Public Audit Report

verizon.com

https://www.verizon.com/
Scanned on April 8, 2026
61
Overall
C
70
SEO
69/99 passed
58
AEO
30/52 passed
45
GEO
26/58 passed
125
Passed
84
Failed
209
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 70/100 (30 issues)

Failed Checks (30)

  • Title length: 66 characters (too long, keep under 60)meta
  • 2 meta descriptions found — should be exactly 1meta
  • No theme-color meta tag — improves mobile browser appearancemeta
  • Title-H1 alignment: 0% word overlap — title and H1 should share key termscontent
  • 23 images missing width/height — causes layout shift (CLS)content
  • 1 non-descriptive link text(s) found ("learn more"...) — use descriptive anchor text for SEOcontent
  • Missing og:image — social shares will lack visualssocial
  • Missing twitter:card meta tagsocial
  • Missing twitter:titlesocial
  • Missing twitter:descriptionsocial
  • Missing twitter:imagesocial
  • No favicon detectedtechnical
  • No apple-touch-icon — iOS home screen will lack custom icontechnical
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 3.8% — too code-heavy, add more contenttechnical
  • 1 render-blocking scripts — add defer or async attributeperformance
  • No Cache-Control header — browser cannot cache effectivelyperformance
  • No JSON-LD structured data foundschema
  • 1 of 5 internal links are brokencontent
  • No Web App Manifest — add for installability and modern web signalstechnical
  • No max-image-preview:large — add to robots meta for Google Discovermeta
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • OG URL (https://www.verizon.com/?cmp=ORG-C-HQ-NON-A-EN-NONE-dksoc2020-2S0OM0-VZ) differs from canonical (https://www.verizon.com/) — should matchsocial
  • 246 links on page — exceeds 100 limit, may dilute link equitycontent
  • 1 render-blocking script(s) in head — add defer or asyncperformance
  • 29 duplicate ID(s) found: "cradle-context" (2x), "gnav20-eyebrow-link-Personal" (2x), "gnav20-eyebrow-link-Business" (2x) — must be unique per HTML specaccessibility
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • 4 of 6 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (69)

  • Title tag found: "Verizon: Wireless, Internet, TV and Phone Services | Officia..."meta
  • Meta description found (149 chars)meta
  • Description length: 149 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "index, follow"meta
  • meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
  • Single H1 tag foundcontent
  • 6 H2 tags foundcontent
  • Heading hierarchy is correctcontent
  • 1015 words on page (good content depth)content
  • Readability: 38 (moderate — aim for 60+)content
  • 20% long sentences (>20 words) — good readabilitycontent
  • All 23 images have ALT textcontent
  • JS-based lazy loading detectedcontent
  • All images use modern formats (WebP/AVIF/SVG) with <picture> fallbackcontent
  • 201 internal links foundcontent
  • 28 external links foundcontent
  • No empty href attributes foundcontent
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph URL foundsocial
  • og:type set to "article"social
  • og:site_name: "Verizon"social
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Compression: gziptechnical
  • URL length: 24 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • No deprecated HTML tags foundtechnical
  • Inline CSS: 10.2 KB (acceptable)performance
  • Inline JS: 12.0 KB (acceptable)performance
  • Font preload/preconnect found — faster font loadingperformance
  • HSTS header present — enforces HTTPSsecurity
  • X-Content-Type-Options: nosniffsecurity
  • Content-Security-Policy header presentsecurity
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 12 URL(s)technical
  • 0% nofollow links (0/229) — good link equity flowcontent
  • All 9 target="_blank" links have rel="noopener"security
  • 25 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • 1 ad element(s) (moderate)content
  • 15 first-person pronouns — strong personal experiencecontent
  • 87% responsive images (srcset/picture)content
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • Referrer-Policy: strict-origin-when-cross-originsecurity
  • H1 length: 45 characters (optimal)content
  • Title and meta description are different (good)meta
  • Viewport allows zoom (good for accessibility)accessibility
  • DOM size: ~1218 elements (good)performance
  • data-nosnippet found — some content hidden from search snippetstechnical
  • 1 third-party script domain(s) (acceptable)performance
  • ARIA landmarks present: main, navaccessibility
  • All 0 form input(s) have labels or aria-labelsaccessibility
  • No iframes on pagesecurity
AEO — 58/100 (22 issues)

Failed Checks (22)

  • No structured data — AI systems struggle to categorize your pagediscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No FAQ section found — add Q&A content for AI citationstructure
  • No data tables — tables help AI compare and cite datastructure
  • No concise answer paragraphs detected — add short summaries after headingsstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No author information — AI values attributed contentcitation
  • No date information — AI prefers fresh, dated contentcitation
  • No Organization schema — AI may not recognize your brandcitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • First paragraph too short for AI snippetsvoice
  • No SearchAction schema — add for enhanced search presencevoice
  • Avg 26 words/sentence — simplify for AI and voicevoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • robots.txt does not explicitly allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)discoverability
  • No sameAs links in schema — add social profiles for brand recognitioncitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (30)

  • 1015 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 5 semantic HTML5 elements founddiscoverability
  • 5 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 80 named entities found — helps AI understand contextdiscoverability
  • 201 internal links — good topic cluster signaldiscoverability
  • Question-style headings found — ideal for AI snippetsstructure
  • 31 lists found — structured content for AIstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 80% short sentences — easy for AI to extractstructure
  • 89% concise paragraphs — scannable for AIstructure
  • Avg 150 words/section — sufficient depthstructure
  • Statistics and data found in content — highly citablecitation
  • 3/5 E-E-A-T signals presentcitation
  • Source citations found — increases AI trustcitation
  • 24 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 3 answer-box-ready paragraphs found after headingscitation
  • 21 conversational words — good for AI summariesvoice
  • Active voice dominant (2% passive) — AI-friendlyvoice
  • Pronoun density: 1.7% — engaging, user-focusedvoice
  • 17 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • /llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • Brand name consistent across 2/3 signals (title, OG, schema)citation
  • Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • Brand "Verizon" used consistently (22 mentions)citation
GEO — 45/100 (32 issues)

Failed Checks (32)

  • No clear definitions — add "X is..." patterns for AI Overviewoverview
  • Few question headings — add Q&A headings for AI Overviewoverview
  • Title and H1 don't align — confusing for AI topic matchingoverview
  • No step-by-step content — add numbered guides for AIoverview
  • 33% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • Incomplete brand identity — add og:site_name + Organization schemaauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No examples or case studies — add real-world examplesauthority
  • Few industry terms — use relevant jargon for topical authorityauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No FAQ Schema — add for Google rich results + AI Overviewformat
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • No BreadcrumbList schema — add for better AI contextformat
  • No data tables or charts — add structured data visualizationsformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No actionable content — add "you should...", "try...", tipsformat
  • No conclusion — add recommendations or a verdict sectionformat
  • No entity Schema types — add Person, Product, or Organization schemasemantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • Incomplete Open Graph tags — AI uses these for contexttechnical
  • Only 0 Schema type(s) — add more for AI contexttechnical
  • Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • Only 1 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (26)

  • Content freshness signals detectedoverview
  • Comprehensive content (1015 words, 6 sections)overview
  • 2-level heading hierarchy — deep content structureoverview
  • Source citations found — increases AI trustauthority
  • 2/5 trust signals foundauthority
  • Expert quotes or testimonials found — authority signalauthority
  • 13 unique external domains — diverse sourcesauthority
  • 23 images all with ALT text — AI can understand visualsformat
  • 5/14 semantic HTML5 elements — deep semantic structuresemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 214 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 2 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 170 KB — reasonabletechnical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • HTML lang="en-US" set (add og:locale for completeness)technical
  • 4 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 1015 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • No snippet restrictions — AI can freely extract content (good)technical
  • 3/6 question types (5W1H) in headings — comprehensiveoverview
  • Link anchor texts are descriptive — good AI context signalsemantic

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