Public Audit Report

www.hket.com

https://www.hket.com/
Scanned on April 8, 2026
56
Overall
D
68
SEO
66/97 passed
50
AEO
26/52 passed
38
GEO
22/58 passed
114
Passed
93
Failed
207
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 68/100 (31 issues)

Failed Checks (31)

  • ✗Description length: 56 chars (too short)meta
  • ✗No H1 tag foundcontent
  • ✗No H2 tags foundcontent
  • ✗121 images missing width/height — causes layout shift (CLS)content
  • ✗2 empty href attributes — fix or remove these linkscontent
  • ✗Missing og:title — poor social sharingsocial
  • ✗Missing og:descriptionsocial
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing og:type — defaults to "website"social
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 4.1% — too code-heavy, add more contenttechnical
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No About page link detected — add for credibilitytrust
  • ✗14 HTTP resource(s) on HTTPS page — security risktechnical
  • ✗5 of 5 internal links are brokencontent
  • ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗2 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗Viewport disables zoom — bad for accessibility (WCAG 1.4.4)accessibility
  • ✗620 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗DOM size: ~3606 elements — exceeds 1500, may slow renderingperformance
  • ✗Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
  • ✗7 duplicate ID(s) found: "4090959" (2x), "4109845" (2x), "4110023" (2x) — must be unique per HTML specaccessibility
  • ✗1 iframe(s) without sandbox attribute — security risksecurity
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (66)

  • ✓Title tag found: "香港經濟日報HKET | 即時新聞, 頭條新聞, 財經, 地產, 科技"meta
  • ✓Title length: 35 characters (optimal)meta
  • ✓Meta description found (56 chars)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓Theme color set: #8e0018meta
  • ✓No meta refresh redirect (good)meta
  • ✓Robots: "max-image-preview:large"meta
  • ✓Heading hierarchy is correctcontent
  • ✓1362 words on page (good content depth)content
  • ✓Readability: 92 (easy to read)content
  • ✓16% long sentences (>20 words) — good readabilitycontent
  • ✓All 121 images have ALT textcontent
  • ✓JS-based lazy loading detectedcontent
  • ✓9 of 121 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✓87 internal links foundcontent
  • ✓528 external links foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph URL foundsocial
  • ✓og:site_name: "香港經濟日報HKET"social
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Apple touch icon foundtechnical
  • ✓Compression: gziptechnical
  • ✓URL length: 21 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Inline CSS: 0.0 KB (acceptable)performance
  • ✓Inline JS: 2.0 KB (acceptable)performance
  • ✓All 7 external scripts use defer/asyncperformance
  • ✓Font preload/preconnect found — faster font loadingperformance
  • ✓Cache-Control: public, max-age=20performance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓Contact page/email link foundtrust
  • ✓Privacy Policy link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓Author byline foundtrust
  • ✓1 JSON-LD schema block(s) foundschema
  • ✓Schema types: Organizationschema
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓All 1 JSON-LD block(s) have valid syntaxschema
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 469 URL(s)technical
  • ✓0% nofollow links (0/615) — good link equity flowcontent
  • ✓All 22 target="_blank" links have rel="noopener"security
  • ✓Web App Manifest found (PWA-ready)technical
  • ✓All schema types have required propertiesschema
  • ✓4 first-person pronouns — some experience showncontent
  • ✓88% responsive images (srcset/picture)content
  • ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • ✓max-image-preview:large — eligible for Google Discover large imagesmeta
  • ✓Organization schema includes logoschema
  • ✓Title and meta description are different (good)meta
  • ✓OG URL matches canonical URL (consistent)social
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓No render-blocking scripts in head (good)performance
  • ✓3 third-party script domain(s) (acceptable)performance
  • ✓All 7 form input(s) have labels or aria-labelsaccessibility
AEO — 50/100 (26 issues)

Failed Checks (26)

  • ✗Only 2 content sections — segment your content betterdiscoverability
  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗No question-style headings — try "How to...", "What is..."structure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No concise answer paragraphs detected — add short summaries after headingsstructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗Avg 0 words/section — expand sections for AI comprehensionstructure
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗Pronoun density: 0.0% — add more "you/your" for engagementvoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
  • ✗Brand "香港經濟日報HKET" mentioned only 1 time(s) — repeat for entity recognitioncitation

Passed Checks (26)

  • ✓Structured data found — AI can understand your contentdiscoverability
  • ✓1362 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓4 semantic HTML5 elements founddiscoverability
  • ✓17 named entities found — helps AI understand contextdiscoverability
  • ✓89 internal links — good topic cluster signaldiscoverability
  • ✓26 lists found — structured content for AIstructure
  • ✓84% short sentences — easy for AI to extractstructure
  • ✓97% concise paragraphs — scannable for AIstructure
  • ✓Author information found — builds E-E-A-Tcitation
  • ✓Publication/modification date foundcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓Organization schema found — AI can identify your brandcitation
  • ✓4/5 E-E-A-T signals presentcitation
  • ✓528 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓Avg 16 words/sentence — easy reading levelvoice
  • ✓Active voice dominant (0% passive) — AI-friendlyvoice
  • ✓22 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓AI crawlers allowed in robots.txt (4/4 explicitly listed)discoverability
  • ✓3 sameAs social links in schema — strong brand signal for AIcitation
  • ✓Brand name consistent across 3/3 signals (title, OG, schema)citation
  • ✓Video found but no VideoObject schema — add for AI video discoverydiscoverability
  • ✓Statistics with source attribution — highly credible for AI citationcitation
GEO — 38/100 (36 issues)

Failed Checks (36)

  • ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Content may be too thin for AI Overview (1362 words, 0 sections)overview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗Flat heading structure — add H3/H4 subheadings for depthoverview
  • ✗14% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗No data tables or charts — add structured data visualizationsformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No actionable content — add "you should...", "try...", tipsformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗4/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few sections have subtopics — add H3 subheadings for depthsemantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗Only 1 Schema type(s) — add more for AI contexttechnical
  • ✗7 image(s) with generic/short ALT text — use descriptive textformat
  • ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 0/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗Only 1 authoritative sameAs link — add Wikipedia, LinkedIn, or Wikidata for Knowledge Graphauthority

Passed Checks (22)

  • ✓Content freshness signals detectedoverview
  • ✓2/5 trust signals foundauthority
  • ✓Brand identity consistent (OG + Schema)authority
  • ✓25 unique external domains — diverse sourcesauthority
  • ✓Comparison content detected — AI loves comparingformat
  • ✓121 images all with ALT text — AI can understand visualsformat
  • ✓1 entity types in Schema — AI can classify contentsemantic
  • ✓61 data points with units — highly citablesemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓252 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 305 KB — reasonabletechnical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="zh-Hant" set (add og:locale for completeness)technical
  • ✓2 ARIA landmarks found — good accessibility for AItechnical
  • ✓1362 words — sufficient depth for AI analysisoverview
  • ✓50 data points found — statistics boost AI visibility by 30-40%authority
  • ✓max-image-preview:large — optimal AI rich result displaytechnical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic

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