www.jhu.edu
https://www.jhu.edu/
Scanned on April 12, 2026
Quick Wins — Top 5 Issues to Fix
- ✗Title length: 24 characters (too short, aim for 30-60)meta
- ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
- ✗32% long sentences (>20 words) — break up for readabilitycontent
- ✗1 of 32 images missing ALT text (97% have it)content
- ✗14 images missing width/height — causes layout shift (CLS)content
SEO — 70/100 (29 issues)
Failed Checks (29)
- ✗Title length: 24 characters (too short, aim for 30-60)meta
- ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
- ✗32% long sentences (>20 words) — break up for readabilitycontent
- ✗1 of 32 images missing ALT text (97% have it)content
- ✗14 images missing width/height — causes layout shift (CLS)content
- ✗26 of 32 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
- ✗Missing og:type — defaults to "website"social
- ✗Missing twitter:titlesocial
- ✗Missing twitter:descriptionsocial
- ✗Missing twitter:imagesocial
- ✗No hreflang tags — add if targeting multiple languagestechnical
- ✗Text-to-HTML ratio: 4.7% — too code-heavy, add more contenttechnical
- ✗Inline CSS: 34.6 KB — too much, move to external stylesheetperformance
- ✗15 render-blocking scripts — add defer or async attributeperformance
- ✗No font preload/preconnect — add for faster renderingperformance
- ✗No Content-Security-Policy header — XSS risksecurity
- ✗No Terms of Service link — add for legal compliance and trusttrust
- ✗No JSON-LD structured data foundschema
- ✗22 HTTP resource(s) on HTTPS page — security risktechnical
- ✗Web fonts without font-display: swap — may cause FOITperformance
- ✗5 of 5 internal links are brokencontent
- ✗28 target="_blank" links missing rel="noopener" — security risksecurity
- ✗5% sentences use transition words — aim for 20%+content
- ✗H1 length: 0 characters — too short, aim for 20-70content
- ✗176 links on page — exceeds 100 limit, may dilute link equitycontent
- ✗3 render-blocking script(s) in head — add defer or asyncperformance
- ✗1 iframe(s) without sandbox attribute — security risksecurity
- ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
- ✗2 of 4 H2 sections have < 50 words — add more content or merge thin sectionscontent
Passed Checks (67)
- ✓Title tag found: "Johns Hopkins University"meta
- ✓Meta description found (158 chars)meta
- ✓Description length: 158 chars (optimal)meta
- ✓Viewport meta tag found (mobile-friendly)meta
- ✓UTF-8 charset declaredmeta
- ✓Language attribute set on HTML tagmeta
- ✓Theme color set: #ffffffmeta
- ✓No meta refresh redirect (good)meta
- ✓Robots: "max-image-preview:large"meta
- ✓Single H1 tag foundcontent
- ✓4 H2 tags foundcontent
- ✓1066 words on page (good content depth)content
- ✓Readability: 36 (moderate — aim for 60+)content
- ✓JS-based lazy loading detectedcontent
- ✓74 internal links foundcontent
- ✓95 external links foundcontent
- ✓No empty href attributes foundcontent
- ✓All link texts are descriptive (no "click here" or "read more")content
- ✓Open Graph title foundsocial
- ✓Open Graph description foundsocial
- ✓Open Graph image foundsocial
- ✓Open Graph URL foundsocial
- ✓og:site_name: "Johns Hopkins University"social
- ✓Twitter Card: "summary_large_image"social
- ✓HTTPS enabledtechnical
- ✓Canonical tag foundtechnical
- ✓Canonical tag is self-referencing (correct)technical
- ✓Favicon foundtechnical
- ✓Apple touch icon foundtechnical
- ✓Compression: enabled (vary: accept-encoding)technical
- ✓URL length: 20 chars (good)technical
- ✓URL uses hyphens or no separators (good)technical
- ✓No deprecated HTML tags foundtechnical
- ✓Inline JS: 4.5 KB (acceptable)performance
- ✓Cache-Control: public, max-age=1800performance
- ✓HSTS header present — enforces HTTPSsecurity
- ✓X-Content-Type-Options: nosniffsecurity
- ✓About page link found — builds trust and E-E-A-Ttrust
- ✓Contact page/email link foundtrust
- ✓Privacy Policy link foundtrust
- ✓Author byline foundtrust
- ✓<!DOCTYPE html> declaredtechnical
- ✓Viewport includes width=device-width (responsive)meta
- ✓robots.txt found and allows crawlingtechnical
- ✓robots.txt includes Sitemap referencetechnical
- ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
- ✓sitemap.xml found with valid formattechnical
- ✓Sitemap contains 2 URL(s)technical
- ✓0% nofollow links (0/169) — good link equity flowcontent
- ✓OG image uses absolute URL (correct)social
- ✓Web App Manifest found (PWA-ready)technical
- ✓1 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
- ✓11 first-person pronouns — strong personal experiencecontent
- ✓66% responsive images (srcset/picture)content
- ✓max-image-preview:large — eligible for Google Discover large imagesmeta
- ✓Referrer-Policy: strict-origin, strict-origin-when-cross-security
- ✓Permissions-Policy header presentsecurity
- ✓Title and meta description are different (good)meta
- ✓OG URL matches canonical URL (consistent)social
- ✓Viewport allows zoom (good for accessibility)accessibility
- ✓DOM size: ~895 elements (good)performance
- ✓No snippet blocking detected (good — content is fully accessible)technical
- ✓1 third-party script domain(s) (acceptable)performance
- ✓ARIA landmarks present: main, nav, skip-linkaccessibility
- ✓All 3 form input(s) have labels or aria-labelsaccessibility
- ✓No duplicate IDs found (125 unique IDs)accessibility
- ✓1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 52/100 (25 issues)
Failed Checks (25)
- ✗No structured data — AI systems struggle to categorize your pagediscoverability
- ✗Only 0 semantic elements — add <article>, <section>, <main>discoverability
- ✗Only 0 content sections — segment your content betterdiscoverability
- ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
- ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
- ✗No FAQ section found — add Q&A content for AI citationstructure
- ✗No data tables — tables help AI compare and cite datastructure
- ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
- ✗Few key-value patterns — use "**Label:** value" format for AIstructure
- ✗No author information — AI values attributed contentcitation
- ✗No Organization schema — AI may not recognize your brandcitation
- ✗No source citations — reference studies and data for authoritycitation
- ✗Only 1 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
- ✗No Speakable schema — add for voice assistant optimizationvoice
- ✗First paragraph too short for AI snippetsvoice
- ✗No SearchAction schema — add for enhanced search presencevoice
- ✗No summary section — add Key Takeaways for AI extractionvoice
- ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
- ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
- ✗No sameAs links in schema — add social profiles for brand recognitioncitation
- ✗No Table of Contents — add jump links for AI content navigationstructure
- ✗No video content — multimedia increases AI engagement and citation ratediscoverability
- ✗Statistics lack source references — attribute data to boost AI trustcitation
- ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
- ✗Brand name used inconsistently (7 partial vs 4 full) — standardizecitation
Passed Checks (27)
- ✓1066 words in HTML — good content for AI parsingdiscoverability
- ✓Clean URL structurediscoverability
- ✓Description + OG description both present — clear topic signalsdiscoverability
- ✓82 named entities found — helps AI understand contextdiscoverability
- ✓74 internal links — good topic cluster signaldiscoverability
- ✓Question-style headings found — ideal for AI snippetsstructure
- ✓21 lists found — structured content for AIstructure
- ✓Concise answer paragraphs after headings — great for AI citationstructure
- ✓68% short sentences — easy for AI to extractstructure
- ✓100% concise paragraphs — scannable for AIstructure
- ✓Avg 135 words/section — sufficient depthstructure
- ✓Publication/modification date foundcitation
- ✓Statistics and data found in content — highly citablecitation
- ✓3/5 E-E-A-T signals presentcitation
- ✓97 external links — references authoritative sourcescitation
- ✓Content references 2026/2025 — fresh contentcitation
- ✓Topic focus: 100% — title keywords found in contentcitation
- ✓22 conversational words — good for AI summariesvoice
- ✓Avg 20 words/sentence — easy reading levelvoice
- ✓Active voice dominant (11% passive) — AI-friendlyvoice
- ✓Pronoun density: 1.6% — engaging, user-focusedvoice
- ✓4 H2/H3 headings — good content structure for AIvoice
- ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
- ✓Freshness signal found (Last-Modified header or dateModified)citation
- ✓AI crawlers allowed in robots.txt (3/4 explicitly listed)discoverability
- ✓Brand name consistent across 2/3 signals (title, OG, schema)citation
- ✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
GEO — 47/100 (31 issues)
Failed Checks (31)
- ✗Few question headings — add Q&A headings for AI Overviewoverview
- ✗Title and H1 don't align — confusing for AI topic matchingoverview
- ✗No step-by-step content — add numbered guides for AIoverview
- ✗18% optimal paragraphs — aim for 20-80 words per paragraphoverview
- ✗No author schema — add for AI trust signalsauthority
- ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
- ✗Few industry terms — use relevant jargon for topical authorityauthority
- ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
- ✗No FAQ Schema — add for Google rich results + AI Overviewformat
- ✗No HowTo Schema — add for step-by-step rich resultsformat
- ✗No comparison content — add vs. sections for AI recommendationsformat
- ✗No summary section — add Key Takeaways or TL;DR for AIformat
- ✗1 images missing ALT textformat
- ✗No BreadcrumbList schema — add for better AI contextformat
- ✗No data tables or charts — add structured data visualizationsformat
- ✗Only one list type — use both <ul> and <ol> for content varietyformat
- ✗No actionable content — add "you should...", "try...", tipsformat
- ✗No conclusion — add recommendations or a verdict sectionformat
- ✗No entity Schema types — add Person, Product, or Organization schemasemantic
- ✗2/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
- ✗No <time> elements — wrap dates in <time datetime="...">semantic
- ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
- ✗Few sections have subtopics — add H3 subheadings for depthsemantic
- ✗Only 0 Schema type(s) — add more for AI contexttechnical
- ✗Few ARIA landmarks — add <main>, <nav>, <footer> or role attributestechnical
- ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
- ✗Only 1 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
- ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
- ✗1 blockquote(s) missing cite attribute — add source URLs for AI trustauthority
- ✗Only 1/6 question types — add What, Why, How headingsoverview
- ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority
Passed Checks (28)
- ✓Definition-style content found — featured snippet candidateoverview
- ✓Content freshness signals detectedoverview
- ✓Comprehensive content (1066 words, 4 sections)overview
- ✓2-level heading hierarchy — deep content structureoverview
- ✓Source citations found — increases AI trustauthority
- ✓2/5 trust signals foundauthority
- ✓Original research/data signals foundauthority
- ✓Expert quotes or testimonials found — authority signalauthority
- ✓Case study or examples found — AI values concrete examplesauthority
- ✓37 unique external domains — diverse sourcesauthority
- ✓3/6 formatting types used — rich contentformat
- ✓Multi-perspective content found — balanced analysisformat
- ✓100% title keywords in first 200 words — good prominencesemantic
- ✓129 contextual links — good cross-referencingsemantic
- ✓Content categorization found — clear topic classificationsemantic
- ✓Mobile-friendly (viewport set)technical
- ✓HTTPS secure — trusted by AI systemstechnical
- ✓Page size: 151 KB — reasonabletechnical
- ✓Open Graph fully configured (title, description, image)technical
- ✓Canonical URL set — prevents AI from citing duplicatestechnical
- ✓Page allows AI indexing (no noindex/nosnippet)technical
- ✓HTML lang="en" set (add og:locale for completeness)technical
- ✓All image ALT texts are descriptive (>5 chars)format
- ✓1066 words — sufficient depth for AI analysisoverview
- ✓Definition + list combo — strong featured snippet candidateoverview
- ✓max-image-preview:large — optimal AI rich result displaytechnical
- ✓Link anchor texts are descriptive — good AI context signalsemantic
- ✓6 image caption(s) found — helps AI understand visual contentformat
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