Public Audit Report

www.amtrak.com

https://www.amtrak.com/home
Scanned on May 2, 2026
63
Overall
C
69
SEO
70/101 passed
60
AEO
31/52 passed
55
GEO
32/58 passed
133
Passed
78
Failed
211
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 69/100 (31 issues)

Failed Checks (31)

  • ✗Title-H1 alignment: 0% word overlap — title and H1 should share key termscontent
  • ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • ✗Readability: 0 (difficult — simplify language)content
  • ✗9 of 23 images missing ALT text (61% have it)content
  • ✗14 images missing width/height — causes layout shift (CLS)content
  • ✗13 of 23 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗3 non-descriptive link text(s) found ("learn more"...) — use descriptive anchor text for SEOcontent
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗20 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗No Cache-Control header — browser cannot cache effectivelyperformance
  • ✗Missing X-Content-Type-Options headersecurity
  • ✗No JSON-LD structured data foundschema
  • ✗5 of 5 internal links are brokencontent
  • ✗URL lacks title keywords — use a descriptive URL slugtechnical
  • ✗15 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗157 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗3 render-blocking script(s) in head — add defer or asyncperformance
  • ✗6 third-party script domains — may slow page load (cdn.cookielaw.org, cdn.evgnet.com, assets.adobedtm.com...)performance
  • ✗4 form input(s) without labels — bad for accessibility and screen readersaccessibility
  • ✗25 duplicate ID(s) found: "tab.title_desktop" (5x), "Amtrak Vacations" (2x), "About Amtrak Guest Rewards" (2x) — must be unique per HTML specaccessibility
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • ✗18 of 25 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (70)

  • ✓Title tag found: "Train Tickets, Schedules &amp; Routes | Amtrak"meta
  • ✓Title length: 46 characters (optimal)meta
  • ✓Meta description found (126 chars)meta
  • ✓Description length: 126 chars (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓Theme color set: #ffffffmeta
  • ✓No meta refresh redirect (good)meta
  • ✓Robots: "index"meta
  • ✓Single H1 tag foundcontent
  • ✓25 H2 tags foundcontent
  • ✓3098 words on page (good content depth)content
  • ✓10% long sentences (>20 words) — good readabilitycontent
  • ✓JS-based lazy loading detectedcontent
  • ✓98 internal links foundcontent
  • ✓16 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph image foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "website"social
  • ✓og:site_name: "Amtrak"social
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Apple touch icon foundtechnical
  • ✓Compression: gziptechnical
  • ✓URL length: 27 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓URL is lowercase (good)technical
  • ✓5 hreflang tags found (multi-language)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Text-to-HTML ratio: 22.8% (good)technical
  • ✓Inline CSS: 8.4 KB (acceptable)performance
  • ✓Inline JS: 12.3 KB (acceptable)performance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓Content-Security-Policy header presentsecurity
  • ✓About page link found — builds trust and E-E-A-Ttrust
  • ✓Contact page/email link foundtrust
  • ✓Privacy Policy link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓Author byline foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 1636 URL(s)technical
  • ✓0% nofollow links (0/114) — good link equity flowcontent
  • ✓OG image uses absolute URL (correct)social
  • ✓Web App Manifest found (PWA-ready)technical
  • ✓21 first-person pronouns — strong personal experiencecontent
  • ✓All 5 hreflang codes are valid ISO 639-1technical
  • ✓hreflang x-default found — proper language fallbacktechnical
  • ✓52% responsive images (srcset/picture)content
  • ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • ✓H1 length: 34 characters (optimal)content
  • ✓Title and meta description are different (good)meta
  • ✓OG URL matches canonical URL (consistent)social
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓DOM size: ~1211 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓Trailing slash consistent between URL and canonicaltechnical
  • ✓ARIA landmarks present: main, navaccessibility
  • ✓No iframes on pagesecurity
AEO — 60/100 (21 issues)

Failed Checks (21)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗No recent year mentioned — AI prefers up-to-date contentcitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (31)

  • ✓3098 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓6 semantic HTML5 elements founddiscoverability
  • ✓18 content sections — well-structured for AIdiscoverability
  • ✓Description + OG description both present — clear topic signalsdiscoverability
  • ✓175 named entities found — helps AI understand contextdiscoverability
  • ✓98 internal links — good topic cluster signaldiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓25 lists found — structured content for AIstructure
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓Step-by-step content detected — AI loves procedural answersstructure
  • ✓90% short sentences — easy for AI to extractstructure
  • ✓100% concise paragraphs — scannable for AIstructure
  • ✓Avg 151 words/section — sufficient depthstructure
  • ✓Author information found — builds E-E-A-Tcitation
  • ✓Publication/modification date foundcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓16 external links — references authoritative sourcescitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓5 answer-box-ready paragraphs found after headingscitation
  • ✓93 conversational words — good for AI summariesvoice
  • ✓Avg 9 words/sentence — easy reading levelvoice
  • ✓Active voice dominant (5% passive) — AI-friendlyvoice
  • ✓Pronoun density: 2.4% — engaging, user-focusedvoice
  • ✓39 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • ✓Brand name consistent across 2/3 signals (title, OG, schema)citation
  • ✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • ✓Brand "Amtrak" used consistently (94 mentions)citation
GEO — 55/100 (26 issues)

Failed Checks (26)

  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗No freshness signals — add dates, update timestampsoverview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗22% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗9 images missing ALT textformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • ✗Only 2 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 1/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (32)

  • ✓Definition-style content found — featured snippet candidateoverview
  • ✓Comprehensive content (3098 words, 25 sections)overview
  • ✓Step-by-step content detected — AI Overview friendlyoverview
  • ✓3-level heading hierarchy — deep content structureoverview
  • ✓2/5 trust signals foundauthority
  • ✓Expert quotes or testimonials found — authority signalauthority
  • ✓6 industry terms used — domain expertise signalauthority
  • ✓1 links to authoritative sources — boosts credibilityauthority
  • ✓16 unique external domains — diverse sourcesauthority
  • ✓Comparison content detected — AI loves comparingformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓Both ordered and unordered lists used — content varietyformat
  • ✓3/6 formatting types used — rich contentformat
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓6/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓110 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓8 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 226 KB — reasonabletechnical
  • ✓Open Graph fully configured (title, description, image)technical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="en-US" set (add og:locale for completeness)technical
  • ✓3 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓3098 words — sufficient depth for AI analysisoverview
  • ✓Definition + list combo — strong featured snippet candidateoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic

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