Public Audit Report

www.metarom.com.au

https://www.metarom.com.au/
Scanned on April 30, 2026
90
Overall
A+
89
SEO
84/94 passed
92
AEO
33/36 passed
91
GEO
42/46 passed
183
Passed
26
Failed
209
Total Checks
Excellent
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 89/100 (10 issues)

Failed Checks (10)

  • 1 images missing width/height — causes layout shift (CLS)content
  • Only 0 internal links — add more for better crawlingcontent
  • No hreflang tags — add if targeting multiple languagestechnical
  • 4 render-blocking scripts — add defer or async attributeperformance
  • Schema may be excessive: 9 JSON-LD blocks, 35.4 KB total — consider consolidatingschema
  • Page is JS-rendered SPA — content may not be visible to search enginestechnical
  • No price in Schema — add offers.price for rich resultsecommerce
  • No availability info — add InStock/OutOfStock to Schemaecommerce
  • 4 render-blocking script(s) in head — add defer or asyncperformance
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (84)

  • Title tag found: "Metarom Australia — Natural Sweet Flavours | Sydney"meta
  • Title length: 51 characters (optimal)meta
  • Meta description found (160 chars)meta
  • Description length: 160 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • Theme color set: #432918meta
  • No meta refresh redirect (good)meta
  • Robots: "index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1"meta
  • Single H1 tag foundcontent
  • Title-H1 alignment: 57% word overlap (good)content
  • 13 H2 tags foundcontent
  • Heading hierarchy is correctcontent
  • 11693 words on page (good content depth)content
  • All 2 images have ALT textcontent
  • JS-based lazy loading detectedcontent
  • All images use modern formats (WebP/AVIF/SVG)content
  • 5 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • og:site_name: "Metarom Australia"social
  • Twitter Card: "summary_large_image"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Apple touch icon foundtechnical
  • Compression: brtechnical
  • URL length: 27 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • No deprecated HTML tags foundtechnical
  • Font preload/preconnect found — faster font loadingperformance
  • Cache-Control: public, max-age=3600, must-revalidateperformance
  • HSTS header present — enforces HTTPSsecurity
  • X-Content-Type-Options: nosniffsecurity
  • Content-Security-Policy header presentsecurity
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • 9 JSON-LD schema block(s) foundschema
  • Schema types: Organization, LocalBusiness, Product, FAQPage, BreadcrumbList, WebSite, VideoObject, WebPage, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Product, Productschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 9 JSON-LD block(s) have valid syntaxschema
  • font-display: swap detected — prevents invisible textperformance
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 1 URL(s)technical
  • OG image uses absolute URL (correct)social
  • All 5 target="_blank" links have rel="noopener"security
  • Web App Manifest found (PWA-ready)technical
  • 2 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • All schema types have required propertiesschema
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • max-image-preview:large — eligible for Google Discover large imagesmeta
  • Organization schema includes logoschema
  • Referrer-Policy: strict-origin-when-cross-originsecurity
  • Permissions-Policy header presentsecurity
  • Product Schema markup foundecommerce
  • Review/Rating Schema found — enables star snippetsecommerce
  • BreadcrumbList Schema — good navigation signalecommerce
  • H1 length: 66 characters (optimal)content
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • 38 links on page (within limit)content
  • DOM size: ~1039 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • 3 third-party script domain(s) (acceptable)performance
  • All 0 form input(s) have labels or aria-labelsaccessibility
  • No duplicate IDs found (8 unique IDs)accessibility
  • No iframes on pagesecurity
  • 1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 92/100 (9 issues)

Failed Checks (9)

  • Few internal links — AI values interconnected contentdiscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No source citations — reference studies and data for authoritycitation
  • First paragraph too short for AI snippetsvoice
  • Pronoun density: 0.8% — add more "you/your" for engagementvoice
  • Price may be JS-only — ensure price is in HTML for AI crawlersecommerce
  • No video content — multimedia increases AI engagement and citation ratediscoverability

Passed Checks (46)

  • Structured data found — AI can understand your contentdiscoverability
  • 11693 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 6 semantic HTML5 elements founddiscoverability
  • 13 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 130 named entities found — helps AI understand contextdiscoverability
  • FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
  • Question-style headings found — ideal for AI snippetsstructure
  • 4 lists found — structured content for AIstructure
  • 1 data table(s) foundstructure
  • Concise answer paragraphs after headings — great for AI citationstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 79% short sentences — easy for AI to extractstructure
  • 98% concise paragraphs — scannable for AIstructure
  • Avg 2895 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • 4/5 E-E-A-T signals presentcitation
  • 5 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 13 answer-box-ready paragraphs found after headingscitation
  • Speakable schema found — voice search readyvoice
  • 153 conversational words — good for AI summariesvoice
  • SearchAction schema found — sitelinks search box enabledvoice
  • Avg 14 words/sentence — easy reading levelvoice
  • Active voice dominant (4% passive) — AI-friendlyvoice
  • Summary/conclusion section found — AI can extract key pointsvoice
  • 43 H2/H3 headings — good content structure for AIvoice
  • 11 Q&A blocks — perfect format for AI extractionvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • /llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • Product data is AI-parseable (name + description in Schema)ecommerce
  • Product specs in structured format (table/list)ecommerce
  • AI crawlers allowed in robots.txt (4/4 explicitly listed)discoverability
  • 3 sameAs social links in schema — strong brand signal for AIcitation
  • Brand name consistent across 3/3 signals (title, OG, schema)citation
  • Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • Table of Contents detected — helps AI navigate long contentstructure
  • Statistics with source attribution — highly credible for AI citationcitation
  • 11 collapsible section(s) (<details>) — interactive AI-friendly contentstructure
  • Brand "Metarom Australia" used consistently (18 mentions)citation
GEO — 91/100 (7 issues)

Failed Checks (7)

  • 48% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No source citations — reference studies and data for authorityauthority
  • No examples or case studies — add real-world examplesauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • Few external source domains — diversify your referencesauthority
  • No HowTo Schema — add for step-by-step rich resultsformat
  • Author lacks credentials — anonymous content is a GEO penaltyauthority

Passed Checks (53)

  • Definition-style content found — featured snippet candidateoverview
  • 11 question headings — matches "People Also Ask" formatoverview
  • Content freshness signals detectedoverview
  • Comprehensive content (11693 words, 13 sections)overview
  • Title and H1 are aligned — clear topic focusoverview
  • Step-by-step content detected — AI Overview friendlyoverview
  • 2-level heading hierarchy — deep content structureoverview
  • Author schema markup foundauthority
  • 4/5 trust signals foundauthority
  • Brand identity consistent (OG + Schema)authority
  • Original research/data signals foundauthority
  • Expert quotes or testimonials found — authority signalauthority
  • 6 industry terms used — domain expertise signalauthority
  • FAQ Schema (FAQPage) foundformat
  • Comparison content detected — AI loves comparingformat
  • Summary/conclusion section foundformat
  • 2 images all with ALT text — AI can understand visualsformat
  • BreadcrumbList schema found — helps AI understand site structureformat
  • Data visualization elements found (tables/charts)format
  • Both ordered and unordered lists used — content varietyformat
  • 3/6 formatting types used — rich contentformat
  • Multi-perspective content found — balanced analysisformat
  • Actionable advice found — AI prefers practical contentformat
  • Conclusion/recommendation found — helps AI provide answersformat
  • 3 entity types in Schema — AI can classify contentsemantic
  • 11/14 semantic HTML5 elements — deep semantic structuresemantic
  • <time> element found — machine-readable datessemantic
  • 111 data points with units — highly citablesemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 35 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 5 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 381 KB — reasonabletechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 38 Schema types — rich structured datatechnical
  • Language + OG locale set — clear language signaltechnical
  • 4 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 11693 words — sufficient depth for AI analysisoverview
  • Product Entity in Schema.org — AI can classify this contentecommerce
  • Brand information in Schema — helps AI identify productsecommerce
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • 30 data points found — statistics boost AI visibility by 30-40%authority
  • max-image-preview:large — optimal AI rich result displaytechnical
  • 4/6 question types (5W1H) in headings — comprehensiveoverview
  • Link anchor texts are descriptive — good AI context signalsemantic
  • 1 image caption(s) found — helps AI understand visual contentformat
  • 2 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority

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