Public Audit Report

otmadeira.web.uma.pt

https://otmadeira.web.uma.pt/sec/SiteTurismo/modulos/avisos_tarefas/index.php?NV_MOD=MOD_AVISOS_TAREFAS&NV_EAGR=EAGR_AVISOS_TAREFAS_INICIO&TPESQ=FRM_AVISOS_TAREFAS_INICIO_EAGRFILTRA
Scanned on April 10, 2026
33
Overall
F
35
SEO
32/91 passed
39
AEO
20/51 passed
24
GEO
14/58 passed
66
Passed
134
Failed
200
Total Checks
Critical
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 35/100 (59 issues)

Failed Checks (59)

  • ✗Description length: 73 chars (too short)meta
  • ✗3 title tags found — should be exactly 1meta
  • ✗2 meta descriptions found — should be exactly 1meta
  • ✗Missing viewport meta tag — not mobile-friendlymeta
  • ✗No theme-color meta tag — improves mobile browser appearancemeta
  • ✗Page has noindex — it will NOT appear in search results!meta
  • ✗No H1 tag foundcontent
  • ✗1 H2 tag found (add more for structure)content
  • ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • ✗Readability: 0 (difficult — simplify language)content
  • ✗3 of 45 images missing ALT text (93% have it)content
  • ✗26 images missing width/height — causes layout shift (CLS)content
  • ✗44 images could use loading="lazy" for better performancecontent
  • ✗33 of 45 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗1 empty href attributes — fix or remove these linkscontent
  • ✗Missing og:title — poor social sharingsocial
  • ✗Missing og:descriptionsocial
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing og:url — social platforms may use wrong URLsocial
  • ✗Missing og:type — defaults to "website"social
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:card meta tagsocial
  • ✗Missing twitter:titlesocial
  • ✗Missing twitter:descriptionsocial
  • ✗Missing twitter:imagesocial
  • ✗Missing canonical tag — risk of duplicate contenttechnical
  • ✗No apple-touch-icon — iOS home screen will lack custom icontechnical
  • ✗URL length: 181 chars — too long, keep under 75technical
  • ✗URL uses underscores — Google recommends hyphens insteadtechnical
  • ✗URL contains uppercase characters — use lowercase for consistency and to avoid duplicate contenttechnical
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗Text-to-HTML ratio: 0.2% — too code-heavy, add more contenttechnical
  • ✗77 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗Missing X-Content-Type-Options headersecurity
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗No About page link detected — add for credibilitytrust
  • ✗No Privacy Policy link — required by GDPR and improves trusttrust
  • ✗No JSON-LD structured data foundschema
  • ✗8 HTTP resource(s) on HTTPS page — security risktechnical
  • ✗No /robots.txt found — create one to guide crawlerstechnical
  • ✗No /sitemap.xml found — create one for better crawlingtechnical
  • ✗5 of 5 internal links are brokencontent
  • ✗19 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • ✗Only 0 first-person pronouns — add personal experience (E-E-A-T)content
  • ✗0% sentences use transition words — aim for 20%+content
  • ✗Only 0% responsive images — add srcset for mobilecontent
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗Missing X-Frame-Options — clickjacking risksecurity
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗Title and meta description are identical — each should be uniquemeta
  • ✗37 render-blocking script(s) in head — add defer or asyncperformance
  • ✗Missing ARIA landmarks — add <main>, <nav>, and skip-to-content link for accessibilityaccessibility
  • ✗13 duplicate ID(s) found: "body" (2x), "cab_banner" (2x), "logo_sidoc" (2x) — must be unique per HTML specaccessibility
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical

Passed Checks (32)

  • ✓Title tag found: "OTM : Observat�rio do Turismo da Madeira, v1.0"meta
  • ✓Title length: 46 characters (optimal)meta
  • ✓Meta description found (73 chars)meta
  • ✓UTF-8 charset declaredmeta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
  • ✓942 words on page (good content depth)content
  • ✓26% long sentences (>20 words) — good readabilitycontent
  • ✓31 internal links foundcontent
  • ✓14 external links foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓HTTPS enabledtechnical
  • ✓Favicon foundtechnical
  • ✓Compression: gziptechnical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Inline CSS: 0.7 KB (acceptable)performance
  • ✓Inline JS: 19.0 KB (acceptable)performance
  • ✓Cache-Control: no-cache, must-revalidate, max_age=0, post_check=0, pre_checperformance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓Contact page/email link foundtrust
  • ✓Terms of Service link foundtrust
  • ✓Author byline foundtrust
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓0% nofollow links (0/45) — good link equity flowcontent
  • ✓URL contains title keywords (25% match)technical
  • ✓56 links on page (within limit)content
  • ✓DOM size: ~1057 elements (good)performance
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓0 third-party script domain(s) (acceptable)performance
  • ✓All 0 form input(s) have labels or aria-labelsaccessibility
  • ✓No iframes on pagesecurity
AEO — 39/100 (31 issues)

Failed Checks (31)

  • ✗No structured data — AI systems struggle to categorize your pagediscoverability
  • ✗Only 0 semantic elements — add <article>, <section>, <main>discoverability
  • ✗Only 0 content sections — segment your content betterdiscoverability
  • ✗Missing meta description or og:description — unclear topic for AIdiscoverability
  • ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
  • ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
  • ✗No FAQ section found — add Q&A content for AI citationstructure
  • ✗No question-style headings — try "How to...", "What is..."structure
  • ✗No concise answer paragraphs detected — add short summaries after headingsstructure
  • ✗No numbered steps or ordered lists — add for "how to" AI answersstructure
  • ✗Few key-value patterns — use "**Label:** value" format for AIstructure
  • ✗No date information — AI prefers fresh, dated contentcitation
  • ✗No Organization schema — AI may not recognize your brandcitation
  • ✗Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • ✗No source citations — reference studies and data for authoritycitation
  • ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • ✗No Speakable schema — add for voice assistant optimizationvoice
  • ✗Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • ✗First paragraph too short for AI snippetsvoice
  • ✗No SearchAction schema — add for enhanced search presencevoice
  • ✗Pronoun density: 0.0% — add more "you/your" for engagementvoice
  • ✗No summary section — add Key Takeaways for AI extractionvoice
  • ✗Only 3 H2/H3 headings — add more to structure your contentvoice
  • ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • ✗robots.txt does not explicitly allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)discoverability
  • ✗No sameAs links in schema — add social profiles for brand recognitioncitation
  • ✗Brand name inconsistent — align site name across title, og:site_name, Organization schemacitation
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (20)

  • ✓942 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓32 named entities found — helps AI understand contextdiscoverability
  • ✓32 internal links — good topic cluster signaldiscoverability
  • ✓10 lists found — structured content for AIstructure
  • ✓9 data table(s) foundstructure
  • ✓74% short sentences — easy for AI to extractstructure
  • ✓100% concise paragraphs — scannable for AIstructure
  • ✓Avg 1329 words/section — sufficient depthstructure
  • ✓Author information found — builds E-E-A-Tcitation
  • ✓Statistics and data found in content — highly citablecitation
  • ✓14 external links — references authoritative sourcescitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓Avg 13 words/sentence — easy reading levelvoice
  • ✓Active voice dominant (0% passive) — AI-friendlyvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • ✓Table of Contents detected — helps AI navigate long contentstructure
GEO — 24/100 (44 issues)

Failed Checks (44)

  • ✗No clear definitions — add "X is..." patterns for AI Overviewoverview
  • ✗Few question headings — add Q&A headings for AI Overviewoverview
  • ✗Content may be too thin for AI Overview (942 words, 1 sections)overview
  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No step-by-step content — add numbered guides for AIoverview
  • ✗0% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Only 0/5 trust signals — add reviews, certificationsauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No original data signals — "our research shows..." boosts AI citationauthority
  • ✗No expert quotes — add professional opinions for credibilityauthority
  • ✗No examples or case studies — add real-world examplesauthority
  • ✗Few industry terms — use relevant jargon for topical authorityauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No FAQ Schema — add for Google rich results + AI Overviewformat
  • ✗No HowTo Schema — add for step-by-step rich resultsformat
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗3 images missing ALT textformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Single-perspective content — add "on the other hand..." for balanceformat
  • ✗No actionable content — add "you should...", "try...", tipsformat
  • ✗No conclusion — add recommendations or a verdict sectionformat
  • ✗No entity Schema types — add Person, Product, or Organization schemasemantic
  • ✗0/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • ✗Few sections have subtopics — add H3 subheadings for depthsemantic
  • ✗Not mobile-friendly — Google AI Overview prefers mobile-ready pagestechnical
  • ✗Page size: 3334 KB — very large, may slow AI crawlingtechnical
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗No canonical URL — AI may index duplicate versionstechnical
  • ✗Page restricts AI access — noindex or nosnippet detectedtechnical
  • ✗Only 0 Schema type(s) — add more for AI contexttechnical
  • ✗Few ARIA landmarks — add <main>, <nav>, <footer> or role attributestechnical
  • ✗26 image(s) with generic/short ALT text — use descriptive textformat
  • ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • ✗Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • ✗Only 2 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • ✗Only 0/6 question types — add What, Why, How headingsoverview
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (14)

  • ✓Content freshness signals detectedoverview
  • ✓3-level heading hierarchy — deep content structureoverview
  • ✓6 unique external domains — diverse sourcesauthority
  • ✓Data visualization elements found (tables/charts)format
  • ✓3/6 formatting types used — rich contentformat
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓26 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓HTML lang="pt" set (add og:locale for completeness)technical
  • ✓942 words — sufficient depth for AI analysisoverview
  • ✓Author "UMa - Gabinete de Desenvolvimento de Aplica&ccedil;&otildes;es Inform%aacute;ticas" has credentials — strong E-E-A-T signalauthority
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓Link anchor texts are descriptive — good AI context signalsemantic

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