petermanhvac.com
https://petermanhvac.com/
Scanned on May 27, 2026
Quick Wins — Top 5 Issues to Fix
- ✗Description length: 202 chars (too long)meta
- ✗11 title tags found — should be exactly 1meta
- ✗No theme-color meta tag — improves mobile browser appearancemeta
- ✗Title-H1 alignment: 33% word overlap — title and H1 should share key termscontent
- ✗Readability: 19 (difficult — simplify language)content
SEO — 65/100 (37 issues)
Failed Checks (37)
- ✗Description length: 202 chars (too long)meta
- ✗11 title tags found — should be exactly 1meta
- ✗No theme-color meta tag — improves mobile browser appearancemeta
- ✗Title-H1 alignment: 33% word overlap — title and H1 should share key termscontent
- ✗Readability: 19 (difficult — simplify language)content
- ✗9 images missing width/height — causes layout shift (CLS)content
- ✗50 of 57 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
- ✗5 non-descriptive link text(s) found ("learn more"...) — use descriptive anchor text for SEOcontent
- ✗Missing og:image — social shares will lack visualssocial
- ✗Missing twitter:imagesocial
- ✗No hreflang tags — add if targeting multiple languagestechnical
- ✗Text-to-HTML ratio: 3.4% — too code-heavy, add more contenttechnical
- ✗Inline CSS: 103.9 KB — too much, move to external stylesheetperformance
- ✗Inline JS: 40.0 KB — too much, use external scriptsperformance
- ✗18 render-blocking scripts — add defer or async attributeperformance
- ✗No font preload/preconnect — add for faster renderingperformance
- ✗No Content-Security-Policy header — XSS risksecurity
- ✗4 HTTP resource(s) on HTTPS page — security risktechnical
- ✗5 of 5 internal links are brokencontent
- ✗12 target="_blank" links missing rel="noopener" — security risksecurity
- ✗No Web App Manifest — add for installability and modern web signalstechnical
- ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
- ✗0% sentences use transition words — aim for 20%+content
- ✗Only 25% responsive images — add srcset for mobilecontent
- ✗Hero image has loading="lazy" — delays LCP! Remove lazy from above-fold imagesperformance
- ✗Possible hidden text detected (font-size:0 or same-color text) — Google spam violationtechnical
- ✗No Referrer-Policy header — may leak URL datasecurity
- ✗1 paragraph(s) exceed 150 words — break up for readabilitycontent
- ✗H1 length: 85 characters — too long, keep under 70content
- ✗525 links on page — exceeds 100 limit, may dilute link equitycontent
- ✗DOM size: ~2493 elements — exceeds 1500, may slow renderingperformance
- ✗8 duplicate ID(s) found: "18" (2x), "+i+dl;f.parentNode.insertBefore(j,f);
})(window,document," (2x), "1d5befc0" (2x) — must be unique per HTML specaccessibility
- ✗3 iframe(s) without sandbox attribute — security risksecurity
- ✗Paginated page without rel=next/prev — add for proper crawl chaintechnical
- ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
- ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
- ✗18 of 26 H2 sections have < 50 words — add more content or merge thin sectionscontent
Passed Checks (68)
- ✓Title tag found: "Trusted Indianapolis HVAC, Plumbing & Electrical Experts"meta
- ✓Title length: 60 characters (optimal)meta
- ✓Meta description found (202 chars)meta
- ✓Viewport meta tag found (mobile-friendly)meta
- ✓UTF-8 charset declaredmeta
- ✓Language attribute set on HTML tagmeta
- ✓No meta refresh redirect (good)meta
- ✓Robots: "follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"meta
- ✓Single H1 tag foundcontent
- ✓26 H2 tags foundcontent
- ✓Heading hierarchy is correctcontent
- ✓2204 words on page (good content depth)content
- ✓25% long sentences (>20 words) — good readabilitycontent
- ✓All 57 images have ALT textcontent
- ✓JS-based lazy loading detectedcontent
- ✓474 internal links foundcontent
- ✓25 external links foundcontent
- ✓No empty href attributes foundcontent
- ✓Open Graph title foundsocial
- ✓Open Graph description foundsocial
- ✓Open Graph URL foundsocial
- ✓og:type set to "website"social
- ✓og:site_name: "Peterman Brothers"social
- ✓Twitter Card: "summary_large_image"social
- ✓Twitter title foundsocial
- ✓Twitter description foundsocial
- ✓HTTPS enabledtechnical
- ✓Canonical tag foundtechnical
- ✓Canonical tag is self-referencing (correct)technical
- ✓Favicon foundtechnical
- ✓Apple touch icon foundtechnical
- ✓Compression: brtechnical
- ✓URL length: 25 chars (good)technical
- ✓URL uses hyphens or no separators (good)technical
- ✓No deprecated HTML tags foundtechnical
- ✓Cache-Control: max-age=600, must-revalidateperformance
- ✓HSTS header present — enforces HTTPSsecurity
- ✓X-Content-Type-Options: nosniffsecurity
- ✓About page link found — builds trust and E-E-A-Ttrust
- ✓Contact page/email link foundtrust
- ✓Privacy Policy link foundtrust
- ✓Terms of Service link foundtrust
- ✓Author byline found + author in schematrust
- ✓1 JSON-LD schema block(s) foundschema
- ✓Schema types: Place, HomeAndConstructionBusiness,Organization, WebSite, ImageObject, WebPage, Person, Articleschema
- ✓<!DOCTYPE html> declaredtechnical
- ✓All 1 JSON-LD block(s) have valid syntaxschema
- ✓font-display: swap detected — prevents invisible textperformance
- ✓Viewport includes width=device-width (responsive)meta
- ✓robots.txt found and allows crawlingtechnical
- ✓robots.txt includes Sitemap referencetechnical
- ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
- ✓sitemap.xml found with valid formattechnical
- ✓Sitemap contains 5 URL(s)technical
- ✓0% nofollow links (0/500) — good link equity flowcontent
- ✓All schema types have required propertiesschema
- ✓28 first-person pronouns — strong personal experiencecontent
- ✓max-image-preview:large — eligible for Google Discover large imagesmeta
- ✓Permissions-Policy header presentsecurity
- ✓Title and meta description are different (good)meta
- ✓OG URL matches canonical URL (consistent)social
- ✓Viewport allows zoom (good for accessibility)accessibility
- ✓No snippet blocking detected (good — content is fully accessible)technical
- ✓Schema dates consistent: published 2023-06-16T13:32:21+00:00, modified 2026-05-26T20:36:14+00:00schema
- ✓No render-blocking scripts in head (good)performance
- ✓5 third-party script domain(s) (acceptable)performance
- ✓ARIA landmarks present: main, nav, skip-linkaccessibility
- ✓All 5 form input(s) have labels or aria-labelsaccessibility
AEO — 56/100 (23 issues)
Failed Checks (23)
- ✗Only 0 content sections — segment your content betterdiscoverability
- ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
- ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
- ✗No FAQ section found — add Q&A content for AI citationstructure
- ✗No data tables — tables help AI compare and cite datastructure
- ✗No concise answer paragraphs detected — add short summaries after headingsstructure
- ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
- ✗Few key-value patterns — use "**Label:** value" format for AIstructure
- ✗No source citations — reference studies and data for authoritycitation
- ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
- ✗No Speakable schema — add for voice assistant optimizationvoice
- ✗First paragraph too short for AI snippetsvoice
- ✗Avg 33 words/sentence — simplify for AI and voicevoice
- ✗No summary section — add Key Takeaways for AI extractionvoice
- ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
- ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
- ✗No sameAs links in schema — add social profiles for brand recognitioncitation
- ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
- ✗No Table of Contents — add jump links for AI content navigationstructure
- ✗No video content — multimedia increases AI engagement and citation ratediscoverability
- ✗Statistics lack source references — attribute data to boost AI trustcitation
- ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
- ✗Brand name used inconsistently (11 partial vs 7 full) — standardizecitation
Passed Checks (29)
- ✓Structured data found — AI can understand your contentdiscoverability
- ✓2204 words in HTML — good content for AI parsingdiscoverability
- ✓Clean URL structurediscoverability
- ✓4 semantic HTML5 elements founddiscoverability
- ✓Description + OG description both present — clear topic signalsdiscoverability
- ✓79 named entities found — helps AI understand contextdiscoverability
- ✓474 internal links — good topic cluster signaldiscoverability
- ✓Question-style headings found — ideal for AI snippetsstructure
- ✓79 lists found — structured content for AIstructure
- ✓75% short sentences — easy for AI to extractstructure
- ✓97% concise paragraphs — scannable for AIstructure
- ✓Avg 87 words/section — sufficient depthstructure
- ✓Author information found — builds E-E-A-Tcitation
- ✓Publication/modification date foundcitation
- ✓Statistics and data found in content — highly citablecitation
- ✓Organization schema found — AI can identify your brandcitation
- ✓5/5 E-E-A-T signals presentcitation
- ✓21 external links — references authoritative sourcescitation
- ✓Content references 2026/2025 — fresh contentcitation
- ✓Topic focus: 100% — title keywords found in contentcitation
- ✓70 conversational words — good for AI summariesvoice
- ✓SearchAction schema found — sitelinks search box enabledvoice
- ✓Active voice dominant (6% passive) — AI-friendlyvoice
- ✓Pronoun density: 1.8% — engaging, user-focusedvoice
- ✓28 H2/H3 headings — good content structure for AIvoice
- ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
- ✓Freshness signal found (Last-Modified header or dateModified)citation
- ✓AI crawlers allowed in robots.txt (3/4 explicitly listed)discoverability
- ✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
GEO — 66/100 (20 issues)
Failed Checks (20)
- ✗Title and H1 don't align — confusing for AI topic matchingoverview
- ✗No step-by-step content — add numbered guides for AIoverview
- ✗52% optimal paragraphs — aim for 20-80 words per paragraphoverview
- ✗No source citations — reference studies and data for authorityauthority
- ✗No examples or case studies — add real-world examplesauthority
- ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
- ✗No FAQ Schema — add for Google rich results + AI Overviewformat
- ✗No HowTo Schema — add for step-by-step rich resultsformat
- ✗No comparison content — add vs. sections for AI recommendationsformat
- ✗No summary section — add Key Takeaways or TL;DR for AIformat
- ✗No BreadcrumbList schema — add for better AI contextformat
- ✗Only one list type — use both <ul> and <ol> for content varietyformat
- ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
- ✗Single-perspective content — add "on the other hand..." for balanceformat
- ✗No <time> elements — wrap dates in <time datetime="...">semantic
- ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
- ✗Few sections have subtopics — add H3 subheadings for depthsemantic
- ✗Incomplete Open Graph tags — AI uses these for contexttechnical
- ✗Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
- ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority
Passed Checks (38)
- ✓Definition-style content found — featured snippet candidateoverview
- ✓2 question headings — matches "People Also Ask" formatoverview
- ✓Content freshness signals detectedoverview
- ✓Comprehensive content (2204 words, 26 sections)overview
- ✓2-level heading hierarchy — deep content structureoverview
- ✓Author schema markup foundauthority
- ✓3/5 trust signals foundauthority
- ✓Brand identity consistent (OG + Schema)authority
- ✓Original research/data signals foundauthority
- ✓Expert quotes or testimonials found — authority signalauthority
- ✓3 industry terms used — domain expertise signalauthority
- ✓10 unique external domains — diverse sourcesauthority
- ✓57 images all with ALT text — AI can understand visualsformat
- ✓Data visualization elements found (tables/charts)format
- ✓Actionable advice found — AI prefers practical contentformat
- ✓Conclusion/recommendation found — helps AI provide answersformat
- ✓3 entity types in Schema — AI can classify contentsemantic
- ✓6/14 semantic HTML5 elements — deep semantic structuresemantic
- ✓100% title keywords in first 200 words — good prominencesemantic
- ✓424 contextual links — good cross-referencingsemantic
- ✓Content categorization found — clear topic classificationsemantic
- ✓Mobile-friendly (viewport set)technical
- ✓HTTPS secure — trusted by AI systemstechnical
- ✓Page size: 441 KB — reasonabletechnical
- ✓Canonical URL set — prevents AI from citing duplicatestechnical
- ✓Page allows AI indexing (no noindex/nosnippet)technical
- ✓7 Schema types — rich structured datatechnical
- ✓Language + OG locale set — clear language signaltechnical
- ✓4 ARIA landmarks found — good accessibility for AItechnical
- ✓All image ALT texts are descriptive (>5 chars)format
- ✓2204 words — sufficient depth for AI analysisoverview
- ✓First 200 words contain topic keywords — AI extracts primarily from the startoverview
- ✓Definition + list combo — strong featured snippet candidateoverview
- ✓Author "Dan Horsch" has credentials — strong E-E-A-T signalauthority
- ✓max-image-preview:large — optimal AI rich result displaytechnical
- ✓4/6 question types (5W1H) in headings — comprehensiveoverview
- ✓Link anchor texts are descriptive — good AI context signalsemantic
- ✓1 image caption(s) found — helps AI understand visual contentformat
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