Public Audit Report

n-essentials.com.au

https://n-essentials.com.au/
Scanned on July 15, 2026
66
Overall
C
67
SEO
58/89 passed
71
AEO
23/31 passed
57
GEO
26/49 passed
107
Passed
62
Failed
169
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 67/100 (31 issues)

Failed Checks (31)

  • ✗2 title tags found — should be exactly 1meta
  • ✗2 meta descriptions found — should be exactly 1meta
  • ✗Missing or non-UTF-8 charsetmeta
  • ✗2 H1 tags found (should be exactly 1)content
  • ✗1 H2 tag found (add more for structure)content
  • ✗Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • ✗105 images missing width/height — causes layout shift (CLS)content
  • ✗94 of 141 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • ✗Missing og:image — social shares will lack visualssocial
  • ✗Missing og:site_name — helps brand recognition in sharessocial
  • ✗Missing twitter:imagesocial
  • ✗No hreflang tags — add if targeting multiple languagestechnical
  • ✗11 render-blocking scripts — add defer or async attributeperformance
  • ✗No font preload/preconnect — add for faster renderingperformance
  • ✗No Content-Security-Policy header — XSS risksecurity
  • ✗4 target="_blank" links missing rel="noopener" — security risksecurity
  • ✗No Web App Manifest — add for installability and modern web signalstechnical
  • ✗No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • ✗Only 1% responsive images — add srcset for mobilecontent
  • ✗No max-image-preview:large — add to robots meta for Google Discovermeta
  • ✗Missing X-Frame-Options — clickjacking risksecurity
  • ✗No Referrer-Policy header — may leak URL datasecurity
  • ✗No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • ✗No Review Schema — add for star ratings in searchecommerce
  • ✗No BreadcrumbList Schema — helps search engines show category pathecommerce
  • ✗616 links on page — exceeds 100 limit, may dilute link equitycontent
  • ✗DOM size: ~2726 elements — exceeds 1500, may slow renderingperformance
  • ✗5 render-blocking script(s) in head — add defer or asyncperformance
  • ✗15 third-party script domains — may slow page load (bigcommerce-websitespeedy.b-cdn.net, cdn11.bigcommerce.com, www.googletagmanager.com...)performance
  • ✗11 duplicate ID(s) found: "0699b55f-dccf-43c7-b3dc-e4890cabbc31" (6x), "5bcef752-c091-4a75-8af8-e69f67e1ead0" (6x), "69df3e97-4e83-48d7-95b5-441048fb6866" (6x) — must be unique per HTML specaccessibility
  • ✗No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical

Passed Checks (58)

  • ✓Title tag found: "Australian Wholesale Oils - Buy Essential Oils in Bulk"meta
  • ✓Title length: 54 characters (optimal)meta
  • ✓Meta description found (164 chars)meta
  • ✓Description length: 164 chars (too long)meta
  • ✓Viewport meta tag found (mobile-friendly)meta
  • ✓Language attribute set on HTML tagmeta
  • ✓No meta refresh redirect (good)meta
  • ✓No robots meta tag (default: index, follow)meta
  • ✓meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
  • ✓3163 words on page (good content depth)content
  • ✓All 141 images have ALT textcontent
  • ✓JS-based lazy loading detectedcontent
  • ✓583 internal links foundcontent
  • ✓5 external links foundcontent
  • ✓No empty href attributes foundcontent
  • ✓All link texts are descriptive (no "click here" or "read more")content
  • ✓Open Graph title foundsocial
  • ✓Open Graph description foundsocial
  • ✓Open Graph URL foundsocial
  • ✓og:type set to "website"social
  • ✓Twitter Card: "summary_large_image"social
  • ✓Twitter title foundsocial
  • ✓Twitter description foundsocial
  • ✓HTTPS enabledtechnical
  • ✓Canonical tag foundtechnical
  • ✓Canonical tag is self-referencing (correct)technical
  • ✓Favicon foundtechnical
  • ✓Compression: brtechnical
  • ✓URL length: 28 chars (good)technical
  • ✓URL uses hyphens or no separators (good)technical
  • ✓No deprecated HTML tags foundtechnical
  • ✓Cache-Control: max-age=14400, must-revalidateperformance
  • ✓HSTS header present — enforces HTTPSsecurity
  • ✓X-Content-Type-Options: nosniffsecurity
  • ✓Contact page/email link foundtrust
  • ✓Privacy Policy link foundtrust
  • ✓3 JSON-LD schema block(s) foundschema
  • ✓Schema types: Organization, WebSite, LocalBusinessschema
  • ✓<!DOCTYPE html> declaredtechnical
  • ✓No mixed content — all resources use HTTPStechnical
  • ✓All 3 JSON-LD block(s) have valid syntaxschema
  • ✓font-display: swap detected — prevents invisible textperformance
  • ✓Viewport includes width=device-width (responsive)meta
  • ✓robots.txt found and allows crawlingtechnical
  • ✓robots.txt includes Sitemap referencetechnical
  • ✓No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • ✓sitemap.xml found with valid formattechnical
  • ✓Sitemap contains 5 URL(s)technical
  • ✓All 5 checked internal links are workingcontent
  • ✓0% nofollow links (0/588) — good link equity flowcontent
  • ✓All schema types have required propertiesschema
  • ✓Organization schema includes logoschema
  • ✓Title and meta description are different (good)meta
  • ✓OG URL matches canonical URL (consistent)social
  • ✓Viewport allows zoom (good for accessibility)accessibility
  • ✓No snippet blocking detected (good — content is fully accessible)technical
  • ✓All 1 form input(s) have labels or aria-labelsaccessibility
  • ✓No iframes on pagesecurity
AEO — 71/100 (8 issues)

Failed Checks (8)

  • ✗No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • ✗Product Schema lacks name or description — AI cannot parse product infoecommerce
  • ✗Price may be JS-only — ensure price is in HTML for AI crawlersecommerce
  • ✗No structured specs — add a specifications table for AI parsingecommerce
  • ✗No Table of Contents — add jump links for AI content navigationstructure
  • ✗No video content — multimedia increases AI engagement and citation ratediscoverability
  • ✗Statistics lack source references — attribute data to boost AI trustcitation
  • ✗No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (23)

  • ✓Structured data found — AI can understand your contentdiscoverability
  • ✓3163 words in HTML — good content for AI parsingdiscoverability
  • ✓Clean URL structurediscoverability
  • ✓5 semantic HTML5 elements founddiscoverability
  • ✓13 content sections — well-structured for AIdiscoverability
  • ✓Description + OG description both present — clear topic signalsdiscoverability
  • ✓100 named entities found — helps AI understand contextdiscoverability
  • ✓583 internal links — good topic cluster signaldiscoverability
  • ✓Question-style headings found — ideal for AI snippetsstructure
  • ✓50 lists found — structured content for AIstructure
  • ✓56% short sentences — easy for AI to extractstructure
  • ✓97% concise paragraphs — scannable for AIstructure
  • ✓Publication/modification date foundcitation
  • ✓Organization schema found — AI can identify your brandcitation
  • ✓4/5 E-E-A-T signals presentcitation
  • ✓Content references 2026/2025 — fresh contentcitation
  • ✓Topic focus: 100% — title keywords found in contentcitation
  • ✓Active voice dominant (11% passive) — AI-friendlyvoice
  • ✓21 H2/H3 headings — good content structure for AIvoice
  • ✓No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • ✓Freshness signal found (Last-Modified header or dateModified)citation
  • ✓AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • ✓Content updated within 90 days — AI engines strongly prefer fresh contentcitation
GEO — 57/100 (23 issues)

Failed Checks (23)

  • ✗Title and H1 don't align — confusing for AI topic matchingoverview
  • ✗No author schema — add for AI trust signalsauthority
  • ✗No source citations — reference studies and data for authorityauthority
  • ✗Incomplete brand identity — add og:site_name + Organization schemaauthority
  • ✗No links to authoritative sources — cite Google, Schema.org, etc.authority
  • ✗No comparison content — add vs. sections for AI recommendationsformat
  • ✗No summary section — add Key Takeaways or TL;DR for AIformat
  • ✗No BreadcrumbList schema — add for better AI contextformat
  • ✗Only one list type — use both <ul> and <ol> for content varietyformat
  • ✗Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • ✗No <time> elements — wrap dates in <time datetime="...">semantic
  • ✗Few sections have subtopics — add H3 subheadings for depthsemantic
  • ✗Page size: 953 KB — very large, may slow AI crawlingtechnical
  • ✗Incomplete Open Graph tags — AI uses these for contexttechnical
  • ✗2 image(s) with generic/short ALT text — use descriptive textformat
  • ✗No Product Entity in Schema.org — add for AI classificationecommerce
  • ✗First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • ✗Only 0 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • ✗Author lacks credentials — anonymous content is a GEO penaltyauthority
  • ✗No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • ✗Hidden text detected (~81 words in display:none/visibility:hidden) — AI crawlers read it and may flag cloaking; render it or remove ittrust
  • ✗Possible keyword stuffing: "oils" at 9.6% density (224×) — diversify vocabularyauthority
  • ✗High boilerplate ratio (~93% nav/footer/header) — thin main content for AI extractionoverview

Passed Checks (26)

  • ✓Content freshness signals detectedoverview
  • ✓2-level heading hierarchy — deep content structureoverview
  • ✓2/5 trust signals foundauthority
  • ✓4 unique external domains — diverse sourcesauthority
  • ✓141 images all with ALT text — AI can understand visualsformat
  • ✓Actionable advice found — AI prefers practical contentformat
  • ✓2 entity types in Schema — AI can classify contentsemantic
  • ✓7/14 semantic HTML5 elements — deep semantic structuresemantic
  • ✓100% title keywords in first 200 words — good prominencesemantic
  • ✓238 contextual links — good cross-referencingsemantic
  • ✓Content categorization found — clear topic classificationsemantic
  • ✓Mobile-friendly (viewport set)technical
  • ✓HTTPS secure — trusted by AI systemstechnical
  • ✓Canonical URL set — prevents AI from citing duplicatestechnical
  • ✓Page allows AI indexing (no noindex/nosnippet)technical
  • ✓3 Schema types — rich structured datatechnical
  • ✓HTML lang="en" set (add og:locale for completeness)technical
  • ✓3 ARIA landmarks found — good accessibility for AItechnical
  • ✓3163 words — sufficient depth for AI analysisoverview
  • ✓Brand information in Schema — helps AI identify productsecommerce
  • ✓Definition + list combo — strong featured snippet candidateoverview
  • ✓No snippet restrictions — AI can freely extract content (good)technical
  • ✓4/6 question types (5W1H) in headings — comprehensiveoverview
  • ✓Link anchor texts are descriptive — good AI context signalsemantic
  • ✓3 authoritative sameAs links — helps entity disambiguation (note: sameAs alone does not create a Knowledge Panel)authority
  • ✓All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

Fix These Issues Automatically

Using WordPress? Install SEO Autopilot for one-click auto-fixes on 65+ issues — with full undo support.

Get SEO Autopilot Plugin
Scan This Site Again Request Report Removal