rcpldn.com
https://rcpldn.com/work/auto-trader/
Scanned on April 16, 2026
Quick Wins — Top 5 Issues to Fix
- ✗Description length: 118 chars (too short)meta
- ✗No theme-color meta tag — improves mobile browser appearancemeta
- ✗Title-H1 alignment: 25% word overlap — title and H1 should share key termscontent
- ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
- ✗37% long sentences (>20 words) — break up for readabilitycontent
SEO — 69/100 (32 issues)
Failed Checks (32)
- ✗Description length: 118 chars (too short)meta
- ✗No theme-color meta tag — improves mobile browser appearancemeta
- ✗Title-H1 alignment: 25% word overlap — title and H1 should share key termscontent
- ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
- ✗37% long sentences (>20 words) — break up for readabilitycontent
- ✗7 images missing width/height — causes layout shift (CLS)content
- ✗11 of 16 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
- ✗No hreflang tags — add if targeting multiple languagestechnical
- ✗Text-to-HTML ratio: 1.6% — too code-heavy, add more contenttechnical
- ✗Inline CSS: 57.1 KB — too much, move to external stylesheetperformance
- ✗Inline JS: 27.8 KB — too much, use external scriptsperformance
- ✗37 render-blocking scripts — add defer or async attributeperformance
- ✗No font preload/preconnect — add for faster renderingperformance
- ✗No Cache-Control header — browser cannot cache effectivelyperformance
- ✗No Strict-Transport-Security headersecurity
- ✗No Content-Security-Policy header — XSS risksecurity
- ✗No Privacy Policy link — required by GDPR and improves trusttrust
- ✗No Terms of Service link — add for legal compliance and trusttrust
- ✗Web fonts without font-display: swap — may cause FOITperformance
- ✗35% nofollow links — too many, losing link equitycontent
- ✗URL lacks title keywords — use a descriptive URL slugtechnical
- ✗No Web App Manifest — add for installability and modern web signalstechnical
- ✗11% sentences use transition words — aim for 20%+content
- ✗Missing X-Frame-Options — clickjacking risksecurity
- ✗No Referrer-Policy header — may leak URL datasecurity
- ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
- ✗H1 length: 10 characters — too short, aim for 20-70content
- ✗2 render-blocking script(s) in head — add defer or asyncperformance
- ✗Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
- ✗1 duplicate ID(s) found: "https://notnormal.group/" (3x) — must be unique per HTML specaccessibility
- ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
- ✗1 of 2 H2 sections have < 50 words — add more content or merge thin sectionscontent
Passed Checks (72)
- ✓Title tag found: "Autotrader Advertising Campaign - RCP London"meta
- ✓Title length: 44 characters (optimal)meta
- ✓Meta description found (118 chars)meta
- ✓Viewport meta tag found (mobile-friendly)meta
- ✓UTF-8 charset declaredmeta
- ✓Language attribute set on HTML tagmeta
- ✓No meta refresh redirect (good)meta
- ✓Robots: "max-snippet:-1,max-image-preview:large,max-video-preview:-1"meta
- ✓Single H1 tag foundcontent
- ✓2 H2 tags foundcontent
- ✓370 words on page (good content depth)content
- ✓Readability: 56 (moderate — aim for 60+)content
- ✓All 16 images have ALT textcontent
- ✓JS-based lazy loading detectedcontent
- ✓6 internal links foundcontent
- ✓12 external links foundcontent
- ✓No empty href attributes foundcontent
- ✓All link texts are descriptive (no "click here" or "read more")content
- ✓Open Graph title foundsocial
- ✓Open Graph description foundsocial
- ✓Open Graph image foundsocial
- ✓Open Graph URL foundsocial
- ✓og:type set to "article"social
- ✓og:site_name: "RCP London"social
- ✓Twitter Card: "summary_large_image"social
- ✓Twitter title foundsocial
- ✓Twitter description foundsocial
- ✓Twitter image foundsocial
- ✓HTTPS enabledtechnical
- ✓Canonical tag foundtechnical
- ✓Canonical tag is self-referencing (correct)technical
- ✓Favicon foundtechnical
- ✓Apple touch icon foundtechnical
- ✓Compression: brtechnical
- ✓URL length: 36 chars (good)technical
- ✓URL uses hyphens or no separators (good)technical
- ✓URL is lowercase (good)technical
- ✓No deprecated HTML tags foundtechnical
- ✓X-Content-Type-Options: nosniffsecurity
- ✓About page link found — builds trust and E-E-A-Ttrust
- ✓Contact page/email link foundtrust
- ✓Author byline found + author in schematrust
- ✓2 JSON-LD schema block(s) foundschema
- ✓Schema types: AdvertisingAgency, WebSite, VideoObjectschema
- ✓<!DOCTYPE html> declaredtechnical
- ✓No mixed content — all resources use HTTPStechnical
- ✓All 2 JSON-LD block(s) have valid syntaxschema
- ✓Viewport includes width=device-width (responsive)meta
- ✓robots.txt found and allows crawlingtechnical
- ✓robots.txt includes Sitemap referencetechnical
- ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
- ✓sitemap.xml found with valid formattechnical
- ✓Sitemap contains 38 URL(s)technical
- ✓All 3 checked internal links are workingcontent
- ✓OG image uses absolute URL (correct)social
- ✓All 12 target="_blank" links have rel="noopener"security
- ✓3 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
- ✓All schema types have required propertiesschema
- ✓6 first-person pronouns — some experience showncontent
- ✓56% responsive images (srcset/picture)content
- ✓max-image-preview:large — eligible for Google Discover large imagesmeta
- ✓Title and meta description are different (good)meta
- ✓OG URL matches canonical URL (consistent)social
- ✓Viewport allows zoom (good for accessibility)accessibility
- ✓27 links on page (within limit)content
- ✓DOM size: ~388 elements (good)performance
- ✓No snippet blocking detected (good — content is fully accessible)technical
- ✓Trailing slash consistent between URL and canonicaltechnical
- ✓3 third-party script domain(s) (acceptable)performance
- ✓All 0 form input(s) have labels or aria-labelsaccessibility
- ✓1 iframe(s) — all safe (known providers or sandboxed)security
- ✓1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 54/100 (24 issues)
Failed Checks (24)
- ✗Only 0 content sections — segment your content betterdiscoverability
- ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
- ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
- ✗No FAQ section found — add Q&A content for AI citationstructure
- ✗No data tables — tables help AI compare and cite datastructure
- ✗No concise answer paragraphs detected — add short summaries after headingsstructure
- ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
- ✗Few key-value patterns — use "**Label:** value" format for AIstructure
- ✗No date information — AI prefers fresh, dated contentcitation
- ✗No source citations — reference studies and data for authoritycitation
- ✗No recent year mentioned — AI prefers up-to-date contentcitation
- ✗Only 1 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
- ✗No Speakable schema — add for voice assistant optimizationvoice
- ✗No SearchAction schema — add for enhanced search presencevoice
- ✗Pronoun density: 0.5% — add more "you/your" for engagementvoice
- ✗No summary section — add Key Takeaways for AI extractionvoice
- ✗Only 2 H2/H3 headings — add more to structure your contentvoice
- ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
- ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
- ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
- ✗No Table of Contents — add jump links for AI content navigationstructure
- ✗Statistics lack source references — attribute data to boost AI trustcitation
- ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
- ✗Brand "RCP London" mentioned only 1 time(s) — repeat for entity recognitioncitation
Passed Checks (28)
- ✓Structured data found — AI can understand your contentdiscoverability
- ✓370 words in HTML — good content for AI parsingdiscoverability
- ✓Clean URL structurediscoverability
- ✓3 semantic HTML5 elements founddiscoverability
- ✓Description + OG description both present — clear topic signalsdiscoverability
- ✓8 named entities found — helps AI understand contextdiscoverability
- ✓6 internal links — good topic cluster signaldiscoverability
- ✓Question-style headings found — ideal for AI snippetsstructure
- ✓3 lists found — structured content for AIstructure
- ✓63% short sentences — easy for AI to extractstructure
- ✓90% concise paragraphs — scannable for AIstructure
- ✓Avg 1143 words/section — sufficient depthstructure
- ✓Author information found — builds E-E-A-Tcitation
- ✓Statistics and data found in content — highly citablecitation
- ✓Organization schema found — AI can identify your brandcitation
- ✓3/5 E-E-A-T signals presentcitation
- ✓12 external links — references authoritative sourcescitation
- ✓Topic focus: 100% — title keywords found in contentcitation
- ✓9 conversational words — good for AI summariesvoice
- ✓First paragraph is snippet-ready (20-60 words)voice
- ✓Avg 20 words/sentence — easy reading levelvoice
- ✓Active voice dominant (16% passive) — AI-friendlyvoice
- ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
- ✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
- ✓3 sameAs social links in schema — strong brand signal for AIcitation
- ✓Brand name consistent across 2/3 signals (title, OG, schema)citation
- ✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
- ✓Video content with VideoObject schema — AI-optimized multimediadiscoverability
GEO — 50/100 (29 issues)
Failed Checks (29)
- ✗Few question headings — add Q&A headings for AI Overviewoverview
- ✗No freshness signals — add dates, update timestampsoverview
- ✗Content may be too thin for AI Overview (370 words, 2 sections)overview
- ✗No step-by-step content — add numbered guides for AIoverview
- ✗5% optimal paragraphs — aim for 20-80 words per paragraphoverview
- ✗No author schema — add for AI trust signalsauthority
- ✗No source citations — reference studies and data for authorityauthority
- ✗Only 1/5 trust signals — add reviews, certificationsauthority
- ✗No original data signals — "our research shows..." boosts AI citationauthority
- ✗No expert quotes — add professional opinions for credibilityauthority
- ✗No examples or case studies — add real-world examplesauthority
- ✗Few industry terms — use relevant jargon for topical authorityauthority
- ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
- ✗No FAQ Schema — add for Google rich results + AI Overviewformat
- ✗No HowTo Schema — add for step-by-step rich resultsformat
- ✗No comparison content — add vs. sections for AI recommendationsformat
- ✗No summary section — add Key Takeaways or TL;DR for AIformat
- ✗No BreadcrumbList schema — add for better AI contextformat
- ✗Only one list type — use both <ul> and <ol> for content varietyformat
- ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
- ✗Single-perspective content — add "on the other hand..." for balanceformat
- ✗No actionable content — add "you should...", "try...", tipsformat
- ✗No conclusion — add recommendations or a verdict sectionformat
- ✗4/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
- ✗No <time> elements — wrap dates in <time datetime="...">semantic
- ✗Few sections have subtopics — add H3 subheadings for depthsemantic
- ✗Only 4 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
- ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
- ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
Passed Checks (29)
- ✓Definition-style content found — featured snippet candidateoverview
- ✓Title and H1 are aligned — clear topic focusoverview
- ✓2-level heading hierarchy — deep content structureoverview
- ✓Brand identity consistent (OG + Schema)authority
- ✓4 unique external domains — diverse sourcesauthority
- ✓16 images all with ALT text — AI can understand visualsformat
- ✓Data visualization elements found (tables/charts)format
- ✓1 entity types in Schema — AI can classify contentsemantic
- ✓4 data points with units — highly citablesemantic
- ✓100% title keywords in first 200 words — good prominencesemantic
- ✓12 contextual links — good cross-referencingsemantic
- ✓Content categorization found — clear topic classificationsemantic
- ✓Mobile-friendly (viewport set)technical
- ✓HTTPS secure — trusted by AI systemstechnical
- ✓Page size: 140 KB — reasonabletechnical
- ✓Open Graph fully configured (title, description, image)technical
- ✓Canonical URL set — prevents AI from citing duplicatestechnical
- ✓Page allows AI indexing (no noindex/nosnippet)technical
- ✓3 Schema types — rich structured datatechnical
- ✓Language + OG locale set — clear language signaltechnical
- ✓2 ARIA landmarks found — good accessibility for AItechnical
- ✓All image ALT texts are descriptive (>5 chars)format
- ✓370 words — sufficient depth for AI analysisoverview
- ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
- ✓Definition + list combo — strong featured snippet candidateoverview
- ✓max-image-preview:large — optimal AI rich result displaytechnical
- ✓3/6 question types (5W1H) in headings — comprehensiveoverview
- ✓Link anchor texts are descriptive — good AI context signalsemantic
- ✓2 authoritative sameAs links (Wikipedia, LinkedIn, etc.) — strong Knowledge Graph signalauthority
Fix These Issues Automatically
Using WordPress? Install SEO Autopilot for one-click auto-fixes on 65+ issues — with full undo support.
Get SEO Autopilot Plugin