Public Audit Report

www.absa.africa

https://www.absa.africa/
Scanned on May 12, 2026
63
Overall
C
64
SEO
65/102 passed
56
AEO
29/52 passed
67
GEO
39/58 passed
133
Passed
79
Failed
212
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 64/100 (37 issues)

Failed Checks (37)

  • No theme-color meta tag — improves mobile browser appearancemeta
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • Readability: 22 (difficult — simplify language)content
  • 48% long sentences (>20 words) — break up for readabilitycontent
  • 14 images missing width/height — causes layout shift (CLS)content
  • 23 images could use loading="lazy" for better performancecontent
  • 24 of 24 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • 3 empty href attributes — fix or remove these linkscontent
  • 9 non-descriptive link text(s) found ("read more"...) — use descriptive anchor text for SEOcontent
  • Missing og:image — social shares will lack visualssocial
  • Missing twitter:titlesocial
  • Missing twitter:descriptionsocial
  • Missing twitter:imagesocial
  • No apple-touch-icon — iOS home screen will lack custom icontechnical
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 5.7% — too code-heavy, add more contenttechnical
  • Inline CSS: 19.9 KB — too much, move to external stylesheetperformance
  • 8 render-blocking scripts — add defer or async attributeperformance
  • No font preload/preconnect — add for faster renderingperformance
  • No Cache-Control header — browser cannot cache effectivelyperformance
  • No /robots.txt found — create one to guide crawlerstechnical
  • 1 target="_blank" links missing rel="noopener" — security risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • 1 stock image(s) detected — original images rank bettercontent
  • 0% sentences use transition words — aim for 20%+content
  • Only 21% responsive images — add srcset for mobilecontent
  • Event content found but no Event schema — add for event rich resultsschema
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • H1 length: 10 characters — too short, aim for 20-70content
  • 4 render-blocking script(s) in head — add defer or asyncperformance
  • 6 third-party script domains — may slow page load (www.googletagmanager.com, ajax.googleapis.com, cdn.jsdelivr.net...)performance
  • Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
  • 2 duplicate ID(s) found: "myModal" (3x), "readMore_" (5x) — must be unique per HTML specaccessibility
  • 1 iframe(s) without sandbox attribute — security risksecurity
  • Paginated page without rel=next/prev — add for proper crawl chaintechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • 1 of 2 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (65)

  • Title tag found: "Absa Group | Welcome To Absa Group"meta
  • Title length: 34 characters (optimal)meta
  • Meta description found (152 chars)meta
  • Description length: 152 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"meta
  • Single H1 tag foundcontent
  • Title-H1 alignment: 80% word overlap (good)content
  • 2 H2 tags foundcontent
  • 729 words on page (good content depth)content
  • All 24 images have ALT textcontent
  • 70 internal links foundcontent
  • 16 external links foundcontent
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • og:site_name: "Absa Group | Welcome to Absa Group Limited"social
  • Twitter Card: "summary_large_image"social
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Compression: gziptechnical
  • URL length: 24 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • No deprecated HTML tags foundtechnical
  • Inline JS: 18.7 KB (acceptable)performance
  • HSTS header present — enforces HTTPSsecurity
  • X-Content-Type-Options: nosniffsecurity
  • Content-Security-Policy header presentsecurity
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • 1 JSON-LD schema block(s) foundschema
  • Schema types: WebPage, BreadcrumbList, WebSite, Organizationschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 1 JSON-LD block(s) have valid syntaxschema
  • Viewport includes width=device-width (responsive)meta
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 2 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 0% nofollow links (0/86) — good link equity flowcontent
  • 1 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • All schema types have required propertiesschema
  • 12 first-person pronouns — strong personal experiencecontent
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • max-image-preview:large — eligible for Google Discover large imagesmeta
  • Organization schema includes logoschema
  • Referrer-Policy: no-referrer-when-downgradesecurity
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • 91 links on page (within limit)content
  • DOM size: ~456 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • Schema dates consistent: published 2022-07-08T10:38:25+00:00, modified 2025-02-14T12:23:06+00:00schema
  • All 1 form input(s) have labels or aria-labelsaccessibility
  • 1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 56/100 (23 issues)

Failed Checks (23)

  • Only 0 content sections — segment your content betterdiscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No FAQ section found — add Q&A content for AI citationstructure
  • No data tables — tables help AI compare and cite datastructure
  • No concise answer paragraphs detected — add short summaries after headingsstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No source citations — reference studies and data for authoritycitation
  • Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • First paragraph too short for AI snippetsvoice
  • Avg 36 words/sentence — simplify for AI and voicevoice
  • Pronoun density: 0.7% — add more "you/your" for engagementvoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • robots.txt does not explicitly allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)discoverability
  • No sameAs links in schema — add social profiles for brand recognitioncitation
  • Content not updated in 90+ days — stale content loses AI visibilitycitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • No <details>/<summary> elements — use for expandable Q&A contentstructure
  • Brand "Absa Group | Welcome to Absa Group Limited" mentioned only 1 time(s) — repeat for entity recognitioncitation

Passed Checks (29)

  • Structured data found — AI can understand your contentdiscoverability
  • 729 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 3 semantic HTML5 elements founddiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 48 named entities found — helps AI understand contextdiscoverability
  • 73 internal links — good topic cluster signaldiscoverability
  • Question-style headings found — ideal for AI snippetsstructure
  • 8 lists found — structured content for AIstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 52% short sentences — easy for AI to extractstructure
  • 100% concise paragraphs — scannable for AIstructure
  • Avg 595 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • 4/5 E-E-A-T signals presentcitation
  • 16 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 16 conversational words — good for AI summariesvoice
  • SearchAction schema found — sitelinks search box enabledvoice
  • Active voice dominant (5% passive) — AI-friendlyvoice
  • 8 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • Brand name consistent across 2/3 signals (title, OG, schema)citation
  • Statistics with source attribution — highly credible for AI citationcitation
GEO — 67/100 (19 issues)

Failed Checks (19)

  • Few question headings — add Q&A headings for AI Overviewoverview
  • Content may be too thin for AI Overview (729 words, 2 sections)overview
  • No author schema — add for AI trust signalsauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No examples or case studies — add real-world examplesauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No FAQ Schema — add for Google rich results + AI Overviewformat
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • 4/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few sections have subtopics — add H3 subheadings for depthsemantic
  • Incomplete Open Graph tags — AI uses these for contexttechnical
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • 12 generic anchor texts ("click here") — use descriptive link text for AIsemantic
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (39)

  • Definition-style content found — featured snippet candidateoverview
  • Content freshness signals detectedoverview
  • Title and H1 are aligned — clear topic focusoverview
  • Step-by-step content detected — AI Overview friendlyoverview
  • 3-level heading hierarchy — deep content structureoverview
  • 67% optimal paragraphs (20-80 words) — AI-friendlyoverview
  • Source citations found — increases AI trustauthority
  • 2/5 trust signals foundauthority
  • Brand identity consistent (OG + Schema)authority
  • Expert quotes or testimonials found — authority signalauthority
  • 3 industry terms used — domain expertise signalauthority
  • 15 unique external domains — diverse sourcesauthority
  • 24 images all with ALT text — AI can understand visualsformat
  • BreadcrumbList schema found — helps AI understand site structureformat
  • Data visualization elements found (tables/charts)format
  • Both ordered and unordered lists used — content varietyformat
  • 3/6 formatting types used — rich contentformat
  • Actionable advice found — AI prefers practical contentformat
  • Conclusion/recommendation found — helps AI provide answersformat
  • 1 entity types in Schema — AI can classify contentsemantic
  • 4 data points with units — highly citablesemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 78 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 82 KB — reasonabletechnical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 4 Schema types — rich structured datatechnical
  • Language + OG locale set — clear language signaltechnical
  • 3 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 729 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • 11 data points found — statistics boost AI visibility by 30-40%authority
  • max-image-preview:large — optimal AI rich result displaytechnical
  • 4/6 question types (5W1H) in headings — comprehensiveoverview

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