www.chrobinson.com
https://www.chrobinson.com/en-us/
Scanned on May 3, 2026
Quick Wins — Top 5 Issues to Fix
- ✗Title length: 69 characters (too long, keep under 60)meta
- ✗Title-H1 alignment: 11% word overlap — title and H1 should share key termscontent
- ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
- ✗Readability: 25 (difficult — simplify language)content
- ✗2 of 30 images missing ALT text (93% have it)content
SEO — 64/100 (39 issues)
Failed Checks (39)
- ✗Title length: 69 characters (too long, keep under 60)meta
- ✗Title-H1 alignment: 11% word overlap — title and H1 should share key termscontent
- ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
- ✗Readability: 25 (difficult — simplify language)content
- ✗2 of 30 images missing ALT text (93% have it)content
- ✗29 images missing width/height — causes layout shift (CLS)content
- ✗1 non-descriptive link text(s) found ("learn more"...) — use descriptive anchor text for SEOcontent
- ✗Missing og:url — social platforms may use wrong URLsocial
- ✗Missing og:type — defaults to "website"social
- ✗Missing og:site_name — helps brand recognition in sharessocial
- ✗Missing twitter:card meta tagsocial
- ✗Missing twitter:titlesocial
- ✗Missing twitter:descriptionsocial
- ✗Missing twitter:imagesocial
- ✗Deprecated HTML tags found: <centertechnical
- ✗Text-to-HTML ratio: 4.0% — too code-heavy, add more contenttechnical
- ✗6 render-blocking scripts — add defer or async attributeperformance
- ✗No Content-Security-Policy header — XSS risksecurity
- ✗1 HTTP resource(s) on HTTPS page — security risktechnical
- ✗No /sitemap.xml found — create one for better crawlingtechnical
- ✗URL lacks title keywords — use a descriptive URL slugtechnical
- ✗8 target="_blank" links missing rel="noopener" — security risksecurity
- ✗Missing hreflang x-default — add fallback for unmatched languagestechnical
- ✗Only 17% responsive images — add srcset for mobilecontent
- ✗Possible hidden text detected (font-size:0 or same-color text) — Google spam violationtechnical
- ✗No max-image-preview:large — add to robots meta for Google Discovermeta
- ✗Missing X-Frame-Options — clickjacking risksecurity
- ✗No Referrer-Policy header — may leak URL datasecurity
- ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
- ✗2 paragraph(s) exceed 150 words — break up for readabilitycontent
- ✗1 image(s) with generic filenames — use descriptive names for image SEOcontent
- ✗173 links on page — exceeds 100 limit, may dilute link equitycontent
- ✗2 render-blocking script(s) in head — add defer or asyncperformance
- ✗Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
- ✗1 duplicate ID(s) found: "teconsent" (2x) — must be unique per HTML specaccessibility
- ✗1 iframe(s) without sandbox attribute — security risksecurity
- ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
- ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
- ✗7 of 10 H2 sections have < 50 words — add more content or merge thin sectionscontent
Passed Checks (70)
- ✓Title tag found: "C.H. Robinson | Third Party Logistics (3PL) & Supply Chain M..."meta
- ✓Meta description found (155 chars)meta
- ✓Description length: 155 chars (optimal)meta
- ✓Viewport meta tag found (mobile-friendly)meta
- ✓UTF-8 charset declaredmeta
- ✓Language attribute set on HTML tagmeta
- ✓Theme color set: #ffffffmeta
- ✓No meta refresh redirect (good)meta
- ✓No robots meta tag (default: index, follow)meta
- ✓meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
- ✓Single H1 tag foundcontent
- ✓10 H2 tags foundcontent
- ✓844 words on page (good content depth)content
- ✓29% long sentences (>20 words) — good readabilitycontent
- ✓JS-based lazy loading detectedcontent
- ✓8 of 30 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
- ✓145 internal links foundcontent
- ✓9 external links foundcontent
- ✓No empty href attributes foundcontent
- ✓Open Graph title foundsocial
- ✓Open Graph description foundsocial
- ✓Open Graph image foundsocial
- ✓HTTPS enabledtechnical
- ✓Canonical tag foundtechnical
- ✓Canonical points to different URL: https://www.chrobinson.com/ — verify this is intentionaltechnical
- ✓Favicon foundtechnical
- ✓Apple touch icon foundtechnical
- ✓Compression: brtechnical
- ✓URL length: 33 chars (good)technical
- ✓URL uses hyphens or no separators (good)technical
- ✓URL is lowercase (good)technical
- ✓16 hreflang tags found (multi-language)technical
- ✓Inline CSS: 5.8 KB (acceptable)performance
- ✓Inline JS: 11.1 KB (acceptable)performance
- ✓Font preload/preconnect found — faster font loadingperformance
- ✓Cache-Control: privateperformance
- ✓HSTS header present — enforces HTTPSsecurity
- ✓X-Content-Type-Options: nosniffsecurity
- ✓About page link found — builds trust and E-E-A-Ttrust
- ✓Contact page/email link foundtrust
- ✓Privacy Policy link foundtrust
- ✓Terms of Service link foundtrust
- ✓Author byline foundtrust
- ✓2 JSON-LD schema block(s) foundschema
- ✓Schema types: WebSite, Organizationschema
- ✓<!DOCTYPE html> declaredtechnical
- ✓All 2 JSON-LD block(s) have valid syntaxschema
- ✓font-display: swap detected — prevents invisible textperformance
- ✓Viewport includes width=device-width (responsive)meta
- ✓robots.txt found and allows crawlingtechnical
- ✓robots.txt includes Sitemap referencetechnical
- ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
- ✓All 5 checked internal links are workingcontent
- ✓4% nofollow links (6/154) — good link equity flowcontent
- ✓OG image uses absolute URL (correct)social
- ✓Web App Manifest found (PWA-ready)technical
- ✓2 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
- ✓All schema types have required propertiesschema
- ✓7 first-person pronouns — some experience showncontent
- ✓All 16 hreflang codes are valid ISO 639-1technical
- ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
- ✓Organization schema includes logoschema
- ✓H1 length: 41 characters (optimal)content
- ✓Title and meta description are different (good)meta
- ✓Viewport allows zoom (good for accessibility)accessibility
- ✓DOM size: ~920 elements (good)performance
- ✓No snippet blocking detected (good — content is fully accessible)technical
- ✓Trailing slash consistent between URL and canonicaltechnical
- ✓4 third-party script domain(s) (acceptable)performance
- ✓All 1 form input(s) have labels or aria-labelsaccessibility
AEO — 67/100 (17 issues)
Failed Checks (17)
- ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
- ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
- ✗No FAQ section found — add Q&A content for AI citationstructure
- ✗No data tables — tables help AI compare and cite datastructure
- ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
- ✗Few key-value patterns — use "**Label:** value" format for AIstructure
- ✗No author information — AI values attributed contentcitation
- ✗No source citations — reference studies and data for authoritycitation
- ✗No Speakable schema — add for voice assistant optimizationvoice
- ✗Avg 31 words/sentence — simplify for AI and voicevoice
- ✗No summary section — add Key Takeaways for AI extractionvoice
- ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
- ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
- ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
- ✗No Table of Contents — add jump links for AI content navigationstructure
- ✗No video content — multimedia increases AI engagement and citation ratediscoverability
- ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
Passed Checks (34)
- ✓Structured data found — AI can understand your contentdiscoverability
- ✓844 words in HTML — good content for AI parsingdiscoverability
- ✓Clean URL structurediscoverability
- ✓4 semantic HTML5 elements founddiscoverability
- ✓16 content sections — well-structured for AIdiscoverability
- ✓Description + OG description both present — clear topic signalsdiscoverability
- ✓71 named entities found — helps AI understand contextdiscoverability
- ✓145 internal links — good topic cluster signaldiscoverability
- ✓Question-style headings found — ideal for AI snippetsstructure
- ✓35 lists found — structured content for AIstructure
- ✓Concise answer paragraphs after headings — great for AI citationstructure
- ✓71% short sentences — easy for AI to extractstructure
- ✓90% concise paragraphs — scannable for AIstructure
- ✓Avg 110 words/section — sufficient depthstructure
- ✓Publication/modification date foundcitation
- ✓Statistics and data found in content — highly citablecitation
- ✓Organization schema found — AI can identify your brandcitation
- ✓4/5 E-E-A-T signals presentcitation
- ✓11 external links — references authoritative sourcescitation
- ✓Content references 2026/2025 — fresh contentcitation
- ✓Topic focus: 100% — title keywords found in contentcitation
- ✓3 answer-box-ready paragraphs found after headingscitation
- ✓22 conversational words — good for AI summariesvoice
- ✓First paragraph is snippet-ready (20-60 words)voice
- ✓SearchAction schema found — sitelinks search box enabledvoice
- ✓Active voice dominant (0% passive) — AI-friendlyvoice
- ✓Pronoun density: 1.8% — engaging, user-focusedvoice
- ✓22 H2/H3 headings — good content structure for AIvoice
- ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
- ✓/llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
- ✓AI crawlers allowed in robots.txt (3/4 explicitly listed)discoverability
- ✓4 sameAs social links in schema — strong brand signal for AIcitation
- ✓Brand name consistent across 2/3 signals (title, OG, schema)citation
- ✓Statistics with source attribution — highly credible for AI citationcitation
GEO — 50/100 (29 issues)
Failed Checks (29)
- ✗Few question headings — add Q&A headings for AI Overviewoverview
- ✗Title and H1 don't align — confusing for AI topic matchingoverview
- ✗No step-by-step content — add numbered guides for AIoverview
- ✗20% optimal paragraphs — aim for 20-80 words per paragraphoverview
- ✗No author schema — add for AI trust signalsauthority
- ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
- ✗No original data signals — "our research shows..." boosts AI citationauthority
- ✗No expert quotes — add professional opinions for credibilityauthority
- ✗No examples or case studies — add real-world examplesauthority
- ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
- ✗No FAQ Schema — add for Google rich results + AI Overviewformat
- ✗No HowTo Schema — add for step-by-step rich resultsformat
- ✗No comparison content — add vs. sections for AI recommendationsformat
- ✗No summary section — add Key Takeaways or TL;DR for AIformat
- ✗2 images missing ALT textformat
- ✗No BreadcrumbList schema — add for better AI contextformat
- ✗No data tables or charts — add structured data visualizationsformat
- ✗Only one list type — use both <ul> and <ol> for content varietyformat
- ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
- ✗Single-perspective content — add "on the other hand..." for balanceformat
- ✗No conclusion — add recommendations or a verdict sectionformat
- ✗4/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
- ✗No <time> elements — wrap dates in <time datetime="...">semantic
- ✗Only 2 Schema type(s) — add more for AI contexttechnical
- ✗1 image(s) with generic/short ALT text — use descriptive textformat
- ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
- ✗Only 3 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
- ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
- ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
Passed Checks (29)
- ✓Definition-style content found — featured snippet candidateoverview
- ✓Content freshness signals detectedoverview
- ✓Comprehensive content (844 words, 10 sections)overview
- ✓2-level heading hierarchy — deep content structureoverview
- ✓Source citations found — increases AI trustauthority
- ✓2/5 trust signals foundauthority
- ✓5 industry terms used — domain expertise signalauthority
- ✓9 unique external domains — diverse sourcesauthority
- ✓Actionable advice found — AI prefers practical contentformat
- ✓1 entity types in Schema — AI can classify contentsemantic
- ✓3 data points with units — highly citablesemantic
- ✓100% title keywords in first 200 words — good prominencesemantic
- ✓123 contextual links — good cross-referencingsemantic
- ✓Content categorization found — clear topic classificationsemantic
- ✓3 sections have subtopics (H3) — deep coveragesemantic
- ✓Mobile-friendly (viewport set)technical
- ✓HTTPS secure — trusted by AI systemstechnical
- ✓Page size: 142 KB — reasonabletechnical
- ✓Open Graph fully configured (title, description, image)technical
- ✓Canonical URL set — prevents AI from citing duplicatestechnical
- ✓Page allows AI indexing (no noindex/nosnippet)technical
- ✓HTML lang="en-us" set (add og:locale for completeness)technical
- ✓2 ARIA landmarks found — good accessibility for AItechnical
- ✓844 words — sufficient depth for AI analysisoverview
- ✓Definition + list combo — strong featured snippet candidateoverview
- ✓No snippet restrictions — AI can freely extract content (good)technical
- ✓4/6 question types (5W1H) in headings — comprehensiveoverview
- ✓Link anchor texts are descriptive — good AI context signalsemantic
- ✓3 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority
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