nypost.com
https://nypost.com/
Scanned on May 2, 2026
Quick Wins — Top 5 Issues to Fix
- ✗No theme-color meta tag — improves mobile browser appearancemeta
- ✗No H1 tag foundcontent
- ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
- ✗Readability: 19 (difficult — simplify language)content
- ✗65% long sentences (>20 words) — break up for readabilitycontent
SEO — 70/100 (31 issues)
Failed Checks (31)
- ✗No theme-color meta tag — improves mobile browser appearancemeta
- ✗No H1 tag foundcontent
- ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
- ✗Readability: 19 (difficult — simplify language)content
- ✗65% long sentences (>20 words) — break up for readabilitycontent
- ✗1 images missing width/height — causes layout shift (CLS)content
- ✗150 of 175 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
- ✗2 non-descriptive link text(s) found ("see more"...) — use descriptive anchor text for SEOcontent
- ✗Missing twitter:card meta tagsocial
- ✗Missing twitter:titlesocial
- ✗Missing twitter:descriptionsocial
- ✗Missing twitter:imagesocial
- ✗Text-to-HTML ratio: 1.7% — too code-heavy, add more contenttechnical
- ✗Inline CSS: 105.1 KB — too much, move to external stylesheetperformance
- ✗Inline JS: 92.9 KB — too much, use external scriptsperformance
- ✗8 render-blocking scripts — add defer or async attributeperformance
- ✗Web fonts without font-display: swap — may cause FOITperformance
- ✗sitemap.xml found but not valid XML formattechnical
- ✗22 target="_blank" links missing rel="noopener" — security risksecurity
- ✗33 ad elements — excessive ads (ranking penalty risk)content
- ✗3 stock image(s) detected — original images rank bettercontent
- ✗Event content found but no Event schema — add for event rich resultsschema
- ✗2 paragraph(s) exceed 150 words — break up for readabilitycontent
- ✗39 image(s) with generic filenames — use descriptive names for image SEOcontent
- ✗632 links on page — exceeds 100 limit, may dilute link equitycontent
- ✗DOM size: ~3497 elements — exceeds 1500, may slow renderingperformance
- ✗3 render-blocking script(s) in head — add defer or asyncperformance
- ✗7 third-party script domains — may slow page load (cdn.cookielaw.org, www.googletagmanager.com, cdn.speedcurve.com...)performance
- ✗3 iframe(s) without sandbox attribute — security risksecurity
- ✗No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
- ✗53 of 90 H2 sections have < 50 words — add more content or merge thin sectionscontent
Passed Checks (72)
- ✓Title tag found: "New York Post – Breaking News, Top Headlines, Photos & Video..."meta
- ✓Title length: 61 characters (slightly long — aim for under 60)meta
- ✓Meta description found (148 chars)meta
- ✓Description length: 148 chars (optimal)meta
- ✓Viewport meta tag found (mobile-friendly)meta
- ✓UTF-8 charset declaredmeta
- ✓Language attribute set on HTML tagmeta
- ✓No meta refresh redirect (good)meta
- ✓Robots: "max-image-preview:large"meta
- ✓90 H2 tags foundcontent
- ✓4080 words on page (good content depth)content
- ✓All 175 images have ALT textcontent
- ✓JS-based lazy loading detectedcontent
- ✓503 internal links foundcontent
- ✓126 external links foundcontent
- ✓No empty href attributes foundcontent
- ✓Open Graph title foundsocial
- ✓Open Graph description foundsocial
- ✓Open Graph image foundsocial
- ✓Open Graph URL foundsocial
- ✓og:type set to "website"social
- ✓og:site_name: "New York Post"social
- ✓HTTPS enabledtechnical
- ✓Canonical tag foundtechnical
- ✓Canonical tag is self-referencing (correct)technical
- ✓Favicon foundtechnical
- ✓Apple touch icon foundtechnical
- ✓Compression: brtechnical
- ✓URL length: 19 chars (good)technical
- ✓URL uses hyphens or no separators (good)technical
- ✓3 hreflang tags found (multi-language)technical
- ✓No deprecated HTML tags foundtechnical
- ✓Font preload/preconnect found — faster font loadingperformance
- ✓Cache-Control: private, max-age=60performance
- ✓HSTS header present — enforces HTTPSsecurity
- ✓X-Content-Type-Options: nosniffsecurity
- ✓Content-Security-Policy header presentsecurity
- ✓About page link found — builds trust and E-E-A-Ttrust
- ✓Contact page/email link foundtrust
- ✓Privacy Policy link foundtrust
- ✓Terms of Service link foundtrust
- ✓Author byline found + author in schematrust
- ✓2 JSON-LD schema block(s) foundschema
- ✓Schema types: WebPage, WebSiteschema
- ✓<!DOCTYPE html> declaredtechnical
- ✓No mixed content — all resources use HTTPStechnical
- ✓All 2 JSON-LD block(s) have valid syntaxschema
- ✓Viewport includes width=device-width (responsive)meta
- ✓robots.txt found and allows crawlingtechnical
- ✓robots.txt includes Sitemap referencetechnical
- ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
- ✓All 5 checked internal links are workingcontent
- ✓4% nofollow links (25/629) — good link equity flowcontent
- ✓OG image uses absolute URL (correct)social
- ✓Web App Manifest found (PWA-ready)technical
- ✓17 resource hint(s) (dns-prefetch/preconnect) — faster loadingperformance
- ✓All schema types have required propertiesschema
- ✓12 first-person pronouns — strong personal experiencecontent
- ✓All 3 hreflang codes are valid ISO 639-1technical
- ✓hreflang x-default found — proper language fallbacktechnical
- ✓83% responsive images (srcset/picture)content
- ✓max-image-preview:large — eligible for Google Discover large imagesmeta
- ✓Referrer-Policy: no-referrer-when-downgradesecurity
- ✓Permissions-Policy header presentsecurity
- ✓Title and meta description are different (good)meta
- ✓OG URL matches canonical URL (consistent)social
- ✓Viewport allows zoom (good for accessibility)accessibility
- ✓No snippet blocking detected (good — content is fully accessible)technical
- ✓ARIA landmarks present: main, navaccessibility
- ✓All 1 form input(s) have labels or aria-labelsaccessibility
- ✓No duplicate IDs found (368 unique IDs)accessibility
- ✓1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 54/100 (24 issues)
Failed Checks (24)
- ✗No definition lists (<dl>) — great for term/value pairsdiscoverability
- ✗No code blocks — add <code>/<pre> for technical contentdiscoverability
- ✗No FAQ section found — add Q&A content for AI citationstructure
- ✗No data tables — tables help AI compare and cite datastructure
- ✗No concise answer paragraphs detected — add short summaries after headingsstructure
- ✗35% short sentences — shorten sentences for better AI parsingstructure
- ✗78% concise paragraphs — break up long paragraphsstructure
- ✗Few key-value patterns — use "**Label:** value" format for AIstructure
- ✗No date information — AI prefers fresh, dated contentcitation
- ✗No Organization schema — AI may not recognize your brandcitation
- ✗No source citations — reference studies and data for authoritycitation
- ✗Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
- ✗No Speakable schema — add for voice assistant optimizationvoice
- ✗First paragraph too short for AI snippetsvoice
- ✗Avg 51 words/sentence — simplify for AI and voicevoice
- ✗Pronoun density: 0.6% — add more "you/your" for engagementvoice
- ✗Few Q&A blocks — add question headings followed by answer paragraphsvoice
- ✗No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
- ✗No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
- ✗No sameAs links in schema — add social profiles for brand recognitioncitation
- ✗Content not updated in 90+ days — stale content loses AI visibilitycitation
- ✗No Table of Contents — add jump links for AI content navigationstructure
- ✗No <details>/<summary> elements — use for expandable Q&A contentstructure
- ✗Brand name used inconsistently (40 partial vs 4 full) — standardizecitation
Passed Checks (28)
- ✓Structured data found — AI can understand your contentdiscoverability
- ✓4080 words in HTML — good content for AI parsingdiscoverability
- ✓Clean URL structurediscoverability
- ✓5 semantic HTML5 elements founddiscoverability
- ✓4 content sections — well-structured for AIdiscoverability
- ✓Description + OG description both present — clear topic signalsdiscoverability
- ✓260 named entities found — helps AI understand contextdiscoverability
- ✓503 internal links — good topic cluster signaldiscoverability
- ✓Question-style headings found — ideal for AI snippetsstructure
- ✓43 lists found — structured content for AIstructure
- ✓Step-by-step content detected — AI loves procedural answersstructure
- ✓Avg 77 words/section — sufficient depthstructure
- ✓Author information found — builds E-E-A-Tcitation
- ✓Statistics and data found in content — highly citablecitation
- ✓3/5 E-E-A-T signals presentcitation
- ✓129 external links — references authoritative sourcescitation
- ✓Content references 2026/2025 — fresh contentcitation
- ✓Topic focus: 100% — title keywords found in contentcitation
- ✓37 conversational words — good for AI summariesvoice
- ✓SearchAction schema found — sitelinks search box enabledvoice
- ✓Active voice dominant (13% passive) — AI-friendlyvoice
- ✓Summary/conclusion section found — AI can extract key pointsvoice
- ✓245 H2/H3 headings — good content structure for AIvoice
- ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
- ✓AI crawlers allowed in robots.txt (3/4 explicitly listed)discoverability
- ✓Brand name consistent across 2/3 signals (title, OG, schema)citation
- ✓Video found but no VideoObject schema — add for AI video discoverydiscoverability
- ✓Statistics with source attribution — highly credible for AI citationcitation
GEO — 64/100 (21 issues)
Failed Checks (21)
- ✗Few question headings — add Q&A headings for AI Overviewoverview
- ✗Title and H1 don't align — confusing for AI topic matchingoverview
- ✗No step-by-step content — add numbered guides for AIoverview
- ✗42% optimal paragraphs — aim for 20-80 words per paragraphoverview
- ✗No author schema — add for AI trust signalsauthority
- ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
- ✗No examples or case studies — add real-world examplesauthority
- ✗No FAQ Schema — add for Google rich results + AI Overviewformat
- ✗No HowTo Schema — add for step-by-step rich resultsformat
- ✗No BreadcrumbList schema — add for better AI contextformat
- ✗Only one list type — use both <ul> and <ol> for content varietyformat
- ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
- ✗No entity Schema types — add Person, Product, or Organization schemasemantic
- ✗No <time> elements — wrap dates in <time datetime="...">semantic
- ✗Page size: 1548 KB — very large, may slow AI crawlingtechnical
- ✗Only 2 Schema type(s) — add more for AI contexttechnical
- ✗3 image(s) with generic/short ALT text — use descriptive textformat
- ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
- ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
- ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
- ✗No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority
Passed Checks (37)
- ✓Definition-style content found — featured snippet candidateoverview
- ✓Content freshness signals detectedoverview
- ✓Comprehensive content (4080 words, 90 sections)overview
- ✓3-level heading hierarchy — deep content structureoverview
- ✓Source citations found — increases AI trustauthority
- ✓3/5 trust signals foundauthority
- ✓Original research/data signals foundauthority
- ✓Expert quotes or testimonials found — authority signalauthority
- ✓6 industry terms used — domain expertise signalauthority
- ✓2 links to authoritative sources — boosts credibilityauthority
- ✓24 unique external domains — diverse sourcesauthority
- ✓Comparison content detected — AI loves comparingformat
- ✓Summary/conclusion section foundformat
- ✓175 images all with ALT text — AI can understand visualsformat
- ✓Data visualization elements found (tables/charts)format
- ✓Multi-perspective content found — balanced analysisformat
- ✓Actionable advice found — AI prefers practical contentformat
- ✓Conclusion/recommendation found — helps AI provide answersformat
- ✓6/14 semantic HTML5 elements — deep semantic structuresemantic
- ✓3 data points with units — highly citablesemantic
- ✓100% title keywords in first 200 words — good prominencesemantic
- ✓186 contextual links — good cross-referencingsemantic
- ✓Content categorization found — clear topic classificationsemantic
- ✓44 sections have subtopics (H3) — deep coveragesemantic
- ✓Mobile-friendly (viewport set)technical
- ✓HTTPS secure — trusted by AI systemstechnical
- ✓Open Graph fully configured (title, description, image)technical
- ✓Canonical URL set — prevents AI from citing duplicatestechnical
- ✓Page allows AI indexing (no noindex/nosnippet)technical
- ✓Language + OG locale set — clear language signaltechnical
- ✓4 ARIA landmarks found — good accessibility for AItechnical
- ✓4080 words — sufficient depth for AI analysisoverview
- ✓Definition + list combo — strong featured snippet candidateoverview
- ✓6 data points found — statistics boost AI visibility by 30-40%authority
- ✓max-image-preview:large — optimal AI rich result displaytechnical
- ✓6/6 question types (5W1H) in headings — comprehensiveoverview
- ✓Link anchor texts are descriptive — good AI context signalsemantic
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