Public Audit Report

www.chase.com

https://www.chase.com/
Scanned on May 2, 2026
54
Overall
D
65
SEO
64/99 passed
43
AEO
22/51 passed
44
GEO
25/57 passed
111
Passed
96
Failed
207
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 65/100 (35 issues)

Failed Checks (35)

  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗Title-H1 alignment: 13% word overlap — title and H1 should share key termscontent
  • ✗2 images missing width/height — causes layout shift (CLS)content
  • ✗3 empty href attributes — fix or remove these linkscontent
  • ✗Missing og:title — poor social sharingsocial
  • ✗Missing og:descriptionsocial
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing og:url — social platforms may use wrong URLsocial
  • ✗Missing og:type — defaults to "website"social
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗Text-to-HTML ratio: 2.0% — too code-heavy, add more contenttechnical
  • ✗Inline CSS: 43.2 KB — too much, move to external stylesheetperformance
  • ✗Inline JS: 150.0 KB — too much, use external scriptsperformance
  • ✗1 render-blocking scripts — add defer or async attributeperformance
  • ✗Missing X-Content-Type-Options headersecurity
  • ✗No Contact page link detected — add for trust signalstrust
  • ✗No JSON-LD structured data foundschema
  • ✗3 canonical tags found — should be exactly 1technical
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗Page is JS-rendered SPA — content may not be visible to search enginestechnical
  • ✗Missing hreflang x-default — add fallback for unmatched languagestechnical
  • ✗Possible hidden text detected (font-size:0 or same-color text) — Google spam violationtechnical
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗H1 length: 15 characters — too short, aim for 20-70content
  • ✗124 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗1 render-blocking script(s) in head — add defer or asyncperformance
  • ✗7 duplicate ID(s) found: "homepage-triplet" (2x), "trip1" (2x), "trip2" (2x) — must be unique per HTML specaccessibility
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • ✗6 of 14 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (64)

  • ✓Title tag found: "Credit Card, Mortgage, Banking, Auto | Chase Online | Chase...."meta
  • ✓Title length: 63 characters (slightly long — aim for under 60)meta
  • ✓Meta description found (138 chars)meta
  • ✓Description length: 138 chars (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓Single H1 tag foundcontent
  • ✓14 H2 tags foundcontent
  • ✓Heading hierarchy is correctcontent
  • ✓977 words on page (good content depth)content
  • ✓Readability: 49 (moderate — aim for 60+)content
  • ✓26% long sentences (>20 words) — good readabilitycontent
  • ✓All 2 images have ALT textcontent
  • ✓JS-based lazy loading detectedcontent
  • ✓All images use modern formats (WebP/AVIF/SVG) with <picture> fallbackcontent
  • ✓81 internal links foundcontent
  • ✓36 external links foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Apple touch icon foundtechnical
  • ✓Compression: gziptechnical
  • ✓URL length: 22 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓2 hreflang tags found (multi-language)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Font preload/preconnect found — faster font loadingperformance
  • ✓Cache-Control: public, max-age=3485performance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓Content-Security-Policy header presentsecurity
  • ✓About page link found — builds trust and E-E-A-Ttrust
  • ✓Privacy Policy link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓Author byline foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓font-display: swap detected — prevents invisible textperformance
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 5911 URL(s)technical
  • ✓All 5 checked internal links are workingcontent
  • ✓0% nofollow links (0/117) — good link equity flowcontent
  • ✓All 8 target="_blank" links have rel="noopener"security
  • ✓2 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • ✓12 first-person pronouns — strong personal experiencecontent
  • ✓All 2 hreflang codes are valid ISO 639-1technical
  • ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • ✓Permissions-Policy header presentsecurity
  • ✓Title and meta description are different (good)meta
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓DOM size: ~1174 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓0 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, nav, skip-linkaccessibility
  • ✓All 2 form input(s) have labels or aria-labelsaccessibility
  • ✓No iframes on pagesecurity
AEO — 43/100 (29 issues)

Failed Checks (29)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗Only 0 content sections — segment your content betterdiscoverability
  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No concise answer paragraphs detected — add short summaries after headingsstructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (22)

  • ✓977 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓4 semantic HTML5 elements founddiscoverability
  • ✓55 named entities found — helps AI understand contextdiscoverability
  • ✓84 internal links — good topic cluster signaldiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓17 lists found — structured content for AIstructure
  • ✓74% short sentences — easy for AI to extractstructure
  • ✓95% concise paragraphs — scannable for AIstructure
  • ✓Avg 235 words/section — sufficient depthstructure
  • ✓Author information found — builds E-E-A-Tcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓38 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓46 conversational words — good for AI summariesvoice
  • ✓Avg 19 words/sentence — easy reading levelvoice
  • ✓Active voice dominant (8% passive) — AI-friendlyvoice
  • ✓Pronoun density: 3.6% — engaging, user-focusedvoice
  • ✓14 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
GEO — 44/100 (32 issues)

Failed Checks (32)

  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗Flat heading structure — add H3/H4 subheadings for depthoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗4/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • ✗Few contextual links — interlink related contentsemantic
  • ✗Few sections have subtopics — add H3 subheadings for depthsemantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 1/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (25)

  • ✓Definition-style content found — featured snippet candidateoverview
  • ✓Content freshness signals detectedoverview
  • ✓Comprehensive content (977 words, 14 sections)overview
  • ✓68% optimal paragraphs (20-80 words) — AI-friendlyoverview
  • ✓2/5 trust signals foundauthority
  • ✓Expert quotes or testimonials found — authority signalauthority
  • ✓3 industry terms used — domain expertise signalauthority
  • ✓21 unique external domains — diverse sourcesauthority
  • ✓2 images all with ALT text — AI can understand visualsformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 304 KB — reasonabletechnical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="en-US" set (add og:locale for completeness)technical
  • ✓4 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓977 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓Definition + list combo — strong featured snippet candidateoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical

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