Public Audit Report

www.ils.de

https://www.ils.de/fernkurse/hundetrainer/?o=00001_00010_PG07014GOO&gad_source=1&gad_campaignid=22980907887&gbraid=0AAAAAD_kMLtx1oybHA8OojOLV1b5I_m5B&gclid=EAIaIQobChMI78Gz1NXqlAMVMjsGAB1lnCEFEAAYASAAEgKZyPD_BwE
Scanned on June 3, 2026
62
Overall
C
67
SEO
68/101 passed
55
AEO
28/51 passed
57
GEO
33/58 passed
129
Passed
81
Failed
210
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 67/100 (33 issues)

Failed Checks (33)

  • ✗Title length: 112 characters (too long, keep under 60)meta
  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗2 H1 tags found (should be exactly 1)content
  • ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • ✗36% long sentences (>20 words) — break up for readabilitycontent
  • ✗1 of 17 images missing ALT text (94% have it)content
  • ✗1 images missing width/height — causes layout shift (CLS)content
  • ✗16 of 17 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗Missing og:url — social platforms may use wrong URLsocial
  • ✗Missing og:type — defaults to "website"social
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:imagesocial
  • ✗URL length: 211 chars — too long, keep under 75technical
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 4.6% — too code-heavy, add more contenttechnical
  • ✗Inline JS: 24.2 KB — too much, use external scriptsperformance
  • ✗2 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗5 of 5 internal links are brokencontent
  • ✗URL lacks title keywords — use a descriptive URL slugtechnical
  • ✗1 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗Only 0 first-person pronouns — add personal experience (E-E-A-T)content
  • ✗10% sentences use transition words — aim for 20%+content
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗2 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗113 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗DOM size: ~1528 elements — exceeds 1500, may slow renderingperformance
  • ✗1 render-blocking script(s) in head — add defer or asyncperformance
  • ✗1 duplicate ID(s) found: "sud-lehrgang-5" (2x) — must be unique per HTML specaccessibility
  • ✗Paginated page without rel=next/prev — add for proper crawl chaintechnical
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • ✗8 of 12 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (68)

  • ✓Title tag found: "Hundetrainer – Vermittlung praktischer Fähigkeiten und Vorbe..."meta
  • ✓Meta description found (158 chars)meta
  • ✓Description length: 158 chars (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓Robots: "index,follow"meta
  • ✓12 H2 tags foundcontent
  • ✓1881 words on page (good content depth)content
  • ✓Readability: 32 (moderate — aim for 60+)content
  • ✓JS-based lazy loading detectedcontent
  • ✓78 internal links foundcontent
  • ✓11 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph image foundsocial
  • ✓Twitter Card: "summary"social
  • ✓Twitter title foundsocial
  • ✓Twitter description foundsocial
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Apple touch icon foundtechnical
  • ✓Compression: gziptechnical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓URL is lowercase (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Inline CSS: 0.1 KB (acceptable)performance
  • ✓Cache-Control: private, no-storeperformance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓Content-Security-Policy header presentsecurity
  • ✓About page link found — builds trust and E-E-A-Ttrust
  • ✓Contact page/email link foundtrust
  • ✓Privacy Policy link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓Author byline foundtrust
  • ✓1 JSON-LD schema block(s) foundschema
  • ✓Schema types: Courseschema
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓All 1 JSON-LD block(s) have valid syntaxschema
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 2 URL(s)technical
  • ✓1% nofollow links (1/91) — good link equity flowcontent
  • ✓OG image uses absolute URL (correct)social
  • ✓Web App Manifest found (PWA-ready)technical
  • ✓3 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓All schema types have required propertiesschema
  • ✓100% responsive images (srcset/picture)content
  • ✓Referrer-Policy: same-originsecurity
  • ✓Permissions-Policy header presentsecurity
  • ✓Title and meta description are different (good)meta
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓Trailing slash consistent between URL and canonicaltechnical
  • ✓2 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, navaccessibility
  • ✓All 1 form input(s) have labels or aria-labelsaccessibility
  • ✓No iframes on pagesecurity
AEO — 55/100 (23 issues)

Failed Checks (23)

  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗Avg 22 words/sentence — simplify for AI and voicevoice
  • ✗Pronoun density: 0.0% — add more "you/your" for engagementvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗Statistics lack source references — attribute data to boost AI trustcitation

Passed Checks (28)

  • ✓Structured data found — AI can understand your contentdiscoverability
  • ✓1881 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓5 semantic HTML5 elements founddiscoverability
  • ✓18 content sections — well-structured for AIdiscoverability
  • ✓Description + OG description both present — clear topic signalsdiscoverability
  • ✓148 named entities found — helps AI understand contextdiscoverability
  • ✓78 internal links — good topic cluster signaldiscoverability
  • ✓FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓30 lists found — structured content for AIstructure
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓64% short sentences — easy for AI to extractstructure
  • ✓91% concise paragraphs — scannable for AIstructure
  • ✓Avg 185 words/section — sufficient depthstructure
  • ✓Publication/modification date foundcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓7 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓2 answer-box-ready paragraphs found after headingscitation
  • ✓Active voice dominant (0% passive) — AI-friendlyvoice
  • ✓Summary/conclusion section found — AI can extract key pointsvoice
  • ✓27 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • ✓Video found but no VideoObject schema — add for AI video discoverydiscoverability
  • ✓12 collapsible section(s) (<details>) — interactive AI-friendly contentstructure
GEO — 57/100 (25 issues)

Failed Checks (25)

  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗32% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗1 images missing ALT textformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • ✗Few contextual links — interlink related contentsemantic
  • ✗Only 1 Schema type(s) — add more for AI contexttechnical
  • ✗Only 1 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 1/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (33)

  • ✓Definition-style content found — featured snippet candidateoverview
  • ✓Content freshness signals detectedoverview
  • ✓Comprehensive content (1881 words, 12 sections)overview
  • ✓3-level heading hierarchy — deep content structureoverview
  • ✓Source citations found — increases AI trustauthority
  • ✓4/5 trust signals foundauthority
  • ✓Original research/data signals foundauthority
  • ✓3 industry terms used — domain expertise signalauthority
  • ✓5 unique external domains — diverse sourcesauthority
  • ✓Summary/conclusion section foundformat
  • ✓BreadcrumbList schema found — helps AI understand site structureformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓Multi-perspective content found — balanced analysisformat
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓9/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓<time> element found — machine-readable datessemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓3 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 328 KB — reasonabletechnical
  • ✓Open Graph fully configured (title, description, image)technical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="de-DE" set (add og:locale for completeness)technical
  • ✓4 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓1881 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓Definition + list combo — strong featured snippet candidateoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic

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