Public Audit Report

wordpress.com

https://wordpress.com/
Scanned on May 21, 2026
69
Overall
C
75
SEO
77/102 passed
69
AEO
36/52 passed
55
GEO
32/58 passed
145
Passed
67
Failed
212
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 75/100 (25 issues)

Failed Checks (25)

  • No theme-color meta tag — improves mobile browser appearancemeta
  • Title-H1 alignment: 0% word overlap — title and H1 should share key termscontent
  • 1 images missing width/height — causes layout shift (CLS)content
  • 1 non-descriptive link text(s) found ("learn more"...) — use descriptive anchor text for SEOcontent
  • Missing twitter:titlesocial
  • Missing twitter:descriptionsocial
  • Missing twitter:imagesocial
  • Text-to-HTML ratio: 1.8% — too code-heavy, add more contenttechnical
  • Inline CSS: 45.9 KB — too much, move to external stylesheetperformance
  • Inline JS: 47.4 KB — too much, use external scriptsperformance
  • No Cache-Control header — browser cannot cache effectivelyperformance
  • No Content-Security-Policy header — XSS risksecurity
  • No author byline — add "By [Name]" for E-E-A-T trusttrust
  • 1 HTTP resource(s) on HTTPS page — security risktechnical
  • 1 of 5 internal links are brokencontent
  • No Web App Manifest — add for installability and modern web signalstechnical
  • Only 1 first-person pronouns — add personal experience (E-E-A-T)content
  • Hero image has loading="lazy" — delays LCP! Remove lazy from above-fold imagesperformance
  • No max-image-preview:large — add to robots meta for Google Discovermeta
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 163 links on page — exceeds 100 limit, may dilute link equitycontent
  • 1 form input(s) without labels — bad for accessibility and screen readersaccessibility
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • 7 of 11 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (77)

  • Title tag found: "WordPress.com: Everything You Need to Build Your Website"meta
  • Title length: 56 characters (optimal)meta
  • Meta description found (159 chars)meta
  • Description length: 159 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • No robots meta tag (default: index, follow)meta
  • Single H1 tag foundcontent
  • 11 H2 tags foundcontent
  • Heading hierarchy is correctcontent
  • 766 words on page (good content depth)content
  • Readability: 45 (moderate — aim for 60+)content
  • 12% long sentences (>20 words) — good readabilitycontent
  • All 30 images have ALT textcontent
  • JS-based lazy loading detectedcontent
  • 4 of 30 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • 137 internal links foundcontent
  • 16 external links foundcontent
  • No empty href attributes foundcontent
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • og:site_name: "WordPress.com"social
  • Twitter Card: "summary"social
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Apple touch icon foundtechnical
  • Compression: brtechnical
  • URL length: 22 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • 25 hreflang tags found (multi-language)technical
  • No deprecated HTML tags foundtechnical
  • All 5 external scripts use defer/asyncperformance
  • Font preload/preconnect found — faster font loadingperformance
  • HSTS header present — enforces HTTPSsecurity
  • X-Content-Type-Options: nosniffsecurity
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • 1 JSON-LD schema block(s) foundschema
  • Schema types: Organization, WebSite, BreadcrumbList, ImageObject, WebPageschema
  • <!DOCTYPE html> declaredtechnical
  • All 1 JSON-LD block(s) have valid syntaxschema
  • font-display: swap detected — prevents invisible textperformance
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 1 URL(s)technical
  • 0% nofollow links (0/153) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • 5 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • All schema types have required propertiesschema
  • All 25 hreflang codes are valid ISO 639-1technical
  • hreflang x-default found — proper language fallbacktechnical
  • Only 33% responsive images — add srcset for mobilecontent
  • Organization schema includes logoschema
  • H1 length: 21 characters (optimal)content
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • DOM size: ~1146 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • No render-blocking scripts in head (good)performance
  • 1 third-party script domain(s) (acceptable)performance
  • ARIA landmarks present: main, navaccessibility
  • No duplicate IDs found (36 unique IDs)accessibility
  • No iframes on pagesecurity
  • 1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 69/100 (16 issues)

Failed Checks (16)

  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No data tables — tables help AI compare and cite datastructure
  • No numbered steps or ordered lists — add for "how to" AI answersstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No date information — AI prefers fresh, dated contentcitation
  • No source citations — reference studies and data for authoritycitation
  • No recent year mentioned — AI prefers up-to-date contentcitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • First paragraph too short for AI snippetsvoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • Content not updated in 90+ days — stale content loses AI visibilitycitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation

Passed Checks (36)

  • Structured data found — AI can understand your contentdiscoverability
  • 766 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 4 semantic HTML5 elements founddiscoverability
  • 5 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 63 named entities found — helps AI understand contextdiscoverability
  • 137 internal links — good topic cluster signaldiscoverability
  • 1 code/pre blocks found — technical content AI can citediscoverability
  • FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
  • Question-style headings found — ideal for AI snippetsstructure
  • 18 lists found — structured content for AIstructure
  • Concise answer paragraphs after headings — great for AI citationstructure
  • 88% short sentences — easy for AI to extractstructure
  • 94% concise paragraphs — scannable for AIstructure
  • Avg 445 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • 3/5 E-E-A-T signals presentcitation
  • 22 external links — references authoritative sourcescitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 6 answer-box-ready paragraphs found after headingscitation
  • 24 conversational words — good for AI summariesvoice
  • SearchAction schema found — sitelinks search box enabledvoice
  • Avg 13 words/sentence — easy reading levelvoice
  • Active voice dominant (0% passive) — AI-friendlyvoice
  • Pronoun density: 2.9% — engaging, user-focusedvoice
  • 13 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • /llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • 7 sameAs social links in schema — strong brand signal for AIcitation
  • Brand name consistent across 3/3 signals (title, OG, schema)citation
  • 8 collapsible section(s) (<details>) — interactive AI-friendly contentstructure
  • Brand "WordPress.com" used consistently (13 mentions)citation
GEO — 55/100 (26 issues)

Failed Checks (26)

  • Few question headings — add Q&A headings for AI Overviewoverview
  • No freshness signals — add dates, update timestampsoverview
  • Content may be too thin for AI Overview (766 words, 11 sections)overview
  • Title and H1 don't align — confusing for AI topic matchingoverview
  • No step-by-step content — add numbered guides for AIoverview
  • 50% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No expert quotes — add professional opinions for credibilityauthority
  • No examples or case studies — add real-world examplesauthority
  • No FAQ Schema — add for Google rich results + AI Overviewformat
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No conclusion — add recommendations or a verdict sectionformat
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • Few sections have subtopics — add H3 subheadings for depthsemantic
  • First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 2/6 question types — add What, Why, How headingsoverview
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat

Passed Checks (32)

  • Definition-style content found — featured snippet candidateoverview
  • 2-level heading hierarchy — deep content structureoverview
  • 2/5 trust signals foundauthority
  • Brand identity consistent (OG + Schema)authority
  • 4 industry terms used — domain expertise signalauthority
  • 5 links to authoritative sources — boosts credibilityauthority
  • 10 unique external domains — diverse sourcesauthority
  • 30 images all with ALT text — AI can understand visualsformat
  • BreadcrumbList schema found — helps AI understand site structureformat
  • Data visualization elements found (tables/charts)format
  • 3/6 formatting types used — rich contentformat
  • Actionable advice found — AI prefers practical contentformat
  • 2 entity types in Schema — AI can classify contentsemantic
  • 6/14 semantic HTML5 elements — deep semantic structuresemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 129 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 315 KB — reasonabletechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 5 Schema types — rich structured datatechnical
  • HTML lang="en" set (add og:locale for completeness)technical
  • 3 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 766 words — sufficient depth for AI analysisoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • No snippet restrictions — AI can freely extract content (good)technical
  • Link anchor texts are descriptive — good AI context signalsemantic
  • 8 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority

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