qualifiedleads.com

https://qualifiedleads.com/reporting-for-digital-marketing/

Scanned on April 16, 2026

Overall

SEO

82/110 passed

AEO

36/52 passed

GEO

40/58 passed

158

Passed

Failed

220

Total Checks

Needs Work

Rating

Quick Wins — Top 5 Issues to Fix

✗No theme-color meta tag — improves mobile browser appearancemeta
✗48% long sentences (>20 words) — break up for readabilitycontent
✗41 images missing width/height — causes layout shift (CLS)content
✗56 of 108 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
✗No hreflang tags — add if targeting multiple languagestechnical

SEO — 75/100 (28 issues)

Failed Checks (28)

✗No theme-color meta tag — improves mobile browser appearancemeta
✗48% long sentences (>20 words) — break up for readabilitycontent
✗41 images missing width/height — causes layout shift (CLS)content
✗56 of 108 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
✗No hreflang tags — add if targeting multiple languagestechnical
✗Text-to-HTML ratio: 2.0% — too code-heavy, add more contenttechnical
✗Inline CSS: 506.2 KB — too much, move to external stylesheetperformance
✗Inline JS: 72.2 KB — too much, use external scriptsperformance
✗2 render-blocking scripts — add defer or async attributeperformance
✗No font preload/preconnect — add for faster renderingperformance
✗No Content-Security-Policy header — XSS risksecurity
✗Schema may be excessive: 1 JSON-LD blocks, 10.2 KB total — consider consolidatingschema
✗1 HTTP resource(s) on HTTPS page — security risktechnical
✗3 target="_blank" links missing rel="noopener" — security risksecurity
✗No Web App Manifest — add for installability and modern web signalstechnical
✗Schema missing required props: Article: datePublishedschema
✗4% sentences use transition words — aim for 20%+content
✗Possible hidden text detected (font-size:0 or same-color text) — Google spam violationtechnical
✗Event content found but no Event schema — add for event rich resultsschema
✗No Referrer-Policy header — may leak URL datasecurity
✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
✗188 links on page — exceeds 100 limit, may dilute link equitycontent
✗DOM size: ~2712 elements — exceeds 1500, may slow renderingperformance
✗21 duplicate ID(s) found: "e-n-tab-title-795776441" (2x), "e-n-tab-title-795776442" (2x), "e-n-tab-title-795776443" (2x) — must be unique per HTML specaccessibility
✗2 iframe(s) without sandbox attribute — security risksecurity
✗Paginated page without rel=next/prev — add for proper crawl chaintechnical
✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
✗21 of 31 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (82)

✓Title tag found: "Reporting for Digital Marketing | Qualified Leads"meta
✓Title length: 49 characters (optimal)meta
✓Meta description found (158 chars)meta
✓Description length: 158 chars (optimal)meta
✓Viewport meta tag found (mobile-friendly)meta
✓UTF-8 charset declaredmeta
✓Language attribute set on HTML tagmeta
✓No meta refresh redirect (good)meta
✓Robots: "follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"meta
✓Single H1 tag foundcontent
✓Title-H1 alignment: 50% word overlap (good)content
✓31 H2 tags foundcontent
✓Heading hierarchy is correctcontent
✓2914 words on page (good content depth)content
✓Readability: 32 (moderate — aim for 60+)content
✓All 108 images have ALT textcontent
✓JS-based lazy loading detectedcontent
✓139 internal links foundcontent
✓16 external links foundcontent
✓No empty href attributes foundcontent
✓All link texts are descriptive (no "click here" or "read more")content
✓Open Graph title foundsocial
✓Open Graph description foundsocial
✓Open Graph image foundsocial
✓Open Graph URL foundsocial
✓og:type set to "article"social
✓og:site_name: "Qualified Leads"social
✓Twitter Card: "summary_large_image"social
✓Twitter title foundsocial
✓Twitter description foundsocial
✓Twitter image foundsocial
✓HTTPS enabledtechnical
✓Canonical tag foundtechnical
✓Canonical tag is self-referencing (correct)technical
✓Favicon foundtechnical
✓Apple touch icon foundtechnical
✓Compression: brtechnical
✓URL length: 59 chars (good)technical
✓URL uses hyphens or no separators (good)technical
✓URL is lowercase (good)technical
✓No deprecated HTML tags foundtechnical
✓Cache-Control: public, max-age=0performance
✓HSTS header present — enforces HTTPSsecurity
✓X-Content-Type-Options: nosniffsecurity
✓About page link found — builds trust and E-E-A-Ttrust
✓Contact page/email link foundtrust
✓Privacy Policy link foundtrust
✓Terms of Service link foundtrust
✓Author byline found + author in schematrust
✓1 JSON-LD schema block(s) foundschema
✓Schema types: Place, Organization, WebSite, ImageObject, BreadcrumbList, WebPage, Person, Article, VideoObject, VideoObject, VideoObject, VideoObject, VideoObject, VideoObject, VideoObject, VideoObjectschema
✓<!DOCTYPE html> declaredtechnical
✓All 1 JSON-LD block(s) have valid syntaxschema
✓font-display: swap detected — prevents invisible textperformance
✓Viewport includes width=device-width (responsive)meta
✓robots.txt found and allows crawlingtechnical
✓robots.txt includes Sitemap referencetechnical
✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
✓sitemap.xml found with valid formattechnical
✓Sitemap contains 6 URL(s)technical
✓All 5 checked internal links are workingcontent
✓0% nofollow links (0/155) — good link equity flowcontent
✓OG image uses absolute URL (correct)social
✓URL contains title keywords (60% match)technical
✓10 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
✓36 first-person pronouns — strong personal experiencecontent
✓Only 38% responsive images — add srcset for mobilecontent
✓Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
✓max-image-preview:large — eligible for Google Discover large imagesmeta
✓Organization schema includes logoschema
✓H1 length: 53 characters (optimal)content
✓Title and meta description are different (good)meta
✓OG URL matches canonical URL (consistent)social
✓Viewport allows zoom (good for accessibility)accessibility
✓No snippet blocking detected (good — content is fully accessible)technical
✓Trailing slash consistent between URL and canonicaltechnical
✓Schema dates consistent: published 2025-09-02T14:51:13+13:00, modified 2026-04-06T23:24:10+13:00schema
✓No render-blocking scripts in head (good)performance
✓0 third-party script domain(s) (acceptable)performance
✓ARIA landmarks present: main, nav, skip-linkaccessibility
✓All 30 form input(s) have labels or aria-labelsaccessibility
✓1 feed(s) discovered (RSS) — aids content discoverytechnical

AEO — 69/100 (16 issues)

Failed Checks (16)

✗No definition lists (<dl>) — great for term/value pairsdiscoverability
✗No code blocks — add <code>/<pre> for technical contentdiscoverability
✗No data tables — tables help AI compare and cite datastructure
✗No concise answer paragraphs detected — add short summaries after headingsstructure
✗No numbered steps or ordered lists — add for "how to" AI answersstructure
✗Few key-value patterns — use "**Label:** value" format for AIstructure
✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
✗No Speakable schema — add for voice assistant optimizationvoice
✗No SearchAction schema — add for enhanced search presencevoice
✗Avg 30 words/sentence — simplify for AI and voicevoice
✗No summary section — add Key Takeaways for AI extractionvoice
✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
✗No sameAs links in schema — add social profiles for brand recognitioncitation
✗No Table of Contents — add jump links for AI content navigationstructure
✗No video content — multimedia increases AI engagement and citation ratediscoverability
✗Statistics lack source references — attribute data to boost AI trustcitation

Passed Checks (36)

✓Structured data found — AI can understand your contentdiscoverability
✓2914 words in HTML — good content for AI parsingdiscoverability
✓Clean URL structurediscoverability
✓6 semantic HTML5 elements founddiscoverability
✓7 content sections — well-structured for AIdiscoverability
✓Description + OG description both present — clear topic signalsdiscoverability
✓115 named entities found — helps AI understand contextdiscoverability
✓139 internal links — good topic cluster signaldiscoverability
✓FAQ content detected — great for AI answers (Note: FAQ rich results limited to gov/health sites since Aug 2023)structure
✓Question-style headings found — ideal for AI snippetsstructure
✓39 lists found — structured content for AIstructure
✓52% short sentences — easy for AI to extractstructure
✓100% concise paragraphs — scannable for AIstructure
✓Avg 136 words/section — sufficient depthstructure
✓Author information found — builds E-E-A-Tcitation
✓Publication/modification date foundcitation
✓Statistics and data found in content — highly citablecitation
✓Organization schema found — AI can identify your brandcitation
✓4/5 E-E-A-T signals presentcitation
✓Source citations found — increases AI trustcitation
✓16 external links — references authoritative sourcescitation
✓Content references 2026/2025 — fresh contentcitation
✓Topic focus: 100% — title keywords found in contentcitation
✓159 conversational words — good for AI summariesvoice
✓First paragraph is snippet-ready (20-60 words)voice
✓Active voice dominant (10% passive) — AI-friendlyvoice
✓Pronoun density: 3.5% — engaging, user-focusedvoice
✓41 H2/H3 headings — good content structure for AIvoice
✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
✓Freshness signal found (Last-Modified header or dateModified)citation
✓/llms.txt found — AI crawlers can discover your content guidelinesdiscoverability
✓AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
✓Brand name consistent across 3/3 signals (title, OG, schema)citation
✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
✓14 collapsible section(s) (<details>) — interactive AI-friendly contentstructure
✓Brand "Qualified Leads" used consistently (14 mentions)citation

GEO — 69/100 (18 issues)

Failed Checks (18)

✗Few question headings — add Q&A headings for AI Overviewoverview
✗Title and H1 don't align — confusing for AI topic matchingoverview
✗No step-by-step content — add numbered guides for AIoverview
✗31% optimal paragraphs — aim for 20-80 words per paragraphoverview
✗Only 1/5 trust signals — add reviews, certificationsauthority
✗No examples or case studies — add real-world examplesauthority
✗No links to authoritative sources — cite Google, Schema.org, etc.authority
✗No FAQ Schema — add for Google rich results + AI Overviewformat
✗No HowTo Schema — add for step-by-step rich resultsformat
✗No summary section — add Key Takeaways or TL;DR for AIformat
✗Only one list type — use both <ul> and <ol> for content varietyformat
✗Single-perspective content — add "on the other hand..." for balanceformat
✗No <time> elements — wrap dates in <time datetime="...">semantic
✗Page size: 941 KB — very large, may slow AI crawlingtechnical
✗2 image(s) with generic/short ALT text — use descriptive textformat
✗Author lacks credentials — anonymous content is a GEO penaltyauthority
✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (40)

✓Definition-style content found — featured snippet candidateoverview
✓Content freshness signals detectedoverview
✓Comprehensive content (2914 words, 31 sections)overview
✓2-level heading hierarchy — deep content structureoverview
✓Author schema markup foundauthority
✓Source citations found — increases AI trustauthority
✓Brand identity consistent (OG + Schema)authority
✓Original research/data signals foundauthority
✓Expert quotes or testimonials found — authority signalauthority
✓7 industry terms used — domain expertise signalauthority
✓14 unique external domains — diverse sourcesauthority
✓Comparison content detected — AI loves comparingformat
✓108 images all with ALT text — AI can understand visualsformat
✓BreadcrumbList schema found — helps AI understand site structureformat
✓Data visualization elements found (tables/charts)format
✓3/6 formatting types used — rich contentformat
✓Actionable advice found — AI prefers practical contentformat
✓Conclusion/recommendation found — helps AI provide answersformat
✓3 entity types in Schema — AI can classify contentsemantic
✓9/14 semantic HTML5 elements — deep semantic structuresemantic
✓4 data points with units — highly citablesemantic
✓100% title keywords in first 200 words — good prominencesemantic
✓66 contextual links — good cross-referencingsemantic
✓Content categorization found — clear topic classificationsemantic
✓2 sections have subtopics (H3) — deep coveragesemantic
✓Mobile-friendly (viewport set)technical
✓HTTPS secure — trusted by AI systemstechnical
✓Open Graph fully configured (title, description, image)technical
✓Canonical URL set — prevents AI from citing duplicatestechnical
✓Page allows AI indexing (no noindex/nosnippet)technical
✓16 Schema types — rich structured datatechnical
✓Language + OG locale set — clear language signaltechnical
✓4 ARIA landmarks found — good accessibility for AItechnical
✓2914 words — sufficient depth for AI analysisoverview
✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
✓Definition + list combo — strong featured snippet candidateoverview
✓27 data points found — statistics boost AI visibility by 30-40%authority
✓max-image-preview:large — optimal AI rich result displaytechnical
✓4/6 question types (5W1H) in headings — comprehensiveoverview
✓Link anchor texts are descriptive — good AI context signalsemantic

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