www.harvard.edu

https://www.harvard.edu/

Scanned on April 12, 2026

Overall

SEO

72/101 passed

AEO

33/52 passed

GEO

40/58 passed

145

Passed

Failed

211

Total Checks

Needs Work

Rating

Quick Wins — Top 5 Issues to Fix

✗Title length: 18 characters (too short, aim for 30-60)meta
✗Readability: 22 (difficult — simplify language)content
✗79% long sentences (>20 words) — break up for readabilitycontent
✗24 images missing width/height — causes layout shift (CLS)content
✗21 of 24 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent

SEO — 71/100 (29 issues)

Failed Checks (29)

✗Title length: 18 characters (too short, aim for 30-60)meta
✗Readability: 22 (difficult — simplify language)content
✗79% long sentences (>20 words) — break up for readabilitycontent
✗24 images missing width/height — causes layout shift (CLS)content
✗21 of 24 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
✗Missing twitter:imagesocial
✗No hreflang tags — add if targeting multiple languagestechnical
✗Text-to-HTML ratio: 8.1% — too code-heavy, add more contenttechnical
✗8 render-blocking scripts — add defer or async attributeperformance
✗No font preload/preconnect — add for faster renderingperformance
✗No Strict-Transport-Security headersecurity
✗Missing X-Content-Type-Options headersecurity
✗No Content-Security-Policy header — XSS risksecurity
✗No Terms of Service link — add for legal compliance and trusttrust
✗14 HTTP resource(s) on HTTPS page — security risktechnical
✗No Web App Manifest — add for installability and modern web signalstechnical
✗4 stock image(s) detected — original images rank bettercontent
✗3% sentences use transition words — aim for 20%+content
✗Missing X-Frame-Options — clickjacking risksecurity
✗No Referrer-Policy header — may leak URL datasecurity
✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
✗H1 length: 18 characters — too short, aim for 20-70content
✗Title and meta description are identical — each should be uniquemeta
✗172 links on page — exceeds 100 limit, may dilute link equitycontent
✗13 duplicate ID(s) found: "6683-6682-1" (2x), "6683-1644-1" (2x), "0-6734-0" (2x) — must be unique per HTML specaccessibility
✗1 iframe(s) without sandbox attribute — security risksecurity
✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
✗5 of 13 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (72)

✓Title tag found: "Harvard University"meta
✓Meta description found (138 chars)meta
✓Description length: 138 chars (optimal)meta
✓Viewport meta tag found (mobile-friendly)meta
✓UTF-8 charset declaredmeta
✓Language attribute set on HTML tagmeta
✓Theme color set: #a51c30meta
✓No meta refresh redirect (good)meta
✓Robots: "index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"meta
✓Single H1 tag foundcontent
✓Title and H1 are identical — consider differentiating slightly for broader keyword coveragecontent
✓13 H2 tags foundcontent
✓Heading hierarchy is correctcontent
✓1987 words on page (good content depth)content
✓All 24 images have ALT textcontent
✓JS-based lazy loading detectedcontent
✓52 internal links foundcontent
✓119 external links foundcontent
✓No empty href attributes foundcontent
✓All link texts are descriptive (no "click here" or "read more")content
✓Open Graph title foundsocial
✓Open Graph description foundsocial
✓Open Graph image foundsocial
✓Open Graph URL foundsocial
✓og:type set to "website"social
✓og:site_name: "Harvard University"social
✓Twitter Card: "summary_large_image"social
✓Twitter title foundsocial
✓Twitter description foundsocial
✓HTTPS enabledtechnical
✓Canonical tag foundtechnical
✓Canonical tag is self-referencing (correct)technical
✓Favicon foundtechnical
✓Apple touch icon foundtechnical
✓Compression: brtechnical
✓URL length: 24 chars (good)technical
✓URL uses hyphens or no separators (good)technical
✓No deprecated HTML tags foundtechnical
✓Inline CSS: 13.8 KB (acceptable)performance
✓Inline JS: 6.5 KB (acceptable)performance
✓Cache-Control: max-age=300, must-revalidateperformance
✓About page link found — builds trust and E-E-A-Ttrust
✓Contact page/email link foundtrust
✓Privacy Policy link foundtrust
✓Author byline found + author in schematrust
✓1 JSON-LD schema block(s) foundschema
✓Schema types: WebPageschema
✓<!DOCTYPE html> declaredtechnical
✓All 1 JSON-LD block(s) have valid syntaxschema
✓Viewport includes width=device-width (responsive)meta
✓robots.txt found and allows crawlingtechnical
✓robots.txt includes Sitemap referencetechnical
✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
✓sitemap.xml found with valid formattechnical
✓Sitemap contains 5 URL(s)technical
✓All 5 checked internal links are workingcontent
✓0% nofollow links (0/171) — good link equity flowcontent
✓OG image uses absolute URL (correct)social
✓2 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
✓All schema types have required propertiesschema
✓23 first-person pronouns — strong personal experiencecontent
✓Only 33% responsive images — add srcset for mobilecontent
✓max-image-preview:large — eligible for Google Discover large imagesmeta
✓OG URL matches canonical URL (consistent)social
✓Viewport allows zoom (good for accessibility)accessibility
✓DOM size: ~1284 elements (good)performance
✓No snippet blocking detected (good — content is fully accessible)technical
✓Schema dates consistent: published 2021-01-29T17:09:10Z, modified 2026-04-03T19:50:37Zschema
✓No render-blocking scripts in head (good)performance
✓2 third-party script domain(s) (acceptable)performance
✓ARIA landmarks present: main, nav, skip-linkaccessibility
✓All 0 form input(s) have labels or aria-labelsaccessibility

AEO — 63/100 (19 issues)

Failed Checks (19)

✗No definition lists (<dl>) — great for term/value pairsdiscoverability
✗No code blocks — add <code>/<pre> for technical contentdiscoverability
✗No FAQ section found — add Q&A content for AI citationstructure
✗No data tables — tables help AI compare and cite datastructure
✗21% short sentences — shorten sentences for better AI parsingstructure
✗Few key-value patterns — use "**Label:** value" format for AIstructure
✗Only 1 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
✗No Speakable schema — add for voice assistant optimizationvoice
✗No SearchAction schema — add for enhanced search presencevoice
✗Avg 33 words/sentence — simplify for AI and voicevoice
✗Pronoun density: 0.3% — add more "you/your" for engagementvoice
✗No summary section — add Key Takeaways for AI extractionvoice
✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
✗No sameAs links in schema — add social profiles for brand recognitioncitation
✗No Table of Contents — add jump links for AI content navigationstructure
✗No video content — multimedia increases AI engagement and citation ratediscoverability
✗No <details>/<summary> elements — use for expandable Q&A contentstructure
✗Brand name used inconsistently (73 partial vs 7 full) — standardizecitation

Passed Checks (33)

✓Structured data found — AI can understand your contentdiscoverability
✓1987 words in HTML — good content for AI parsingdiscoverability
✓Clean URL structurediscoverability
✓5 semantic HTML5 elements founddiscoverability
✓18 content sections — well-structured for AIdiscoverability
✓Description + OG description both present — clear topic signalsdiscoverability
✓100 named entities found — helps AI understand contextdiscoverability
✓52 internal links — good topic cluster signaldiscoverability
✓Question-style headings found — ideal for AI snippetsstructure
✓23 lists found — structured content for AIstructure
✓Concise answer paragraphs after headings — great for AI citationstructure
✓Step-by-step content detected — AI loves procedural answersstructure
✓100% concise paragraphs — scannable for AIstructure
✓Avg 103 words/section — sufficient depthstructure
✓Author information found — builds E-E-A-Tcitation
✓Publication/modification date foundcitation
✓Statistics and data found in content — highly citablecitation
✓Organization schema found — AI can identify your brandcitation
✓4/5 E-E-A-T signals presentcitation
✓Source citations found — increases AI trustcitation
✓119 external links — references authoritative sourcescitation
✓Content references 2026/2025 — fresh contentcitation
✓Topic focus: 100% — title keywords found in contentcitation
✓30 conversational words — good for AI summariesvoice
✓First paragraph is snippet-ready (20-60 words)voice
✓Active voice dominant (2% passive) — AI-friendlyvoice
✓43 H2/H3 headings — good content structure for AIvoice
✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
✓Freshness signal found (Last-Modified header or dateModified)citation
✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
✓Brand name consistent across 2/3 signals (title, OG, schema)citation
✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
✓Statistics with source attribution — highly credible for AI citationcitation

GEO — 69/100 (18 issues)

Failed Checks (18)

✗Few question headings — add Q&A headings for AI Overviewoverview
✗54% optimal paragraphs — aim for 20-80 words per paragraphoverview
✗No author schema — add for AI trust signalsauthority
✗Only 1/5 trust signals — add reviews, certificationsauthority
✗No original data signals — "our research shows..." boosts AI citationauthority
✗No examples or case studies — add real-world examplesauthority
✗No links to authoritative sources — cite Google, Schema.org, etc.authority
✗No FAQ Schema — add for Google rich results + AI Overviewformat
✗No HowTo Schema — add for step-by-step rich resultsformat
✗No summary section — add Key Takeaways or TL;DR for AIformat
✗No BreadcrumbList schema — add for better AI contextformat
✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
✗Single-perspective content — add "on the other hand..." for balanceformat
✗No <time> elements — wrap dates in <time datetime="...">semantic
✗Only 1 Schema type(s) — add more for AI contexttechnical
✗Only 3 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (40)

✓Definition-style content found — featured snippet candidateoverview
✓Content freshness signals detectedoverview
✓Comprehensive content (1987 words, 13 sections)overview
✓Title and H1 are aligned — clear topic focusoverview
✓Step-by-step content detected — AI Overview friendlyoverview
✓2-level heading hierarchy — deep content structureoverview
✓Source citations found — increases AI trustauthority
✓Brand identity consistent (OG + Schema)authority
✓Expert quotes or testimonials found — authority signalauthority
✓3 industry terms used — domain expertise signalauthority
✓64 unique external domains — diverse sourcesauthority
✓Comparison content detected — AI loves comparingformat
✓24 images all with ALT text — AI can understand visualsformat
✓Data visualization elements found (tables/charts)format
✓Both ordered and unordered lists used — content varietyformat
✓Actionable advice found — AI prefers practical contentformat
✓Conclusion/recommendation found — helps AI provide answersformat
✓2 entity types in Schema — AI can classify contentsemantic
✓6/14 semantic HTML5 elements — deep semantic structuresemantic
✓3 data points with units — highly citablesemantic
✓100% title keywords in first 200 words — good prominencesemantic
✓41 contextual links — good cross-referencingsemantic
✓Content categorization found — clear topic classificationsemantic
✓6 sections have subtopics (H3) — deep coveragesemantic
✓Mobile-friendly (viewport set)technical
✓HTTPS secure — trusted by AI systemstechnical
✓Page size: 163 KB — reasonabletechnical
✓Open Graph fully configured (title, description, image)technical
✓Canonical URL set — prevents AI from citing duplicatestechnical
✓Page allows AI indexing (no noindex/nosnippet)technical
✓Language + OG locale set — clear language signaltechnical
✓4 ARIA landmarks found — good accessibility for AItechnical
✓All image ALT texts are descriptive (>5 chars)format
✓1987 words — sufficient depth for AI analysisoverview
✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
✓Definition + list combo — strong featured snippet candidateoverview
✓Author "Harvard University" has credentials — strong E-E-A-T signalauthority
✓max-image-preview:large — optimal AI rich result displaytechnical
✓5/6 question types (5W1H) in headings — comprehensiveoverview
✓Link anchor texts are descriptive — good AI context signalsemantic

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