Public Audit Report

www.gov.hk

https://www.gov.hk/
Scanned on April 21, 2026
36
Overall
F
55
SEO
45/82 passed
14
AEO
7/51 passed
18
GEO
10/57 passed
62
Passed
128
Failed
190
Total Checks
Critical
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 55/100 (37 issues)

Failed Checks (37)

  • ✗Missing meta descriptionmeta
  • ✗Missing viewport meta tag — not mobile-friendlymeta
  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗No H1 tag foundcontent
  • ✗No H2 tags foundcontent
  • ✗Only 24 words — thin content may rank poorlycontent
  • ✗6 images missing width/height — causes layout shift (CLS)content
  • ✗5 images could use loading="lazy" for better performancecontent
  • ✗5 of 6 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗Missing canonical tag — risk of duplicate contenttechnical
  • ✗No apple-touch-icon — iOS home screen will lack custom icontechnical
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 2.0% — too code-heavy, add more contenttechnical
  • ✗28 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗No About page link detected — add for credibilitytrust
  • ✗No Privacy Policy link — required by GDPR and improves trusttrust
  • ✗No Terms of Service link — add for legal compliance and trusttrust
  • ✗No author byline — add "By [Name]" for E-E-A-T trusttrust
  • ✗No JSON-LD structured data foundschema
  • ✗1 HTTP resource(s) on HTTPS page — security risktechnical
  • ✗No /sitemap.xml found — create one for better crawlingtechnical
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • ✗Only 0% responsive images — add srcset for mobilecontent
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗27 render-blocking script(s) in head — add defer or asyncperformance
  • ✗Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (45)

  • ✓Title tag found: "GovHK - one-stop portal of the Hong Kong SAR Government / 香港..."meta
  • ✓Title length: 65 characters (slightly long — aim for under 60)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓Robots: "index,follow"meta
  • ✓meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
  • ✓Heading hierarchy is correctcontent
  • ✓All 6 images have ALT textcontent
  • ✓3 internal links foundcontent
  • ✓1 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph image foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "website"social
  • ✓HTTPS enabledtechnical
  • ✓Favicon foundtechnical
  • ✓Compression: brtechnical
  • ✓URL length: 19 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Inline CSS: 0.0 KB (acceptable)performance
  • ✓Inline JS: 0.0 KB (acceptable)performance
  • ✓Cache-Control: s-maxage=300, proxy-revalidate, must-revalidateperformance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓Content-Security-Policy header presentsecurity
  • ✓Contact page/email link foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓All 3 checked internal links are workingcontent
  • ✓0% nofollow links (0/6) — good link equity flowcontent
  • ✓OG image uses absolute URL (correct)social
  • ✓7 links on page (within limit)content
  • ✓DOM size: ~86 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓1 third-party script domain(s) (acceptable)performance
  • ✓All 0 form input(s) have labels or aria-labelsaccessibility
  • ✓No duplicate IDs found (18 unique IDs)accessibility
  • ✓No iframes on pagesecurity
AEO — 14/100 (44 issues)

Failed Checks (44)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗Very little HTML content — AI crawlers may not find useful textdiscoverability
  • ✗Only 0 semantic elements — add <article>, <section>, <main>discoverability
  • ✗Only 0 content sections — segment your content betterdiscoverability
  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗Few named entities — mention brands, tools, or standards for AI contextdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗No question-style headings — try "How to...", "What is..."structure
  • ✗Few or no lists — add bullet/numbered lists for better AI parsingstructure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No concise answer paragraphs detected — add short summaries after headingsstructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗0% short sentences — shorten sentences for better AI parsingstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗Avg 0 words/section — expand sections for AI comprehensionstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗No statistics or data — add numbers and facts for AI citationcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 1/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗Few external links — cite authoritative sources for AI trustcitation
  • ✗No recent year mentioned — AI prefers up-to-date contentcitation
  • ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗Avg 24 words/sentence — simplify for AI and voicevoice
  • ✗Pronoun density: 0.0% — add more "you/your" for engagementvoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Only 0 H2/H3 headings — add more to structure your contentvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (7)

  • ✓Clean URL structurediscoverability
  • ✓3 internal links — good topic cluster signaldiscoverability
  • ✓100% concise paragraphs — scannable for AIstructure
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓Active voice dominant (0% passive) — AI-friendlyvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
GEO — 18/100 (47 issues)

Failed Checks (47)

  • ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗No freshness signals — add dates, update timestampsoverview
  • ✗Content may be too thin for AI Overview (24 words, 0 sections)overview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗Flat heading structure — add H3/H4 subheadings for depthoverview
  • ✗0% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Only 0/5 trust signals — add reviews, certificationsauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗Few external source domains — diversify your referencesauthority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗No data tables or charts — add structured data visualizationsformat
  • ✗No lists found — add lists for structured contentformat
  • ✗Only 0/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No actionable content — add "you should...", "try...", tipsformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗0/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • ✗Few contextual links — interlink related contentsemantic
  • ✗Few sections have subtopics — add H3 subheadings for depthsemantic
  • ✗Not mobile-friendly — Google AI Overview prefers mobile-ready pagestechnical
  • ✗No canonical URL — AI may index duplicate versionstechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗Few ARIA landmarks — add <main>, <nav>, <footer> or role attributestechnical
  • ✗Only 24 words — AI systems prefer content with 300+ words for comprehensive analysisoverview
  • ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 0/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (10)

  • ✓6 images all with ALT text — AI can understand visualsformat
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 6 KB — reasonabletechnical
  • ✓Open Graph fully configured (title, description, image)technical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="zh-hk" set (add og:locale for completeness)technical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓No snippet restrictions — AI can freely extract content (good)technical

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