Public Audit Report

www.orthospecialtyclinic.com

https://www.orthospecialtyclinic.com/
Scanned on May 20, 2026
62
Overall
C
62
SEO
63/102 passed
63
AEO
33/52 passed
59
GEO
34/58 passed
130
Passed
82
Failed
212
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 62/100 (39 issues)

Failed Checks (39)

  • Description length: 199 chars (too long)meta
  • No theme-color meta tag — improves mobile browser appearancemeta
  • 2 H1 tags found (should be exactly 1)content
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • 1 of 30 images missing ALT text (97% have it)content
  • 1 images missing width/height — causes layout shift (CLS)content
  • 29 of 30 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • 1 empty href attributes — fix or remove these linkscontent
  • No favicon detectedtechnical
  • No apple-touch-icon — iOS home screen will lack custom icontechnical
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 2.4% — too code-heavy, add more contenttechnical
  • Inline CSS: 253.8 KB — too much, move to external stylesheetperformance
  • Inline JS: 191.4 KB — too much, use external scriptsperformance
  • 2 render-blocking scripts — add defer or async attributeperformance
  • No Cache-Control header — browser cannot cache effectivelyperformance
  • No Strict-Transport-Security headersecurity
  • No Content-Security-Policy header — XSS risksecurity
  • No Terms of Service link — add for legal compliance and trusttrust
  • JSON-LD found but no @type detectedschema
  • Schema may be excessive: 1 JSON-LD blocks, 25.7 KB total — consider consolidatingschema
  • 1 JSON-LD block(s) with syntax errors — fix invalid JSONschema
  • 1 of 5 internal links are brokencontent
  • og:image must be an absolute URL (start with https://)social
  • 21 target="_blank" links missing rel="noopener" — security risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • 1% sentences use transition words — aim for 20%+content
  • Only 0% responsive images — add srcset for mobilecontent
  • Possible hidden text detected (font-size:0 or same-color text) — Google spam violationtechnical
  • No max-image-preview:large — add to robots meta for Google Discovermeta
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • 156 links on page — exceeds 100 limit, may dilute link equitycontent
  • Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
  • 3 duplicate ID(s) found: "patient-stories" (2x), "patient-stories-Tabs" (2x), "msg_captcha_error_" (2x) — must be unique per HTML specaccessibility
  • 2 iframe(s) without sandbox attribute — security risksecurity
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (63)

  • Title tag found: "Orthopaedic Specialty Clinic | Orthopedic Surgeon Spokane, W..."meta
  • Title length: 61 characters (slightly long — aim for under 60)meta
  • Meta description found (199 chars)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "index, follow"meta
  • 2 H2 tags foundcontent
  • 1245 words on page (good content depth)content
  • Readability: 43 (moderate — aim for 60+)content
  • 25% long sentences (>20 words) — good readabilitycontent
  • JS-based lazy loading detectedcontent
  • 101 internal links foundcontent
  • 24 external links foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • og:site_name: "Orthopaedic Specialty Clinic"social
  • Twitter Card: "summary_large_image"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Compression: gziptechnical
  • URL length: 37 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • No deprecated HTML tags foundtechnical
  • Font preload/preconnect found — faster font loadingperformance
  • X-Content-Type-Options: nosniffsecurity
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Author byline found + author in schematrust
  • 1 JSON-LD schema block(s) foundschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • font-display: swap detected — prevents invisible textperformance
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 227 URL(s)technical
  • 12% nofollow links (18/146) — good link equity flowcontent
  • 2 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • All schema types have required propertiesschema
  • 34 first-person pronouns — strong personal experiencecontent
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • DOM size: ~666 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • No render-blocking scripts in head (good)performance
  • 5 third-party script domain(s) (acceptable)performance
  • All 3 form input(s) have labels or aria-labelsaccessibility
  • All 2 H2 sections have sufficient depth (avg 500 words)content
AEO — 63/100 (19 issues)

Failed Checks (19)

  • Only 2 content sections — segment your content betterdiscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No concise answer paragraphs detected — add short summaries after headingsstructure
  • No numbered steps or ordered lists — add for "how to" AI answersstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No recent year mentioned — AI prefers up-to-date contentcitation
  • Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • Pronoun density: 0.6% — add more "you/your" for engagementvoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • No sameAs links in schema — add social profiles for brand recognitioncitation
  • Content not updated in 90+ days — stale content loses AI visibilitycitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure
  • Brand name used inconsistently (11 partial vs 5 full) — standardizecitation

Passed Checks (33)

  • Structured data found — AI can understand your contentdiscoverability
  • 1245 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 4 semantic HTML5 elements founddiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 82 named entities found — helps AI understand contextdiscoverability
  • 107 internal links — good topic cluster signaldiscoverability
  • FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
  • Question-style headings found — ideal for AI snippetsstructure
  • 28 lists found — structured content for AIstructure
  • 5 data table(s) foundstructure
  • 75% short sentences — easy for AI to extractstructure
  • 93% concise paragraphs — scannable for AIstructure
  • Avg 653 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • 5/5 E-E-A-T signals presentcitation
  • Source citations found — increases AI trustcitation
  • 20 external links — references authoritative sourcescitation
  • Topic focus: 100% — title keywords found in contentcitation
  • Speakable schema found — voice search readyvoice
  • 24 conversational words — good for AI summariesvoice
  • First paragraph is snippet-ready (20-60 words)voice
  • SearchAction schema found — sitelinks search box enabledvoice
  • Avg 18 words/sentence — easy reading levelvoice
  • Active voice dominant (0% passive) — AI-friendlyvoice
  • 10 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • /llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • Brand name consistent across 2/3 signals (title, OG, schema)citation
GEO — 59/100 (24 issues)

Failed Checks (24)

  • Few question headings — add Q&A headings for AI Overviewoverview
  • No freshness signals — add dates, update timestampsoverview
  • Content may be too thin for AI Overview (1245 words, 2 sections)overview
  • No step-by-step content — add numbered guides for AIoverview
  • No examples or case studies — add real-world examplesauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • 1 images missing ALT textformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • 4/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • Few sections have subtopics — add H3 subheadings for depthsemantic
  • Only 0 Schema type(s) — add more for AI contexttechnical
  • 1 image(s) with generic/short ALT text — use descriptive textformat
  • First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • Only 1 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 2/6 question types — add What, Why, How headingsoverview
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (34)

  • Definition-style content found — featured snippet candidateoverview
  • Title and H1 are aligned — clear topic focusoverview
  • 3-level heading hierarchy — deep content structureoverview
  • 80% optimal paragraphs (20-80 words) — AI-friendlyoverview
  • Author schema markup foundauthority
  • Source citations found — increases AI trustauthority
  • 2/5 trust signals foundauthority
  • Brand identity consistent (OG + Schema)authority
  • Original research/data signals foundauthority
  • Expert quotes or testimonials found — authority signalauthority
  • 3 industry terms used — domain expertise signalauthority
  • 13 unique external domains — diverse sourcesauthority
  • FAQ Schema (FAQPage) foundformat
  • HowTo Schema foundformat
  • BreadcrumbList schema found — helps AI understand site structureformat
  • Data visualization elements found (tables/charts)format
  • Actionable advice found — AI prefers practical contentformat
  • Conclusion/recommendation found — helps AI provide answersformat
  • 3 entity types in Schema — AI can classify contentsemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 81 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 313 KB — reasonabletechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • Language + OG locale set — clear language signaltechnical
  • 2 ARIA landmarks found — good accessibility for AItechnical
  • 1245 words — sufficient depth for AI analysisoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • No snippet restrictions — AI can freely extract content (good)technical
  • Link anchor texts are descriptive — good AI context signalsemantic

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