Public Audit Report

www.gratefulplumber.com

https://www.gratefulplumber.com/
Scanned on June 1, 2026
56
Overall
D
57
SEO
55/96 passed
56
AEO
29/52 passed
55
GEO
32/58 passed
116
Passed
90
Failed
206
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 57/100 (41 issues)

Failed Checks (41)

  • ✗Missing title tagmeta
  • ✗Missing meta descriptionmeta
  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗34% long sentences (>20 words) — break up for readabilitycontent
  • ✗3 of 51 images missing ALT text (94% have it)content
  • ✗29 images missing width/height — causes layout shift (CLS)content
  • ✗41 of 51 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗Missing og:title — poor social sharingsocial
  • ✗Missing og:descriptionsocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗No apple-touch-icon — iOS home screen will lack custom icontechnical
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 9.4% — too code-heavy, add more contenttechnical
  • ✗Inline JS: 23.8 KB — too much, use external scriptsperformance
  • ✗16 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗No Cache-Control header — browser cannot cache effectivelyperformance
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No Privacy Policy link — required by GDPR and improves trusttrust
  • ✗No Terms of Service link — add for legal compliance and trusttrust
  • ✗5 HTTP resource(s) on HTTPS page — security risktechnical
  • ✗5 of 5 internal links are brokencontent
  • ✗9 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗3% sentences use transition words — aim for 20%+content
  • ✗Only 0% responsive images — add srcset for mobilecontent
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗228 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗8 render-blocking script(s) in head — add defer or asyncperformance
  • ✗6 third-party script domains — may slow page load (use.typekit.net, code.jquery.com, www.google.com...)performance
  • ✗2 form input(s) without labels — bad for accessibility and screen readersaccessibility
  • ✗2 duplicate ID(s) found: "fb-root" (2x), "Layer_1" (8x) — must be unique per HTML specaccessibility
  • ✗2 iframe(s) without sandbox attribute — security risksecurity
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • ✗6 of 19 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (55)

  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓Robots: "max-image-preview:large"meta
  • ✓Single H1 tag foundcontent
  • ✓19 H2 tags foundcontent
  • ✓Heading hierarchy is correctcontent
  • ✓1965 words on page (good content depth)content
  • ✓Readability: 46 (moderate — aim for 60+)content
  • ✓JS-based lazy loading detectedcontent
  • ✓186 internal links foundcontent
  • ✓34 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph image foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "article"social
  • ✓og:site_name: "Grateful Plumber"social
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Compression: gziptechnical
  • ✓URL length: 32 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Inline CSS: 12.3 KB (acceptable)performance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓About page link found — builds trust and E-E-A-Ttrust
  • ✓Contact page/email link foundtrust
  • ✓Author byline found + author in schematrust
  • ✓1 JSON-LD schema block(s) foundschema
  • ✓Schema types: WebSiteschema
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓All 1 JSON-LD block(s) have valid syntaxschema
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 3 URL(s)technical
  • ✓0% nofollow links (1/220) — good link equity flowcontent
  • ✓OG image uses absolute URL (correct)social
  • ✓3 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓All schema types have required propertiesschema
  • ✓51 first-person pronouns — strong personal experiencecontent
  • ✓max-image-preview:large — eligible for Google Discover large imagesmeta
  • ✓H1 length: 27 characters (optimal)content
  • ✓OG URL matches canonical URL (consistent)social
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓DOM size: ~1001 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓ARIA landmarks present: main, navaccessibility
AEO — 56/100 (23 issues)

Failed Checks (23)

  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗Topic focus: 0% — content doesn't match title keywords wellcitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗Avg 23 words/sentence — simplify for AI and voicevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (29)

  • ✓Structured data found — AI can understand your contentdiscoverability
  • ✓1965 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓6 semantic HTML5 elements founddiscoverability
  • ✓40 content sections — well-structured for AIdiscoverability
  • ✓69 named entities found — helps AI understand contextdiscoverability
  • ✓188 internal links — good topic cluster signaldiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓18 lists found — structured content for AIstructure
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓66% short sentences — easy for AI to extractstructure
  • ✓81% concise paragraphs — scannable for AIstructure
  • ✓Avg 146 words/section — sufficient depthstructure
  • ✓Author information found — builds E-E-A-Tcitation
  • ✓Publication/modification date foundcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓3/5 E-E-A-T signals presentcitation
  • ✓25 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓7 answer-box-ready paragraphs found after headingscitation
  • ✓175 conversational words — good for AI summariesvoice
  • ✓First paragraph is snippet-ready (20-60 words)voice
  • ✓Active voice dominant (2% passive) — AI-friendlyvoice
  • ✓Pronoun density: 5.2% — engaging, user-focusedvoice
  • ✓35 H2/H3 headings — good content structure for AIvoice
  • ✓3 Q&A blocks — perfect format for AI extractionvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • ✓Brand "Grateful Plumber" used consistently (12 mentions)citation
GEO — 55/100 (26 issues)

Failed Checks (26)

  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗19% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗3 images missing ALT textformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗No data tables or charts — add structured data visualizationsformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • ✗0% title keywords in first 200 words — front-load key termssemantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗Only 1 Schema type(s) — add more for AI contexttechnical
  • ✗Only 1 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (32)

  • ✓Definition-style content found — featured snippet candidateoverview
  • ✓3 question headings — matches "People Also Ask" formatoverview
  • ✓Content freshness signals detectedoverview
  • ✓Comprehensive content (1965 words, 19 sections)overview
  • ✓3-level heading hierarchy — deep content structureoverview
  • ✓2/5 trust signals foundauthority
  • ✓Original research/data signals foundauthority
  • ✓3 industry terms used — domain expertise signalauthority
  • ✓2 links to authoritative sources — boosts credibilityauthority
  • ✓13 unique external domains — diverse sourcesauthority
  • ✓3/6 formatting types used — rich contentformat
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓Conclusion/recommendation found — helps AI provide answersformat
  • ✓9/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓<time> element found — machine-readable datessemantic
  • ✓170 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓7 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 128 KB — reasonabletechnical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓Language + OG locale set — clear language signaltechnical
  • ✓4 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓1965 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓Definition + list combo — strong featured snippet candidateoverview
  • ✓max-image-preview:large — optimal AI rich result displaytechnical
  • ✓4/6 question types (5W1H) in headings — comprehensiveoverview
  • ✓Link anchor texts are descriptive — good AI context signalsemantic

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