Public Audit Report

new.mta.info

https://www.mta.info/
Scanned on May 2, 2026
58
Overall
D
70
SEO
64/92 passed
50
AEO
26/52 passed
41
GEO
24/58 passed
114
Passed
88
Failed
202
Total Checks
Poor
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 70/100 (28 issues)

Failed Checks (28)

  • Title length: 10 characters (too short, aim for 30-60)meta
  • Missing meta descriptionmeta
  • No theme-color meta tag — improves mobile browser appearancemeta
  • No H1 tag foundcontent
  • Readability: 16 (difficult — simplify language)content
  • 3 images missing width/height — causes layout shift (CLS)content
  • 2 of 3 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • Missing twitter:descriptionsocial
  • No apple-touch-icon — iOS home screen will lack custom icontechnical
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 3.4% — too code-heavy, add more contenttechnical
  • 49 render-blocking scripts — add defer or async attributeperformance
  • No font preload/preconnect — add for faster renderingperformance
  • No Content-Security-Policy header — XSS risksecurity
  • No JSON-LD structured data foundschema
  • robots.txt does not reference Sitemap — add Sitemap: URLtechnical
  • No /sitemap.xml found — create one for better crawlingtechnical
  • 5 of 5 internal links are brokencontent
  • 4 target="_blank" links missing rel="noopener" — security risksecurity
  • No Web App Manifest — add for installability and modern web signalstechnical
  • No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • No max-image-preview:large — add to robots meta for Google Discovermeta
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 1 paragraph(s) exceed 150 words — break up for readabilitycontent
  • OG URL (https://www.mta.info/mta) differs from canonical (https://www.mta.info/) — should matchsocial
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • No IndexNow integration — add for instant Bing/Yandex indexing on content changestechnical
  • 4 of 6 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (64)

  • Title tag found: "Home | MTA"meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • No robots meta tag (default: index, follow)meta
  • 6 H2 tags foundcontent
  • Heading hierarchy is correctcontent
  • 398 words on page (good content depth)content
  • 22% long sentences (>20 words) — good readabilitycontent
  • All 3 images have ALT textcontent
  • JS-based lazy loading detectedcontent
  • 62 internal links foundcontent
  • 10 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • og:site_name: "MTA"social
  • Twitter Card: "photo"social
  • Twitter title foundsocial
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Compression: gziptechnical
  • URL length: 21 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • No deprecated HTML tags foundtechnical
  • Inline CSS: 0.0 KB (acceptable)performance
  • Inline JS: 9.5 KB (acceptable)performance
  • Cache-Control: public, max-age=51performance
  • HSTS header present — enforces HTTPSsecurity
  • X-Content-Type-Options: nosniffsecurity
  • About page link found — builds trust and E-E-A-Ttrust
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • 0% nofollow links (0/72) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • 6 first-person pronouns — some experience showncontent
  • Only 33% responsive images — add srcset for mobilecontent
  • Title uses "|" separator — Google may rewrite it; consider using "—" insteadmeta
  • Referrer-Policy: strict-origin-when-cross-originsecurity
  • Viewport allows zoom (good for accessibility)accessibility
  • 73 links on page (within limit)content
  • DOM size: ~546 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • No render-blocking scripts in head (good)performance
  • 4 third-party script domain(s) (acceptable)performance
  • ARIA landmarks present: main, nav, skip-linkaccessibility
  • All 0 form input(s) have labels or aria-labelsaccessibility
  • No duplicate IDs found (59 unique IDs)accessibility
  • No iframes on pagesecurity
AEO — 50/100 (26 issues)

Failed Checks (26)

  • No structured data — AI systems struggle to categorize your pagediscoverability
  • Missing meta description or og:description — unclear topic for AIdiscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No code blocks — add <code>/<pre> for technical contentdiscoverability
  • No FAQ section found — add Q&A content for AI citationstructure
  • No question-style headings — try "How to...", "What is..."structure
  • No data tables — tables help AI compare and cite datastructure
  • No concise answer paragraphs detected — add short summaries after headingsstructure
  • No numbered steps or ordered lists — add for "how to" AI answersstructure
  • 0% concise paragraphs — break up long paragraphsstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No Organization schema — AI may not recognize your brandcitation
  • Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • Only 0 concise answer paragraph(s) after headings — add 2+ short summaries (40-200 chars) right after H2/H3 tagscitation
  • No Speakable schema — add for voice assistant optimizationvoice
  • First paragraph too short for AI snippetsvoice
  • No SearchAction schema — add for enhanced search presencevoice
  • Avg 45 words/sentence — simplify for AI and voicevoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No /llms.txt found — add one to guide AI crawlers (emerging standard)discoverability
  • No sameAs links in schema — add social profiles for brand recognitioncitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (26)

  • 398 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 3 semantic HTML5 elements founddiscoverability
  • 14 content sections — well-structured for AIdiscoverability
  • 34 named entities found — helps AI understand contextdiscoverability
  • 62 internal links — good topic cluster signaldiscoverability
  • 8 lists found — structured content for AIstructure
  • 78% short sentences — easy for AI to extractstructure
  • Avg 104 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • Source citations found — increases AI trustcitation
  • 9 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 15 conversational words — good for AI summariesvoice
  • Active voice dominant (0% passive) — AI-friendlyvoice
  • Pronoun density: 1.5% — engaging, user-focusedvoice
  • 9 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • AI crawlers allowed in robots.txt (0/4 explicitly listed)discoverability
  • Brand name consistent across 2/3 signals (title, OG, schema)citation
  • Content updated within 90 days — fresh content gets 3.2x more AI citationscitation
  • Brand "MTA" used consistently (8 mentions)citation
GEO — 41/100 (34 issues)

Failed Checks (34)

  • No clear definitions — add "X is..." patterns for AI Overviewoverview
  • Few question headings — add Q&A headings for AI Overviewoverview
  • Content may be too thin for AI Overview (398 words, 6 sections)overview
  • Title and H1 don't align — confusing for AI topic matchingoverview
  • No step-by-step content — add numbered guides for AIoverview
  • 0% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • Only 0/5 trust signals — add reviews, certificationsauthority
  • Incomplete brand identity — add og:site_name + Organization schemaauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No expert quotes — add professional opinions for credibilityauthority
  • No examples or case studies — add real-world examplesauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • No FAQ Schema — add for Google rich results + AI Overviewformat
  • No HowTo Schema — add for step-by-step rich resultsformat
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No entity Schema types — add Person, Product, or Organization schemasemantic
  • 3/14 semantic elements — add <article>, <figure>, <time>, etc.semantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Few data points with units — add specific numbers (e.g., "300+ users")semantic
  • Few sections have subtopics — add H3 subheadings for depthsemantic
  • Only 0 Schema type(s) — add more for AI contexttechnical
  • First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • Only 0 data points — add 5+ statistics for +30-40% AI visibility (Princeton study)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 2/6 question types — add What, Why, How headingsoverview
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for Knowledge Graph alignmentauthority

Passed Checks (24)

  • Content freshness signals detectedoverview
  • 2-level heading hierarchy — deep content structureoverview
  • Source citations found — increases AI trustauthority
  • 3 industry terms used — domain expertise signalauthority
  • 8 unique external domains — diverse sourcesauthority
  • 3 images all with ALT text — AI can understand visualsformat
  • Data visualization elements found (tables/charts)format
  • Actionable advice found — AI prefers practical contentformat
  • Conclusion/recommendation found — helps AI provide answersformat
  • 100% title keywords in first 200 words — good prominencesemantic
  • 36 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 75 KB — reasonabletechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • HTML lang="en" set (add og:locale for completeness)technical
  • 2 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 398 words — sufficient depth for AI analysisoverview
  • No snippet restrictions — AI can freely extract content (good)technical
  • Link anchor texts are descriptive — good AI context signalsemantic

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