www.espn.com
https://www.espn.com/
Scanned on May 2, 2026
Quick Wins — Top 5 Issues to Fix
- ✗Description length: 111 chars (too short)meta
- ✗No theme-color meta tag — improves mobile browser appearancemeta
- ✗No H1 tag foundcontent
- ✗46% long sentences (>20 words) — break up for readabilitycontent
- ✗23 of 94 images missing ALT text (76% have it)content
SEO — 68/100 (33 issues)
Failed Checks (33)
- ✗Description length: 111 chars (too short)meta
- ✗No theme-color meta tag — improves mobile browser appearancemeta
- ✗No H1 tag foundcontent
- ✗46% long sentences (>20 words) — break up for readabilitycontent
- ✗23 of 94 images missing ALT text (76% have it)content
- ✗94 images missing width/height — causes layout shift (CLS)content
- ✗Missing twitter:imagesocial
- ✗Text-to-HTML ratio: 3.2% — too code-heavy, add more contenttechnical
- ✗Inline JS: 92.8 KB — too much, use external scriptsperformance
- ✗4 render-blocking scripts — add defer or async attributeperformance
- ✗No Strict-Transport-Security headersecurity
- ✗Missing X-Content-Type-Options headersecurity
- ✗No Contact page link detected — add for trust signalstrust
- ✗14 HTTP resource(s) on HTTPS page — security risktechnical
- ✗Viewport missing width=device-width — not properly responsivemeta
- ✗6 target="_blank" links missing rel="noopener" — security risksecurity
- ✗21 ad elements — excessive ads (ranking penalty risk)content
- ✗Missing hreflang x-default — add fallback for unmatched languagestechnical
- ✗Only 19% responsive images — add srcset for mobilecontent
- ✗No max-image-preview:large — add to robots meta for Google Discovermeta
- ✗Event content found but no Event schema — add for event rich resultsschema
- ✗Missing X-Frame-Options — clickjacking risksecurity
- ✗No Referrer-Policy header — may leak URL datasecurity
- ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
- ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
- ✗Viewport disables zoom — bad for accessibility (WCAG 1.4.4)accessibility
- ✗189 links on page — exceeds 100 limit, may dilute link equitycontent
- ✗3 render-blocking script(s) in head — add defer or asyncperformance
- ✗Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
- ✗34 duplicate ID(s) found: "46064085" (2x), "48475488" (2x), "48485622" (2x) — must be unique per HTML specaccessibility
- ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
- ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
- ✗44 of 48 H2 sections have < 50 words — add more content or merge thin sectionscontent
Passed Checks (70)
- ✓Title tag found: "ESPN - Serving Sports Fans. Anytime. Anywhere."meta
- ✓Title length: 46 characters (optimal)meta
- ✓Meta description found (111 chars)meta
- ✓Viewport meta tag found (mobile-friendly)meta
- ✓UTF-8 charset declaredmeta
- ✓Language attribute set on HTML tagmeta
- ✓No meta refresh redirect (good)meta
- ✓No robots meta tag (default: index, follow)meta
- ✓48 H2 tags foundcontent
- ✓Heading hierarchy is correctcontent
- ✓1155 words on page (good content depth)content
- ✓Readability: 54 (moderate — aim for 60+)content
- ✓JS-based lazy loading detectedcontent
- ✓27 of 94 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
- ✓143 internal links foundcontent
- ✓37 external links foundcontent
- ✓No empty href attributes foundcontent
- ✓All link texts are descriptive (no "click here" or "read more")content
- ✓Open Graph title foundsocial
- ✓Open Graph description foundsocial
- ✓Open Graph image foundsocial
- ✓Open Graph URL foundsocial
- ✓og:type set to "website"social
- ✓og:site_name: "ESPN.com"social
- ✓Twitter Card: "summary"social
- ✓Twitter title foundsocial
- ✓Twitter description foundsocial
- ✓HTTPS enabledtechnical
- ✓Canonical tag foundtechnical
- ✓Canonical tag is self-referencing (correct)technical
- ✓Favicon foundtechnical
- ✓Apple touch icon foundtechnical
- ✓Compression: gziptechnical
- ✓URL length: 21 chars (good)technical
- ✓URL uses hyphens or no separators (good)technical
- ✓22 hreflang tags found (multi-language)technical
- ✓No deprecated HTML tags foundtechnical
- ✓Inline CSS: 0.0 KB (acceptable)performance
- ✓Font preload/preconnect found — faster font loadingperformance
- ✓Cache-Control: max-age=0, must-revalidateperformance
- ✓Content-Security-Policy header presentsecurity
- ✓About page link found — builds trust and E-E-A-Ttrust
- ✓Privacy Policy link foundtrust
- ✓Terms of Service link foundtrust
- ✓Author byline found + author in schematrust
- ✓2 JSON-LD schema block(s) foundschema
- ✓Schema types: WebSite, Organizationschema
- ✓<!DOCTYPE html> declaredtechnical
- ✓All 2 JSON-LD block(s) have valid syntaxschema
- ✓robots.txt found and allows crawlingtechnical
- ✓robots.txt includes Sitemap referencetechnical
- ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
- ✓sitemap.xml found with valid formattechnical
- ✓Sitemap contains 5 URL(s)technical
- ✓All 5 checked internal links are workingcontent
- ✓0% nofollow links (0/180) — good link equity flowcontent
- ✓OG image uses absolute URL (correct)social
- ✓Web App Manifest found (PWA-ready)technical
- ✓4 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
- ✓All schema types have required propertiesschema
- ✓3 first-person pronouns — some experience showncontent
- ✓All 22 hreflang codes are valid ISO 639-1technical
- ✓Organization schema includes logoschema
- ✓Title and meta description are different (good)meta
- ✓OG URL matches canonical URL (consistent)social
- ✓DOM size: ~1246 elements (good)performance
- ✓No snippet blocking detected (good — content is fully accessible)technical
- ✓3 third-party script domain(s) (acceptable)performance
- ✓All 1 form input(s) have labels or aria-labelsaccessibility
- ✓No iframes on pagesecurity
AEO — 60/100 (21 issues)
Failed Checks (21)
- ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
- ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
- ✗No FAQ section found — add Q&A content for AI citationstructure
- ✗No data tables — tables help AI compare and cite datastructure
- ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
- ✗Few key-value patterns — use "**Label:** value" format for AIstructure
- ✗No source citations — reference studies and data for authoritycitation
- ✗No Speakable schema — add for voice assistant optimizationvoice
- ✗Avg 26 words/sentence — simplify for AI and voicevoice
- ✗Pronoun density: 0.5% — add more "you/your" for engagementvoice
- ✗No summary section — add Key Takeaways for AI extractionvoice
- ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
- ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
- ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
- ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
- ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
- ✗No Table of Contents — add jump links for AI content navigationstructure
- ✗No video content — multimedia increases AI engagement and citation ratediscoverability
- ✗Statistics lack source references — attribute data to boost AI trustcitation
- ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
- ✗Brand "ESPN.com" mentioned only 1 time(s) — repeat for entity recognitioncitation
Passed Checks (31)
- ✓Structured data found — AI can understand your contentdiscoverability
- ✓1155 words in HTML — good content for AI parsingdiscoverability
- ✓Clean URL structurediscoverability
- ✓5 semantic HTML5 elements founddiscoverability
- ✓55 content sections — well-structured for AIdiscoverability
- ✓Description + OG description both present — clear topic signalsdiscoverability
- ✓80 named entities found — helps AI understand contextdiscoverability
- ✓143 internal links — good topic cluster signaldiscoverability
- ✓Question-style headings found — ideal for AI snippetsstructure
- ✓37 lists found — structured content for AIstructure
- ✓Concise answer paragraphs after headings — great for AI citationstructure
- ✓54% short sentences — easy for AI to extractstructure
- ✓88% concise paragraphs — scannable for AIstructure
- ✓Avg 50 words/section — sufficient depthstructure
- ✓Author information found — builds E-E-A-Tcitation
- ✓Publication/modification date foundcitation
- ✓Statistics and data found in content — highly citablecitation
- ✓Organization schema found — AI can identify your brandcitation
- ✓3/5 E-E-A-T signals presentcitation
- ✓37 external links — references authoritative sourcescitation
- ✓Content references 2026/2025 — fresh contentcitation
- ✓Topic focus: 100% — title keywords found in contentcitation
- ✓9 answer-box-ready paragraphs found after headingscitation
- ✓10 conversational words — good for AI summariesvoice
- ✓First paragraph is snippet-ready (20-60 words)voice
- ✓SearchAction schema found — sitelinks search box enabledvoice
- ✓Active voice dominant (7% passive) — AI-friendlyvoice
- ✓49 H2/H3 headings — good content structure for AIvoice
- ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
- ✓AI crawlers allowed in robots.txt (2/4 explicitly listed)discoverability
- ✓7 sameAs social links in schema — strong brand signal for AIcitation
GEO — 57/100 (25 issues)
Failed Checks (25)
- ✗Few question headings — add Q&A headings for AI Overviewoverview
- ✗Title and H1 don't align — confusing for AI topic matchingoverview
- ✗No step-by-step content — add numbered guides for AIoverview
- ✗No author schema — add for AI trust signalsauthority
- ✗No source citations — reference studies and data for authorityauthority
- ✗No original data signals — "our research shows..." boosts AI citationauthority
- ✗No expert quotes — add professional opinions for credibilityauthority
- ✗No examples or case studies — add real-world examplesauthority
- ✗No FAQ Schema — add for Google rich results + AI Overviewformat
- ✗No HowTo Schema — add for step-by-step rich resultsformat
- ✗No summary section — add Key Takeaways or TL;DR for AIformat
- ✗23 images missing ALT textformat
- ✗No BreadcrumbList schema — add for better AI contextformat
- ✗Only one list type — use both <ul> and <ol> for content varietyformat
- ✗Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
- ✗Single-perspective content — add "on the other hand..." for balanceformat
- ✗No conclusion — add recommendations or a verdict sectionformat
- ✗No <time> elements — wrap dates in <time datetime="...">semantic
- ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
- ✗Few sections have subtopics — add H3 subheadings for depthsemantic
- ✗Only 2 Schema type(s) — add more for AI contexttechnical
- ✗3 image(s) with generic/short ALT text — use descriptive textformat
- ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
- ✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
- ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
Passed Checks (33)
- ✓Definition-style content found — featured snippet candidateoverview
- ✓Content freshness signals detectedoverview
- ✓Comprehensive content (1155 words, 48 sections)overview
- ✓2-level heading hierarchy — deep content structureoverview
- ✓75% optimal paragraphs (20-80 words) — AI-friendlyoverview
- ✓2/5 trust signals foundauthority
- ✓Brand identity consistent (OG + Schema)authority
- ✓4 industry terms used — domain expertise signalauthority
- ✓1 links to authoritative sources — boosts credibilityauthority
- ✓17 unique external domains — diverse sourcesauthority
- ✓Comparison content detected — AI loves comparingformat
- ✓Data visualization elements found (tables/charts)format
- ✓Actionable advice found — AI prefers practical contentformat
- ✓1 entity types in Schema — AI can classify contentsemantic
- ✓7/14 semantic HTML5 elements — deep semantic structuresemantic
- ✓100% title keywords in first 200 words — good prominencesemantic
- ✓73 contextual links — good cross-referencingsemantic
- ✓Content categorization found — clear topic classificationsemantic
- ✓Mobile-friendly (viewport set)technical
- ✓HTTPS secure — trusted by AI systemstechnical
- ✓Page size: 215 KB — reasonabletechnical
- ✓Open Graph fully configured (title, description, image)technical
- ✓Canonical URL set — prevents AI from citing duplicatestechnical
- ✓Page allows AI indexing (no noindex/nosnippet)technical
- ✓HTML lang="en" set (add og:locale for completeness)technical
- ✓2 ARIA landmarks found — good accessibility for AItechnical
- ✓1155 words — sufficient depth for AI analysisoverview
- ✓Definition + list combo — strong featured snippet candidateoverview
- ✓No snippet restrictions — AI can freely extract content (good)technical
- ✓5/6 question types (5W1H) in headings — comprehensiveoverview
- ✓Link anchor texts are descriptive — good AI context signalsemantic
- ✓1 image caption(s) found — helps AI understand visual contentformat
- ✓4 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority
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