Public Audit Report

makerpromo.ru

https://makerpromo.ru/
Scanned on July 12, 2026
66
Overall
C
76
SEO
69/97 passed
59
AEO
25/44 passed
52
GEO
28/59 passed
122
Passed
77
Failed
199
Total Checks
Needs Work
Rating

Quick Wins — Top 5 Issues to Fix

SEO — 76/100 (28 issues)

Failed Checks (28)

  • Description length: 174 chars (too long)meta
  • Title-H1 alignment: 17% word overlap — title and H1 should share key termscontent
  • Heading hierarchy has gaps (e.g. H1 to H3 without H2)content
  • 1 images missing width/height — causes layout shift (CLS)content
  • No external links — consider linking to authoritative sourcescontent
  • Missing og:type — defaults to "website"social
  • Missing og:site_name — helps brand recognition in sharessocial
  • No hreflang tags — add if targeting multiple languagestechnical
  • Text-to-HTML ratio: 4.7% — too code-heavy, add more contenttechnical
  • 1 render-blocking scripts — add defer or async attributeperformance
  • No font preload/preconnect — add for faster renderingperformance
  • Missing X-Content-Type-Options headersecurity
  • No Content-Security-Policy header — XSS risksecurity
  • No About page link detected — add for credibilitytrust
  • No Contact page link detected — add for trust signalstrust
  • No Privacy Policy link — required by GDPR and improves trusttrust
  • No Terms of Service link — add for legal compliance and trusttrust
  • No author byline — add "By [Name]" for E-E-A-T trusttrust
  • No dns-prefetch or preconnect hints — add for faster third-party loadingperformance
  • 0% sentences use transition words — aim for 20%+content
  • Only 0% responsive images — add srcset for mobilecontent
  • No max-image-preview:large — add to robots meta for Google Discovermeta
  • Missing X-Frame-Options — clickjacking risksecurity
  • No Referrer-Policy header — may leak URL datasecurity
  • No Permissions-Policy — restrict camera/mic/geo accesssecurity
  • 1 render-blocking script(s) in head — add defer or asyncperformance
  • No RSS/Atom feed in <head> — add for content discovery by aggregators and AItechnical
  • 1 of 4 H2 sections have < 50 words — add more content or merge thin sectionscontent

Passed Checks (69)

  • Title tag found: "Делай Промо — SaaS-платформа для промоакций брендов и агентс..."meta
  • Title length: 62 characters (slightly long — aim for under 60)meta
  • Meta description found (174 chars)meta
  • Viewport meta tag found (mobile-friendly)meta
  • UTF-8 charset declaredmeta
  • Language attribute set on HTML tagmeta
  • No meta refresh redirect (good)meta
  • Robots: "index, follow"meta
  • meta keywords tag found — deprecated since 2009, Google ignores it. Remove to keep HTML cleanmeta
  • Single H1 tag foundcontent
  • 4 H2 tags foundcontent
  • 360 words on page (good content depth)content
  • Readability: 100 (easy to read)content
  • 15% long sentences (>20 words) — good readabilitycontent
  • All 3 images have ALT textcontent
  • JS-based lazy loading detectedcontent
  • All images use modern formats (WebP/AVIF/SVG)content
  • 41 internal links foundcontent
  • No empty href attributes foundcontent
  • All link texts are descriptive (no "click here" or "read more")content
  • Open Graph title foundsocial
  • Open Graph description foundsocial
  • Open Graph image foundsocial
  • Open Graph URL foundsocial
  • Twitter Card: "summary_large_image"social
  • Twitter title foundsocial
  • Twitter description foundsocial
  • Twitter image foundsocial
  • HTTPS enabledtechnical
  • Canonical tag foundtechnical
  • Canonical tag is self-referencing (correct)technical
  • Favicon foundtechnical
  • Compression: gziptechnical
  • URL length: 22 chars (good)technical
  • URL uses hyphens or no separators (good)technical
  • No deprecated HTML tags foundtechnical
  • Inline CSS: 0.0 KB (acceptable)performance
  • Inline JS: 16.5 KB (acceptable)performance
  • Cache-Control: private, max-age=14400, must-revalidateperformance
  • HSTS header present — enforces HTTPSsecurity
  • 1 JSON-LD schema block(s) foundschema
  • Schema types: WebSite, Organization, WebSiteschema
  • <!DOCTYPE html> declaredtechnical
  • No mixed content — all resources use HTTPStechnical
  • All 1 JSON-LD block(s) have valid syntaxschema
  • Viewport includes width=device-width (responsive)meta
  • robots.txt found and allows crawlingtechnical
  • robots.txt includes Sitemap referencetechnical
  • No AI crawlers blocked in robots.txt — AI search and training can access contenttechnical
  • sitemap.xml found with valid formattechnical
  • Sitemap contains 6 URL(s)technical
  • All 5 checked internal links are workingcontent
  • 0% nofollow links (0/41) — good link equity flowcontent
  • OG image uses absolute URL (correct)social
  • Web App Manifest found (PWA-ready)technical
  • All schema types have required propertiesschema
  • Organization schema includes logoschema
  • H1 length: 46 characters (optimal)content
  • Title and meta description are different (good)meta
  • OG URL matches canonical URL (consistent)social
  • Viewport allows zoom (good for accessibility)accessibility
  • 41 links on page (within limit)content
  • DOM size: ~426 elements (good)performance
  • No snippet blocking detected (good — content is fully accessible)technical
  • 0 third-party script domain(s) (acceptable)performance
  • ARIA landmarks present: main, navaccessibility
  • All 0 form input(s) have labels or aria-labelsaccessibility
  • No duplicate IDs found (1 unique IDs)accessibility
  • No iframes on pagesecurity
AEO — 59/100 (19 issues)

Failed Checks (18)

  • Few named entities — mention brands, tools, or standards for AI contextdiscoverability
  • No definition lists (<dl>) — great for term/value pairsdiscoverability
  • No FAQ/Q&A section found — Q&A content helps AI extraction (FAQ schema markup is optional since Google retired FAQ rich results in May 2026)structure
  • No data tables — tables help AI compare and cite datastructure
  • No numbered steps or ordered lists — add for "how to" AI answersstructure
  • Few key-value patterns — use "**Label:** value" format for AIstructure
  • No date information — AI prefers fresh, dated contentcitation
  • Only 2/5 E-E-A-T signals — add about, contact, author infocitation
  • No source citations — reference studies and data for authoritycitation
  • Few external links — cite authoritative sources for AI trustcitation
  • Formal tone — use more "you", "your", "we" for AI readabilityvoice
  • First paragraph too short for AI snippetsvoice
  • No summary section — add Key Takeaways for AI extractionvoice
  • Few Q&A blocks — add question headings followed by answer paragraphsvoice
  • No Table of Contents — add jump links for AI content navigationstructure
  • No video content — multimedia increases AI engagement and citation ratediscoverability
  • Statistics lack source references — attribute data to boost AI trustcitation
  • No <details>/<summary> elements — use for expandable Q&A contentstructure

Passed Checks (25)

  • Structured data found — AI can understand your contentdiscoverability
  • 360 words in HTML — good content for AI parsingdiscoverability
  • Clean URL structurediscoverability
  • 5 semantic HTML5 elements founddiscoverability
  • 3 content sections — well-structured for AIdiscoverability
  • Description + OG description both present — clear topic signalsdiscoverability
  • 41 internal links — good topic cluster signaldiscoverability
  • Question-style headings found — ideal for AI snippetsstructure
  • 3 lists found — structured content for AIstructure
  • Concise answer paragraphs after headings — great for AI citationstructure
  • 85% short sentences — easy for AI to extractstructure
  • 100% concise paragraphs — scannable for AIstructure
  • Avg 146 words/section — sufficient depthstructure
  • Author information found — builds E-E-A-Tcitation
  • Statistics and data found in content — highly citablecitation
  • Organization schema found — AI can identify your brandcitation
  • Content references 2026/2025 — fresh contentcitation
  • Topic focus: 100% — title keywords found in contentcitation
  • 6 answer-box-ready paragraphs found after headingscitation
  • Avg 14 words/sentence — easy reading levelvoice
  • 17 H2/H3 headings — good content structure for AIvoice
  • No AI-blocking robots directives — AI crawlers can access contentdiscoverability
  • Freshness signal found (Last-Modified header or dateModified)citation
  • AI search crawlers not blocked in robots.txt (8/8 allowed)discoverability
  • Content updated within 90 days — AI engines strongly prefer fresh contentcitation
GEO — 52/100 (31 issues)

Failed Checks (31)

  • No clear definitions — add "X is..." patterns for AI Overviewoverview
  • Few question headings — add Q&A headings for AI Overviewoverview
  • Content may be too thin for AI Overview (360 words, 4 sections)overview
  • Title and H1 don't align — confusing for AI topic matchingoverview
  • No step-by-step content — add numbered guides for AIoverview
  • 22% optimal paragraphs — aim for 20-80 words per paragraphoverview
  • No author schema — add for AI trust signalsauthority
  • No source citations — reference studies and data for authorityauthority
  • Only 0/5 trust signals — add reviews, certificationsauthority
  • Incomplete brand identity — add og:site_name + Organization schemaauthority
  • No original data signals — "our research shows..." boosts AI citationauthority
  • No expert quotes — add professional opinions for credibilityauthority
  • No examples or case studies — add real-world examplesauthority
  • Few industry terms — use relevant jargon for topical authorityauthority
  • No links to authoritative sources — cite Google, Schema.org, etc.authority
  • Few external source domains — diversify your referencesauthority
  • No comparison content — add vs. sections for AI recommendationsformat
  • No summary section — add Key Takeaways or TL;DR for AIformat
  • No BreadcrumbList schema — add for better AI contextformat
  • Only one list type — use both <ul> and <ol> for content varietyformat
  • Only 1/6 formatting types — use bold, lists, tables, quotes, codeformat
  • Single-perspective content — add "on the other hand..." for balanceformat
  • No actionable content — add "you should...", "try...", tipsformat
  • No conclusion — add recommendations or a verdict sectionformat
  • No <time> elements — wrap dates in <time datetime="...">semantic
  • Missing definition or list format — combine "X is..." with lists for snippetsoverview
  • Only 1 data points — adding statistics measurably boosts generative-engine visibility (GEO study, arXiv:2311.09735)authority
  • Author lacks credentials — anonymous content is a GEO penaltyauthority
  • Only 0/6 question types — add What, Why, How headingsoverview
  • No <figure>/<figcaption> — wrap images with descriptive captions for AIformat
  • No authoritative sameAs links — add Wikipedia/Wikidata/LinkedIn URIs to schema for entity disambiguationauthority

Passed Checks (28)

  • Content freshness signals detectedoverview
  • 3-level heading hierarchy — deep content structureoverview
  • 3 images all with ALT text — AI can understand visualsformat
  • Data visualization elements found (tables/charts)format
  • 1 entity types in Schema — AI can classify contentsemantic
  • 5/14 semantic HTML5 elements — deep semantic structuresemantic
  • 100% title keywords in first 200 words — good prominencesemantic
  • 17 contextual links — good cross-referencingsemantic
  • Content categorization found — clear topic classificationsemantic
  • 3 sections have subtopics (H3) — deep coveragesemantic
  • Mobile-friendly (viewport set)technical
  • HTTPS secure — trusted by AI systemstechnical
  • Page size: 58 KB — reasonabletechnical
  • Open Graph fully configured (title, description, image)technical
  • Canonical URL set — prevents AI from citing duplicatestechnical
  • Page allows AI indexing (no noindex/nosnippet)technical
  • 3 Schema types — rich structured datatechnical
  • HTML lang="ru" set (add og:locale for completeness)technical
  • 3 ARIA landmarks found — good accessibility for AItechnical
  • All image ALT texts are descriptive (>5 chars)format
  • 360 words — sufficient depth for AI analysisoverview
  • First 200 words contain topic keywords — AI extracts primarily from the startoverview
  • No snippet restrictions — AI can freely extract content (good)technical
  • Link anchor texts are descriptive — good AI context signalsemantic
  • No hidden-text cloaking patterns detectedtrust
  • No keyword-stuffing detectedauthority
  • Healthy content-to-chrome ratio (~19% boilerplate)overview
  • All tested AI crawlers can access the page (GPTBot, ClaudeBot, PerplexityBot)authority

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