www.economist.com
https://www.economist.com/
Scanned on May 2, 2026
Quick Wins — Top 5 Issues to Fix
- ✗9 title tags found — should be exactly 1meta
- ✗No H1 tag foundcontent
- ✗Readability: 0 (difficult — simplify language)content
- ✗94% long sentences (>20 words) — break up for readabilitycontent
- ✗12 of 71 images missing ALT text (83% have it)content
SEO — 71/100 (29 issues)
Failed Checks (29)
- ✗9 title tags found — should be exactly 1meta
- ✗No H1 tag foundcontent
- ✗Readability: 0 (difficult — simplify language)content
- ✗94% long sentences (>20 words) — break up for readabilitycontent
- ✗12 of 71 images missing ALT text (83% have it)content
- ✗5 images missing width/height — causes layout shift (CLS)content
- ✗62 of 71 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
- ✗Missing twitter:titlesocial
- ✗No hreflang tags — add if targeting multiple languagestechnical
- ✗Text-to-HTML ratio: 1.2% — too code-heavy, add more contenttechnical
- ✗Inline CSS: 27.6 KB — too much, move to external stylesheetperformance
- ✗Inline JS: 439.7 KB — too much, use external scriptsperformance
- ✗No font preload/preconnect — add for faster renderingperformance
- ✗No Strict-Transport-Security headersecurity
- ✗Missing X-Content-Type-Options headersecurity
- ✗No Content-Security-Policy header — XSS risksecurity
- ✗No Contact page link detected — add for trust signalstrust
- ✗Schema may be excessive: 2 JSON-LD blocks, 18.4 KB total — consider consolidatingschema
- ✗5 of 5 internal links are brokencontent
- ✗No max-image-preview:large — add to robots meta for Google Discovermeta
- ✗Missing X-Frame-Options — clickjacking risksecurity
- ✗No Referrer-Policy header — may leak URL datasecurity
- ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
- ✗209 links on page — exceeds 100 limit, may dilute link equitycontent
- ✗DOM size: ~1597 elements — exceeds 1500, may slow renderingperformance
- ✗6 third-party script domains — may slow page load (cmp-cdn.p.aws.economist.com, cdn.parsely.com, experiments.parsely.com...)performance
- ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
- ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
- ✗19 of 27 H2 sections have < 50 words — add more content or merge thin sectionscontent
Passed Checks (70)
- ✓Title tag found: "The Economist | Go beyond breaking news"meta
- ✓Title length: 39 characters (optimal)meta
- ✓Meta description found (159 chars)meta
- ✓Description length: 159 chars (optimal)meta
- ✓Viewport meta tag found (mobile-friendly)meta
- ✓UTF-8 charset declaredmeta
- ✓Language attribute set on HTML tagmeta
- ✓Theme color set: #E3120Bmeta
- ✓No meta refresh redirect (good)meta
- ✓No robots meta tag (default: index, follow)meta
- ✓27 H2 tags foundcontent
- ✓Heading hierarchy is correctcontent
- ✓1389 words on page (good content depth)content
- ✓JS-based lazy loading detectedcontent
- ✓180 internal links foundcontent
- ✓27 external links foundcontent
- ✓No empty href attributes foundcontent
- ✓All link texts are descriptive (no "click here" or "read more")content
- ✓Open Graph title foundsocial
- ✓Open Graph description foundsocial
- ✓Open Graph image foundsocial
- ✓Open Graph URL foundsocial
- ✓og:type set to "website"social
- ✓og:site_name: "The Economist"social
- ✓Twitter Card: "summary_large_image"social
- ✓Twitter description foundsocial
- ✓Twitter image foundsocial
- ✓HTTPS enabledtechnical
- ✓Canonical tag foundtechnical
- ✓Canonical tag is self-referencing (correct)technical
- ✓Favicon foundtechnical
- ✓Apple touch icon foundtechnical
- ✓Compression: brtechnical
- ✓URL length: 26 chars (good)technical
- ✓URL uses hyphens or no separators (good)technical
- ✓No deprecated HTML tags foundtechnical
- ✓All 28 external scripts use defer/asyncperformance
- ✓Cache-Control: private,no-cache,no-storeperformance
- ✓About page link found — builds trust and E-E-A-Ttrust
- ✓Privacy Policy link foundtrust
- ✓Terms of Service link foundtrust
- ✓Author byline foundtrust
- ✓2 JSON-LD schema block(s) foundschema
- ✓Schema types: NewsMediaOrganization, ItemListschema
- ✓<!DOCTYPE html> declaredtechnical
- ✓No mixed content — all resources use HTTPStechnical
- ✓All 2 JSON-LD block(s) have valid syntaxschema
- ✓Viewport includes width=device-width (responsive)meta
- ✓robots.txt found and allows crawlingtechnical
- ✓robots.txt includes Sitemap referencetechnical
- ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
- ✓sitemap.xml found with valid formattechnical
- ✓Sitemap contains 147 URL(s)technical
- ✓0% nofollow links (0/207) — good link equity flowcontent
- ✓OG image uses absolute URL (correct)social
- ✓Web App Manifest found (PWA-ready)technical
- ✓3 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
- ✓All schema types have required propertiesschema
- ✓6 first-person pronouns — some experience showncontent
- ✓77% responsive images (srcset/picture)content
- ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
- ✓Title and meta description are different (good)meta
- ✓OG URL matches canonical URL (consistent)social
- ✓Viewport allows zoom (good for accessibility)accessibility
- ✓No snippet blocking detected (good — content is fully accessible)technical
- ✓No render-blocking scripts in head (good)performance
- ✓ARIA landmarks present: main, nav, skip-linkaccessibility
- ✓All 1 form input(s) have labels or aria-labelsaccessibility
- ✓No duplicate IDs found (42 unique IDs)accessibility
- ✓No iframes on pagesecurity
AEO — 52/100 (25 issues)
Failed Checks (25)
- ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
- ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
- ✗No FAQ section found — add Q&A content for AI citationstructure
- ✗No data tables — tables help AI compare and cite datastructure
- ✗No concise answer paragraphs detected — add short summaries after headingsstructure
- ✗6% short sentences — shorten sentences for better AI parsingstructure
- ✗Few key-value patterns — use "**Label:** value" format for AIstructure
- ✗No author information — AI values attributed contentcitation
- ✗No Organization schema — AI may not recognize your brandcitation
- ✗No source citations — reference studies and data for authoritycitation
- ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
- ✗No Speakable schema — add for voice assistant optimizationvoice
- ✗First paragraph too short for AI snippetsvoice
- ✗No SearchAction schema — add for enhanced search presencevoice
- ✗Avg 88 words/sentence — simplify for AI and voicevoice
- ✗Pronoun density: 0.4% — add more "you/your" for engagementvoice
- ✗No summary section — add Key Takeaways for AI extractionvoice
- ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
- ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
- ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
- ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
- ✗No video content — multimedia increases AI engagement and citation ratediscoverability
- ✗Statistics lack source references — attribute data to boost AI trustcitation
- ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
- ✗Brand name used inconsistently (75 partial vs 16 full) — standardizecitation
Passed Checks (27)
- ✓Structured data found — AI can understand your contentdiscoverability
- ✓1389 words in HTML — good content for AI parsingdiscoverability
- ✓Clean URL structurediscoverability
- ✓5 semantic HTML5 elements founddiscoverability
- ✓17 content sections — well-structured for AIdiscoverability
- ✓Description + OG description both present — clear topic signalsdiscoverability
- ✓106 named entities found — helps AI understand contextdiscoverability
- ✓180 internal links — good topic cluster signaldiscoverability
- ✓Question-style headings found — ideal for AI snippetsstructure
- ✓29 lists found — structured content for AIstructure
- ✓Step-by-step content detected — AI loves procedural answersstructure
- ✓100% concise paragraphs — scannable for AIstructure
- ✓Avg 392 words/section — sufficient depthstructure
- ✓Publication/modification date foundcitation
- ✓Statistics and data found in content — highly citablecitation
- ✓3/5 E-E-A-T signals presentcitation
- ✓27 external links — references authoritative sourcescitation
- ✓Content references 2026/2025 — fresh contentcitation
- ✓Topic focus: 100% — title keywords found in contentcitation
- ✓17 conversational words — good for AI summariesvoice
- ✓Active voice dominant (6% passive) — AI-friendlyvoice
- ✓111 H2/H3 headings — good content structure for AIvoice
- ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
- ✓AI crawlers allowed in robots.txt (3/4 explicitly listed)discoverability
- ✓6 sameAs social links in schema — strong brand signal for AIcitation
- ✓Brand name consistent across 2/3 signals (title, OG, schema)citation
- ✓Table of Contents detected — helps AI navigate long contentstructure
GEO — 57/100 (25 issues)
Failed Checks (25)
- ✗Few question headings — add Q&A headings for AI Overviewoverview
- ✗Title and H1 don't align — confusing for AI topic matchingoverview
- ✗8% optimal paragraphs — aim for 20-80 words per paragraphoverview
- ✗No author schema — add for AI trust signalsauthority
- ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
- ✗No original data signals — "our research shows..." boosts AI citationauthority
- ✗No examples or case studies — add real-world examplesauthority
- ✗No FAQ Schema — add for Google rich results + AI Overviewformat
- ✗No HowTo Schema — add for step-by-step rich resultsformat
- ✗No comparison content — add vs. sections for AI recommendationsformat
- ✗No summary section — add Key Takeaways or TL;DR for AIformat
- ✗12 images missing ALT textformat
- ✗No BreadcrumbList schema — add for better AI contextformat
- ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
- ✗Single-perspective content — add "on the other hand..." for balanceformat
- ✗No conclusion — add recommendations or a verdict sectionformat
- ✗No entity Schema types — add Person, Product, or Organization schemasemantic
- ✗No <time> elements — wrap dates in <time datetime="...">semantic
- ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
- ✗Page size: 695 KB — very large, may slow AI crawlingtechnical
- ✗Only 2 Schema type(s) — add more for AI contexttechnical
- ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
- ✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
- ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
- ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
Passed Checks (33)
- ✓Definition-style content found — featured snippet candidateoverview
- ✓Content freshness signals detectedoverview
- ✓Comprehensive content (1389 words, 27 sections)overview
- ✓Step-by-step content detected — AI Overview friendlyoverview
- ✓3-level heading hierarchy — deep content structureoverview
- ✓Source citations found — increases AI trustauthority
- ✓3/5 trust signals foundauthority
- ✓Expert quotes or testimonials found — authority signalauthority
- ✓4 industry terms used — domain expertise signalauthority
- ✓1 links to authoritative sources — boosts credibilityauthority
- ✓17 unique external domains — diverse sourcesauthority
- ✓Data visualization elements found (tables/charts)format
- ✓Both ordered and unordered lists used — content varietyformat
- ✓Actionable advice found — AI prefers practical contentformat
- ✓6/14 semantic HTML5 elements — deep semantic structuresemantic
- ✓100% title keywords in first 200 words — good prominencesemantic
- ✓152 contextual links — good cross-referencingsemantic
- ✓Content categorization found — clear topic classificationsemantic
- ✓14 sections have subtopics (H3) — deep coveragesemantic
- ✓Mobile-friendly (viewport set)technical
- ✓HTTPS secure — trusted by AI systemstechnical
- ✓Open Graph fully configured (title, description, image)technical
- ✓Canonical URL set — prevents AI from citing duplicatestechnical
- ✓Page allows AI indexing (no noindex/nosnippet)technical
- ✓HTML lang="en" set (add og:locale for completeness)technical
- ✓4 ARIA landmarks found — good accessibility for AItechnical
- ✓All image ALT texts are descriptive (>5 chars)format
- ✓1389 words — sufficient depth for AI analysisoverview
- ✓Definition + list combo — strong featured snippet candidateoverview
- ✓No snippet restrictions — AI can freely extract content (good)technical
- ✓6/6 question types (5W1H) in headings — comprehensiveoverview
- ✓Link anchor texts are descriptive — good AI context signalsemantic
- ✓4 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority
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