Public Audit Report

www.eskenazihealth.edu

https://www.eskenazihealth.edu/
Scanned on June 2, 2026
51
Overall
D
58
SEO
52/90 passed
44
AEO
23/52 passed
44
GEO
26/59 passed
101
Passed
100
Failed
201
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 58/100 (38 issues)

Failed Checks (38)

  • ✗Title length: 22 characters (too short, aim for 30-60)meta
  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗No H1 tag foundcontent
  • ✗1 H2 tag found (add more for structure)content
  • ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • ✗Readability: 0 (difficult — simplify language)content
  • ✗31% long sentences (>20 words) — break up for readabilitycontent
  • ✗30 images missing width/height — causes layout shift (CLS)content
  • ✗34 images could use loading="lazy" for better performancecontent
  • ✗33 of 35 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗4 non-descriptive link text(s) found ("learn more"...) — use descriptive anchor text for SEOcontent
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 7.3% — too code-heavy, add more contenttechnical
  • ✗7 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No JSON-LD structured data foundschema
  • ✗4 HTTP resource(s) on HTTPS page — security risktechnical
  • ✗robots.txt does not reference Sitemap — add Sitemap: URLtechnical
  • ✗No /sitemap.xml found — create one for better crawlingtechnical
  • ✗1 of 5 internal links are brokencontent
  • ✗42 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • ✗Only 0% responsive images — add srcset for mobilecontent
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗OG URL (https://www.eskenazihealth.edu/home-copy-for-video/testimonial-home-page) differs from canonical (https://www.eskenazihealth.edu) — should matchsocial
  • ✗174 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗2 render-blocking script(s) in head — add defer or asyncperformance
  • ✗Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
  • ✗1 iframe(s) without sandbox attribute — security risksecurity
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (52)

  • ✓Title tag found: "Home - Eskenazi Health"meta
  • ✓Meta description found (136 chars)meta
  • ✓Description length: 136 chars (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓2180 words on page (good content depth)content
  • ✓All 35 images have ALT textcontent
  • ✓144 internal links foundcontent
  • ✓24 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "website"social
  • ✓og:site_name: "www.eskenazihealth.edu"social
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Apple touch icon foundtechnical
  • ✓Compression: gziptechnical
  • ✓URL length: 31 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Inline CSS: 1.6 KB (acceptable)performance
  • ✓Inline JS: 17.2 KB (acceptable)performance
  • ✓Cache-Control: no-cacheperformance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓About page link found — builds trust and E-E-A-Ttrust
  • ✓Contact page/email link foundtrust
  • ✓Privacy Policy link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓Author byline foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓0% nofollow links (0/172) — good link equity flowcontent
  • ✓9 first-person pronouns — some experience showncontent
  • ✓Referrer-Policy: no-referrer-when-downgradesecurity
  • ✓Permissions-Policy header presentsecurity
  • ✓Title and meta description are different (good)meta
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓DOM size: ~1316 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓3 third-party script domain(s) (acceptable)performance
  • ✓All 17 form input(s) have labels or aria-labelsaccessibility
  • ✓No duplicate IDs found (132 unique IDs)accessibility
AEO — 44/100 (29 issues)

Failed Checks (29)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗Only 0 content sections — segment your content betterdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗No question-style headings — try "How to...", "What is..."structure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No concise answer paragraphs detected — add short summaries after headingsstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗Avg 27 words/sentence — simplify for AI and voicevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
  • ✗Brand "www.eskenazihealth.edu" mentioned only 0 time(s) — repeat for entity recognitioncitation

Passed Checks (23)

  • ✓2180 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓3 semantic HTML5 elements founddiscoverability
  • ✓Description + OG description both present — clear topic signalsdiscoverability
  • ✓128 named entities found — helps AI understand contextdiscoverability
  • ✓144 internal links — good topic cluster signaldiscoverability
  • ✓28 lists found — structured content for AIstructure
  • ✓Step-by-step content detected — AI loves procedural answersstructure
  • ✓69% short sentences — easy for AI to extractstructure
  • ✓100% concise paragraphs — scannable for AIstructure
  • ✓Avg 2618 words/section — sufficient depthstructure
  • ✓Publication/modification date foundcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓18 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓44 conversational words — good for AI summariesvoice
  • ✓Active voice dominant (7% passive) — AI-friendlyvoice
  • ✓Pronoun density: 1.9% — engaging, user-focusedvoice
  • ✓6 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • ✓Video found but no VideoObject schema — add for AI video discoverydiscoverability
GEO — 44/100 (33 issues)

Failed Checks (33)

  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Content may be too thin for AI Overview (2180 words, 1 sections)overview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗29% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗3/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • ✗Few sections have subtopics — add H3 subheadings for depthsemantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗3 image(s) with generic/short ALT text — use descriptive textformat
  • ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • ✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗1 blockquote(s) missing cite attribute — add source URLs for AI trustauthority
  • ✗Only 0/6 question types — add What, Why, How headingsoverview
  • ✗4 generic anchor texts ("click here") — use descriptive link text for AIsemantic
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (26)

  • ✓Definition-style content found — featured snippet candidateoverview
  • ✓Content freshness signals detectedoverview
  • ✓Step-by-step content detected — AI Overview friendlyoverview
  • ✓2-level heading hierarchy — deep content structureoverview
  • ✓Source citations found — increases AI trustauthority
  • ✓4/5 trust signals foundauthority
  • ✓Expert quotes or testimonials found — authority signalauthority
  • ✓6 industry terms used — domain expertise signalauthority
  • ✓14 unique external domains — diverse sourcesauthority
  • ✓35 images all with ALT text — AI can understand visualsformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓4/6 formatting types used — rich contentformat
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓58 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 213 KB — reasonabletechnical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="en" set (add og:locale for completeness)technical
  • ✓2 ARIA landmarks found — good accessibility for AItechnical
  • ✓2180 words — sufficient depth for AI analysisoverview
  • ✓Definition + list combo — strong featured snippet candidateoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical

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