Public Audit Report

www.apetytnaswiat.pl

https://www.apetytnaswiat.pl/
Scanned on April 10, 2026
68
Overall
C
70
SEO
66/94 passed
78
AEO
28/36 passed
54
GEO
25/46 passed
127
Passed
82
Failed
209
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 70/100 (28 issues)

Failed Checks (28)

  • No theme-color meta tag — improves mobile browser appearancemeta
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • 2 of 152 images missing ALT text (99% have it)content
  • 12 images missing width/height — causes layout shift (CLS)content
  • 80 of 152 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • Missing twitter:titlesocial
  • Missing twitter:descriptionsocial
  • Missing twitter:imagesocial
  • No hreflang tags — add if targeting multiple languagestechnical
  • 9 render-blocking scripts — add defer or async attributeperformance
  • No Strict-Transport-Security headersecurity
  • Missing X-Content-Type-Options headersecurity
  • No Content-Security-Policy header — XSS risksecurity
  • No Privacy Policy link — required by GDPR and improves trusttrust
  • 1 HTTP resource(s) on HTTPS page — security risktechnical
  • 10 target="_blank" links missing rel="noopener" — security risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • Only 0% responsive images — add srcset for mobilecontent
  • Possible hidden text detected (font-size:0 or same-color text) — Google spam violationtechnical
  • Missing X-Frame-Options — clickjacking risksecurity
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • No Review Schema — add for star ratings in searchecommerce
  • Viewport disables zoom — bad for accessibility (WCAG 1.4.4)accessibility
  • 243 links on page — exceeds 100 limit, may dilute link equitycontent
  • DOM size: ~1655 elements — exceeds 1500, may slow renderingperformance
  • 2 render-blocking script(s) in head — add defer or asyncperformance
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (66)

  • Title tag found: "Egzotyczne wycieczki i wyprawy trekkingowe 🌍️ Apetyt na Świ..."meta
  • Title length: 62 characters (slightly long — aim for under 60)meta
  • Meta description found (150 chars)meta
  • Description length: 150 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"meta
  • Single H1 tag foundcontent
  • Title-H1 alignment: 67% word overlap (good)content
  • 11 H2 tags foundcontent
  • 1833 words on page (good content depth)content
  • JS-based lazy loading detectedcontent
  • 168 internal links foundcontent
  • 22 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • og:site_name: "Apetyt na Świat"social
  • Twitter Card: "summary_large_image"social
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Apple touch icon foundtechnical
  • Compression: brtechnical
  • URL length: 29 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • No deprecated HTML tags foundtechnical
  • Font preload/preconnect found — faster font loadingperformance
  • Cache-Control: public, max-age=0performance
  • Contact page/email link foundtrust
  • 2 JSON-LD schema block(s) foundschema
  • Schema types: WebPage, ImageObject, BreadcrumbList, WebSite, Organization, Organizationschema
  • <!DOCTYPE html> declaredtechnical
  • All 2 JSON-LD block(s) have valid syntaxschema
  • font-display: swap detected — prevents invisible textperformance
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 171 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 9% nofollow links (19/216) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • 21 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • All schema types have required propertiesschema
  • max-image-preview:large — eligible for Google Discover large imagesmeta
  • Organization schema includes logoschema
  • BreadcrumbList Schema — good navigation signalecommerce
  • H1 length: 42 characters (optimal)content
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • data-nosnippet found — some content hidden from search snippetstechnical
  • Schema dates consistent: published 2017-07-31T08:39:46+00:00, modified 2026-03-04T14:26:40+00:00schema
  • 5 third-party script domain(s) (acceptable)performance
  • All 3 form input(s) have labels or aria-labelsaccessibility
  • No duplicate IDs found (347 unique IDs)accessibility
  • No iframes on pagesecurity
  • 1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 78/100 (21 issues)

Failed Checks (21)

  • Only 1 semantic elements — add <article>, <section>, <main>discoverability
  • Only 0 content sections — segment your content betterdiscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No data tables — tables help AI compare and cite datastructure
  • No concise answer paragraphs detected — add short summaries after headingsstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No source citations — reference studies and data for authoritycitation
  • Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • First paragraph too short for AI snippetsvoice
  • Avg 24 words/sentence — simplify for AI and voicevoice
  • Pronoun density: 0.0% — add more "you/your" for engagementvoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • Product Schema lacks name or description — AI cannot parse product infoecommerce
  • No structured specs — add a specifications table for AI parsingecommerce
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation

Passed Checks (34)

  • Structured data found — AI can understand your contentdiscoverability
  • 1833 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 78 named entities found — helps AI understand contextdiscoverability
  • 168 internal links — good topic cluster signaldiscoverability
  • FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
  • Question-style headings found — ideal for AI snippetsstructure
  • 34 lists found — structured content for AIstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 69% short sentences — easy for AI to extractstructure
  • 93% concise paragraphs — scannable for AIstructure
  • Avg 159 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • 4/5 E-E-A-T signals presentcitation
  • 18 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • SearchAction schema found — sitelinks search box enabledvoice
  • Active voice dominant (0% passive) — AI-friendlyvoice
  • 20 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • /llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • Price visible in HTML — AI crawlers can read itecommerce
  • AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • 6 sameAs social links in schema — strong brand signal for AIcitation
  • Brand name consistent across 3/3 signals (title, OG, schema)citation
  • Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • 8 collapsible section(s) (<details>) — interactive AI-friendly contentstructure
  • Brand "Apetyt na Świat" used consistently (5 mentions)citation
GEO — 54/100 (33 issues)

Failed Checks (33)

  • No clear definitions — add "X is..." patterns for AI Overviewoverview
  • Few question headings — add Q&A headings for AI Overviewoverview
  • No step-by-step content — add numbered guides for AIoverview
  • 50% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No expert quotes — add professional opinions for credibilityauthority
  • No examples or case studies — add real-world examplesauthority
  • Few industry terms — use relevant jargon for topical authorityauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No FAQ Schema — add for Google rich results + AI Overviewformat
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • 2 images missing ALT textformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No actionable content — add "you should...", "try...", tipsformat
  • No conclusion — add recommendations or a verdict sectionformat
  • 3/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • Few sections have subtopics — add H3 subheadings for depthsemantic
  • 12 image(s) with generic/short ALT text — use descriptive textformat
  • No Product Entity in Schema.org — add for AI classificationecommerce
  • No brand in Schema — add brand info for AI product identificationecommerce
  • First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 1/6 question types — add What, Why, How headingsoverview
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat

Passed Checks (27)

  • Content freshness signals detectedoverview
  • Comprehensive content (1833 words, 11 sections)overview
  • Title and H1 are aligned — clear topic focusoverview
  • 3-level heading hierarchy — deep content structureoverview
  • 3/5 trust signals foundauthority
  • Brand identity consistent (OG + Schema)authority
  • 10 unique external domains — diverse sourcesauthority
  • BreadcrumbList schema found — helps AI understand site structureformat
  • Data visualization elements found (tables/charts)format
  • 3/6 formatting types used — rich contentformat
  • 2 entity types in Schema — AI can classify contentsemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 89 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 300 KB — reasonabletechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 6 Schema types — rich structured datatechnical
  • Language + OG locale set — clear language signaltechnical
  • 2 ARIA landmarks found — good accessibility for AItechnical
  • 1833 words — sufficient depth for AI analysisoverview
  • max-image-preview:large — optimal AI rich result displaytechnical
  • Link anchor texts are descriptive — good AI context signalsemantic
  • 5 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority

Fix These Issues Automatically

Using WordPress? Install SEO Autopilot for one-click auto-fixes on 65+ issues — with full undo support.

Get SEO Autopilot Plugin
Scan This Site Again Request Report Removal