Public Audit Report

www.nbcnews.com

https://www.nbcnews.com/tech-media
Scanned on May 2, 2026
62
Overall
C
68
SEO
73/108 passed
60
AEO
31/52 passed
52
GEO
30/58 passed
134
Passed
84
Failed
218
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 68/100 (35 issues)

Failed Checks (35)

  • Title length: 72 characters (too long, keep under 60)meta
  • Description length: 170 chars (too long)meta
  • 6 title tags found — should be exactly 1meta
  • No theme-color meta tag — improves mobile browser appearancemeta
  • Title-H1 alignment: 0% word overlap — title and H1 should share key termscontent
  • Readability: 15 (difficult — simplify language)content
  • 71% long sentences (>20 words) — break up for readabilitycontent
  • 28 images missing width/height — causes layout shift (CLS)content
  • 60 of 64 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • 1 non-descriptive link text(s) found ("see more"...) — use descriptive anchor text for SEOcontent
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 0.7% — too code-heavy, add more contenttechnical
  • Inline JS: 1099.9 KB — too much, use external scriptsperformance
  • No font preload/preconnect — add for faster renderingperformance
  • Missing X-Content-Type-Options headersecurity
  • 3 HTTP resource(s) on HTTPS page — security risktechnical
  • No /sitemap.xml found — create one for better crawlingtechnical
  • 5 of 5 internal links are brokencontent
  • URL lacks title keywords — use a descriptive URL slugtechnical
  • 14 target="_blank" links missing rel="noopener" — security risksecurity
  • No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • Hero image has loading="lazy" — delays LCP! Remove lazy from above-fold imagesperformance
  • Missing X-Frame-Options — clickjacking risksecurity
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • H1 length: 4 characters — too short, aim for 20-70content
  • 287 links on page — exceeds 100 limit, may dilute link equitycontent
  • DOM size: ~2095 elements — exceeds 1500, may slow renderingperformance
  • Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
  • 22 duplicate ID(s) found: "search_label" (2x), "card" (20x), "mmvo262572613691" (2x) — must be unique per HTML specaccessibility
  • Paginated page without rel=next/prev — add for proper crawl chaintechnical
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • 111 of 112 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (73)

  • Title tag found: "Technology and Media News: Breaking Headlines, Video and Mor..."meta
  • Meta description found (170 chars)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "max-image-preview:large"meta
  • Single H1 tag foundcontent
  • 112 H2 tags foundcontent
  • Heading hierarchy is correctcontent
  • 1534 words on page (good content depth)content
  • All 64 images have ALT textcontent
  • JS-based lazy loading detectedcontent
  • 245 internal links foundcontent
  • 26 external links foundcontent
  • No empty href attributes foundcontent
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • og:site_name: "NBC News"social
  • Twitter Card: "summary_large_image"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Apple touch icon foundtechnical
  • Compression: brtechnical
  • URL length: 34 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • URL is lowercase (good)technical
  • No deprecated HTML tags foundtechnical
  • Inline CSS: 4.0 KB (acceptable)performance
  • All 42 external scripts use defer/asyncperformance
  • Cache-Control: private, no-cache, no-store, must-revalidateperformance
  • HSTS header present — enforces HTTPSsecurity
  • Content-Security-Policy header presentsecurity
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • 3 JSON-LD schema block(s) foundschema
  • Schema types: CollectionPage, Dataset, WebSiteschema
  • <!DOCTYPE html> declaredtechnical
  • All 3 JSON-LD block(s) have valid syntaxschema
  • font-display: swap detected — prevents invisible textperformance
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • 0% nofollow links (0/286) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • Web App Manifest found (PWA-ready)technical
  • All schema types have required propertiesschema
  • 4 first-person pronouns — some experience showncontent
  • 92% responsive images (srcset/picture)content
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • max-image-preview:large — eligible for Google Discover large imagesmeta
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • No snippet blocking detected (good — content is fully accessible)technical
  • Trailing slash consistent between URL and canonicaltechnical
  • Schema dates consistent: published Wed Apr 29 2026 21:21:31 GMT+0000 (UTC), modified Thu Apr 30 2026 00:23:28 GMT+0000 (UTC)schema
  • No render-blocking scripts in head (good)performance
  • 3 third-party script domain(s) (acceptable)performance
  • All 2 form input(s) have labels or aria-labelsaccessibility
  • No iframes on pagesecurity
AEO — 60/100 (21 issues)

Failed Checks (21)

  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No FAQ section found — add Q&A content for AI citationstructure
  • No data tables — tables help AI compare and cite datastructure
  • No concise answer paragraphs detected — add short summaries after headingsstructure
  • No numbered steps or ordered lists — add for "how to" AI answersstructure
  • 29% short sentences — shorten sentences for better AI parsingstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No source citations — reference studies and data for authoritycitation
  • Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • First paragraph too short for AI snippetsvoice
  • Avg 50 words/sentence — simplify for AI and voicevoice
  • Pronoun density: 0.3% — add more "you/your" for engagementvoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • No sameAs links in schema — add social profiles for brand recognitioncitation
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (31)

  • Structured data found — AI can understand your contentdiscoverability
  • 1534 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 3 semantic HTML5 elements founddiscoverability
  • 6 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 114 named entities found — helps AI understand contextdiscoverability
  • 245 internal links — good topic cluster signaldiscoverability
  • Question-style headings found — ideal for AI snippetsstructure
  • 19 lists found — structured content for AIstructure
  • 80% concise paragraphs — scannable for AIstructure
  • Avg 437 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • 4/5 E-E-A-T signals presentcitation
  • 27 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 7 conversational words — good for AI summariesvoice
  • SearchAction schema found — sitelinks search box enabledvoice
  • Active voice dominant (10% passive) — AI-friendlyvoice
  • 153 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • AI crawlers allowed in robots.txt (4/4 explicitly listed)discoverability
  • Brand name consistent across 2/3 signals (title, OG, schema)citation
  • Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • Table of Contents detected — helps AI navigate long contentstructure
  • Brand "NBC News" used consistently (12 mentions)citation
GEO — 52/100 (28 issues)

Failed Checks (28)

  • Few question headings — add Q&A headings for AI Overviewoverview
  • No step-by-step content — add numbered guides for AIoverview
  • 40% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No examples or case studies — add real-world examplesauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No FAQ Schema — add for Google rich results + AI Overviewformat
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No actionable content — add "you should...", "try...", tipsformat
  • No conclusion — add recommendations or a verdict sectionformat
  • No entity Schema types — add Person, Product, or Organization schemasemantic
  • 3/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • Page size: 1349 KB — very large, may slow AI crawlingtechnical
  • 2 image(s) with generic/short ALT text — use descriptive textformat
  • Only 1 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (30)

  • Definition-style content found — featured snippet candidateoverview
  • Content freshness signals detectedoverview
  • Comprehensive content (1534 words, 112 sections)overview
  • Title and H1 are aligned — clear topic focusoverview
  • 2-level heading hierarchy — deep content structureoverview
  • 3/5 trust signals foundauthority
  • Brand identity consistent (OG + Schema)authority
  • Expert quotes or testimonials found — authority signalauthority
  • 3 industry terms used — domain expertise signalauthority
  • 12 unique external domains — diverse sourcesauthority
  • 64 images all with ALT text — AI can understand visualsformat
  • Data visualization elements found (tables/charts)format
  • 100% title keywords in first 200 words — good prominencesemantic
  • 39 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 35 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 3 Schema types — rich structured datatechnical
  • Language + OG locale set — clear language signaltechnical
  • 2 ARIA landmarks found — good accessibility for AItechnical
  • 1534 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • max-image-preview:large — optimal AI rich result displaytechnical
  • 6/6 question types (5W1H) in headings — comprehensiveoverview
  • Link anchor texts are descriptive — good AI context signalsemantic

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