Public Audit Report

www.ridemetro.org

https://www.ridemetro.org/
Scanned on May 2, 2026
63
Overall
C
68
SEO
67/99 passed
65
AEO
34/52 passed
52
GEO
30/58 passed
131
Passed
78
Failed
209
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 68/100 (32 issues)

Failed Checks (32)

  • Title length: 70 characters (too long, keep under 60)meta
  • Title-H1 alignment: 0% word overlap — title and H1 should share key termscontent
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • 49% long sentences (>20 words) — break up for readabilitycontent
  • 25 images missing width/height — causes layout shift (CLS)content
  • 35 images could use loading="lazy" for better performancecontent
  • 19 of 36 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • 3 non-descriptive link text(s) found ("learn more"...) — use descriptive anchor text for SEOcontent
  • Missing og:descriptionsocial
  • Missing og:image — social shares will lack visualssocial
  • Missing twitter:card meta tagsocial
  • Missing twitter:titlesocial
  • Missing twitter:descriptionsocial
  • Missing twitter:imagesocial
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 6.9% — too code-heavy, add more contenttechnical
  • 2 render-blocking scripts — add defer or async attributeperformance
  • No font preload/preconnect — add for faster renderingperformance
  • 25 target="_blank" links missing rel="noopener" — security risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • Only 11% responsive images — add srcset for mobilecontent
  • No max-image-preview:large — add to robots meta for Google Discovermeta
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • OG URL (https://www.ridemetro.org/home) differs from canonical (https://www.ridemetro.org/) — should matchsocial
  • 147 links on page — exceeds 100 limit, may dilute link equitycontent
  • 1 render-blocking script(s) in head — add defer or asyncperformance
  • 3 duplicate ID(s) found: "galleryModalLabel" (3x), "ytplayer-1" (2x), "ytplayer-2" (2x) — must be unique per HTML specaccessibility
  • 1 iframe(s) without sandbox attribute — security risksecurity
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • 1 of 2 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (67)

  • Title tag found: "METRO | Public Transit | Houston, Texas | Bus | Rail | Park ..."meta
  • Meta description found (147 chars)meta
  • Description length: 147 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • Theme color set: #ffffffmeta
  • No meta refresh redirect (good)meta
  • No robots meta tag (default: index, follow)meta
  • Single H1 tag foundcontent
  • 2 H2 tags foundcontent
  • 1319 words on page (good content depth)content
  • Readability: 41 (moderate — aim for 60+)content
  • All 36 images have ALT textcontent
  • 106 internal links foundcontent
  • 34 external links foundcontent
  • No empty href attributes foundcontent
  • Open Graph title foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • og:site_name: "METRO"social
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Apple touch icon foundtechnical
  • Compression: gziptechnical
  • URL length: 26 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • No deprecated HTML tags foundtechnical
  • Inline CSS: 0.1 KB (acceptable)performance
  • Inline JS: 6.2 KB (acceptable)performance
  • Cache-Control: no-cacheperformance
  • HSTS header present — enforces HTTPSsecurity
  • X-Content-Type-Options: nosniffsecurity
  • Content-Security-Policy header presentsecurity
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • 1 JSON-LD schema block(s) foundschema
  • Schema types: Organizationschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 1 JSON-LD block(s) have valid syntaxschema
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 407 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 0% nofollow links (0/140) — good link equity flowcontent
  • All schema types have required propertiesschema
  • 7 first-person pronouns — some experience showncontent
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • Organization schema includes logoschema
  • Referrer-Policy: no-referrer-when-downgradesecurity
  • H1 length: 51 characters (optimal)content
  • Title and meta description are different (good)meta
  • Viewport allows zoom (good for accessibility)accessibility
  • DOM size: ~1137 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • 2 third-party script domain(s) (acceptable)performance
  • ARIA landmarks present: main, navaccessibility
  • All 5 form input(s) have labels or aria-labelsaccessibility
AEO — 65/100 (18 issues)

Failed Checks (18)

  • Missing meta description or og:description — unclear topic for AIdiscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No data tables — tables help AI compare and cite datastructure
  • No concise answer paragraphs detected — add short summaries after headingsstructure
  • No numbered steps or ordered lists — add for "how to" AI answersstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No source citations — reference studies and data for authoritycitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • Avg 29 words/sentence — simplify for AI and voicevoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • Content not updated in 90+ days — stale content loses AI visibilitycitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (34)

  • Structured data found — AI can understand your contentdiscoverability
  • 1319 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 5 semantic HTML5 elements founddiscoverability
  • 5 content sections — well-structured for AIdiscoverability
  • 107 named entities found — helps AI understand contextdiscoverability
  • 106 internal links — good topic cluster signaldiscoverability
  • FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
  • Question-style headings found — ideal for AI snippetsstructure
  • 27 lists found — structured content for AIstructure
  • 51% short sentences — easy for AI to extractstructure
  • 100% concise paragraphs — scannable for AIstructure
  • Avg 442 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • 3/5 E-E-A-T signals presentcitation
  • 30 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 3 answer-box-ready paragraphs found after headingscitation
  • 41 conversational words — good for AI summariesvoice
  • First paragraph is snippet-ready (20-60 words)voice
  • SearchAction schema found — sitelinks search box enabledvoice
  • Active voice dominant (4% passive) — AI-friendlyvoice
  • Pronoun density: 2.1% — engaging, user-focusedvoice
  • 13 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • 5 sameAs social links in schema — strong brand signal for AIcitation
  • Brand name consistent across 2/3 signals (title, OG, schema)citation
  • Video found but no VideoObject schema — add for AI video discoverydiscoverability
  • Brand "METRO" used consistently (62 mentions)citation
GEO — 52/100 (28 issues)

Failed Checks (28)

  • Content may be too thin for AI Overview (1319 words, 2 sections)overview
  • Title and H1 don't align — confusing for AI topic matchingoverview
  • No step-by-step content — add numbered guides for AIoverview
  • 28% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • Only 1/5 trust signals — add reviews, certificationsauthority
  • No examples or case studies — add real-world examplesauthority
  • Few industry terms — use relevant jargon for topical authorityauthority
  • No FAQ Schema — add for Google rich results + AI Overviewformat
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No conclusion — add recommendations or a verdict sectionformat
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • Few sections have subtopics — add H3 subheadings for depthsemantic
  • Incomplete Open Graph tags — AI uses these for contexttechnical
  • Only 1 Schema type(s) — add more for AI contexttechnical
  • First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 2/6 question types — add What, Why, How headingsoverview
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat

Passed Checks (30)

  • Definition-style content found — featured snippet candidateoverview
  • 2 question headings — matches "People Also Ask" formatoverview
  • Content freshness signals detectedoverview
  • 3-level heading hierarchy — deep content structureoverview
  • Brand identity consistent (OG + Schema)authority
  • Original research/data signals foundauthority
  • Expert quotes or testimonials found — authority signalauthority
  • 3 links to authoritative sources — boosts credibilityauthority
  • 14 unique external domains — diverse sourcesauthority
  • 36 images all with ALT text — AI can understand visualsformat
  • Data visualization elements found (tables/charts)format
  • Actionable advice found — AI prefers practical contentformat
  • 1 entity types in Schema — AI can classify contentsemantic
  • 6/14 semantic HTML5 elements — deep semantic structuresemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 103 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 112 KB — reasonabletechnical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • HTML lang="en" set (add og:locale for completeness)technical
  • 3 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 1319 words — sufficient depth for AI analysisoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • No snippet restrictions — AI can freely extract content (good)technical
  • Link anchor texts are descriptive — good AI context signalsemantic
  • 3 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority

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