Public Audit Report

www.hulu.com

https://www.disneyplus.com/
Scanned on May 2, 2026
63
Overall
C
73
SEO
70/96 passed
57
AEO
29/51 passed
48
GEO
28/58 passed
127
Passed
78
Failed
205
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 73/100 (26 issues)

Failed Checks (26)

  • Title length: 71 characters (too long, keep under 60)meta
  • No H1 tag foundcontent
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • 20 images missing width/height — causes layout shift (CLS)content
  • 3 non-descriptive link text(s) found ("learn more"...) — use descriptive anchor text for SEOcontent
  • Missing og:site_name — helps brand recognition in sharessocial
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 1.2% — too code-heavy, add more contenttechnical
  • Inline JS: 990.4 KB — too much, use external scriptsperformance
  • No Strict-Transport-Security headersecurity
  • Missing X-Content-Type-Options headersecurity
  • No Content-Security-Policy header — XSS risksecurity
  • No About page link detected — add for credibilitytrust
  • No Contact page link detected — add for trust signalstrust
  • No JSON-LD structured data foundschema
  • 1 HTTP resource(s) on HTTPS page — security risktechnical
  • 9 target="_blank" links missing rel="noopener" — security risksecurity
  • No max-image-preview:large — add to robots meta for Google Discovermeta
  • Missing X-Frame-Options — clickjacking risksecurity
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • DOM size: ~2514 elements — exceeds 1500, may slow renderingperformance
  • 12 duplicate ID(s) found: "d78208r9vr5mb8by" (2x), "d7822h09vr5mb8c0" (2x), "cuaqk3ptvdrp3ere" (3x) — must be unique per HTML specaccessibility
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (70)

  • Title tag found: "Disney+ | Stream Movies, TV Shows, Documentaries &amp; More ..."meta
  • Meta description found (155 chars)meta
  • Description length: 155 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • Theme color set: #ffffffmeta
  • No meta refresh redirect (good)meta
  • No robots meta tag (default: index, follow)meta
  • 2 H2 tags foundcontent
  • 2865 words on page (good content depth)content
  • Readability: 59 (moderate — aim for 60+)content
  • 26% long sentences (>20 words) — good readabilitycontent
  • All 96 images have ALT textcontent
  • JS-based lazy loading detectedcontent
  • All images use modern formats (WebP/AVIF/SVG) with <picture> fallbackcontent
  • 57 internal links foundcontent
  • 23 external links foundcontent
  • No empty href attributes foundcontent
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • Twitter Card: "summary_large_image"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Apple touch icon foundtechnical
  • Compression: gziptechnical
  • URL length: 27 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • No deprecated HTML tags foundtechnical
  • Inline CSS: 0.3 KB (acceptable)performance
  • All 17 external scripts use defer/asyncperformance
  • Font preload/preconnect found — faster font loadingperformance
  • Cache-Control: public, max-age=585, s-maxage=900performance
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • <!DOCTYPE html> declaredtechnical
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 173 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 0% nofollow links (0/80) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • Web App Manifest found (PWA-ready)technical
  • 2 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • 5 first-person pronouns — some experience showncontent
  • 100% responsive images (srcset/picture)content
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • 93 links on page (within limit)content
  • No snippet blocking detected (good — content is fully accessible)technical
  • No render-blocking scripts in head (good)performance
  • 1 third-party script domain(s) (acceptable)performance
  • ARIA landmarks present: main, navaccessibility
  • All 0 form input(s) have labels or aria-labelsaccessibility
  • No iframes on pagesecurity
  • All 2 H2 sections have sufficient depth (avg 904 words)content
AEO — 57/100 (22 issues)

Failed Checks (22)

  • No structured data — AI systems struggle to categorize your pagediscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No question-style headings — try "How to...", "What is..."structure
  • No data tables — tables help AI compare and cite datastructure
  • No concise answer paragraphs detected — add short summaries after headingsstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No date information — AI prefers fresh, dated contentcitation
  • No source citations — reference studies and data for authoritycitation
  • Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • First paragraph too short for AI snippetsvoice
  • No SearchAction schema — add for enhanced search presencevoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Only 2 H2/H3 headings — add more to structure your contentvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • No sameAs links in schema — add social profiles for brand recognitioncitation
  • Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • Content not updated in 90+ days — stale content loses AI visibilitycitation
  • Statistics lack source references — attribute data to boost AI trustcitation

Passed Checks (29)

  • 2865 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 4 semantic HTML5 elements founddiscoverability
  • 10 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 77 named entities found — helps AI understand contextdiscoverability
  • 57 internal links — good topic cluster signaldiscoverability
  • FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
  • 31 lists found — structured content for AIstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 74% short sentences — easy for AI to extractstructure
  • 98% concise paragraphs — scannable for AIstructure
  • Avg 4517 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • 4/5 E-E-A-T signals presentcitation
  • 23 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 42 conversational words — good for AI summariesvoice
  • Avg 17 words/sentence — easy reading levelvoice
  • Active voice dominant (6% passive) — AI-friendlyvoice
  • Pronoun density: 1.4% — engaging, user-focusedvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • AI crawlers allowed in robots.txt (2/4 explicitly listed)discoverability
  • Table of Contents detected — helps AI navigate long contentstructure
  • Video found but no VideoObject schema — add for AI video discoverydiscoverability
  • 7 collapsible section(s) (<details>) — interactive AI-friendly contentstructure
GEO — 48/100 (30 issues)

Failed Checks (30)

  • Few question headings — add Q&A headings for AI Overviewoverview
  • Content may be too thin for AI Overview (2865 words, 2 sections)overview
  • Title and H1 don't align — confusing for AI topic matchingoverview
  • No step-by-step content — add numbered guides for AIoverview
  • 32% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • Incomplete brand identity — add og:site_name + Organization schemaauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No expert quotes — add professional opinions for credibilityauthority
  • No examples or case studies — add real-world examplesauthority
  • Few industry terms — use relevant jargon for topical authorityauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No conclusion — add recommendations or a verdict sectionformat
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few sections have subtopics — add H3 subheadings for depthsemantic
  • Page size: 1454 KB — very large, may slow AI crawlingtechnical
  • Only 0 Schema type(s) — add more for AI contexttechnical
  • 20 image(s) with generic/short ALT text — use descriptive textformat
  • First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 1/6 question types — add What, Why, How headingsoverview
  • 3 generic anchor texts ("click here") — use descriptive link text for AIsemantic
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (28)

  • Definition-style content found — featured snippet candidateoverview
  • Content freshness signals detectedoverview
  • 2-level heading hierarchy — deep content structureoverview
  • 3/5 trust signals foundauthority
  • 9 unique external domains — diverse sourcesauthority
  • FAQ Schema (FAQPage) foundformat
  • Comparison content detected — AI loves comparingformat
  • 96 images all with ALT text — AI can understand visualsformat
  • BreadcrumbList schema found — helps AI understand site structureformat
  • Data visualization elements found (tables/charts)format
  • Actionable advice found — AI prefers practical contentformat
  • 1 entity types in Schema — AI can classify contentsemantic
  • 7/14 semantic HTML5 elements — deep semantic structuresemantic
  • 7 data points with units — highly citablesemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 85 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • HTML lang="en" set (add og:locale for completeness)technical
  • 3 ARIA landmarks found — good accessibility for AItechnical
  • 2865 words — sufficient depth for AI analysisoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • 7 data points found — statistics boost AI visibility by 30-40%authority
  • No snippet restrictions — AI can freely extract content (good)technical

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