Public Audit Report

weather.com

https://weather.com/
Scanned on May 2, 2026
58
Overall
D
69
SEO
68/98 passed
54
AEO
28/52 passed
40
GEO
23/58 passed
119
Passed
89
Failed
208
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 69/100 (30 issues)

Failed Checks (30)

  • ✗Title length: 116 characters (too long, keep under 60)meta
  • ✗19 title tags found — should be exactly 1meta
  • ✗No H1 tag foundcontent
  • ✗42% long sentences (>20 words) — break up for readabilitycontent
  • ✗5 of 53 images missing ALT text (91% have it)content
  • ✗52 images missing width/height — causes layout shift (CLS)content
  • ✗49 of 53 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 0.1% — too code-heavy, add more contenttechnical
  • ✗Inline CSS: 103.4 KB — too much, move to external stylesheetperformance
  • ✗Inline JS: 1728.7 KB — too much, use external scriptsperformance
  • ✗2 render-blocking scripts — add defer or async attributeperformance
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No About page link detected — add for credibilitytrust
  • ✗No Contact page link detected — add for trust signalstrust
  • ✗No /sitemap.xml found — create one for better crawlingtechnical
  • ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • ✗Only 2 first-person pronouns — add personal experience (E-E-A-T)content
  • ✗Only 28% responsive images — add srcset for mobilecontent
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • ✗2 render-blocking script(s) in head — add defer or asyncperformance
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • ✗5 of 8 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (68)

  • ✓Title tag found: "National and Local Weather Radar, Daily Forecast, Hurricane ..."meta
  • ✓Meta description found (149 chars)meta
  • ✓Description length: 149 chars (optimal)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓Theme color set: #ffffffmeta
  • ✓No meta refresh redirect (good)meta
  • ✓Robots: "max-image-preview:large"meta
  • ✓8 H2 tags foundcontent
  • ✓Heading hierarchy is correctcontent
  • ✓338 words on page (good content depth)content
  • ✓Readability: 36 (moderate — aim for 60+)content
  • ✓JS-based lazy loading detectedcontent
  • ✓41 internal links foundcontent
  • ✓1 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph image foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "article"social
  • ✓og:site_name: "The Weather Channel"social
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Apple touch icon foundtechnical
  • ✓Compression: gziptechnical
  • ✓URL length: 20 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Font preload/preconnect found — faster font loadingperformance
  • ✓Cache-Control: max-age=0, no-cacheperformance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓Privacy Policy link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓Author byline found + author in schematrust
  • ✓2 JSON-LD schema block(s) foundschema
  • ✓Schema types: Organization, WebPageschema
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓All 2 JSON-LD block(s) have valid syntaxschema
  • ✓font-display: swap detected — prevents invisible textperformance
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓All 5 checked internal links are workingcontent
  • ✓2% nofollow links (1/42) — good link equity flowcontent
  • ✓OG image uses absolute URL (correct)social
  • ✓Web App Manifest found (PWA-ready)technical
  • ✓All schema types have required propertiesschema
  • ✓max-image-preview:large — eligible for Google Discover large imagesmeta
  • ✓Organization schema includes logoschema
  • ✓Title and meta description are different (good)meta
  • ✓OG URL matches canonical URL (consistent)social
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓63 links on page (within limit)content
  • ✓DOM size: ~694 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓5 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, nav, skip-linkaccessibility
  • ✓All 0 form input(s) have labels or aria-labelsaccessibility
  • ✓No duplicate IDs found (42 unique IDs)accessibility
  • ✓No iframes on pagesecurity
AEO — 54/100 (24 issues)

Failed Checks (24)

  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗Few or no lists — add bullet/numbered lists for better AI parsingstructure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No concise answer paragraphs detected — add short summaries after headingsstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No statistics or data — add numbers and facts for AI citationcitation
  • ✗Few external links — cite authoritative sources for AI trustcitation
  • ✗No recent year mentioned — AI prefers up-to-date contentcitation
  • ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗Avg 29 words/sentence — simplify for AI and voicevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
  • ✗Brand name used inconsistently (21 partial vs 2 full) — standardizecitation

Passed Checks (28)

  • ✓Structured data found — AI can understand your contentdiscoverability
  • ✓338 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓5 semantic HTML5 elements founddiscoverability
  • ✓10 content sections — well-structured for AIdiscoverability
  • ✓Description + OG description both present — clear topic signalsdiscoverability
  • ✓39 named entities found — helps AI understand contextdiscoverability
  • ✓41 internal links — good topic cluster signaldiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓Step-by-step content detected — AI loves procedural answersstructure
  • ✓58% short sentences — easy for AI to extractstructure
  • ✓89% concise paragraphs — scannable for AIstructure
  • ✓Avg 2066 words/section — sufficient depthstructure
  • ✓Author information found — builds E-E-A-Tcitation
  • ✓Publication/modification date foundcitation
  • ✓Organization schema found — AI can identify your brandcitation
  • ✓4/5 E-E-A-T signals presentcitation
  • ✓Source citations found — increases AI trustcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓13 conversational words — good for AI summariesvoice
  • ✓Active voice dominant (0% passive) — AI-friendlyvoice
  • ✓Pronoun density: 2.4% — engaging, user-focusedvoice
  • ✓8 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓/llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • ✓AI crawlers allowed in robots.txt (4/4 explicitly listed)discoverability
  • ✓6 sameAs social links in schema — strong brand signal for AIcitation
  • ✓Brand name consistent across 3/3 signals (title, OG, schema)citation
GEO — 40/100 (35 issues)

Failed Checks (35)

  • ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗No freshness signals — add dates, update timestampsoverview
  • ✗Content may be too thin for AI Overview (338 words, 8 sections)overview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗Flat heading structure — add H3/H4 subheadings for depthoverview
  • ✗11% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗Few external source domains — diversify your referencesauthority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗5 images missing ALT textformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • ✗Few contextual links — interlink related contentsemantic
  • ✗Few sections have subtopics — add H3 subheadings for depthsemantic
  • ✗Page size: 1920 KB — very large, may slow AI crawlingtechnical
  • ✗Only 2 Schema type(s) — add more for AI contexttechnical
  • ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 1/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat

Passed Checks (23)

  • ✓Step-by-step content detected — AI Overview friendlyoverview
  • ✓Author schema markup foundauthority
  • ✓Source citations found — increases AI trustauthority
  • ✓3/5 trust signals foundauthority
  • ✓Brand identity consistent (OG + Schema)authority
  • ✓Data visualization elements found (tables/charts)format
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓1 entity types in Schema — AI can classify contentsemantic
  • ✓5/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Open Graph fully configured (title, description, image)technical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓Language + OG locale set — clear language signaltechnical
  • ✓4 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓338 words — sufficient depth for AI analysisoverview
  • ✓max-image-preview:large — optimal AI rich result displaytechnical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic
  • ✓3 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority

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