • 18 images missing width/height — causes layout shift (CLS)content
  • Missing og:image — social shares will lack visualssocial
  • Missing twitter:card meta tagsocial
  • Missing twitter:titlesocial
  • Missing twitter:descriptionsocial
  • Missing twitter:imagesocial
  • No favicon detectedtechnical
  • No apple-touch-icon — iOS home screen will lack custom icontechnical
  • No hreflang tags — add if targeting multiple languagestechnical
  • 2 render-blocking scripts — add defer or async attributeperformance
  • No Cache-Control header — browser cannot cache effectivelyperformance
  • No Strict-Transport-Security headersecurity
  • No JSON-LD structured data foundschema
  • 1 of 5 internal links are brokencontent
  • URL lacks title keywords — use a descriptive URL slugtechnical
  • 14 target="_blank" links missing rel="noopener" — security risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • No max-image-preview:large — add to robots meta for Google Discovermeta
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 5 paragraph(s) exceed 150 words — break up for readabilitycontent
  • H1 length: 6 characters — too short, aim for 20-70content
  • OG URL (https://www.verizon.com/plans/unlimited/?cmp=ORG-C-HQ-NON-A-EN-NONE-dksoc2020-2S0OM0-VZ) differs from canonical (https://www.verizon.com/plans/unlimited/) — should matchsocial
  • 241 links on page — exceeds 100 limit, may dilute link equitycontent
  • DOM size: ~2874 elements — exceeds 1500, may slow renderingperformance
  • Trailing slash mismatch: URL lacks slash, canonical has slashtechnical
  • 1 render-blocking script(s) in head — add defer or asyncperformance
  • 38 duplicate ID(s) found: "cradle-context" (2x), "gnav20-eyebrow-link-Personal" (2x), "gnav20-eyebrow-link-Business" (2x) — must be unique per HTML specaccessibility
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • 7 of 24 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (66)

  • Title tag found: "myPlan: Best Unlimited Cell Phone Plans with 3 Year Price Lo..."meta
  • Meta description found (144 chars)meta
  • Description length: 144 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "index, follow"meta
  • meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
  • Single H1 tag foundcontent
  • 24 H2 tags foundcontent
  • 8360 words on page (good content depth)content
  • Readability: 55 (moderate — aim for 60+)content
  • 27% long sentences (>20 words) — good readabilitycontent
  • All 18 images have ALT textcontent
  • JS-based lazy loading detectedcontent
  • All images use modern formats (WebP/AVIF/SVG) with <picture> fallbackcontent
  • 195 internal links foundcontent
  • 29 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph URL foundsocial
  • og:type set to "article"social
  • og:site_name: "Verizon"social
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Compression: gziptechnical
  • URL length: 39 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • URL is lowercase (good)technical
  • No deprecated HTML tags foundtechnical
  • Text-to-HTML ratio: 10.5% (good)technical
  • Inline CSS: 4.6 KB (acceptable)performance
  • Inline JS: 9.4 KB (acceptable)performance
  • Font preload/preconnect found — faster font loadingperformance
  • X-Content-Type-Options: nosniffsecurity
  • Content-Security-Policy header presentsecurity
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 12 URL(s)technical
  • 0% nofollow links (0/224) — good link equity flowcontent
  • 9 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • 78 first-person pronouns — strong personal experiencecontent
  • 100% responsive images (srcset/picture)content
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • Referrer-Policy: strict-origin-when-cross-originsecurity
  • Title and meta description are different (good)meta
  • Viewport allows zoom (good for accessibility)accessibility
  • data-nosnippet found — some content hidden from search snippetstechnical
  • 1 third-party script domain(s) (acceptable)performance
  • ARIA landmarks present: main, navaccessibility
  • All 0 form input(s) have labels or aria-labelsaccessibility
  • No iframes on pagesecurity
AEO — 67/100 (17 issues)

Failed Checks (17)

  • No structured data — AI systems struggle to categorize your pagediscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No concise answer paragraphs detected — add short summaries after headingsstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No author information — AI values attributed contentcitation
  • No date information — AI prefers fresh, dated contentcitation
  • No Organization schema — AI may not recognize your brandcitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • First paragraph too short for AI snippetsvoice
  • No SearchAction schema — add for enhanced search presencevoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • robots.txt does not explicitly allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)discoverability
  • No sameAs links in schema — add social profiles for brand recognitioncitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation

Passed Checks (35)

  • 8360 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 3 semantic HTML5 elements founddiscoverability
  • 7 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 134 named entities found — helps AI understand contextdiscoverability
  • 195 internal links — good topic cluster signaldiscoverability
  • FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
  • Question-style headings found — ideal for AI snippetsstructure
  • 47 lists found — structured content for AIstructure
  • 1 data table(s) foundstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 73% short sentences — easy for AI to extractstructure
  • 96% concise paragraphs — scannable for AIstructure
  • Avg 332 words/section — sufficient depthstructure
  • Statistics and data found in content — highly citablecitation
  • 3/5 E-E-A-T signals presentcitation
  • Source citations found — increases AI trustcitation
  • 25 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 23 answer-box-ready paragraphs found after headingscitation
  • 264 conversational words — good for AI summariesvoice
  • Avg 18 words/sentence — easy reading levelvoice
  • Active voice dominant (5% passive) — AI-friendlyvoice
  • Pronoun density: 2.4% — engaging, user-focusedvoice
  • 97 H2/H3 headings — good content structure for AIvoice
  • 3 Q&A blocks — perfect format for AI extractionvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • /llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • Brand name consistent across 2/3 signals (title, OG, schema)citation
  • Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • 30 collapsible section(s) (<details>) — interactive AI-friendly contentstructure
  • Brand "Verizon" used consistently (111 mentions)citation
GEO — 66/100 (20 issues)

Failed Checks (20)

  • No step-by-step content — add numbered guides for AIoverview
  • 59% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • Incomplete brand identity — add og:site_name + Organization schemaauthority
  • No examples or case studies — add real-world examplesauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No FAQ Schema — add for Google rich results + AI Overviewformat
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No conclusion — add recommendations or a verdict sectionformat
  • No entity Schema types — add Person, Product, or Organization schemasemantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Incomplete Open Graph tags — AI uses these for contexttechnical
  • Only 0 Schema type(s) — add more for AI contexttechnical
  • First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (38)

  • Definition-style content found — featured snippet candidateoverview
  • 3 question headings — matches "People Also Ask" formatoverview
  • Content freshness signals detectedoverview
  • Comprehensive content (8360 words, 24 sections)overview
  • Title and H1 are aligned — clear topic focusoverview
  • 3-level heading hierarchy — deep content structureoverview
  • Source citations found — increases AI trustauthority
  • 2/5 trust signals foundauthority
  • Original research/data signals foundauthority
  • Expert quotes or testimonials found — authority signalauthority
  • 3 industry terms used — domain expertise signalauthority
  • 13 unique external domains — diverse sourcesauthority
  • Comparison content detected — AI loves comparingformat
  • Summary/conclusion section foundformat
  • 18 images all with ALT text — AI can understand visualsformat
  • Data visualization elements found (tables/charts)format
  • 3/6 formatting types used — rich contentformat
  • Actionable advice found — AI prefers practical contentformat
  • 5/14 semantic HTML5 elements — deep semantic structuresemantic
  • 97 data points with units — highly citablesemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 215 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 15 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 475 KB — reasonabletechnical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • HTML lang="en-US" set (add og:locale for completeness)technical
  • 3 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 8360 words — sufficient depth for AI analysisoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • 36 data points found — statistics boost AI visibility by 30-40%authority
  • No snippet restrictions — AI can freely extract content (good)technical
  • 3/6 question types (5W1H) in headings — comprehensiveoverview
  • Link anchor texts are descriptive — good AI context signalsemantic

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