www.gsisouth.co.nz
https://www.gsisouth.co.nz/
Scanned on April 13, 2026
Quick Wins — Top 5 Issues to Fix
- ✗No theme-color meta tag — improves mobile browser appearancemeta
- ✗Title-H1 alignment: 20% word overlap — title and H1 should share key termscontent
- ✗Readability: 18 (difficult — simplify language)content
- ✗70% long sentences (>20 words) — break up for readabilitycontent
- ✗7 images missing width/height — causes layout shift (CLS)content
SEO — 72/100 (28 issues)
Failed Checks (28)
- ✗No theme-color meta tag — improves mobile browser appearancemeta
- ✗Title-H1 alignment: 20% word overlap — title and H1 should share key termscontent
- ✗Readability: 18 (difficult — simplify language)content
- ✗70% long sentences (>20 words) — break up for readabilitycontent
- ✗7 images missing width/height — causes layout shift (CLS)content
- ✗4 of 7 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
- ✗2 non-descriptive link text(s) found ("learn more"...) — use descriptive anchor text for SEOcontent
- ✗Missing og:url — social platforms may use wrong URLsocial
- ✗Missing og:site_name — helps brand recognition in sharessocial
- ✗Missing canonical tag — risk of duplicate contenttechnical
- ✗No hreflang tags — add if targeting multiple languagestechnical
- ✗Text-to-HTML ratio: 8.3% — too code-heavy, add more contenttechnical
- ✗7 render-blocking scripts — add defer or async attributeperformance
- ✗No font preload/preconnect — add for faster renderingperformance
- ✗No Cache-Control header — browser cannot cache effectivelyperformance
- ✗Missing X-Content-Type-Options headersecurity
- ✗3 target="_blank" links missing rel="noopener" — security risksecurity
- ✗No Web App Manifest — add for installability and modern web signalstechnical
- ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
- ✗0% sentences use transition words — aim for 20%+content
- ✗Hero image has loading="lazy" — delays LCP! Remove lazy from above-fold imagesperformance
- ✗No max-image-preview:large — add to robots meta for Google Discovermeta
- ✗No Referrer-Policy header — may leak URL datasecurity
- ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
- ✗1 iframe(s) without sandbox attribute — security risksecurity
- ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
- ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
- ✗7 of 9 H2 sections have < 50 words — add more content or merge thin sectionscontent
Passed Checks (71)
- ✓Title tag found: "Commercial & Rural Insurance | GSI South"meta
- ✓Title length: 44 characters (optimal)meta
- ✓Meta description found (151 chars)meta
- ✓Description length: 151 chars (optimal)meta
- ✓Viewport meta tag found (mobile-friendly)meta
- ✓UTF-8 charset declaredmeta
- ✓Language attribute set on HTML tagmeta
- ✓No meta refresh redirect (good)meta
- ✓No robots meta tag (default: index, follow)meta
- ✓Single H1 tag foundcontent
- ✓9 H2 tags foundcontent
- ✓Heading hierarchy is correctcontent
- ✓376 words on page (good content depth)content
- ✓All 7 images have ALT textcontent
- ✓JS-based lazy loading detectedcontent
- ✓43 internal links foundcontent
- ✓8 external links foundcontent
- ✓No empty href attributes foundcontent
- ✓Open Graph title foundsocial
- ✓Open Graph description foundsocial
- ✓Open Graph image foundsocial
- ✓og:type set to "website"social
- ✓Twitter Card: "summary_large_image"social
- ✓Twitter title foundsocial
- ✓Twitter description foundsocial
- ✓Twitter image foundsocial
- ✓HTTPS enabledtechnical
- ✓Favicon foundtechnical
- ✓Apple touch icon foundtechnical
- ✓Compression: enabled (vary: accept-encoding)technical
- ✓URL length: 27 chars (good)technical
- ✓URL uses hyphens or no separators (good)technical
- ✓No deprecated HTML tags foundtechnical
- ✓Inline CSS: 0.9 KB (acceptable)performance
- ✓Inline JS: 6.0 KB (acceptable)performance
- ✓HSTS header present — enforces HTTPSsecurity
- ✓Content-Security-Policy header presentsecurity
- ✓About page link found — builds trust and E-E-A-Ttrust
- ✓Contact page/email link foundtrust
- ✓Privacy Policy link foundtrust
- ✓Terms of Service link foundtrust
- ✓Author byline foundtrust
- ✓1 JSON-LD schema block(s) foundschema
- ✓Schema types: InsuranceAgencyschema
- ✓<!DOCTYPE html> declaredtechnical
- ✓No mixed content — all resources use HTTPStechnical
- ✓All 1 JSON-LD block(s) have valid syntaxschema
- ✓Viewport includes width=device-width (responsive)meta
- ✓robots.txt found and allows crawlingtechnical
- ✓robots.txt includes Sitemap referencetechnical
- ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
- ✓sitemap.xml found with valid formattechnical
- ✓Sitemap contains 23 URL(s)technical
- ✓All 5 checked internal links are workingcontent
- ✓0% nofollow links (0/51) — good link equity flowcontent
- ✓OG image uses absolute URL (correct)social
- ✓All schema types have required propertiesschema
- ✓8 first-person pronouns — some experience showncontent
- ✓57% responsive images (srcset/picture)content
- ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
- ✓H1 length: 23 characters (optimal)content
- ✓Title and meta description are different (good)meta
- ✓Viewport allows zoom (good for accessibility)accessibility
- ✓55 links on page (within limit)content
- ✓DOM size: ~257 elements (good)performance
- ✓No snippet blocking detected (good — content is fully accessible)technical
- ✓No render-blocking scripts in head (good)performance
- ✓4 third-party script domain(s) (acceptable)performance
- ✓ARIA landmarks present: main, navaccessibility
- ✓All 0 form input(s) have labels or aria-labelsaccessibility
- ✓No duplicate IDs found (25 unique IDs)accessibility
AEO — 49/100 (26 issues)
Failed Checks (26)
- ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
- ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
- ✗No FAQ section found — add Q&A content for AI citationstructure
- ✗Few or no lists — add bullet/numbered lists for better AI parsingstructure
- ✗No data tables — tables help AI compare and cite datastructure
- ✗No concise answer paragraphs detected — add short summaries after headingsstructure
- ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
- ✗30% short sentences — shorten sentences for better AI parsingstructure
- ✗Few key-value patterns — use "**Label:** value" format for AIstructure
- ✗No author information — AI values attributed contentcitation
- ✗No date information — AI prefers fresh, dated contentcitation
- ✗No Organization schema — AI may not recognize your brandcitation
- ✗No source citations — reference studies and data for authoritycitation
- ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
- ✗No Speakable schema — add for voice assistant optimizationvoice
- ✗First paragraph too short for AI snippetsvoice
- ✗No SearchAction schema — add for enhanced search presencevoice
- ✗Avg 39 words/sentence — simplify for AI and voicevoice
- ✗No summary section — add Key Takeaways for AI extractionvoice
- ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
- ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
- ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
- ✗No Table of Contents — add jump links for AI content navigationstructure
- ✗No video content — multimedia increases AI engagement and citation ratediscoverability
- ✗Statistics lack source references — attribute data to boost AI trustcitation
- ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
Passed Checks (25)
- ✓Structured data found — AI can understand your contentdiscoverability
- ✓376 words in HTML — good content for AI parsingdiscoverability
- ✓Clean URL structurediscoverability
- ✓3 semantic HTML5 elements founddiscoverability
- ✓4 content sections — well-structured for AIdiscoverability
- ✓Description + OG description both present — clear topic signalsdiscoverability
- ✓27 named entities found — helps AI understand contextdiscoverability
- ✓43 internal links — good topic cluster signaldiscoverability
- ✓Question-style headings found — ideal for AI snippetsstructure
- ✓100% concise paragraphs — scannable for AIstructure
- ✓Avg 59 words/section — sufficient depthstructure
- ✓Statistics and data found in content — highly citablecitation
- ✓3/5 E-E-A-T signals presentcitation
- ✓3 external links — references authoritative sourcescitation
- ✓Content references 2026/2025 — fresh contentcitation
- ✓Topic focus: 100% — title keywords found in contentcitation
- ✓34 conversational words — good for AI summariesvoice
- ✓Active voice dominant (10% passive) — AI-friendlyvoice
- ✓Pronoun density: 4.0% — engaging, user-focusedvoice
- ✓9 H2/H3 headings — good content structure for AIvoice
- ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
- ✓Freshness signal found (Last-Modified header or dateModified)citation
- ✓AI crawlers allowed in robots.txt (3/4 explicitly listed)discoverability
- ✓2 sameAs social links in schema — strong brand signal for AIcitation
- ✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
GEO — 43/100 (33 issues)
Failed Checks (33)
- ✗Few question headings — add Q&A headings for AI Overviewoverview
- ✗Content may be too thin for AI Overview (376 words, 9 sections)overview
- ✗Title and H1 don't align — confusing for AI topic matchingoverview
- ✗No step-by-step content — add numbered guides for AIoverview
- ✗Flat heading structure — add H3/H4 subheadings for depthoverview
- ✗50% optimal paragraphs — aim for 20-80 words per paragraphoverview
- ✗No author schema — add for AI trust signalsauthority
- ✗Only 0/5 trust signals — add reviews, certificationsauthority
- ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
- ✗No expert quotes — add professional opinions for credibilityauthority
- ✗No examples or case studies — add real-world examplesauthority
- ✗Few industry terms — use relevant jargon for topical authorityauthority
- ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
- ✗No FAQ Schema — add for Google rich results + AI Overviewformat
- ✗No HowTo Schema — add for step-by-step rich resultsformat
- ✗No comparison content — add vs. sections for AI recommendationsformat
- ✗No summary section — add Key Takeaways or TL;DR for AIformat
- ✗No BreadcrumbList schema — add for better AI contextformat
- ✗No lists found — add lists for structured contentformat
- ✗Only 0/6 formatting types — use bold, lists, tables, quotes, codeformat
- ✗Single-perspective content — add "on the other hand..." for balanceformat
- ✗No entity Schema types — add Person, Product, or Organization schemasemantic
- ✗3/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
- ✗No <time> elements — wrap dates in <time datetime="...">semantic
- ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
- ✗Few sections have subtopics — add H3 subheadings for depthsemantic
- ✗No canonical URL — AI may index duplicate versionstechnical
- ✗Only 1 Schema type(s) — add more for AI contexttechnical
- ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
- ✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
- ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
- ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
- ✗Only 1 authoritative sameAs link — add Wikipedia, LinkedIn, or Wikidata for Knowledge Graphauthority
Passed Checks (25)
- ✓Definition-style content found — featured snippet candidateoverview
- ✓Content freshness signals detectedoverview
- ✓Source citations found — increases AI trustauthority
- ✓Original research/data signals foundauthority
- ✓3 unique external domains — diverse sourcesauthority
- ✓7 images all with ALT text — AI can understand visualsformat
- ✓Data visualization elements found (tables/charts)format
- ✓Actionable advice found — AI prefers practical contentformat
- ✓Conclusion/recommendation found — helps AI provide answersformat
- ✓100% title keywords in first 200 words — good prominencesemantic
- ✓40 contextual links — good cross-referencingsemantic
- ✓Content categorization found — clear topic classificationsemantic
- ✓Mobile-friendly (viewport set)technical
- ✓HTTPS secure — trusted by AI systemstechnical
- ✓Page size: 30 KB — reasonabletechnical
- ✓Open Graph fully configured (title, description, image)technical
- ✓Page allows AI indexing (no noindex/nosnippet)technical
- ✓HTML lang="en" set (add og:locale for completeness)technical
- ✓3 ARIA landmarks found — good accessibility for AItechnical
- ✓All image ALT texts are descriptive (>5 chars)format
- ✓376 words — sufficient depth for AI analysisoverview
- ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
- ✓No snippet restrictions — AI can freely extract content (good)technical
- ✓3/6 question types (5W1H) in headings — comprehensiveoverview
- ✓Link anchor texts are descriptive — good AI context signalsemantic
Fix These Issues Automatically
Using WordPress? Install SEO Autopilot for one-click auto-fixes on 65+ issues — with full undo support.
Get SEO Autopilot Plugin