Public Audit Report

trello.com

https://trello.com/
Scanned on April 12, 2026
60
Overall
C
66
SEO
62/94 passed
51
AEO
26/51 passed
56
GEO
33/59 passed
121
Passed
83
Failed
204
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 66/100 (32 issues)

Failed Checks (32)

  • ✗Description length: 195 chars (too long)meta
  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • ✗Missing og:title — poor social sharingsocial
  • ✗Missing og:descriptionsocial
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing og:url — social platforms may use wrong URLsocial
  • ✗Missing og:type — defaults to "website"social
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗Missing canonical tag — risk of duplicate contenttechnical
  • ✗No apple-touch-icon — iOS home screen will lack custom icontechnical
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 3.6% — too code-heavy, add more contenttechnical
  • ✗Inline CSS: 96.7 KB — too much, move to external stylesheetperformance
  • ✗Inline JS: 45.2 KB — too much, use external scriptsperformance
  • ✗1 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗No JSON-LD structured data foundschema
  • ✗sitemap.xml found but not valid XML formattechnical
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • ✗Hero image has loading="lazy" — delays LCP! Remove lazy from above-fold imagesperformance
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗1 render-blocking script(s) in head — add defer or asyncperformance
  • ✗1 duplicate ID(s) found: "globe" (2x) — must be unique per HTML specaccessibility
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (62)

  • ✓Title tag found: "Capture, organize, and tackle your to-dos from anywhere | Tr..."meta
  • ✓Title length: 64 characters (slightly long — aim for under 60)meta
  • ✓Meta description found (195 chars)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓Single H1 tag foundcontent
  • ✓Title-H1 alignment: 75% word overlap (good)content
  • ✓7 H2 tags foundcontent
  • ✓1674 words on page (good content depth)content
  • ✓Readability: 56 (moderate — aim for 60+)content
  • ✓22% long sentences (>20 words) — good readabilitycontent
  • ✓All 13 images have ALT textcontent
  • ✓All 13 images have width/height attributes (prevents CLS)content
  • ✓JS-based lazy loading detectedcontent
  • ✓All images use modern formats (WebP/AVIF/SVG) with <picture> fallbackcontent
  • ✓61 internal links foundcontent
  • ✓23 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓HTTPS enabledtechnical
  • ✓Favicon foundtechnical
  • ✓Compression: gziptechnical
  • ✓URL length: 19 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Cache-Control: max-age=0, no-cacheperformance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓Content-Security-Policy header presentsecurity
  • ✓About page link found — builds trust and E-E-A-Ttrust
  • ✓Contact page/email link foundtrust
  • ✓Privacy Policy link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓Author byline foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓font-display: swap detected — prevents invisible textperformance
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓All 5 checked internal links are workingcontent
  • ✓0% nofollow links (0/85) — good link equity flowcontent
  • ✓All 15 target="_blank" links have rel="noopener"security
  • ✓11 first-person pronouns — strong personal experiencecontent
  • ✓77% responsive images (srcset/picture)content
  • ✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • ✓Referrer-Policy: strict-origin-when-cross-originsecurity
  • ✓H1 length: 56 characters (optimal)content
  • ✓Title and meta description are different (good)meta
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓87 links on page (within limit)content
  • ✓DOM size: ~1182 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓2 third-party script domain(s) (acceptable)performance
  • ✓ARIA landmarks present: main, nav, skip-linkaccessibility
  • ✓All 2 form input(s) have labels or aria-labelsaccessibility
  • ✓No iframes on pagesecurity
  • ✓All 7 H2 sections have sufficient depth (avg 165 words)content
AEO — 51/100 (25 issues)

Failed Checks (25)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No recent year mentioned — AI prefers up-to-date contentcitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (26)

  • ✓1674 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓5 semantic HTML5 elements founddiscoverability
  • ✓10 content sections — well-structured for AIdiscoverability
  • ✓50 named entities found — helps AI understand contextdiscoverability
  • ✓61 internal links — good topic cluster signaldiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓2 lists found — structured content for AIstructure
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓78% short sentences — easy for AI to extractstructure
  • ✓100% concise paragraphs — scannable for AIstructure
  • ✓Avg 165 words/section — sufficient depthstructure
  • ✓Statistics and data found in content — highly citablecitation
  • ✓Source citations found — increases AI trustcitation
  • ✓23 external links — references authoritative sourcescitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓10 answer-box-ready paragraphs found after headingscitation
  • ✓89 conversational words — good for AI summariesvoice
  • ✓Avg 16 words/sentence — easy reading levelvoice
  • ✓Active voice dominant (1% passive) — AI-friendlyvoice
  • ✓Pronoun density: 4.7% — engaging, user-focusedvoice
  • ✓25 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓/llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • ✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • ✓Video found but no VideoObject schema — add for AI video discoverydiscoverability
GEO — 56/100 (26 issues)

Failed Checks (26)

  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗No freshness signals — add dates, update timestampsoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗15% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗Only 0/5 trust signals — add reviews, certificationsauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗No canonical URL — AI may index duplicate versionstechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗Only 3 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗3 blockquote(s) missing cite attribute — add source URLs for AI trustauthority
  • ✗Only 1/6 question types — add What, Why, How headingsoverview
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (33)

  • ✓Definition-style content found — featured snippet candidateoverview
  • ✓Comprehensive content (1674 words, 7 sections)overview
  • ✓Title and H1 are aligned — clear topic focusoverview
  • ✓3-level heading hierarchy — deep content structureoverview
  • ✓Source citations found — increases AI trustauthority
  • ✓Original research/data signals foundauthority
  • ✓Expert quotes or testimonials found — authority signalauthority
  • ✓Case study or examples found — AI values concrete examplesauthority
  • ✓2 links to authoritative sources — boosts credibilityauthority
  • ✓11 unique external domains — diverse sourcesauthority
  • ✓13 images all with ALT text — AI can understand visualsformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓3/6 formatting types used — rich contentformat
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓7/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓3 data points with units — highly citablesemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓15 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓5 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 279 KB — reasonabletechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="en-US" set (add og:locale for completeness)technical
  • ✓3 ARIA landmarks found — good accessibility for AItechnical
  • ✓All image ALT texts are descriptive (>5 chars)format
  • ✓1674 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓Definition + list combo — strong featured snippet candidateoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic
  • ✓3 image caption(s) found — helps AI understand visual contentformat

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