Public Audit Report

toololis.com

https://toololis.com/pdf-merger/
Scanned on April 24, 2026
79
Overall
B
88
SEO
90/102 passed
75
AEO
39/52 passed
64
GEO
36/56 passed
165
Passed
45
Failed
210
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 88/100 (12 issues)

Failed Checks (12)

  • Title length: 21 characters (too short, aim for 30-60)meta
  • Description length: 87 chars (too short)meta
  • No external links — consider linking to authoritative sourcescontent
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 9.9% — too code-heavy, add more contenttechnical
  • No font preload/preconnect — add for faster renderingperformance
  • Only 2 first-person pronouns — add personal experience (E-E-A-T)content
  • 1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • H1 length: 10 characters — too short, aim for 20-70content
  • 1 render-blocking script(s) in head — add defer or asyncperformance
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • 1 of 4 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (90)

  • Title tag found: "PDF Merger — Toololis"meta
  • Meta description found (87 chars)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • Theme color set: #DC2626meta
  • No meta refresh redirect (good)meta
  • Robots: "index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1"meta
  • meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
  • Single H1 tag foundcontent
  • Title-H1 alignment: 50% word overlap (good)content
  • 4 H2 tags foundcontent
  • Heading hierarchy is correctcontent
  • 556 words on page (good content depth)content
  • Readability: 57 (moderate — aim for 60+)content
  • 11% long sentences (>20 words) — good readabilitycontent
  • No images found on pagecontent
  • No images to check for dimensionscontent
  • No below-fold images to lazy loadcontent
  • 35 internal links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • og:site_name: "Toololis"social
  • Twitter Card: "summary_large_image"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Apple touch icon foundtechnical
  • Compression: enabled (vary: accept-encoding)technical
  • URL length: 32 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • URL is lowercase (good)technical
  • No deprecated HTML tags foundtechnical
  • Inline CSS: 0.5 KB (acceptable)performance
  • Inline JS: 4.5 KB (acceptable)performance
  • All 2 external scripts use defer/asyncperformance
  • Cache-Control: public, max-age=0, must-revalidateperformance
  • HSTS header present — enforces HTTPSsecurity
  • X-Content-Type-Options: nosniffsecurity
  • Content-Security-Policy header presentsecurity
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • 5 JSON-LD schema block(s) foundschema
  • Schema types: SoftwareApplication, BreadcrumbList, WebPage, FAQPage, HowToschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 5 JSON-LD block(s) have valid syntaxschema
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 1044 URL(s)technical
  • All 5 checked internal links are workingcontent
  • X-Robots-Tag: "index, follow, max-image-preview:large"technical
  • 0% nofollow links (0/35) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • URL contains title keywords (50% match)technical
  • Web App Manifest found (PWA-ready)technical
  • 5 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
  • All schema types have required propertiesschema
  • max-image-preview:large — eligible for Google Discover large imagesmeta
  • Referrer-Policy: strict-origin-when-cross-originsecurity
  • Permissions-Policy header presentsecurity
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • 46 links on page (within limit)content
  • DOM size: ~336 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • Trailing slash consistent between URL and canonicaltechnical
  • Schema dates consistent: published 2026-04-24, modified 2026-04-24schema
  • 1 third-party script domain(s) (acceptable)performance
  • ARIA landmarks present: main, navaccessibility
  • All 0 form input(s) have labels or aria-labelsaccessibility
  • No duplicate IDs found (8 unique IDs)accessibility
  • No iframes on pagesecurity
  • 1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 75/100 (13 issues)

Failed Checks (13)

  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No data tables — tables help AI compare and cite datastructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No source citations — reference studies and data for authoritycitation
  • Few external links — cite authoritative sources for AI trustcitation
  • First paragraph too short for AI snippetsvoice
  • No SearchAction schema — add for enhanced search presencevoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No sameAs links in schema — add social profiles for brand recognitioncitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation

Passed Checks (39)

  • Structured data found — AI can understand your contentdiscoverability
  • 556 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 5 semantic HTML5 elements founddiscoverability
  • 5 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 16 named entities found — helps AI understand contextdiscoverability
  • 35 internal links — good topic cluster signaldiscoverability
  • 3 code/pre blocks found — technical content AI can citediscoverability
  • FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
  • Question-style headings found — ideal for AI snippetsstructure
  • 10 lists found — structured content for AIstructure
  • Concise answer paragraphs after headings — great for AI citationstructure
  • Step-by-step content detected — AI loves procedural answersstructure
  • 89% short sentences — easy for AI to extractstructure
  • 88% concise paragraphs — scannable for AIstructure
  • Avg 123 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • 4/5 E-E-A-T signals presentcitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 3 answer-box-ready paragraphs found after headingscitation
  • Speakable schema found — voice search readyvoice
  • 15 conversational words — good for AI summariesvoice
  • Avg 16 words/sentence — easy reading levelvoice
  • Active voice dominant (8% passive) — AI-friendlyvoice
  • Pronoun density: 2.7% — engaging, user-focusedvoice
  • 16 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • /llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
  • AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • Brand name consistent across 2/3 signals (title, OG, schema)citation
  • Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • 6 collapsible section(s) (<details>) — interactive AI-friendly contentstructure
  • Brand "Toololis" used consistently (5 mentions)citation
GEO — 64/100 (20 issues)

Failed Checks (20)

  • Few question headings — add Q&A headings for AI Overviewoverview
  • Content may be too thin for AI Overview (556 words, 4 sections)overview
  • 25% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • No examples or case studies — add real-world examplesauthority
  • Few industry terms — use relevant jargon for topical authorityauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • Few external source domains — diversify your referencesauthority
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • No images — add visuals with descriptive ALT textformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No actionable content — add "you should...", "try...", tipsformat
  • No conclusion — add recommendations or a verdict sectionformat
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • Only 1 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (36)

  • Definition-style content found — featured snippet candidateoverview
  • Content freshness signals detectedoverview
  • Title and H1 are aligned — clear topic focusoverview
  • Step-by-step content detected — AI Overview friendlyoverview
  • 2-level heading hierarchy — deep content structureoverview
  • 3/5 trust signals foundauthority
  • Brand identity consistent (OG + Schema)authority
  • Original research/data signals foundauthority
  • Expert quotes or testimonials found — authority signalauthority
  • FAQ Schema (FAQPage) foundformat
  • HowTo Schema foundformat
  • BreadcrumbList schema found — helps AI understand site structureformat
  • Data visualization elements found (tables/charts)format
  • Both ordered and unordered lists used — content varietyformat
  • 3/6 formatting types used — rich contentformat
  • 2 entity types in Schema — AI can classify contentsemantic
  • 7/14 semantic HTML5 elements — deep semantic structuresemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 30 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 2 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 32 KB — reasonabletechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 5 Schema types — rich structured datatechnical
  • Language + OG locale set — clear language signaltechnical
  • 3 ARIA landmarks found — good accessibility for AItechnical
  • 556 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • Definition + list combo — strong featured snippet candidateoverview
  • max-image-preview:large — optimal AI rich result displaytechnical
  • 3/6 question types (5W1H) in headings — comprehensiveoverview
  • Link anchor texts are descriptive — good AI context signalsemantic

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