Public Audit Report

www.thefitnessgrp.co.uk

https://www.thefitnessgrp.co.uk/
Scanned on May 1, 2026
75
Overall
B
74
SEO
71/96 passed
78
AEO
28/36 passed
72
GEO
33/46 passed
151
Passed
60
Failed
211
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 74/100 (25 issues)

Failed Checks (25)

  • No theme-color meta tag — improves mobile browser appearancemeta
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • 12 images missing width/height — causes layout shift (CLS)content
  • 18 of 38 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • 16 empty href attributes — fix or remove these linkscontent
  • 41 render-blocking scripts — add defer or async attributeperformance
  • No Content-Security-Policy header — XSS risksecurity
  • 1 HTTP resource(s) on HTTPS page — security risktechnical
  • Web fonts without font-display: swap — may cause FOITperformance
  • 9 target="_blank" links missing rel="noopener" — security risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • Hero image has loading="lazy" — delays LCP! Remove lazy from above-fold imagesperformance
  • Event content found but no Event schema — add for event rich resultsschema
  • Organization schema missing logo — add for knowledge panelschema
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • No Review Schema — add for star ratings in searchecommerce
  • No BreadcrumbList Schema — helps search engines show category pathecommerce
  • 292 links on page — exceeds 100 limit, may dilute link equitycontent
  • DOM size: ~2065 elements — exceeds 1500, may slow renderingperformance
  • 12 render-blocking script(s) in head — add defer or asyncperformance
  • 8 third-party script domains — may slow page load (obseu.bmccfortress.com, www.clickcease.com, cdnjs.cloudflare.com...)performance
  • 110 duplicate ID(s) found: "+i+dl;f.parentNode.insertBefore(j,f); })(window,document," (2x), "5eda93829683ed0001cf1f1f" (3x), "mega-menu-wrap-primary_navigation" (2x) — must be unique per HTML specaccessibility
  • 1 iframe(s) without sandbox attribute — security risksecurity
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (71)

  • Title tag found: "The Fitness Group Leading Health &amp; Fitness Education"meta
  • Title length: 56 characters (optimal)meta
  • Meta description found (152 chars)meta
  • Description length: 152 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"meta
  • Single H1 tag foundcontent
  • Title-H1 alignment: 71% word overlap (good)content
  • 16 H2 tags foundcontent
  • 4316 words on page (good content depth)content
  • All 38 images have ALT textcontent
  • JS-based lazy loading detectedcontent
  • 256 internal links foundcontent
  • 15 external links foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • og:site_name: "The Fitness Group"social
  • Twitter Card: "summary_large_image"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Apple touch icon foundtechnical
  • Compression: brtechnical
  • URL length: 32 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • 3 hreflang tags found (multi-language)technical
  • No deprecated HTML tags foundtechnical
  • Font preload/preconnect found — faster font loadingperformance
  • Cache-Control: public, no-cacheperformance
  • HSTS header present — enforces HTTPSsecurity
  • X-Content-Type-Options: nosniffsecurity
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • 1 JSON-LD schema block(s) foundschema
  • Schema types: Organization, WebSite, ImageObject, WebPage, Person, Articleschema
  • <!DOCTYPE html> declaredtechnical
  • All 1 JSON-LD block(s) have valid syntaxschema
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 8 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 0% nofollow links (0/271) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • 8 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • All schema types have required propertiesschema
  • All 3 hreflang codes are valid ISO 639-1technical
  • hreflang x-default found — proper language fallbacktechnical
  • 74% responsive images (srcset/picture)content
  • max-image-preview:large — eligible for Google Discover large imagesmeta
  • Referrer-Policy: strict-origin-when-cross-originsecurity
  • H1 length: 45 characters (optimal)content
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • No snippet blocking detected (good — content is fully accessible)technical
  • Schema dates consistent: published 2022-02-22T13:01:15+00:00, modified 2026-03-31T22:10:06+01:00schema
  • All 28 form input(s) have labels or aria-labelsaccessibility
AEO — 78/100 (17 issues)

Failed Checks (17)

  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No FAQ section found — add Q&A content for AI citationstructure
  • No data tables — tables help AI compare and cite datastructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No Speakable schema — add for voice assistant optimizationvoice
  • First paragraph too short for AI snippetsvoice
  • Avg 31 words/sentence — simplify for AI and voicevoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • Product Schema lacks name or description — AI cannot parse product infoecommerce
  • Price may be JS-only — ensure price is in HTML for AI crawlersecommerce
  • No structured specs — add a specifications table for AI parsingecommerce
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • No <details>/<summary> elements — use for expandable Q&A contentstructure
  • Brand name used inconsistently (106 partial vs 14 full) — standardizecitation

Passed Checks (38)

  • Structured data found — AI can understand your contentdiscoverability
  • 4316 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 5 semantic HTML5 elements founddiscoverability
  • 14 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 240 named entities found — helps AI understand contextdiscoverability
  • 272 internal links — good topic cluster signaldiscoverability
  • Question-style headings found — ideal for AI snippetsstructure
  • 86 lists found — structured content for AIstructure
  • Concise answer paragraphs after headings — great for AI citationstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 54% short sentences — easy for AI to extractstructure
  • 93% concise paragraphs — scannable for AIstructure
  • Avg 456 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • 5/5 E-E-A-T signals presentcitation
  • Source citations found — increases AI trustcitation
  • 14 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 3 answer-box-ready paragraphs found after headingscitation
  • 174 conversational words — good for AI summariesvoice
  • SearchAction schema found — sitelinks search box enabledvoice
  • Active voice dominant (11% passive) — AI-friendlyvoice
  • Pronoun density: 1.9% — engaging, user-focusedvoice
  • 61 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • 2 sameAs social links in schema — strong brand signal for AIcitation
  • Brand name consistent across 3/3 signals (title, OG, schema)citation
  • Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • Table of Contents detected — helps AI navigate long contentstructure
  • Statistics with source attribution — highly credible for AI citationcitation
GEO — 72/100 (18 issues)

Failed Checks (18)

  • Few question headings — add Q&A headings for AI Overviewoverview
  • Title and H1 don't align — confusing for AI topic matchingoverview
  • No step-by-step content — add numbered guides for AIoverview
  • No examples or case studies — add real-world examplesauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No FAQ Schema — add for Google rich results + AI Overviewformat
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • No Product Entity in Schema.org — add for AI classificationecommerce
  • No brand in Schema — add brand info for AI product identificationecommerce
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • Only 1 authoritative sameAs link — add Wikipedia, LinkedIn, or Wikidata for Knowledge Graphauthority

Passed Checks (42)

  • Definition-style content found — featured snippet candidateoverview
  • Content freshness signals detectedoverview
  • Comprehensive content (4316 words, 16 sections)overview
  • 3-level heading hierarchy — deep content structureoverview
  • 76% optimal paragraphs (20-80 words) — AI-friendlyoverview
  • Author schema markup foundauthority
  • Source citations found — increases AI trustauthority
  • 4/5 trust signals foundauthority
  • Brand identity consistent (OG + Schema)authority
  • Original research/data signals foundauthority
  • Expert quotes or testimonials found — authority signalauthority
  • 3 industry terms used — domain expertise signalauthority
  • 11 unique external domains — diverse sourcesauthority
  • 38 images all with ALT text — AI can understand visualsformat
  • Data visualization elements found (tables/charts)format
  • Actionable advice found — AI prefers practical contentformat
  • Conclusion/recommendation found — helps AI provide answersformat
  • 3 entity types in Schema — AI can classify contentsemantic
  • 5/14 semantic HTML5 elements — deep semantic structuresemantic
  • 42 data points with units — highly citablesemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 229 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 8 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 428 KB — reasonabletechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 6 Schema types — rich structured datatechnical
  • Language + OG locale set — clear language signaltechnical
  • 3 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 4316 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • 42 data points found — statistics boost AI visibility by 30-40%authority
  • Author "Steven Dick" has credentials — strong E-E-A-T signalauthority
  • max-image-preview:large — optimal AI rich result displaytechnical
  • 4/6 question types (5W1H) in headings — comprehensiveoverview
  • Link anchor texts are descriptive — good AI context signalsemantic

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