Public Audit Report

www.ebay.com

https://www.ebay.com/deals
Scanned on May 2, 2026
51
Overall
D
53
SEO
51/97 passed
51
AEO
26/51 passed
48
GEO
28/58 passed
105
Passed
101
Failed
206
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 53/100 (46 issues)

Failed Checks (46)

  • ✗2 title tags found — should be exactly 1meta
  • ✗Missing viewport meta tag — not mobile-friendlymeta
  • ✗Missing language attribute on HTML tagmeta
  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗Title-H1 alignment: 29% word overlap — title and H1 should share key termscontent
  • ✗127 of 129 images missing ALT text (2% have it)content
  • ✗129 images missing width/height — causes layout shift (CLS)content
  • ✗Missing og:title — poor social sharingsocial
  • ✗Missing og:descriptionsocial
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing og:url — social platforms may use wrong URLsocial
  • ✗Missing og:type — defaults to "website"social
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗No favicon detectedtechnical
  • ✗No apple-touch-icon — iOS home screen will lack custom icontechnical
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 1.9% — too code-heavy, add more contenttechnical
  • ✗Inline JS: 734.2 KB — too much, use external scriptsperformance
  • ✗6 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗No Cache-Control header — browser cannot cache effectivelyperformance
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No About page link detected — add for credibilitytrust
  • ✗No Contact page link detected — add for trust signalstrust
  • ✗No JSON-LD structured data foundschema
  • ✗No /sitemap.xml found — create one for better crawlingtechnical
  • ✗5 of 5 internal links are brokencontent
  • ✗2 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗Only 0 first-person pronouns — add personal experience (E-E-A-T)content
  • ✗0% sentences use transition words — aim for 20%+content
  • ✗Only 0% responsive images — add srcset for mobilecontent
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗H1 length: 5 characters — too short, aim for 20-70content
  • ✗421 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗DOM size: ~3602 elements — exceeds 1500, may slow renderingperformance
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • ✗1 of 18 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (51)

  • ✓Title tag found: "Daily Deals on eBay | Best deals and Free Shipping"meta
  • ✓Title length: 50 characters (optimal)meta
  • ✓Meta description found (133 chars)meta
  • ✓Description length: 133 chars (optimal)meta
  • ✓UTF-8 charset declaredmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓Single H1 tag foundcontent
  • ✓18 H2 tags foundcontent
  • ✓Heading hierarchy is correctcontent
  • ✓3519 words on page (good content depth)content
  • ✓Readability: 72 (easy to read)content
  • ✓9% long sentences (>20 words) — good readabilitycontent
  • ✓JS-based lazy loading detectedcontent
  • ✓2 of 129 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✓29 internal links foundcontent
  • ✓10 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Compression: gziptechnical
  • ✓URL length: 26 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓URL is lowercase (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Inline CSS: 0.0 KB (acceptable)performance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓Privacy Policy link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓Author byline foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓0% nofollow links (0/39) — good link equity flowcontent
  • ✓URL contains title keywords (40% match)technical
  • ✓6 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • ✓Title and meta description are different (good)meta
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓Trailing slash consistent between URL and canonicaltechnical
  • ✓No render-blocking scripts in head (good)performance
  • ✓1 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, nav, skip-linkaccessibility
  • ✓All 1 form input(s) have labels or aria-labelsaccessibility
  • ✓No duplicate IDs found (36 unique IDs)accessibility
  • ✓No iframes on pagesecurity
AEO — 51/100 (25 issues)

Failed Checks (25)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗Pronoun density: 0.0% — add more "you/your" for engagementvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (26)

  • ✓3519 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓5 semantic HTML5 elements founddiscoverability
  • ✓13 content sections — well-structured for AIdiscoverability
  • ✓229 named entities found — helps AI understand contextdiscoverability
  • ✓29 internal links — good topic cluster signaldiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓3 lists found — structured content for AIstructure
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓Step-by-step content detected — AI loves procedural answersstructure
  • ✓91% short sentences — easy for AI to extractstructure
  • ✓88% concise paragraphs — scannable for AIstructure
  • ✓Avg 696 words/section — sufficient depthstructure
  • ✓Author information found — builds E-E-A-Tcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓11 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓5 answer-box-ready paragraphs found after headingscitation
  • ✓Avg 12 words/sentence — easy reading levelvoice
  • ✓Active voice dominant (0% passive) — AI-friendlyvoice
  • ✓Summary/conclusion section found — AI can extract key pointsvoice
  • ✓141 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓AI crawlers allowed in robots.txt (3/4 explicitly listed)discoverability
  • ✓Statistics with source attribution — highly credible for AI citationcitation
GEO — 48/100 (30 issues)

Failed Checks (30)

  • ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗0% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗127 images missing ALT textformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No actionable content — add "you should...", "try...", tipsformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Not mobile-friendly — Google AI Overview prefers mobile-ready pagestechnical
  • ✗Page size: 1122 KB — very large, may slow AI crawlingtechnical
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗No HTML lang attribute — AI needs language contexttechnical
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (28)

  • ✓Content freshness signals detectedoverview
  • ✓Comprehensive content (3519 words, 18 sections)overview
  • ✓Title and H1 are aligned — clear topic focusoverview
  • ✓Step-by-step content detected — AI Overview friendlyoverview
  • ✓2-level heading hierarchy — deep content structureoverview
  • ✓3/5 trust signals foundauthority
  • ✓3 industry terms used — domain expertise signalauthority
  • ✓9 unique external domains — diverse sourcesauthority
  • ✓Comparison content detected — AI loves comparingformat
  • ✓Summary/conclusion section foundformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓5/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓244 data points with units — highly citablesemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓34 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓18 sections have subtopics (H3) — deep coveragesemantic
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓3 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓3519 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓50 data points found — statistics boost AI visibility by 30-40%authority
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓3/6 question types (5W1H) in headings — comprehensiveoverview
  • ✓Link anchor texts are descriptive — good AI context signalsemantic

Fix These Issues Automatically

Using WordPress? Install SEO Autopilot for one-click auto-fixes on 65+ issues — with full undo support.

Get SEO Autopilot Plugin
Scan This Site Again Request Report Removal