wkw.com

https://www.wkw.com/

Scanned on May 6, 2026

Overall

SEO

71/104 passed

AEO

39/52 passed

GEO

39/58 passed

149

Passed

Failed

214

Total Checks

Needs Work

Rating

Quick Wins — Top 5 Issues to Fix

✗Title length: 75 characters (too long, keep under 60)meta
✗Description length: 249 chars (too long)meta
✗No theme-color meta tag — improves mobile browser appearancemeta
✗41 images missing width/height — causes layout shift (CLS)content
✗19 of 41 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent

SEO — 68/100 (33 issues)

Failed Checks (33)

✗Title length: 75 characters (too long, keep under 60)meta
✗Description length: 249 chars (too long)meta
✗No theme-color meta tag — improves mobile browser appearancemeta
✗41 images missing width/height — causes layout shift (CLS)content
✗19 of 41 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
✗Missing og:image — social shares will lack visualssocial
✗Missing twitter:titlesocial
✗Missing twitter:descriptionsocial
✗Missing twitter:imagesocial
✗No hreflang tags — add if targeting multiple languagestechnical
✗Inline CSS: 24.6 KB — too much, move to external stylesheetperformance
✗Inline JS: 37.2 KB — too much, use external scriptsperformance
✗20 render-blocking scripts — add defer or async attributeperformance
✗No Strict-Transport-Security headersecurity
✗Missing X-Content-Type-Options headersecurity
✗No Content-Security-Policy header — XSS risksecurity
✗10 target="_blank" links missing rel="noopener" — security risksecurity
✗No Web App Manifest — add for installability and modern web signalstechnical
✗4% sentences use transition words — aim for 20%+content
✗Only 7% responsive images — add srcset for mobilecontent
✗Event content found but no Event schema — add for event rich resultsschema
✗Missing X-Frame-Options — clickjacking risksecurity
✗No Referrer-Policy header — may leak URL datasecurity
✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
✗121 links on page — exceeds 100 limit, may dilute link equitycontent
✗8 render-blocking script(s) in head — add defer or asyncperformance
✗Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
✗4 duplicate ID(s) found: "trustindex-google-widget-html" (2x), "cfcd208495d565ef66e7dff9f98764da" (8x), "clip0_576_126" (3x) — must be unique per HTML specaccessibility
✗3 iframe(s) without sandbox attribute — security risksecurity
✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
✗1 of 8 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (71)

✓Title tag found: "Indianapolis Personal Injury Lawyer - Wilson Kehoe Winingham..."meta
✓Meta description found (249 chars)meta
✓Viewport meta tag found (mobile-friendly)meta
✓UTF-8 charset declaredmeta
✓Language attribute set on HTML tagmeta
✓No meta refresh redirect (good)meta
✓Robots: "index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"meta
✓Single H1 tag foundcontent
✓Title-H1 alignment: 56% word overlap (good)content
✓8 H2 tags foundcontent
✓Heading hierarchy is correctcontent
✓3661 words on page (good content depth)content
✓Readability: 35 (moderate — aim for 60+)content
✓30% long sentences (>20 words) — good readabilitycontent
✓All 41 images have ALT textcontent
✓JS-based lazy loading detectedcontent
✓97 internal links foundcontent
✓17 external links foundcontent
✓No empty href attributes foundcontent
✓All link texts are descriptive (no "click here" or "read more")content
✓Open Graph title foundsocial
✓Open Graph description foundsocial
✓Open Graph URL foundsocial
✓og:type set to "website"social
✓og:site_name: "Wilson Kehoe Winingham Injury Lawyers"social
✓Twitter Card: "summary_large_image"social
✓HTTPS enabledtechnical
✓Canonical tag foundtechnical
✓Canonical tag is self-referencing (correct)technical
✓Favicon foundtechnical
✓Apple touch icon foundtechnical
✓Compression: enabled (vary: accept-encoding)technical
✓URL length: 20 chars (good)technical
✓URL uses hyphens or no separators (good)technical
✓No deprecated HTML tags foundtechnical
✓Text-to-HTML ratio: 11.1% (good)technical
✓Font preload/preconnect found — faster font loadingperformance
✓Cache-Control: max-age=600, must-revalidateperformance
✓About page link found — builds trust and E-E-A-Ttrust
✓Contact page/email link foundtrust
✓Privacy Policy link foundtrust
✓Terms of Service link foundtrust
✓Author byline foundtrust
✓1 JSON-LD schema block(s) foundschema
✓Schema types: WebPage, BreadcrumbList, WebSite, Organizationschema
✓<!DOCTYPE html> declaredtechnical
✓No mixed content — all resources use HTTPStechnical
✓All 1 JSON-LD block(s) have valid syntaxschema
✓font-display: swap detected — prevents invisible textperformance
✓Viewport includes width=device-width (responsive)meta
✓robots.txt found and allows crawlingtechnical
✓robots.txt includes Sitemap referencetechnical
✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
✓sitemap.xml found with valid formattechnical
✓Sitemap contains 3 URL(s)technical
✓All 5 checked internal links are workingcontent
✓0% nofollow links (0/114) — good link equity flowcontent
✓6 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
✓All schema types have required propertiesschema
✓95 first-person pronouns — strong personal experiencecontent
✓max-image-preview:large — eligible for Google Discover large imagesmeta
✓Organization schema includes logoschema
✓H1 length: 35 characters (optimal)content
✓Title and meta description are different (good)meta
✓OG URL matches canonical URL (consistent)social
✓Viewport allows zoom (good for accessibility)accessibility
✓DOM size: ~1432 elements (good)performance
✓No snippet blocking detected (good — content is fully accessible)technical
✓Schema dates consistent: published 2022-03-07T23:42:36+00:00, modified 2026-03-03T20:36:09+00:00schema
✓5 third-party script domain(s) (acceptable)performance
✓All 6 form input(s) have labels or aria-labelsaccessibility

AEO — 75/100 (13 issues)

Failed Checks (13)

✗No definition lists (<dl>) — great for term/value pairsdiscoverability
✗No data tables — tables help AI compare and cite datastructure
✗Few key-value patterns — use "**Label:** value" format for AIstructure
✗No author information — AI values attributed contentcitation
✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
✗No Speakable schema — add for voice assistant optimizationvoice
✗First paragraph too short for AI snippetsvoice
✗No summary section — add Key Takeaways for AI extractionvoice
✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
✗No Table of Contents — add jump links for AI content navigationstructure
✗No video content — multimedia increases AI engagement and citation ratediscoverability
✗Statistics lack source references — attribute data to boost AI trustcitation

Passed Checks (39)

✓Structured data found — AI can understand your contentdiscoverability
✓3661 words in HTML — good content for AI parsingdiscoverability
✓Clean URL structurediscoverability
✓5 semantic HTML5 elements founddiscoverability
✓25 content sections — well-structured for AIdiscoverability
✓Description + OG description both present — clear topic signalsdiscoverability
✓132 named entities found — helps AI understand contextdiscoverability
✓97 internal links — good topic cluster signaldiscoverability
✓1 code/pre blocks found — technical content AI can citediscoverability
✓FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
✓Question-style headings found — ideal for AI snippetsstructure
✓15 lists found — structured content for AIstructure
✓Concise answer paragraphs after headings — great for AI citationstructure
✓Step-by-step content detected — AI loves procedural answersstructure
✓70% short sentences — easy for AI to extractstructure
✓99% concise paragraphs — scannable for AIstructure
✓Avg 477 words/section — sufficient depthstructure
✓Publication/modification date foundcitation
✓Statistics and data found in content — highly citablecitation
✓Organization schema found — AI can identify your brandcitation
✓4/5 E-E-A-T signals presentcitation
✓Source citations found — increases AI trustcitation
✓13 external links — references authoritative sourcescitation
✓Content references 2026/2025 — fresh contentcitation
✓Topic focus: 100% — title keywords found in contentcitation
✓158 conversational words — good for AI summariesvoice
✓SearchAction schema found — sitelinks search box enabledvoice
✓Avg 20 words/sentence — easy reading levelvoice
✓Active voice dominant (9% passive) — AI-friendlyvoice
✓Pronoun density: 1.9% — engaging, user-focusedvoice
✓24 H2/H3 headings — good content structure for AIvoice
✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
✓Freshness signal found (Last-Modified header or dateModified)citation
✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
✓4 sameAs social links in schema — strong brand signal for AIcitation
✓Brand name consistent across 3/3 signals (title, OG, schema)citation
✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
✓8 collapsible section(s) (<details>) — interactive AI-friendly contentstructure
✓Brand "Wilson Kehoe Winingham Injury Lawyers" used consistently (19 mentions)citation

GEO — 67/100 (19 issues)

Failed Checks (19)

✗No step-by-step content — add numbered guides for AIoverview
✗33% optimal paragraphs — aim for 20-80 words per paragraphoverview
✗No author schema — add for AI trust signalsauthority
✗No expert quotes — add professional opinions for credibilityauthority
✗No examples or case studies — add real-world examplesauthority
✗Few industry terms — use relevant jargon for topical authorityauthority
✗No links to authoritative sources — cite Google, Schema.org, etc.authority
✗No FAQ Schema — add for Google rich results + AI Overviewformat
✗No HowTo Schema — add for step-by-step rich resultsformat
✗No comparison content — add vs. sections for AI recommendationsformat
✗No summary section — add Key Takeaways or TL;DR for AIformat
✗Only one list type — use both <ul> and <ol> for content varietyformat
✗Single-perspective content — add "on the other hand..." for balanceformat
✗No <time> elements — wrap dates in <time datetime="...">semantic
✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
✗Incomplete Open Graph tags — AI uses these for contexttechnical
✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
✗Author lacks credentials — anonymous content is a GEO penaltyauthority
✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat

Passed Checks (39)

✓Definition-style content found — featured snippet candidateoverview
✓6 question headings — matches "People Also Ask" formatoverview
✓Content freshness signals detectedoverview
✓Comprehensive content (3661 words, 8 sections)overview
✓Title and H1 are aligned — clear topic focusoverview
✓2-level heading hierarchy — deep content structureoverview
✓Source citations found — increases AI trustauthority
✓3/5 trust signals foundauthority
✓Brand identity consistent (OG + Schema)authority
✓Original research/data signals foundauthority
✓10 unique external domains — diverse sourcesauthority
✓41 images all with ALT text — AI can understand visualsformat
✓BreadcrumbList schema found — helps AI understand site structureformat
✓Data visualization elements found (tables/charts)format
✓3/6 formatting types used — rich contentformat
✓Actionable advice found — AI prefers practical contentformat
✓Conclusion/recommendation found — helps AI provide answersformat
✓1 entity types in Schema — AI can classify contentsemantic
✓7/14 semantic HTML5 elements — deep semantic structuresemantic
✓100% title keywords in first 200 words — good prominencesemantic
✓87 contextual links — good cross-referencingsemantic
✓Content categorization found — clear topic classificationsemantic
✓3 sections have subtopics (H3) — deep coveragesemantic
✓Mobile-friendly (viewport set)technical
✓HTTPS secure — trusted by AI systemstechnical
✓Page size: 212 KB — reasonabletechnical
✓Canonical URL set — prevents AI from citing duplicatestechnical
✓Page allows AI indexing (no noindex/nosnippet)technical
✓4 Schema types — rich structured datatechnical
✓Language + OG locale set — clear language signaltechnical
✓2 ARIA landmarks found — good accessibility for AItechnical
✓All image ALT texts are descriptive (>5 chars)format
✓3661 words — sufficient depth for AI analysisoverview
✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
✓Definition + list combo — strong featured snippet candidateoverview
✓max-image-preview:large — optimal AI rich result displaytechnical
✓4/6 question types (5W1H) in headings — comprehensiveoverview
✓Link anchor texts are descriptive — good AI context signalsemantic
✓2 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority

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