Public Audit Report

wernerliechti.ch

https://wernerliechti.ch/
Scanned on April 27, 2026
52
Overall
D
56
SEO
53/95 passed
49
AEO
25/51 passed
47
GEO
27/58 passed
105
Passed
99
Failed
204
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 56/100 (42 issues)

Failed Checks (42)

  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗Title-H1 alignment: 29% word overlap — title and H1 should share key termscontent
  • ✗22 images missing width/height — causes layout shift (CLS)content
  • ✗21 images could use loading="lazy" for better performancecontent
  • ✗22 of 22 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗Only 0 internal links — add more for better crawlingcontent
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗Missing canonical tag — risk of duplicate contenttechnical
  • ✗No apple-touch-icon — iOS home screen will lack custom icontechnical
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗1 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗No Strict-Transport-Security headersecurity
  • ✗Missing X-Content-Type-Options headersecurity
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No About page link detected — add for credibilitytrust
  • ✗No Contact page link detected — add for trust signalstrust
  • ✗No Privacy Policy link — required by GDPR and improves trusttrust
  • ✗No Terms of Service link — add for legal compliance and trusttrust
  • ✗No author byline — add "By [Name]" for E-E-A-T trusttrust
  • ✗No /robots.txt found — create one to guide crawlerstechnical
  • ✗No /sitemap.xml found — create one for better crawlingtechnical
  • ✗2 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • ✗Only 0 first-person pronouns — add personal experience (E-E-A-T)content
  • ✗0% sentences use transition words — aim for 20%+content
  • ✗Only 0% responsive images — add srcset for mobilecontent
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗Event content found but no Event schema — add for event rich resultsschema
  • ✗Missing X-Frame-Options — clickjacking risksecurity
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗H1 length: 14 characters — too short, aim for 20-70content
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • ✗2 of 4 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (53)

  • ✓Title tag found: "Werner Liechti | Bitcoin Speaker, Unternehmer & Gründer Schw..."meta
  • ✓Title length: 63 characters (slightly long — aim for under 60)meta
  • ✓Meta description found (121 chars)meta
  • ✓Description length: 121 chars (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
  • ✓Single H1 tag foundcontent
  • ✓4 H2 tags foundcontent
  • ✓Heading hierarchy is correctcontent
  • ✓596 words on page (good content depth)content
  • ✓Readability: 54 (moderate — aim for 60+)content
  • ✓11% long sentences (>20 words) — good readabilitycontent
  • ✓All 22 images have ALT textcontent
  • ✓2 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "website"social
  • ✓HTTPS enabledtechnical
  • ✓Favicon foundtechnical
  • ✓Compression: gziptechnical
  • ✓URL length: 25 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Text-to-HTML ratio: 16.5% (good)technical
  • ✓Inline CSS: 0.0 KB (acceptable)performance
  • ✓Inline JS: 3.3 KB (acceptable)performance
  • ✓Cache-Control: max-age=600performance
  • ✓3 JSON-LD schema block(s) foundschema
  • ✓Schema types: Person, SpeakableSpecification, FAQPageschema
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓All 3 JSON-LD block(s) have valid syntaxschema
  • ✓font-display: swap detected — prevents invisible textperformance
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓All schema types have required propertiesschema
  • ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • ✓Title and meta description are different (good)meta
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓7 links on page (within limit)content
  • ✓DOM size: ~225 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓No render-blocking scripts in head (good)performance
  • ✓1 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, navaccessibility
  • ✓All 3 form input(s) have labels or aria-labelsaccessibility
  • ✓No duplicate IDs found (9 unique IDs)accessibility
  • ✓No iframes on pagesecurity
AEO — 49/100 (26 issues)

Failed Checks (26)

  • ✗Few internal links — AI values interconnected contentdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No question-style headings — try "How to...", "What is..."structure
  • ✗Few or no lists — add bullet/numbered lists for better AI parsingstructure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 1/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗Only 1 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • ✗Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗Pronoun density: 0.0% — add more "you/your" for engagementvoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • ✗robots.txt does not explicitly allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)discoverability
  • ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (25)

  • ✓Structured data found — AI can understand your contentdiscoverability
  • ✓596 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓6 semantic HTML5 elements founddiscoverability
  • ✓11 content sections — well-structured for AIdiscoverability
  • ✓Description + OG description both present — clear topic signalsdiscoverability
  • ✓60 named entities found — helps AI understand contextdiscoverability
  • ✓FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓89% short sentences — easy for AI to extractstructure
  • ✓100% concise paragraphs — scannable for AIstructure
  • ✓Avg 98 words/section — sufficient depthstructure
  • ✓Statistics and data found in content — highly citablecitation
  • ✓2 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓Speakable schema found — voice search readyvoice
  • ✓Avg 17 words/sentence — easy reading levelvoice
  • ✓Active voice dominant (0% passive) — AI-friendlyvoice
  • ✓13 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓3 sameAs social links in schema — strong brand signal for AIcitation
  • ✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • ✓Table of Contents detected — helps AI navigate long contentstructure
GEO — 47/100 (31 issues)

Failed Checks (31)

  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Content may be too thin for AI Overview (596 words, 4 sections)overview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗40% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Only 0/5 trust signals — add reviews, certificationsauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗Few external source domains — diversify your referencesauthority
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No actionable content — add "you should...", "try...", tipsformat
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗No canonical URL — AI may index duplicate versionstechnical
  • ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 0/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat

Passed Checks (27)

  • ✓Definition-style content found — featured snippet candidateoverview
  • ✓Content freshness signals detectedoverview
  • ✓Title and H1 are aligned — clear topic focusoverview
  • ✓2-level heading hierarchy — deep content structureoverview
  • ✓3 industry terms used — domain expertise signalauthority
  • ✓FAQ Schema (FAQPage) foundformat
  • ✓22 images all with ALT text — AI can understand visualsformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓Conclusion/recommendation found — helps AI provide answersformat
  • ✓1 entity types in Schema — AI can classify contentsemantic
  • ✓6/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓6 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓2 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 24 KB — reasonabletechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓3 Schema types — rich structured datatechnical
  • ✓Language + OG locale set — clear language signaltechnical
  • ✓3 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓596 words — sufficient depth for AI analysisoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic
  • ✓2 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority

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