Public Audit Report

trinitygroup.com.au

https://trinitygroup.com.au/business-advisory/
Scanned on May 9, 2026
72
Overall
B
79
SEO
84/106 passed
67
AEO
35/52 passed
61
GEO
36/59 passed
155
Passed
62
Failed
217
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 79/100 (22 issues)

Failed Checks (22)

  • No theme-color meta tag — improves mobile browser appearancemeta
  • Title-H1 alignment: 33% word overlap — title and H1 should share key termscontent
  • 5 images missing width/height — causes layout shift (CLS)content
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 5.2% — too code-heavy, add more contenttechnical
  • Inline CSS: 54.4 KB — too much, move to external stylesheetperformance
  • No Cache-Control header — browser cannot cache effectivelyperformance
  • No Strict-Transport-Security headersecurity
  • Missing X-Content-Type-Options headersecurity
  • No Content-Security-Policy header — XSS risksecurity
  • 5 of 5 internal links are brokencontent
  • 11 target="_blank" links missing rel="noopener" — security risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • 2% sentences use transition words — aim for 20%+content
  • Missing X-Frame-Options — clickjacking risksecurity
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • H1 length: 17 characters — too short, aim for 20-70content
  • 4 duplicate ID(s) found: "n" (3x), "bhzsdf" (2x), "avgupg" (3x) — must be unique per HTML specaccessibility
  • Paginated page without rel=next/prev — add for proper crawl chaintechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • 1 of 11 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (84)

  • Title tag found: "Business Advisory Sydney | Trinity Accounting Practice"meta
  • Title length: 54 characters (optimal)meta
  • Meta description found (140 chars)meta
  • Description length: 140 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"meta
  • Single H1 tag foundcontent
  • 11 H2 tags foundcontent
  • Heading hierarchy is correctcontent
  • 2146 words on page (good content depth)content
  • Readability: 44 (moderate — aim for 60+)content
  • 15% long sentences (>20 words) — good readabilitycontent
  • All 20 images have ALT textcontent
  • JS-based lazy loading detectedcontent
  • 6 of 20 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • 78 internal links foundcontent
  • 13 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "article"social
  • og:site_name: "Trinity Accounting Practice"social
  • Twitter Card: "summary_large_image"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Apple touch icon foundtechnical
  • Compression: enabled (vary: accept-encoding)technical
  • URL length: 46 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • URL is lowercase (good)technical
  • No deprecated HTML tags foundtechnical
  • Inline JS: 12.4 KB (acceptable)performance
  • All 4 external scripts use defer/asyncperformance
  • Font preload/preconnect found — faster font loadingperformance
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • 1 JSON-LD schema block(s) foundschema
  • Schema types: FAQPageschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 1 JSON-LD block(s) have valid syntaxschema
  • font-display: swap detected — prevents invisible textperformance
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 6 URL(s)technical
  • 0% nofollow links (0/91) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • URL contains title keywords (33% match)technical
  • 1 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • All schema types have required propertiesschema
  • 40 first-person pronouns — strong personal experiencecontent
  • 60% responsive images (srcset/picture)content
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • max-image-preview:large — eligible for Google Discover large imagesmeta
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • 93 links on page (within limit)content
  • DOM size: ~1147 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • Trailing slash consistent between URL and canonicaltechnical
  • No render-blocking scripts in head (good)performance
  • 1 third-party script domain(s) (acceptable)performance
  • ARIA landmarks present: main, navaccessibility
  • All 0 form input(s) have labels or aria-labelsaccessibility
  • No iframes on pagesecurity
  • 1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 67/100 (17 issues)

Failed Checks (17)

  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No data tables — tables help AI compare and cite datastructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No date information — AI prefers fresh, dated contentcitation
  • No Organization schema — AI may not recognize your brandcitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • First paragraph too short for AI snippetsvoice
  • No SearchAction schema — add for enhanced search presencevoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • No sameAs links in schema — add social profiles for brand recognitioncitation
  • Content not updated in 90+ days — stale content loses AI visibilitycitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (35)

  • Structured data found — AI can understand your contentdiscoverability
  • 2146 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 6 semantic HTML5 elements founddiscoverability
  • 36 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 65 named entities found — helps AI understand contextdiscoverability
  • 78 internal links — good topic cluster signaldiscoverability
  • FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
  • Question-style headings found — ideal for AI snippetsstructure
  • 23 lists found — structured content for AIstructure
  • Concise answer paragraphs after headings — great for AI citationstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 85% short sentences — easy for AI to extractstructure
  • 100% concise paragraphs — scannable for AIstructure
  • Avg 212 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Statistics and data found in content — highly citablecitation
  • 3/5 E-E-A-T signals presentcitation
  • Source citations found — increases AI trustcitation
  • 11 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 4 answer-box-ready paragraphs found after headingscitation
  • 106 conversational words — good for AI summariesvoice
  • Avg 14 words/sentence — easy reading levelvoice
  • Active voice dominant (2% passive) — AI-friendlyvoice
  • Pronoun density: 2.9% — engaging, user-focusedvoice
  • Summary/conclusion section found — AI can extract key pointsvoice
  • 40 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • /llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • AI crawlers allowed in robots.txt (4/4 explicitly listed)discoverability
  • Brand name consistent across 2/3 signals (title, OG, schema)citation
  • Brand "Trinity Accounting Practice" used consistently (7 mentions)citation
GEO — 61/100 (23 issues)

Failed Checks (23)

  • No step-by-step content — add numbered guides for AIoverview
  • 56% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • Incomplete brand identity — add og:site_name + Organization schemaauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No examples or case studies — add real-world examplesauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No entity Schema types — add Person, Product, or Organization schemasemantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • Only 1 Schema type(s) — add more for AI contexttechnical
  • 2 image(s) with generic/short ALT text — use descriptive textformat
  • Only 1 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • 12 blockquote(s) missing cite attribute — add source URLs for AI trustauthority
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (36)

  • Definition-style content found — featured snippet candidateoverview
  • 7 question headings — matches "People Also Ask" formatoverview
  • Content freshness signals detectedoverview
  • Comprehensive content (2146 words, 11 sections)overview
  • Title and H1 are aligned — clear topic focusoverview
  • 2-level heading hierarchy — deep content structureoverview
  • Source citations found — increases AI trustauthority
  • 4/5 trust signals foundauthority
  • Expert quotes or testimonials found — authority signalauthority
  • 4 industry terms used — domain expertise signalauthority
  • 9 unique external domains — diverse sourcesauthority
  • FAQ Schema (FAQPage) foundformat
  • Summary/conclusion section foundformat
  • 20 images all with ALT text — AI can understand visualsformat
  • Data visualization elements found (tables/charts)format
  • Actionable advice found — AI prefers practical contentformat
  • Conclusion/recommendation found — helps AI provide answersformat
  • 7/14 semantic HTML5 elements — deep semantic structuresemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 80 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 7 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 269 KB — reasonabletechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • Language + OG locale set — clear language signaltechnical
  • 3 ARIA landmarks found — good accessibility for AItechnical
  • 2146 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • max-image-preview:large — optimal AI rich result displaytechnical
  • 5/6 question types (5W1H) in headings — comprehensiveoverview
  • Link anchor texts are descriptive — good AI context signalsemantic

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