www.okta.com
https://www.okta.com/
Scanned on May 2, 2026
Quick Wins — Top 5 Issues to Fix
- ✗4 title tags found — should be exactly 1meta
- ✗No theme-color meta tag — improves mobile browser appearancemeta
- ✗Title-H1 alignment: 20% word overlap — title and H1 should share key termscontent
- ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
- ✗Readability: 8 (difficult — simplify language)content
SEO — 65/100 (35 issues)
Failed Checks (35)
- ✗4 title tags found — should be exactly 1meta
- ✗No theme-color meta tag — improves mobile browser appearancemeta
- ✗Title-H1 alignment: 20% word overlap — title and H1 should share key termscontent
- ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
- ✗Readability: 8 (difficult — simplify language)content
- ✗50% long sentences (>20 words) — break up for readabilitycontent
- ✗65 of 107 images missing ALT text (39% have it)content
- ✗101 images missing width/height — causes layout shift (CLS)content
- ✗3 non-descriptive link text(s) found ("learn more"...) — use descriptive anchor text for SEOcontent
- ✗Missing og:site_name — helps brand recognition in sharessocial
- ✗Missing twitter:imagesocial
- ✗No favicon detectedtechnical
- ✗No apple-touch-icon — iOS home screen will lack custom icontechnical
- ✗No hreflang tags — add if targeting multiple languagestechnical
- ✗Text-to-HTML ratio: 3.0% — too code-heavy, add more contenttechnical
- ✗Inline CSS: 18.5 KB — too much, move to external stylesheetperformance
- ✗Inline JS: 21.8 KB — too much, use external scriptsperformance
- ✗5 render-blocking scripts — add defer or async attributeperformance
- ✗No Content-Security-Policy header — XSS risksecurity
- ✗No About page link detected — add for credibilitytrust
- ✗No JSON-LD structured data foundschema
- ✗49 target="_blank" links missing rel="noopener" — security risksecurity
- ✗No Web App Manifest — add for installability and modern web signalstechnical
- ✗No max-image-preview:large — add to robots meta for Google Discovermeta
- ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
- ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
- ✗H1 length: 15 characters — too short, aim for 20-70content
- ✗342 links on page — exceeds 100 limit, may dilute link equitycontent
- ✗DOM size: ~2077 elements — exceeds 1500, may slow renderingperformance
- ✗4 render-blocking script(s) in head — add defer or asyncperformance
- ✗14 duplicate ID(s) found: "phone-iphone" (2x), "search" (2x), "language" (2x) — must be unique per HTML specaccessibility
- ✗1 iframe(s) without sandbox attribute — security risksecurity
- ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
- ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
- ✗3 of 7 H2 sections have < 50 words — add more content or merge thin sectionscontent
Passed Checks (64)
- ✓Title tag found: "Secure Identity for Employees, Customers, and AI | Okta"meta
- ✓Title length: 55 characters (optimal)meta
- ✓Meta description found (146 chars)meta
- ✓Description length: 146 chars (optimal)meta
- ✓Viewport meta tag found (mobile-friendly)meta
- ✓UTF-8 charset declaredmeta
- ✓Language attribute set on HTML tagmeta
- ✓No meta refresh redirect (good)meta
- ✓No robots meta tag (default: index, follow)meta
- ✓Single H1 tag foundcontent
- ✓7 H2 tags foundcontent
- ✓1699 words on page (good content depth)content
- ✓JS-based lazy loading detectedcontent
- ✓6 of 107 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
- ✓273 internal links foundcontent
- ✓66 external links foundcontent
- ✓No empty href attributes foundcontent
- ✓Open Graph title foundsocial
- ✓Open Graph description foundsocial
- ✓Open Graph image foundsocial
- ✓Open Graph URL foundsocial
- ✓og:type set to "website"social
- ✓Twitter Card: "summary"social
- ✓Twitter title foundsocial
- ✓Twitter description foundsocial
- ✓HTTPS enabledtechnical
- ✓Canonical tag foundtechnical
- ✓Canonical tag is self-referencing (correct)technical
- ✓Compression: enabled (vary: accept-encoding)technical
- ✓URL length: 21 chars (good)technical
- ✓URL uses hyphens or no separators (good)technical
- ✓No deprecated HTML tags foundtechnical
- ✓Font preload/preconnect found — faster font loadingperformance
- ✓Cache-Control: max-age=300,s-maxage=300,stale-while-revalidate=1800,stale-iperformance
- ✓HSTS header present — enforces HTTPSsecurity
- ✓X-Content-Type-Options: nosniffsecurity
- ✓Contact page/email link foundtrust
- ✓Privacy Policy link foundtrust
- ✓Terms of Service link foundtrust
- ✓Author byline foundtrust
- ✓<!DOCTYPE html> declaredtechnical
- ✓No mixed content — all resources use HTTPStechnical
- ✓font-display: swap detected — prevents invisible textperformance
- ✓Viewport includes width=device-width (responsive)meta
- ✓robots.txt found and allows crawlingtechnical
- ✓robots.txt includes Sitemap referencetechnical
- ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
- ✓sitemap.xml found with valid formattechnical
- ✓Sitemap contains 2288 URL(s)technical
- ✓All 5 checked internal links are workingcontent
- ✓0% nofollow links (0/340) — good link equity flowcontent
- ✓OG image uses absolute URL (correct)social
- ✓2 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
- ✓22 first-person pronouns — strong personal experiencecontent
- ✓Only 42% responsive images — add srcset for mobilecontent
- ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
- ✓Referrer-Policy: strict-origin-when-cross-originsecurity
- ✓Title and meta description are different (good)meta
- ✓OG URL matches canonical URL (consistent)social
- ✓Viewport allows zoom (good for accessibility)accessibility
- ✓No snippet blocking detected (good — content is fully accessible)technical
- ✓4 third-party script domain(s) (acceptable)performance
- ✓ARIA landmarks present: nav, skip-linkaccessibility
- ✓All 0 form input(s) have labels or aria-labelsaccessibility
AEO — 61/100 (20 issues)
Failed Checks (20)
- ✗No structured data — AI systems struggle to categorize your pagediscoverability
- ✗Only 1 content sections — segment your content betterdiscoverability
- ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
- ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
- ✗No data tables — tables help AI compare and cite datastructure
- ✗Few key-value patterns — use "**Label:** value" format for AIstructure
- ✗No date information — AI prefers fresh, dated contentcitation
- ✗No Organization schema — AI may not recognize your brandcitation
- ✗No Speakable schema — add for voice assistant optimizationvoice
- ✗First paragraph too short for AI snippetsvoice
- ✗No SearchAction schema — add for enhanced search presencevoice
- ✗Avg 34 words/sentence — simplify for AI and voicevoice
- ✗No summary section — add Key Takeaways for AI extractionvoice
- ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
- ✗robots.txt does not explicitly allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)discoverability
- ✗No sameAs links in schema — add social profiles for brand recognitioncitation
- ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
- ✗No Table of Contents — add jump links for AI content navigationstructure
- ✗No video content — multimedia increases AI engagement and citation ratediscoverability
- ✗Statistics lack source references — attribute data to boost AI trustcitation
Passed Checks (31)
- ✓1699 words in HTML — good content for AI parsingdiscoverability
- ✓Clean URL structurediscoverability
- ✓4 semantic HTML5 elements founddiscoverability
- ✓Description + OG description both present — clear topic signalsdiscoverability
- ✓90 named entities found — helps AI understand contextdiscoverability
- ✓273 internal links — good topic cluster signaldiscoverability
- ✓FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
- ✓Question-style headings found — ideal for AI snippetsstructure
- ✓72 lists found — structured content for AIstructure
- ✓Concise answer paragraphs after headings — great for AI citationstructure
- ✓Step-by-step content detected — AI loves procedural answersstructure
- ✓50% short sentences — easy for AI to extractstructure
- ✓97% concise paragraphs — scannable for AIstructure
- ✓Avg 93 words/section — sufficient depthstructure
- ✓Author information found — builds E-E-A-Tcitation
- ✓Statistics and data found in content — highly citablecitation
- ✓3/5 E-E-A-T signals presentcitation
- ✓Source citations found — increases AI trustcitation
- ✓63 external links — references authoritative sourcescitation
- ✓Content references 2026/2025 — fresh contentcitation
- ✓Topic focus: 100% — title keywords found in contentcitation
- ✓12 answer-box-ready paragraphs found after headingscitation
- ✓39 conversational words — good for AI summariesvoice
- ✓Active voice dominant (6% passive) — AI-friendlyvoice
- ✓Pronoun density: 1.1% — engaging, user-focusedvoice
- ✓44 H2/H3 headings — good content structure for AIvoice
- ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
- ✓Freshness signal found (Last-Modified header or dateModified)citation
- ✓/llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
- ✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
- ✓8 collapsible section(s) (<details>) — interactive AI-friendly contentstructure
GEO — 59/100 (24 issues)
Failed Checks (24)
- ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
- ✗Few question headings — add Q&A headings for AI Overviewoverview
- ✗Title and H1 don't align — confusing for AI topic matchingoverview
- ✗0% optimal paragraphs — aim for 20-80 words per paragraphoverview
- ✗No author schema — add for AI trust signalsauthority
- ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
- ✗No examples or case studies — add real-world examplesauthority
- ✗No FAQ Schema — add for Google rich results + AI Overviewformat
- ✗No HowTo Schema — add for step-by-step rich resultsformat
- ✗No summary section — add Key Takeaways or TL;DR for AIformat
- ✗65 images missing ALT textformat
- ✗No BreadcrumbList schema — add for better AI contextformat
- ✗Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
- ✗Single-perspective content — add "on the other hand..." for balanceformat
- ✗No conclusion — add recommendations or a verdict sectionformat
- ✗No entity Schema types — add Person, Product, or Organization schemasemantic
- ✗No <time> elements — wrap dates in <time datetime="...">semantic
- ✗Only 0 Schema type(s) — add more for AI contexttechnical
- ✗4 image(s) with generic/short ALT text — use descriptive textformat
- ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
- ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
- ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
- ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
- ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority
Passed Checks (34)
- ✓Content freshness signals detectedoverview
- ✓Comprehensive content (1699 words, 7 sections)overview
- ✓Step-by-step content detected — AI Overview friendlyoverview
- ✓3-level heading hierarchy — deep content structureoverview
- ✓Source citations found — increases AI trustauthority
- ✓2/5 trust signals foundauthority
- ✓Original research/data signals foundauthority
- ✓Expert quotes or testimonials found — authority signalauthority
- ✓4 industry terms used — domain expertise signalauthority
- ✓4 links to authoritative sources — boosts credibilityauthority
- ✓18 unique external domains — diverse sourcesauthority
- ✓Comparison content detected — AI loves comparingformat
- ✓Data visualization elements found (tables/charts)format
- ✓Both ordered and unordered lists used — content varietyformat
- ✓Actionable advice found — AI prefers practical contentformat
- ✓6/14 semantic HTML5 elements — deep semantic structuresemantic
- ✓5 data points with units — highly citablesemantic
- ✓100% title keywords in first 200 words — good prominencesemantic
- ✓87 contextual links — good cross-referencingsemantic
- ✓Content categorization found — clear topic classificationsemantic
- ✓3 sections have subtopics (H3) — deep coveragesemantic
- ✓Mobile-friendly (viewport set)technical
- ✓HTTPS secure — trusted by AI systemstechnical
- ✓Page size: 379 KB — reasonabletechnical
- ✓Open Graph fully configured (title, description, image)technical
- ✓Canonical URL set — prevents AI from citing duplicatestechnical
- ✓Page allows AI indexing (no noindex/nosnippet)technical
- ✓HTML lang="en-US" set (add og:locale for completeness)technical
- ✓2 ARIA landmarks found — good accessibility for AItechnical
- ✓1699 words — sufficient depth for AI analysisoverview
- ✓6 data points found — statistics boost AI visibility by 30-40%authority
- ✓No snippet restrictions — AI can freely extract content (good)technical
- ✓3/6 question types (5W1H) in headings — comprehensiveoverview
- ✓Link anchor texts are descriptive — good AI context signalsemantic
Fix These Issues Automatically
Using WordPress? Install SEO Autopilot for one-click auto-fixes on 65+ issues — with full undo support.
Get SEO Autopilot Plugin