Public Audit Report

supermaty.pl

https://supermaty.pl/pl/
Scanned on April 28, 2026
51
Overall
D
51
SEO
45/88 passed
54
AEO
19/35 passed
46
GEO
21/46 passed
93
Passed
109
Failed
202
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 51/100 (43 issues)

Failed Checks (43)

  • ✗Title length: 78 characters (too long, keep under 60)meta
  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗No H1 tag foundcontent
  • ✗No H2 tags foundcontent
  • ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • ✗38 of 74 images missing ALT text (49% have it)content
  • ✗67 images missing width/height — causes layout shift (CLS)content
  • ✗71 of 74 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗Missing og:title — poor social sharingsocial
  • ✗Missing og:descriptionsocial
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing og:url — social platforms may use wrong URLsocial
  • ✗Missing og:type — defaults to "website"social
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗Missing canonical tag — risk of duplicate contenttechnical
  • ✗No apple-touch-icon — iOS home screen will lack custom icontechnical
  • ✗2 render-blocking scripts — add defer or async attributeperformance
  • ✗No Strict-Transport-Security headersecurity
  • ✗Missing X-Content-Type-Options headersecurity
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No Privacy Policy link — required by GDPR and improves trusttrust
  • ✗No JSON-LD structured data foundschema
  • ✗URL lacks title keywords — use a descriptive URL slugtechnical
  • ✗46 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • ✗Missing hreflang x-default — add fallback for unmatched languagestechnical
  • ✗Only 0% responsive images — add srcset for mobilecontent
  • ✗Possible hidden text detected (font-size:0 or same-color text) — Google spam violationtechnical
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗Missing X-Frame-Options — clickjacking risksecurity
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗No Review Schema — add for star ratings in searchecommerce
  • ✗No BreadcrumbList Schema — helps search engines show category pathecommerce
  • ✗434 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗DOM size: ~3594 elements — exceeds 1500, may slow renderingperformance
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (45)

  • ✓Title tag found: "Wycieraczki, maty, wykładziny i odbojnice - Najlepsze ceny !..."meta
  • ✓Meta description found (162 chars)meta
  • ✓Description length: 162 chars (too long)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
  • ✓4257 words on page (good content depth)content
  • ✓JS-based lazy loading detectedcontent
  • ✓232 internal links foundcontent
  • ✓5 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓HTTPS enabledtechnical
  • ✓Favicon foundtechnical
  • ✓Compression: brtechnical
  • ✓URL length: 24 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓URL is lowercase (good)technical
  • ✓4 hreflang tags found (multi-language)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Font preload/preconnect found — faster font loadingperformance
  • ✓Cache-Control: no-store, no-cache, must-revalidateperformance
  • ✓Contact page/email link foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 104 URL(s)technical
  • ✓All 5 checked internal links are workingcontent
  • ✓4% nofollow links (14/318) — good link equity flowcontent
  • ✓All 4 hreflang codes are valid ISO 639-1technical
  • ✓Title and meta description are different (good)meta
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓No render-blocking scripts in head (good)performance
  • ✓1 third-party script domain(s) (acceptable)performance
  • ✓All 15 form input(s) have labels or aria-labelsaccessibility
  • ✓No duplicate IDs found (54 unique IDs)accessibility
  • ✓No iframes on pagesecurity
AEO — 54/100 (31 issues)

Failed Checks (31)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No concise answer paragraphs detected — add short summaries after headingsstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗Avg 0 words/section — expand sections for AI comprehensionstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗Pronoun density: 0.0% — add more "you/your" for engagementvoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • ✗Product Schema lacks name or description — AI cannot parse product infoecommerce
  • ✗No structured specs — add a specifications table for AI parsingecommerce
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (23)

  • ✓4257 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓7 semantic HTML5 elements founddiscoverability
  • ✓41 content sections — well-structured for AIdiscoverability
  • ✓49 named entities found — helps AI understand contextdiscoverability
  • ✓232 internal links — good topic cluster signaldiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓61 lists found — structured content for AIstructure
  • ✓Step-by-step content detected — AI loves procedural answersstructure
  • ✓80% short sentences — easy for AI to extractstructure
  • ✓100% concise paragraphs — scannable for AIstructure
  • ✓Publication/modification date foundcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓3/5 E-E-A-T signals presentcitation
  • ✓3 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓Avg 19 words/sentence — easy reading levelvoice
  • ✓Active voice dominant (0% passive) — AI-friendlyvoice
  • ✓50 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Price visible in HTML — AI crawlers can read itecommerce
  • ✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
GEO — 46/100 (35 issues)

Failed Checks (35)

  • ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Content may be too thin for AI Overview (4257 words, 0 sections)overview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗39% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗38 images missing ALT textformat
  • ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No actionable content — add "you should...", "try...", tipsformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗Few sections have subtopics — add H3 subheadings for depthsemantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗No canonical URL — AI may index duplicate versionstechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗5 image(s) with generic/short ALT text — use descriptive textformat
  • ✗No Product Entity in Schema.org — add for AI classificationecommerce
  • ✗No brand in Schema — add brand info for AI product identificationecommerce
  • ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 1/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (25)

  • ✓Content freshness signals detectedoverview
  • ✓Step-by-step content detected — AI Overview friendlyoverview
  • ✓2-level heading hierarchy — deep content structureoverview
  • ✓2/5 trust signals foundauthority
  • ✓4 industry terms used — domain expertise signalauthority
  • ✓3 unique external domains — diverse sourcesauthority
  • ✓BreadcrumbList schema found — helps AI understand site structureformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓Both ordered and unordered lists used — content varietyformat
  • ✓8/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓<time> element found — machine-readable datessemantic
  • ✓23 data points with units — highly citablesemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓181 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 285 KB — reasonabletechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="pl" set (add og:locale for completeness)technical
  • ✓4 ARIA landmarks found — good accessibility for AItechnical
  • ✓4257 words — sufficient depth for AI analysisoverview
  • ✓21 data points found — statistics boost AI visibility by 30-40%authority
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic

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