Public Audit Report

metamask.io

https://metamask.io/
Scanned on July 17, 2026
66
Overall
C
75
SEO
71/97 passed
65
AEO
29/46 passed
47
GEO
26/60 passed
126
Passed
76
Failed
202
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 75/100 (26 issues)

Failed Checks (26)

  • Title-H1 alignment: 0% word overlap — title and H1 should share key termscontent
  • Readability: 13 (difficult — simplify language)content
  • 50% long sentences (>20 words) — break up for readabilitycontent
  • 1 of 43 images missing ALT text (98% have it)content
  • 29 images missing width/height — causes layout shift (CLS)content
  • 31 of 43 images use legacy formats (JPG/PNG/GIF) — convert to WebP/AVIF for 25-50% smaller filescontent
  • Missing og:site_name — helps brand recognition in sharessocial
  • Text-to-HTML ratio: 0.7% — too code-heavy, add more contenttechnical
  • Inline JS: 256.7 KB — too much, use external scriptsperformance
  • 1 render-blocking scripts — add defer or async attributeperformance
  • No font preload/preconnect — add for faster renderingperformance
  • No About page link detected — add for credibilitytrust
  • No /sitemap.xml found — create one for better crawlingtechnical
  • 1 target="_blank" links missing rel="noopener" — security risksecurity
  • No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • Only 0 first-person pronouns — add personal experience (E-E-A-T)content
  • Missing hreflang x-default — add fallback for unmatched languagestechnical
  • Hero image has loading="lazy" — delays LCP! Remove lazy from above-fold imagesperformance
  • No max-image-preview:large — add to robots meta for Google Discovermeta
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 155 links on page — exceeds 100 limit, may dilute link equitycontent
  • DOM size: ~1510 elements — exceeds 1500, may slow renderingperformance
  • 1 render-blocking script(s) in head — add defer or asyncperformance
  • 2 duplicate ID(s) found: "dropdown_svg__a" (11x), "features-01_svg__a" (6x) — must be unique per HTML specaccessibility
  • 32 of 34 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (71)

  • Title tag found: "MetaMask Crypto Wallet. Buy and Sell Bitcoin, Ethereum, Sola..."meta
  • Title length: 62 characters (slightly long — aim for under 60)meta
  • Meta description found (158 chars)meta
  • Description length: 158 chars (optimal)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "index, follow"meta
  • Single H1 tag foundcontent
  • 34 H2 tags foundcontent
  • Heading hierarchy is correctcontent
  • 538 words on page (good content depth)content
  • JS-based lazy loading detectedcontent
  • 109 internal links foundcontent
  • 43 external links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • og:type set to "website"social
  • Twitter Card: "summary_large_image"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Compression: enabled (vary: accept-encoding)technical
  • URL length: 20 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • 10 hreflang tags found (multi-language)technical
  • No deprecated HTML tags foundtechnical
  • Inline CSS: 0.0 KB (acceptable)performance
  • Cache-Control: private, no-cache, no-store, max-age=0, must-revalidateperformance
  • HSTS header present — enforces HTTPSsecurity
  • X-Content-Type-Options: nosniffsecurity
  • Content-Security-Policy header presentsecurity
  • Contact page/email link foundtrust
  • Privacy Policy link foundtrust
  • Terms of Service link foundtrust
  • Author byline foundtrust
  • 2 JSON-LD schema block(s) foundschema
  • Schema types: ItemList, ItemList, ItemList, WebSiteschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 2 JSON-LD block(s) have valid syntaxschema
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • All 5 checked internal links are workingcontent
  • 2% nofollow links (3/152) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • Web App Manifest found (PWA-ready)technical
  • All schema types have required propertiesschema
  • All 10 hreflang codes are valid ISO 639-1technical
  • 72% responsive images (srcset/picture)content
  • H1 length: 22 characters (optimal)content
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • No snippet blocking detected (good — content is fully accessible)technical
  • 0 third-party script domain(s) (acceptable)performance
  • ARIA landmarks present: main, navaccessibility
  • All 0 form input(s) have labels or aria-labelsaccessibility
  • No iframes on pagesecurity
  • 1 feed(s) discovered (RSS) — aids content discoverytechnical
AEO — 65/100 (17 issues)

Failed Checks (16)

  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No data tables — tables help AI compare and cite datastructure
  • No numbered steps or ordered lists — add for "how to" AI answersstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No Organization schema — AI may not recognize your brandcitation
  • Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • No source citations — reference studies and data for authoritycitation
  • First paragraph too short for AI snippetsvoice
  • Avg 55 words/sentence — simplify for AI and voicevoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No Last-Modified header or dateModified — AI prefers content with freshness signalscitation
  • Content not updated in 90+ days — stale content loses AI visibilitycitation
  • No Table of Contents — add jump links for AI content navigationstructure
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (29)

  • Structured data found — AI can understand your contentdiscoverability
  • 538 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 6 semantic HTML5 elements founddiscoverability
  • 9 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 43 named entities found — helps AI understand contextdiscoverability
  • 109 internal links — good topic cluster signaldiscoverability
  • Q&A/FAQ content detected — useful for AI answers (note: Google retired FAQ rich results in May 2026; the schema itself no longer produces SERP features)structure
  • Question-style headings found — ideal for AI snippetsstructure
  • 22 lists found — structured content for AIstructure
  • Concise answer paragraphs after headings — great for AI citationstructure
  • 50% short sentences — easy for AI to extractstructure
  • 94% concise paragraphs — scannable for AIstructure
  • Avg 118 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Publication/modification date foundcitation
  • Statistics and data found in content — highly citablecitation
  • 43 external links — references authoritative sourcescitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 2 answer-box-ready paragraphs found after headingscitation
  • 8 conversational words — good for AI summariesvoice
  • Active voice dominant (0% passive) — AI-friendlyvoice
  • Pronoun density: 1.5% — engaging, user-focusedvoice
  • 57 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • Video found but no VideoObject schema — add for AI video discoverydiscoverability
GEO — 47/100 (34 issues)

Failed Checks (34)

  • No clear definitions — add "X is..." patterns for AI Overviewoverview
  • Few question headings — add Q&A headings for AI Overviewoverview
  • Content may be too thin for AI Overview (538 words, 34 sections)overview
  • Title and H1 don't align — confusing for AI topic matchingoverview
  • No step-by-step content — add numbered guides for AIoverview
  • 6% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • Incomplete brand identity — add og:site_name + Organization schemaauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No expert quotes — add professional opinions for credibilityauthority
  • No examples or case studies — add real-world examplesauthority
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • 1 images missing ALT textformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 2/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No actionable content — add "you should...", "try...", tipsformat
  • No conclusion — add recommendations or a verdict sectionformat
  • No entity Schema types — add Person, Product, or Organization schemasemantic
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • 1 image(s) with generic/short ALT text — use descriptive textformat
  • First 200 words lack topic keywords — AI may skip your content for extractionoverview
  • Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • Only 3 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 2/6 question types — add What, Why, How headingsoverview
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for entity disambiguationauthority
  • Possible keyword stuffing: "metamask" at 6.3% density (24×) — diversify vocabularyauthority
  • High boilerplate ratio (~88% nav/footer/header) — thin main content for AI extractionoverview
  • Video without VideoObject schema — add name, description, thumbnailUrl, uploadDate (+ captions/transcript)semantic

Passed Checks (26)

  • Content freshness signals detectedoverview
  • 2-level heading hierarchy — deep content structureoverview
  • 2/5 trust signals foundauthority
  • 4 industry terms used — domain expertise signalauthority
  • 5 links to authoritative sources — boosts credibilityauthority
  • 15 unique external domains — diverse sourcesauthority
  • Data visualization elements found (tables/charts)format
  • 7/14 semantic HTML5 elements — deep semantic structuresemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 20 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 6 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 446 KB — reasonabletechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 4 Schema types — rich structured datatechnical
  • HTML lang="en" set (add og:locale for completeness)technical
  • 3 ARIA landmarks found — good accessibility for AItechnical
  • 538 words — sufficient depth for AI analysisoverview
  • No snippet restrictions — AI can freely extract content (good)technical
  • Link anchor texts are descriptive — good AI context signalsemantic
  • No hidden-text cloaking patterns detectedtrust
  • All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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