Public Audit Report

www.bbc.com

https://www.bbc.com/video
Scanned on May 2, 2026
60
Overall
C
69
SEO
72/105 passed
49
AEO
25/51 passed
53
GEO
31/58 passed
128
Passed
86
Failed
214
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 69/100 (33 issues)

Failed Checks (33)

  • Title length: 74 characters (too long, keep under 60)meta
  • Description length: 74 chars (too short)meta
  • 3 title tags found — should be exactly 1meta
  • Title-H1 alignment: 22% word overlap — title and H1 should share key termscontent
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • 74% long sentences (>20 words) — break up for readabilitycontent
  • 59 of 118 images missing ALT text (50% have it)content
  • 118 images missing width/height — causes layout shift (CLS)content
  • 59 of 118 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • Missing og:image — social shares will lack visualssocial
  • Missing og:url — social platforms may use wrong URLsocial
  • Missing og:type — defaults to "website"social
  • Missing og:site_name — helps brand recognition in sharessocial
  • Missing twitter:card meta tagsocial
  • Missing twitter:imagesocial
  • Text-to-HTML ratio: 3.1% — too code-heavy, add more contenttechnical
  • Inline CSS: 57.7 KB — too much, move to external stylesheetperformance
  • Inline JS: 97.2 KB — too much, use external scriptsperformance
  • No font preload/preconnect — add for faster renderingperformance
  • No Content-Security-Policy header — XSS risksecurity
  • No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • 10 ad elements — high ad density may hurt rankingscontent
  • 1% sentences use transition words — aim for 20%+content
  • Missing hreflang x-default — add fallback for unmatched languagestechnical
  • No max-image-preview:large — add to robots meta for Google Discovermeta
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • H1 length: 5 characters — too short, aim for 20-70content
  • 228 links on page — exceeds 100 limit, may dilute link equitycontent
  • DOM size: ~1964 elements — exceeds 1500, may slow renderingperformance
  • 6 third-party script domains — may slow page load (static.files.bbci.co.uk, static.bbci.co.uk, cdn.optimizely.com...)performance
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • 65 of 66 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (72)

  • Title tag found: "BBC Video - World class video news and storytelling from aro..."meta
  • Meta description found (74 chars)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • Theme color set: #ffffffmeta
  • No meta refresh redirect (good)meta
  • Robots: "NOODP, NOYDIR"meta
  • Single H1 tag foundcontent
  • 66 H2 tags foundcontent
  • 1854 words on page (good content depth)content
  • Readability: 41 (moderate — aim for 60+)content
  • JS-based lazy loading detectedcontent
  • 220 internal links foundcontent
  • 7 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Twitter title foundsocial
  • Twitter description foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Apple touch icon foundtechnical
  • Compression: gziptechnical
  • URL length: 25 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • URL is lowercase (good)technical
  • 1 hreflang tags found (multi-language)technical
  • No deprecated HTML tags foundtechnical
  • All 18 external scripts use defer/asyncperformance
  • Cache-Control: private, stale-if-error=90, stale-while-revalidate=30, max-aperformance
  • HSTS header present — enforces HTTPSsecurity
  • X-Content-Type-Options: nosniffsecurity
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • 1 JSON-LD schema block(s) foundschema
  • Schema types: WebPageschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 1 JSON-LD block(s) have valid syntaxschema
  • font-display: swap detected — prevents invisible textperformance
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 5 URL(s)technical
  • All 5 checked internal links are workingcontent
  • X-Robots-Tag: "bingbot: noarchive"technical
  • 0% nofollow links (0/227) — good link equity flowcontent
  • URL contains title keywords (25% match)technical
  • Web App Manifest found (PWA-ready)technical
  • All schema types have required propertiesschema
  • 10 first-person pronouns — strong personal experiencecontent
  • All 1 hreflang codes are valid ISO 639-1technical
  • 50% responsive images (srcset/picture)content
  • Referrer-Policy: no-referrer-when-downgradesecurity
  • Title and meta description are different (good)meta
  • Viewport allows zoom (good for accessibility)accessibility
  • No snippet blocking detected (good — content is fully accessible)technical
  • Trailing slash consistent between URL and canonicaltechnical
  • No render-blocking scripts in head (good)performance
  • ARIA landmarks present: main, navaccessibility
  • All 1 form input(s) have labels or aria-labelsaccessibility
  • No duplicate IDs found (165 unique IDs)accessibility
  • No iframes on pagesecurity
AEO — 49/100 (26 issues)

Failed Checks (26)

  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No data tables — tables help AI compare and cite datastructure
  • No concise answer paragraphs detected — add short summaries after headingsstructure
  • 26% short sentences — shorten sentences for better AI parsingstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No date information — AI prefers fresh, dated contentcitation
  • No Organization schema — AI may not recognize your brandcitation
  • Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • No source citations — reference studies and data for authoritycitation
  • Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • First paragraph too short for AI snippetsvoice
  • No SearchAction schema — add for enhanced search presencevoice
  • Avg 28 words/sentence — simplify for AI and voicevoice
  • Pronoun density: 0.5% — add more "you/your" for engagementvoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • No sameAs links in schema — add social profiles for brand recognitioncitation
  • Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • Content not updated in 90+ days — stale content loses AI visibilitycitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation

Passed Checks (25)

  • Structured data found — AI can understand your contentdiscoverability
  • 1854 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 6 semantic HTML5 elements founddiscoverability
  • 14 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 110 named entities found — helps AI understand contextdiscoverability
  • 220 internal links — good topic cluster signaldiscoverability
  • FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
  • Question-style headings found — ideal for AI snippetsstructure
  • 80 lists found — structured content for AIstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 98% concise paragraphs — scannable for AIstructure
  • Avg 59 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Statistics and data found in content — highly citablecitation
  • 7 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 19 conversational words — good for AI summariesvoice
  • Active voice dominant (3% passive) — AI-friendlyvoice
  • 69 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • AI crawlers allowed in robots.txt (4/4 explicitly listed)discoverability
  • 1 collapsible section(s) (<details>) — interactive AI-friendly contentstructure
GEO — 53/100 (27 issues)

Failed Checks (27)

  • No step-by-step content — add numbered guides for AIoverview
  • No author schema — add for AI trust signalsauthority
  • Incomplete brand identity — add og:site_name + Organization schemaauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No examples or case studies — add real-world examplesauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No FAQ Schema — add for Google rich results + AI Overviewformat
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • 59 images missing ALT textformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No conclusion — add recommendations or a verdict sectionformat
  • No entity Schema types — add Person, Product, or Organization schemasemantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • Few sections have subtopics — add H3 subheadings for depthsemantic
  • Incomplete Open Graph tags — AI uses these for contexttechnical
  • Only 1 Schema type(s) — add more for AI contexttechnical
  • 1 image(s) with generic/short ALT text — use descriptive textformat
  • Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (31)

  • Definition-style content found — featured snippet candidateoverview
  • 5 question headings — matches "People Also Ask" formatoverview
  • Content freshness signals detectedoverview
  • Comprehensive content (1854 words, 66 sections)overview
  • Title and H1 are aligned — clear topic focusoverview
  • 3-level heading hierarchy — deep content structureoverview
  • 82% optimal paragraphs (20-80 words) — AI-friendlyoverview
  • Source citations found — increases AI trustauthority
  • 3/5 trust signals foundauthority
  • Expert quotes or testimonials found — authority signalauthority
  • 4 industry terms used — domain expertise signalauthority
  • 5 unique external domains — diverse sourcesauthority
  • Data visualization elements found (tables/charts)format
  • Actionable advice found — AI prefers practical contentformat
  • 8/14 semantic HTML5 elements — deep semantic structuresemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 149 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 366 KB — reasonabletechnical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • HTML lang="en-GB" set (add og:locale for completeness)technical
  • 4 ARIA landmarks found — good accessibility for AItechnical
  • 1854 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • No snippet restrictions — AI can freely extract content (good)technical
  • 5/6 question types (5W1H) in headings — comprehensiveoverview
  • Link anchor texts are descriptive — good AI context signalsemantic

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