Public Audit Report

profound.com

https://www.profound.com/Home.aspx?ReturnUrl=%2f
Scanned on May 21, 2026
48
Overall
F
54
SEO
51/94 passed
43
AEO
22/51 passed
41
GEO
24/58 passed
97
Passed
106
Failed
203
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 54/100 (43 issues)

Failed Checks (43)

  • ✗Title length: 77 characters (too long, keep under 60)meta
  • ✗Description length: 169 chars (too long)meta
  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗Title-H1 alignment: 33% word overlap — title and H1 should share key termscontent
  • ✗33% long sentences (>20 words) — break up for readabilitycontent
  • ✗2 images missing width/height — causes layout shift (CLS)content
  • ✗9 images could use loading="lazy" for better performancecontent
  • ✗10 of 10 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗Missing og:title — poor social sharingsocial
  • ✗Missing og:descriptionsocial
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing og:url — social platforms may use wrong URLsocial
  • ✗Missing og:type — defaults to "website"social
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗Missing canonical tag — risk of duplicate contenttechnical
  • ✗No apple-touch-icon — iOS home screen will lack custom icontechnical
  • ✗URL contains uppercase characters — use lowercase for consistency and to avoid duplicate contenttechnical
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗12 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗No JSON-LD structured data foundschema
  • ✗Web fonts without font-display: swap — may cause FOITperformance
  • ✗No /robots.txt found — create one to guide crawlerstechnical
  • ✗No /sitemap.xml found — create one for better crawlingtechnical
  • ✗URL lacks title keywords — use a descriptive URL slugtechnical
  • ✗7 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • ✗Only 0 first-person pronouns — add personal experience (E-E-A-T)content
  • ✗Only 0% responsive images — add srcset for mobilecontent
  • ✗Possible hidden text detected (font-size:0 or same-color text) — Google spam violationtechnical
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗1 render-blocking script(s) in head — add defer or asyncperformance
  • ✗Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • ✗1 of 3 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (51)

  • ✓Title tag found: "Create Customized Market Research Reports and Industry Analy..."meta
  • ✓Meta description found (169 chars)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
  • ✓Single H1 tag foundcontent
  • ✓3 H2 tags foundcontent
  • ✓Heading hierarchy is correctcontent
  • ✓415 words on page (good content depth)content
  • ✓Readability: 35 (moderate — aim for 60+)content
  • ✓All 10 images have ALT textcontent
  • ✓11 internal links foundcontent
  • ✓8 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓HTTPS enabledtechnical
  • ✓Favicon foundtechnical
  • ✓Compression: gziptechnical
  • ✓URL length: 48 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Text-to-HTML ratio: 10.8% (good)technical
  • ✓Inline CSS: 2.5 KB (acceptable)performance
  • ✓Inline JS: 8.4 KB (acceptable)performance
  • ✓Cache-Control: privateperformance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓Content-Security-Policy header presentsecurity
  • ✓About page link found — builds trust and E-E-A-Ttrust
  • ✓Contact page/email link foundtrust
  • ✓Privacy Policy link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓Author byline foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓All 5 checked internal links are workingcontent
  • ✓16% nofollow links (3/19) — good link equity flowcontent
  • ✓H1 length: 27 characters (optimal)content
  • ✓Title and meta description are different (good)meta
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓20 links on page (within limit)content
  • ✓DOM size: ~179 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓3 third-party script domain(s) (acceptable)performance
  • ✓All 1 form input(s) have labels or aria-labelsaccessibility
  • ✓No duplicate IDs found (43 unique IDs)accessibility
  • ✓No iframes on pagesecurity
AEO — 43/100 (29 issues)

Failed Checks (29)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗Only 0 content sections — segment your content betterdiscoverability
  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗No question-style headings — try "How to...", "What is..."structure
  • ✗Few or no lists — add bullet/numbered lists for better AI parsingstructure
  • ✗No data tables — tables help AI compare and cite datastructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No author information — AI values attributed contentcitation
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • ✗robots.txt does not explicitly allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)discoverability
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (22)

  • ✓415 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓3 semantic HTML5 elements founddiscoverability
  • ✓16 named entities found — helps AI understand contextdiscoverability
  • ✓11 internal links — good topic cluster signaldiscoverability
  • ✓Concise answer paragraphs after headings — great for AI citationstructure
  • ✓67% short sentences — easy for AI to extractstructure
  • ✓100% concise paragraphs — scannable for AIstructure
  • ✓Avg 267 words/section — sufficient depthstructure
  • ✓Statistics and data found in content — highly citablecitation
  • ✓Source citations found — increases AI trustcitation
  • ✓8 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓6 answer-box-ready paragraphs found after headingscitation
  • ✓22 conversational words — good for AI summariesvoice
  • ✓First paragraph is snippet-ready (20-60 words)voice
  • ✓Avg 16 words/sentence — easy reading levelvoice
  • ✓Active voice dominant (4% passive) — AI-friendlyvoice
  • ✓Pronoun density: 3.6% — engaging, user-focusedvoice
  • ✓7 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
GEO — 41/100 (34 issues)

Failed Checks (34)

  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Content may be too thin for AI Overview (415 words, 3 sections)overview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗28% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗Only 1/5 trust signals — add reviews, certificationsauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗3/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗No canonical URL — AI may index duplicate versionstechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗5 image(s) with generic/short ALT text — use descriptive textformat
  • ✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗Only 1/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (24)

  • ✓Definition-style content found — featured snippet candidateoverview
  • ✓Content freshness signals detectedoverview
  • ✓2-level heading hierarchy — deep content structureoverview
  • ✓Source citations found — increases AI trustauthority
  • ✓Original research/data signals foundauthority
  • ✓6 unique external domains — diverse sourcesauthority
  • ✓10 images all with ALT text — AI can understand visualsformat
  • ✓Data visualization elements found (tables/charts)format
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓15 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓2 sections have subtopics (H3) — deep coveragesemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Page size: 26 KB — reasonabletechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓HTML lang="en" set (add og:locale for completeness)technical
  • ✓2 ARIA landmarks found — good accessibility for AItechnical
  • ✓415 words — sufficient depth for AI analysisoverview
  • ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • ✓Definition + list combo — strong featured snippet candidateoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic

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