Public Audit Report

www.horst-steiner.com

https://www.horst-steiner.com/projektregionen/innenarchitekt-wien/
Scanned on May 11, 2026
65
Overall
C
71
SEO
72/102 passed
60
AEO
31/52 passed
57
GEO
33/58 passed
136
Passed
76
Failed
212
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 71/100 (30 issues)

Failed Checks (30)

  • Description length: 95 chars (too short)meta
  • No theme-color meta tag — improves mobile browser appearancemeta
  • Title-H1 alignment: 20% word overlap — title and H1 should share key termscontent
  • 24 of 55 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • Missing og:image — social shares will lack visualssocial
  • Missing twitter:imagesocial
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 2.2% — too code-heavy, add more contenttechnical
  • Inline CSS: 456.3 KB — too much, move to external stylesheetperformance
  • Inline JS: 74.9 KB — too much, use external scriptsperformance
  • 2 render-blocking scripts — add defer or async attributeperformance
  • Missing X-Content-Type-Options headersecurity
  • No Content-Security-Policy header — XSS risksecurity
  • No JSON-LD structured data foundschema
  • 1 HTTP resource(s) on HTTPS page — security risktechnical
  • sitemap.xml found but not valid XML formattechnical
  • 6 target="_blank" links missing rel="noopener" — security risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • Only 0 first-person pronouns — add personal experience (E-E-A-T)content
  • 0% sentences use transition words — aim for 20%+content
  • Possible hidden text detected (font-size:0 or same-color text) — Google spam violationtechnical
  • Missing X-Frame-Options — clickjacking risksecurity
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 2 paragraph(s) exceed 150 words — break up for readabilitycontent
  • 134 links on page — exceeds 100 limit, may dilute link equitycontent
  • 4 duplicate ID(s) found: "trust-index" (3x), "youtube-content-blocker" (6x), "bricks-recaptcha" (2x) — must be unique per HTML specaccessibility
  • Paginated page without rel=next/prev — add for proper crawl chaintechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • 2 of 13 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (72)

  • Title tag found: "Innenarchitekt Wien – Planung &amp; Raumgestaltung"meta
  • Title length: 50 characters (optimal)meta
  • Meta description found (95 chars)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"meta
  • Single H1 tag foundcontent
  • 13 H2 tags foundcontent
  • Heading hierarchy is correctcontent
  • 2302 words on page (good content depth)content
  • Readability: 52 (moderate — aim for 60+)content
  • 24% long sentences (>20 words) — good readabilitycontent
  • All 55 images have ALT textcontent
  • All 55 images have width/height attributes (prevents CLS)content
  • JS-based lazy loading detectedcontent
  • 73 internal links foundcontent
  • 13 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph URL foundsocial
  • og:type set to "article"social
  • og:site_name: "Innenarchitekt Horst Steiner - alles aus einer Hand"social
  • Twitter Card: "summary_large_image"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Apple touch icon foundtechnical
  • Compression: gziptechnical
  • URL length: 66 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • URL is lowercase (good)technical
  • No deprecated HTML tags foundtechnical
  • Font preload/preconnect found — faster font loadingperformance
  • Cache-Control: max-age=0performance
  • HSTS header present — enforces HTTPSsecurity
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • <!DOCTYPE html> declaredtechnical
  • font-display: swap detected — prevents invisible textperformance
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • All 5 checked internal links are workingcontent
  • 4% nofollow links (4/90) — good link equity flowcontent
  • URL contains title keywords (40% match)technical
  • 1 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • 100% responsive images (srcset/picture)content
  • max-image-preview:large — eligible for Google Discover large imagesmeta
  • H1 length: 21 characters (optimal)content
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • DOM size: ~1165 elements (good)performance
  • data-nosnippet found — some content hidden from search snippetstechnical
  • Trailing slash consistent between URL and canonicaltechnical
  • No render-blocking scripts in head (good)performance
  • 1 third-party script domain(s) (acceptable)performance
  • ARIA landmarks present: main, navaccessibility
  • All 10 form input(s) have labels or aria-labelsaccessibility
  • No iframes on pagesecurity
  • 1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 60/100 (21 issues)

Failed Checks (21)

  • No structured data — AI systems struggle to categorize your pagediscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No data tables — tables help AI compare and cite datastructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No author information — AI values attributed contentcitation
  • No Organization schema — AI may not recognize your brandcitation
  • Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • No source citations — reference studies and data for authoritycitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • No SearchAction schema — add for enhanced search presencevoice
  • Pronoun density: 0.0% — add more "you/your" for engagementvoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No sameAs links in schema — add social profiles for brand recognitioncitation
  • Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure
  • Brand "Innenarchitekt Horst Steiner - alles aus einer Hand" mentioned only 0 time(s) — repeat for entity recognitioncitation

Passed Checks (31)

  • 2302 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 6 semantic HTML5 elements founddiscoverability
  • 52 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 99 named entities found — helps AI understand contextdiscoverability
  • 73 internal links — good topic cluster signaldiscoverability
  • FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
  • Question-style headings found — ideal for AI snippetsstructure
  • 18 lists found — structured content for AIstructure
  • Concise answer paragraphs after headings — great for AI citationstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 76% short sentences — easy for AI to extractstructure
  • 97% concise paragraphs — scannable for AIstructure
  • Avg 288 words/section — sufficient depthstructure
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • 7 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 6 answer-box-ready paragraphs found after headingscitation
  • First paragraph is snippet-ready (20-60 words)voice
  • Avg 15 words/sentence — easy reading levelvoice
  • Active voice dominant (0% passive) — AI-friendlyvoice
  • 37 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • /llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • Table of Contents detected — helps AI navigate long contentstructure
GEO — 57/100 (25 issues)

Failed Checks (25)

  • Title and H1 don't align — confusing for AI topic matchingoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • Incomplete brand identity — add og:site_name + Organization schemaauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No expert quotes — add professional opinions for credibilityauthority
  • Few industry terms — use relevant jargon for topical authorityauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No actionable content — add "you should...", "try...", tipsformat
  • No entity Schema types — add Person, Product, or Organization schemasemantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • Page size: 739 KB — very large, may slow AI crawlingtechnical
  • Incomplete Open Graph tags — AI uses these for contexttechnical
  • Only 0 Schema type(s) — add more for AI contexttechnical
  • Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (33)

  • Definition-style content found — featured snippet candidateoverview
  • 4 question headings — matches "People Also Ask" formatoverview
  • Content freshness signals detectedoverview
  • Comprehensive content (2302 words, 13 sections)overview
  • Step-by-step content detected — AI Overview friendlyoverview
  • 2-level heading hierarchy — deep content structureoverview
  • 61% optimal paragraphs (20-80 words) — AI-friendlyoverview
  • 2/5 trust signals foundauthority
  • Case study or examples found — AI values concrete examplesauthority
  • 6 unique external domains — diverse sourcesauthority
  • FAQ Schema (FAQPage) foundformat
  • 55 images all with ALT text — AI can understand visualsformat
  • Data visualization elements found (tables/charts)format
  • Both ordered and unordered lists used — content varietyformat
  • Conclusion/recommendation found — helps AI provide answersformat
  • 7/14 semantic HTML5 elements — deep semantic structuresemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 81 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 7 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • Language + OG locale set — clear language signaltechnical
  • 3 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 2302 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • max-image-preview:large — optimal AI rich result displaytechnical
  • 3/6 question types (5W1H) in headings — comprehensiveoverview
  • Link anchor texts are descriptive — good AI context signalsemantic

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